I wanted to thank you personally for this course. THe editing you did on my hook gave me so much clarity (it's so freaking good) It means a lot, so thank you 💛

Erica, just wanted to say a personal thank you. Just posted a thread on Hemingwway that I've wanted to do for a while but took time to figure out how best to do it. Was influenced by your threads focusing on the hows and whys to provide actual value so thank you for all your content!

Love the new book. Got two of my friends to also purchase right away 

Just got the copy of your new course, I just went through half of it and damn it's already worth more than what you are charging for it 🤣

Bought 'Book of Hooks' this morning, read through 101 and unlocked a business plan. Thanks!

The frameworks provided an effective way for me to create concise yet effective messages for online writing. The Book of Hooks is a valuable reference guide! I would encourage anyone who wants to improve their writing to get this resource!

Fully geeked out watching this training, especially the lesson on editing the AI outputs. Eager to try this out next week on any and all content I create.

Erica’s frameworks are so good I’ve built my own hand crafted ai prompts using them. BUY THE COURSE.

This course is worth every penny. I've run through it as fast as I could for the first time to get familiar etc. Now I'll go slower and make notes. BTW, I used the" Auto-Checklist AI Content Editor" prompt to edit ChatGPTs long-form article😄 The content makes more sense and is more refined after the checklist prompt. I'm pumped 🙏 And both of you were right about the 1-hour life edit it's 🔥🔥🔥

Erica and Rob's course was masterful. It did something I haven't seen done here before - it matched hook writing strategy with tactical implementation. I'll be using these bots every day to brainstorm, troubleshoot and validate ideas. Well worth the price of admission!

This is among the most valuable and insightful courses I've ever invested in. With Erica's frameworks paired with Rob's deep knowledge of AI, I feel I can finally start consistently producing content on LinkedIn. What stood out most was the video in which Erica and Rob made live edits of the ChatGPT responses. I loved how Rob shared drafts of specific prompt commands to tailor GPT's responses to his liking. There's so much to learn from those prompts. I also appreciated how Erica graciously shared her 'Book of Hooks' alongside this course (which I'll soon devour). The course is so rich in content that a single run-through doesn't do it justice. I'll come back to it time and again while practicing everything I learned. I recommend this course a 10,000%!

While I am currently primarily a book editor and blog writer (using Chat GPT), the information and lesson presentation in this course was mind-blowing. I also write social captions for blogs and can directly apply these learnings to those, as well as all writing/editing I do. Erica's frameworks and editing tips are first rate and the examples are worth their weight in gold. Rob's explanation of how to use AI (Chat GPT) prompts supporting Erica's frameworks, together with the 100 examples of how to apply them, are unbelievably helpful. This course is simply outstanding! Now, to dig back in and enjoy the ride! Thank you.

According to the stats 90% of online courses don't get finished. I devoured Hooked on Writing Hooks from beginning to end and am going in for a second round. I learned so much from Erica's frameworks and editing notes, and loved Rob's Ai prompts and chatbots. There's a ton of value in this course bundle with zero fluff so you get everything you need out of it without being overwhelmed by masses of content. It's also really well organised. Can't wait to start applying what I've learnt!

Hi Erica. I picked up a copy of your Book of Hooks yesterday. It's fantastic! I'm about halfway through and its blowing my mind. Cannot wait to implement some of these teachings. Thanks for creating this.

I just want to express my BIG THANK YOU for all you have shared and done. You are among the small number of accounts I follow on Twitter that's really really impactful and insightful for me, making me 'human' so to say. You are profound and genuine and just you! Thank you so much!

You're the absolute champ with these threads. Appreciate the content you puut out and the effort you put in. It's nice to see someone whoo speaks with depth and obvious knowledge instead of platitudes. Just wanted to send a thank you and some appreciation.

After 160 days of writing, I had a thread that took off. I used the advice I learned form you and am so excited for a win! I finally feel like I can imagine a path forward. Just wanted to thank you! Learned a ton through what you teach.

Just wanted to say thank you for giving me the opportunity to learn social writing from you. I gained clarity. Even though I'm not perfect yet, I was able to get a client and now, I get to practice and test my writing skills with them. Thank you sensei 😍🙂🙂

I'm a big fan of your work. I especially like your message that it's possible to grow an audience without resorting to all the alpha male cliches. I see it a ton in crypto/web3 writing. Thanks for all you do

Have been a huge fan of your work and share it with others as an example of how to write viral threads that are actually original and funny and not just bro copy pasta

I just wanted to appreciate you and what you do out here. There are so many creators tweeting about what you should and should not do. And it's kinda frustrating as an up and coming creator. But everytime you make me feel like "ha! I should just block out the noise and be myself" I've been loving that so far. Thank you so much for the motivation. You're a real one Erica 🙂

Just wanted to drop by and give a big thank you. I'm finally moving on a personal brand and it's all your fault. Your sarcasm toward "bro-biz advise" was the trigger, of all things. 🤣 Thanks for being the kick in the pants I needed. I wanted to give credit where it was due.

The Book of Hooks is pure gold. As someone who has always struggled to create SCROLL-STOPPING hooks, this is the secret weapon I need. If you don't want to sound like everyone else, but still want to learn how to grab a reader's attention, Erica is the expert, advisor, guru, and oracle you need. And The Book of Hooks is your bible.

Hi, great resource this e-book! 1. Providing schemas that I can follow in a easy way. 2. Simplicity in the explanation of the contents 3. Easy to read, to follow, to apply!

I bought The Book of Hooks and it was a bliss to read. I was struggling to write more captivating hooks for LinkedIn posts and Twitter threads. I even tried to imitate other successful creators but couldn't achieve positive results. Then, I realised I was committing a critical mistake: I wasn't understanding the underlying principles and mindset that those writers considered while writing the hooks. Erica's book helped me understand the hook writing principles and implement them instantly. She wrote each hook formula with careful understanding of the human psychology and after testing those formulas out herself. If you have struggled in the past or are currently struggling to write hooks, grab this book without even thinking for a moment. You'll be a much better writer if you implement Erica's advice and formulas.

Loved it! Appreciate all of the various examples....they really bring the format to life! Always appreciate diving in more and perhaps a bit more info about which hook works best for different audience types (if that's true).

Erica gets straight to the point in this book, giving you clear principles to help you write your own hooks. And why frameworks are better than templates. Then she goes on to share a couple dozen frameworks + examples you can use to write Twitter & LinkedIn hooks. I just finished the book & I'm excited to start using everything I just learned.

I love how Erica’s book is easy to digest. There’s zero fluff, straight action. Meaning: you won’t waste your time getting this book. It’s fast, it gets straight to the meaty bit, and it leaves you with actionable ways to start your next social media post. Make sure you not only buy this book but also keep it open and reference it every time you write for social media.

In a world full of distractions, attention is the most valuable currency in the creator economy. If you can't stop the scroll within seconds you lose out on a potential follower, fan, or even customer. Erica's Book of Hooks is a fantastic primer on how to captivate your audience—without any of the nonsense clickbait tactics "gurus" tell you to use. If you're a creator looking to upgrade your content game, then look no further.