
Jean-Patrick Bisson
Super impressed with Richmond. He has a wealth of knowledge and a cutting intellect when it comes to slicing through growth levers and analyzing best practices. I think you could speak to him about anything startup related and he will be able to provide valuable insights. I'll definitely be speaking with him again.
Benjamin Dell
I had a fantastic chat with Richmond. His approach is incredibly calm and structured, which I very much appreciated. Thanks Richmond!
Indie Ludbrook
Can't recommend Richmond enough. In just our first call, Richmond provided tremendous value, going above and beyond to understand the challenge at hand - and delivering actionable advice on the best next steps. We covered everything from how to structure and execute a GTM strategy, run research interviews, develop ICPs, to calculating LTV and CAC for our business. Not only that, he has great enthusiasm and is a great listener - 6 out of 5 stars on all fronts. If you’re looking for someone with serious marketing expertise - Richmond is the mentor for you. :-)
Sam Eisenberg
Richmond gave us extremely helpful perspective in refining our GTM offer and pricing strategy. Highly recommended!
Sergie Belous
Richmond and I had a fantastic discussion where he highlighted some crucial areas for improvement in our conversion strategy that we had previously overlooked. If you need help with CRO, he is the expert you should turn to.
Keilian Knudsen
Pangea.ai I Building the Amazon of remote talent 🌎
Avery Hooks
Co-Founder at GoPrecision.co
Richmond was awesome. We covered my service offering and outreach strategy in depth all the way down to individual emails. I came away from the call with actionable advice to improve my strategy and excellent feedback on my ideas going forward. I highly recommend you book a call with Richmond if you're trying to figure out how to drive more business, resonate better with your ICP, and focus efforts on things that work.
Romy Antoine
Richmond was very knowledgeable about pricing strategy and we began with pricing theory where he broke down how and why people buy and then created a structure that would work for my company. My goal was to refine my pricing strategy for an upcoming government RFP and knowing how to create a compelling story for my price. And a key takeway from this session was "sell then tell" so sell your product and show the pricing then explain each component and what makes you the superior vendor. Not just showing the value for the cost but even if you're slightly higher than competition, how its justified and still leads with you as the top choice. I would book again!
Matt Byrom
Richmond was very helpful. He took the time to learn about what we're doing currently and then suggested ways we could improve our messaging, timing of the messaging and ways to more clearly present things that differentiate Project.co from our competition. We discussed messaging for the full customer journey from the website through to in-app and email.
My session with Richmond was great! He helped with brainstorming pricing strategies, product-market fit, engaging our existing users, and more. He's very patient and full of good advice. Thanks a ton, Richmond!
Marc Nieding
I recently had the pleasure of speaking with Richmond, and I was thoroughly impressed with the quality of our conversation. Our discussion centred around pricing strategies and how to pitch them effectively using storytelling techniques, and Richmond was incredibly knowledgeable in these areas. From the outset, he was attentive and engaged, taking the time to really understand my business needs and goals. He asked probing questions and provided insightful feedback, helping me to identify areas where my pricing strategies could be refined and strengthened. What really stood out to me, however, was Richmond’s ability to pinpoint key aspects of storytelling techniques to improve my pitch. He explained how a well-crafted story could capture my customer’s attention and help increase my price and leverage. Overall, I left the call feeling empowered and equipped with actionable insights that I can use to take my pricing strategies to the next level.
Godfrey Yu
Richmond was extremely detailed oriented & helpful in our session. We delved into marketing positioning, and how we can communicate our USP better by getting into the WHO, WHAT, HOW. He addressed some questions I've had about competition before moving into how to price our product based on the different niches which is really helpful. We discussed at length about strategies to research on niche information and how to present our product to the potential buyers before closing off with a solid next steps. 100% recommend if you need advice in the B2B SaaS space!
Suvansh Bansal
I had the pleasure of meeting Richmond and found him to be an exceptional mentor who provided valuable guidance in product marketing and SEO. His expertise in CTAs, inbound strategies, SEO optimisation, middle funnel tactics, and product marketing reorganisation helped us get a new outlook. What amazed me was Richmond's preparation for the call. He went over and beyond to research us and understand the product flows & the user journey. He shared insights on crafting compelling CTAs and implementing effective inbound strategies over social media that can improve my conversion rates and brand visibility. His understanding of middle funnel strategies can also be helpful in lead nurturing and customer acquisition. Moreover, the mentor has good expertise in product marketing to showcase a streamlined process & user journey. I highly recommend Richmond for anyone seeking growth in product marketing and CRO.
David Kanika
Co-Founder at MeritInsights.com
Thanks for the insightful conversation. We covered topics such as narrowing down my market, improving sales processes, and content marketing.
Thomas Santrot
Richmond is an exceptional mentor. He dedicated time to fully understanding my problem, guided me through positioning strategies, and helped me refine and communicate clearly our value proposition. Thank you!
Philip Bitnik
Richmond has been very helpful in patiently listening to the current challenges I face within my business. He asked clarifying questions that helped me to clear my sometimes foggy mind. We discussed prioritization, job positioning for my next hire, PPC ad copy, white labeling the services, and scaling the affiliate program. All in all, I got off the call with a clearer vision of what I should do next to scale the business in terms of revenue and product offerings.
John-Paul Della-Putta
Just finished up a session with Richmond where I was asking him questions on deciding on the best marketing channel for a GTM strategy for a SaaS product. Richmond's approach to dissecting the GTM strategy was both unique and practical. His emphasis on the importance of identifying an industry niche before leaping into selecting a marketing channel was very helpful. It resonated with the challenges I faced and offered a clear path forward. Richmond’s advice went beyond generic strategies; he delved deep into understanding where my target niche congregates, ensuring that the marketing efforts would be both effective and efficient. What particularly stood out was Richmond’s methodical breakdown of marketing channels into four distinct quadrants: online paid, online free, offline paid, and offline free. This is an actionable tool provided by Richmond that I'll use with my team to evaluate and strategize my marketing efforts more holistically.
Stefania Martinello
Great insights from Richmond! We talked about user research and how to balance product responsibilities vs customer success. Very helpful!
Richmond was very helpful with giving me recommendations for positioning a new product I built. Great talk with a perfect balance of theory (big picture frameworks) vs practice (practical next steps). Thank you!
William Labussiere
The call with Richmond was a valuable learning experience. He took the time to understand my business in before the call, and came up with many recommendations. We covered many topics, including my landing page, ways to improve conversion rates with better positioning and clearer messaging, and a review of my funnel. He also answered many of my questions in a very helpful way. Thanks Richmond!