What a refreshing experience this course was!
It felt like two courses in one: inspirational how-to from Kasey, and tactical writing how-to from Erica. Really enjoyed the shift from big questions to detailed ones, and the course helped me refine my system and add in tools to workshop my ideas and hooks.
Bonus points for this ALSO not being one more course delivered by over-serious, unsmiling young men. Highly recommended for mix of inspiration and real guidance you can use!
I was still pretty early in my social media presence when I signed up for Impactful Social Writing. At that time, I saw massive numbers of templates and frameworks promising to grow my personal brand. But when I tried them out, they felt icky. Like I'm pretending to be someone I'm not.
So, when I noticed that Kasey and Erica – two of the most authentic writers I met on Twitter – came together to create a course about social writing, I knew I had to sign up.
10 minutes into the course, I was 101% sure it was a good decision. Kasey started our session by talking about the importance of embracing who you are online. She inspired some course members to share their stories with us, and, well, we spent a few minutes crying and laughing together.
Later in the course, Erica taught us about the importance of using proven writing frameworks and strong editorial skills. At that point, I finally understood probably the most significant thing about online writing:
You don't need to copy-paste templates a Twitter/LinkedIn influencer delivers to your email every day. You need to understand the science behind those templates:
• Why do they work?
• How are they structured?
• What should appear in your writing, so you can achieve the same effect?
Erica broke down all of this for us, and then helped us implement the principles in our writing. The effort she put into giving us asynchronous feedback on our work throughout the course was insane. She showed us how deeply she cared about our improvement, and I'm deeply grateful for this.
The course made me feel extremely confident about including my personality in what I publish online. I stopped worrying about sounding “unprofessional” or “quirky.” I finally got the courage to embrace my POV – and it paid off like crazy.
Since the course, I built a following of 20,000+ people on my Twitter and LinkedIn.
I wrote 20+ viral threads and tweets. I brought my content marketing consultancy business to 5 figures in less than 6 months.
No other course before and after (and believe me, I've completed most of them) made me feel so empowered to discover my voice through writing.
This is not just a course about social media writing – this is a masterclass of empowering your authenticity through the craft of writing.
I've gone through several personal branding resources in the past 2.5 years—none of them have come even remotely close to what Erica and Kasey have created.
I've been creating content on LinkedIn and Twitter since November 2021. But even after doing it for a relatively long time, I found myself burnt out and overwhelmed by the entire process. The ISW cohort helped me define my why, restructure my approach, and build a solid foundation for content creation.
They help you dig deep and embrace your authentic self online. Being a part of the cohort has really helped me reframe how I view the entire process.
Kasey and Erica are the BEST in the game. Don't think twice before investing in this resource!
Aug 1, 2023
Kasey & Erica do a great job walking you through the process of writting well and with purpose. Good format. Great interaction from Cohort members and from Erica & Kasey.
The impactful social writing course boosted my slothful writing process (in only a few classes).
The biggest problem I had - editing.
Erica's master editing class gave me the checklist to send perfect content every time.
Now that I can systematically send unique content. My confidence is through the roof!
Impactful Social Writing has it all: Great resources and teaching plus instructors who really know their material.
The live edits and tweet breakdowns are truly valuable.
Don't miss a moment of this course!
This course is different and direct. It helped me to clarify why I write and anchor it to my true values. All the exercises help you to refine how you write so that your message is clear and impactful.
I would 100% recommend this course.
Kasey and Erica are great at giving feedback which has helped my writing. Thank you both.
I recently got into online courses (yes, I know, welcome to the Internet, Jordan) – and this one is easily the most value per minute of your time you can get.
Everything was hands-on, practical, and both Erica and Kasey went above & beyond for EVERYONE. You get to unmute yourself and actually talk in the calls with them (which, surprisingly, is rare in online courses).
Not only are Erica and Kasey two of the loveliest human beings on the planet, they know their sh*t!
At every point in the course, their expertise and enthusiasm shone through. They want you to succeed as much, if not more than you do. From the value provided, to the environment curated - this is one investment you won't regret.
Nov 24, 2022
This cohort was built on a lot of love and kindness. I felt seen, heard and understood. I also felt very normal for not wanting my expression be boxed into one short, neat, feelingless line.
The course felt very personalized - I was being catered to 1:1, and also learning alongside other awesome humans! The live feedback aspect was priceless!
Also, the curriculum was very relevant and applicable to me at this stage of my business (beginner level) and I could see how beautifully it worked with people way ahead of me. I can’t help but remember the amazing techniques when I want to write now.
Nov 24, 2022
I take several courses about online writing, and this one is worth every penny of it.
I joined the course being stressed about writing threads because I wasn't confident in my craft. I'm leaving the course with actionable insights about writing for social media, a structure to distill my ideas effectively and tips on editing my content to make it impactful and digestible.
I also learned about the importance of knowing your audience and your purpose and how personal branding can help you speak your voice and stay authentic to yourself.
If you're serious about growing on social media and staying authentic at the same time, but you don't know how to write effectively, this course is for you.
Fantastic course, insightful, helpful, so valuable.
Nov 24, 2022
This course was everything one could've asked for. The personal attention to everyone, the strategies, the teaching, everything was on point.
I've recently taken many courses and I realized one thing—not everyone who's successful can be a good teacher. Teaching is a whole another art in itself. And Erica and Kasey are THE teachers anyone could ever ask for.