Testing Instantly as a GTM tool — and wow, it’s light years ahead of where cold email was 2–3 years ago. Back then, I remember using Lemlist. Good tool… but if someone replied with “Out of office,” I had to build a whole Zapier automation just to pause the sequence. Everything needed to be hacked together. It was flexible — but manual. Now I’m trying Instantly.ai, and here’s what stands out: – UI is dead simple. They know the magic happens in the backend. – Replies are auto-tagged: out-of-office, negative, positive — no setup needed. – Positive replies can trigger follow-up flows, or even go straight into my CRM. – Inbox warming? Managed. Domain warming? Also done. – You can even buy warmed-up inboxes and start sending fast. I’m running a campaign for public adjusters. It took me maybe 2–3 hours to scrape 600 leads, build the sequence, and go live. Got 2 leads within the first 4–5 hours. No deliverability issues. No tech headaches. Just campaigns running. If you’re a GTM person who wants to focus on messaging and testing — and not email infrastructure — Instantly is pretty close to plug-and-play.

10 booked meetings in the first 5 days of a new Instantly.ai campaign For a fintech company targeting every country in the world. And we're only sending low volume, haven't even ramped this up yet! Here's what made this work, and how you can steal this for your campaigns. The challenge: This client's value prop changes for every country they target. Different regulations. Different pain points. Different messaging needed. So we had two options: 👉 Send one generic message to everyone (terrible idea) 👉 Create 50+ different campaigns for each country (absolute nightmare) We picked option three. We built an AI workflow that personalizes every single email based on the prospect's country and regulatory environment. Here's how: →We created a master knowledge library with detailed info on how their solution applies to each country's financial regulations. →Then we uploaded all leads into one list and let AI research each prospect's location and adapt the email automatically. Every email feels custom. Every email speaks directly to their specific pain point. The result? Instant credibility. When you demonstrate a deep understanding of someone's problem, they assume you have the solution. It's like talking to a doctor who can explain exactly what's wrong with you, you trust they know how to fix it. This saved us 50+ hours of manual work. And it's working better than any generic campaign ever could. You can use this exact approach for your campaigns. Customize based on role. Industry. Company size. Whatever's relevant. AI lets you send hyper-personalized cold emails at scale, the way good SDRs do manual outreach, but faster. Can't wait to see where this campaign goes after 60–90 days of optimization. → P.S. Want results like this without lifting a finger? We're doing an end of year special....$1,000 off any lead gen service if you book before year-end or lock in January. Only 3 onboarding spots left before we close for the holidays. Comment "BFCM" and I'll forward some info over Or book some time with us lnkd.in/e3RE_RSg

Can you cold email local businesses? Yes, very effectively. We recently ran a free trial for an agency who targets contractors and local service companies in the US. We generated 12 leads from 920 contacts on our first attempt, here’s how… Platforms like Apollo and Sales Nav don’t work for local. Here’s our flow for unlimited leads: - Scrape companies in your ICP from Google maps. Go by zip code to maximise numbers. - Dump this list into Clay and use Claygent to search their websites for decision maker full names. - Take the names you find and the company url and use Prospeo.io to enrich for personal work emails. - For those where you can’t find these emails, use Claygent to find and pull their generic business emails e.g. business@, info@ etc (most of the time with small to medium local companies these inboxes are being monitored by the person you want to contact anyway). Upload your lists to and for better open/reply rates, use their location in your email subject line and first line. Copy is simple and results focused, these types of business owners don’t care about the ‘how’, only the end result. It’s early days but we’ve just launched our first real campaign for them. 14 leads from 700 contacts (second screenshot). We’ve mapped their TAM and plan to max out volume in Q1 next year, at that volume we’d be looking at 40 leads a day.

The best thing for me is the direct integration with Instantly.ai; it just became a no-brainer addition to my already in-use outreach tool stack.

12.2% reply rates this week for a client ➡️ 29 opportunities delivered - here’s how: TLDR: Imagine having 20 recruiters constantly refreshing every job board looking for relevant roles. Then researching the company, finding decision maker contact details and reaching out with job specific messaging via email and LinkedIn. Here is a more detailed breakdown: 1. We monitor ALL job boards 24/7. - LinkedIn, Indeed, Workday, Glassdoor, Reed.co.uk & Totaljobs 2. Process and filter the data - is the job relevant? - job posted from a relevant company? - job posted in past 24 hrs? - jobs been on the market for 3+ weeks? 3. Find decision makers contact details - Emails - LinkedIn profiles (allowing us to bypass HR gatekeepers) 4. Job description specific messaging - Anthropic Claude pulls key requirements - Analyse requirements against MPC’s 5. Multichannel sequences - HeyReach.io for LinkedIn sequences - Instantly.ai for Email sequences This system runs 24/7. No jobs slip through the cracks. Refine Flow is your eyes in the sky 🛸

How Instantly.ai + Supabase + n8n helped me increase my reply rate from 11% to 23%. Here's the mistake I kept making: A lead would reply positively. We'd go back and forth about scheduling. Then... silence. They'd ghost. I'd forget it. No meeting booked. I wasn't tracking anything. Just hoping I'd remember to follow-up. The result? → Interested leads slipping through the cracks. → Deals dying in the "let's find a time" phase. So I built a simple workflow that changed everything: The system: When a lead is marked as interested in Instantly, n8n automatically pushes their contact info into Supabase and sends me an instant alert in Telegram Messenger. Inside Supabase, I have a "next follow-up date" column. Every time I talk to a lead, I log when I should reach out next. One day before that follow-up date, n8n triggers an automated message with everyone I need to follow-up tomorrow. So I don't forget and interested leads don't go cold. The results: → Reply rate jumped from 11% to 23% → Zero interested leads falling through the cracks. The difference? I stopped relying on memory and started relying on systems. Interested leads don't book themselves. You need to stay on top of them, and you can't do that without a system that tracks and reminds you. The best performers don't have better memory. They have better systems. 👉 Are you losing deals because you forgot to follow up? Or do you have a system that keeps you on top of every opportunity? Want help setting up workflows like this? Send me a message. Want this exact workflow? Comment "SYSTEM" and I'll send it to you.

We got 7 new business clients for a consumer financing company in 2 months Here’s a quick breakdown of how we did it 👇 We scraped ecommerce stores using various platforms across the EU using national business registries, category filters and revenue thresholds. Then we pulled contact data from merchant websites and ran it through strict validation to keep deliverability clean Wrote a good copy that highlights how ESTO Group boosts checkout conversion and increases AOV for online stores. Set up dozens of warmed up mailboxes across multiple domains to reach inboxes reliably. Sent 11.6k targeted emails through Instantly.ai and got a solid 16.14% reply rate And generated 104 warm sales opportunities that ESTO’s team could follow up with. This resulted in 7 new clients closed in the first 60 days. We got some more exciting case studies cooking right now. A client just got 30 leads and 2 closed deals in 5 days. Will cover that soon :)

A fintech company doing $50M ARR let us run their outbound for 4 months. We built their entire SDR workflow which helped them close 3 deals averaging $1M in contract value. They already had a decent outbound system running. But they were struggling with: - Old school prospecting tools were eating up productive hours - Copy-pasting templates with minimal personalization - Afraid to let AI write messaging to $1M+ ACV potential accounts When you're targeting $1M+ deals, you can't trust AI to do everything So we built a hybrid messaging system: - AI agents pull all relevant signals and data points - AI writes the first draft (emails, LinkedIn, talking points) - SDRs review and make tweaks based on their language - Everything pushes live to their sequencer This gave them speed without losing the value. Once everything was in place, we were hands-on running it for 4 months. Here's what they had at the end: - 3 closed deals worth $1M+ each ($3M in new revenue) - 11 qualified meetings booked with target accounts - Saved 20 hrs per SDR per week on manual prospecting - Went from reaching 10 accounts/week to 30 accounts with better targeting This is what we're building for tech companies right now. Risk-free 30-day trial with a 5-10 meeting guarantee. If you're doing $3M+ in ARR and want a system like this, send me a DM or book a call through the link on my profile.

How we helped Marketing Parrot close 22 clients in 1 month using cold email It's a pretty wild case study which illustrates how a great partnership works between lead generation operators and high-output sales teams. Marketing Parrot was hosting one of their conferences called Big Fish B2B sales conference Since we have already generated leads for 6 different conferences which have all been a great success, it just made sense for Hando Sinisalu 🦜 to try out collaboration with us. So we got to work... We scraped all B2B marketers, Heads of Sales, IT Sales directors, Export companies' C-Level contacts from Linkedin We set up email infrastructure on Google Workspace across different domains and mailboxes, warmed it up for 3 weeks before sending (so we can fly through the spam filters) We crafted psycho-engineered copywriting to maximize the amount of people opening it (nowadays you need to work hard to stand out from all the emails in the inbox) We automated sending emails and followups and reply management using Instantly.ai We sent 14 421 emails and got 476 replies (~6.4% reply rate) The replies consisted 76 sales opportunities They followed up with all the leads fast and managed to close 22 clients!! They managed to clock in a healthy 4X Return on investment. What's next? :)

The opener and a clear CTA :) Instantly.ai is my fav tool for cold emails

“Yes! I’d love to talk to candidates.” Another interested lead for our healthcare recruitment client. A simple cold message we rinse & repeat every single day. No AI. No personalisation. I try to be as transparent as possible with my posts without sharing client details, of course. We got this response yesterday from the email campaigns we’ve been running on Instantly.ai You’d be amazed at how many replies we get on Sundays. People turn their campaigns off over the weekend. We do the complete opposite & double down. Campaign stats so far for this particular client 👇🏾 ✔️ 2,021 messages sent ✔️ 57 replies ✔️ 13 interested leads ✔️ 6 booked calls I only started doubling down on email outreach in October. Before that, my plan was simple 👇🏾 Go all in on LinkedIn for 2 years… Then layer in email to book more sales meetings for clients. Here’s what I’ve learned — and it’s just 1 very simple thing: → Email works. → LinkedIn works. → Every platform works. The reason it’s not working for you is because you don’t give it enough time to actually see results. Simple as that. Give it time. Keep testing. You’ll eventually craft a message that gets a stranger’s attention. Once you do, double down. 📈 “You’re literally one good message away from getting in contact with anyone in the world”. Remember that🫴🏾 Keep working, You’ve got this, I’m rooting for you. PS - If you run a recruiting or wealth management firm, click here → lnkd.in/eCPAgwAB 👈🏾 PSS - I’ll be in my comments section for about 20 minutes, hit me up if you have any questions.

🔥 204 opportunities. $7.15M in pipeline. In just 4 months. So… how did we make that happen? It wasn’t luck. It was relevance. Every email spoke directly to a validated pain point in the prospect’s business. Each message offered a clear solution, backed by proof that we’d done it before. And the real conversion trigger? 👉 A free personalized market report showing insights about their industry, competition, and opportunities. That single offer changed everything. Replies doubled. Conversations turned into deals. Behind the scenes, Clay handled the brains, validation and personalization, while Instantly.ai handled the reach. If you’d like to attract the same kind of response from your ideal clients, 👇 send a DM and let’s talk about how we can build a campaign around your market. P.S. The campaign performed too well — the client asked us to pause until they expand their team to handle all the qualified leads. 😅 #LeadGeneration #OutboundMarketing #ColdEmail #B2BMarketing #Personalization #Clay #Instantly #ClientResults #GrowthStrategy

Instantly.ai is just like social media. (For context: Instantly is a cold email platform that shows opens/clicks/replies in real time.) It’s also one of the main tools I had to get familiar with for email marketing. Think LinkedIn /TikTok dynamics: unpredictable pings → compulsive refresh. - Someone opened the email? → refresh. Like chasing comments on a post: one more might change everything (it rarely does). - Someone responded? → refresh. It mirrors social media: variable rewards, dopamine hits, no extra outcomes. The graph moved; the pipeline didn’t. Took me a moment to realize: the numbers are addictive. Who thought work can get addictive :D What do you catch yourself refreshing most: analytics, ads, CRM, something else?

This is going to be one of those weeks, and we're just getting started. 2 days in and 8.3% reply rate. Let's see how it will fare when going for the bigger markets, as we're just touching in a small market now. We're not tracking open rate. And yes, Instantly.ai is amazing 🥳!

The year is almost over. And honestly, it didn’t go exactly how I planned, but I’ve learned more than I expected. Some doors closed, some ideas failed. But every time I thought I was done, something small reminded me why I started, a message from a client, a new idea that worked, or just the thought that progress takes time. I realized growth doesn’t always look exciting. Sometimes it’s just quietly showing up and improving one small thing at a time. Funny enough, the same mindset turned some of my email campaigns into real opportunities, proof that consistency really does compound. QUICK REMINDER: The year isn’t over yet. There’s still time to surprise yourself. #Motivation #Entrepreneurship #Growth #Mindset #EmailMarketing #KeepGoing Instantly.ai

Quality List + Good Offer = Great Campaign. Last month I ran a small and very simple 10-day cold email campaign for one of my clients. Result: 12 booked meetings. No complex funnels. No expensive tech. Just: - Linkedin sales navigator for a highly targeted ICP list - Clay + n8n for enrichment and sequence writing - Instantly.ai for sending with strong deliverability 10 days = 12 Meetings. If you're having trouble with Cold Email dm me - happy to help.

Instantly.ai is an awesome tool!! We done

78 new marketing-qualified leads. All delivered by November 15th to our client. All from outbound leveraging Instantly.ai Here’s what actually moved the needle: 1. We rebuilt the offer around clarity, not hype Most cold email fails because the offer is vague. We scrapped the extra language, removed every buzzword, and made the promise unmistakably simple. When prospects know exactly what you do, replies come fast. 2. We narrowed the audience to the people already feeling the pain Instead of “everyone who might be a fit,” we targeted one slice of the market dealing with the same problem right now. That alignment alone lifted positive replies more than any copy tweak. 3. We treated messaging as a live experiment Three angles, three sequences, all running in parallel. Every day we reviewed replies, adjusted hooks, and updated messaging in real time. Cold email is feedback. If you listen, it keeps getting better. 4. We fed the system with new leads constantly Instead of dumping a big list and letting it run, we added fresh, high-quality contacts every morning. That kept the campaign from going stale and protected reply rates as volume increased. 5. We prioritized deliverability like it was a client itself Avoiding spam triggers, good warmup times, healthy sending patterns, and Instantly’s spintax to randomize subjects, intros, and CTAs. Deliverability wasn’t an afterthought. It was engineered upfront. Consistency beat creativity No tricks. No “viral” hooks. Just disciplined execution, daily adjustments, and a clear value prop. Result so far: 78 MQLs before the month is even over. Cold email works for people who respect the process, test aggressively, and don’t cut corners. Follow along to see where we are at after Thanksgiving! #outbound #GTM #sales #gotomarket #coldemail #B2Bsales

Most teams slow down 20 days before Christmas. High-performers don't. While everyone else is "waiting for January," we launched a cold email outreach campaign targeting 465 prospects at the exact moment the field went quiet. Our results: → 11% reply rate → 64.7% positive replies → 25 meetings booked so far That's what happens when you nail your ICP, craft messaging that speaks to real pain points, and time your outreach right. The biggest lesson is that volume without strategy is just noise. We focused on quality targeting and personalization at scale, and the data doesn't lie. The market doesn't reward noise. It rewards competence executed at the right moment. While most people lose momentum during the holidays, high-performers keep building pipeline. They understand that money doesn't sleep, and neither should your outreach strategy. 👉 Do you slow down when everyone else does? Or do you execute with precision when the noise disappears? If you want help running cold email campaigns that actually convert, even when the market slows down, send me a message. Instantly.ai

Almost 2,000 emails sent last week… and somehow, 9 out of 10 people opened them. 🤯 I’ve been happy getting around 60% open rates using Instantly.ai Here’s what changed: I started retargeting existing clients and warm leads — people who’ve shown interest in the #PiezoWave before. No fancy templates. No AI copy tricks. The intent was partnership. Now I’m curious… Was it the list, the message, or something special inside Instantly that made this happen? If you’ve seen open rates anywhere near 90% (or cracked the deliverability code), Drop your results below 👇🏾 I’d love to swap workflows and compare what’s actually working right now.

Last month my inbox was full of: “OOO” and “not interested” and “leave me alone”. Now we’re averaging 2 positive replies per day from cold outreach on Instantly.ai Here are 3 tweaks that’ll help you get more positive replies from your outreach (works for both email & LinkedIn ): ⸻ 1. Stop asking for a call in the first message I’m testing 2 campaigns right now: Campaign A: “Would an intro call makes sense?” Campaign B: “Want a bit more info first?” Both are performing… But WAY more people say “yes” to more info than to a call. Most people don’t want to hop on a random call with a stranger. Give value first. Earn the right to ask for a call later. ⸻ 2. Follow up like a pro This is the easiest way to get more positive replies. Most of our good responses are from follow ups. And because 90% of agencies never follow up properly, it’s easier for you to win. Simple structure: - Day 0: Initial message - Day 2: Follow up 1 - Day 4: Follow up 2 If they’re not interested after that, move on. You’re after leads, not validation. ⸻ 3. Speak their language You want them reading your message thinking: “Okay… this person actually gets it.” Use industry-specific words. Mention the exact problems they’re dealing with. Show you understand their world better than a generic “We help businesses grow” line. I’ll give 14 agencies owners my simple follow up scripts for FREE. Like this post Comment “follow up” I’ll send it over. Keep working, You’ve got this. I’m rooting for you.

I don’t hype tools often, but Instantly.ai is one I’ll happily vouch for, especially because of the experience I’ve had with Jack Galpin, the GTM engineer on my account. Product compliance is a niche corner of the world, but it touches far more than most people realize. Over 93% of all physical products (consumer goods, electronics, medical devices, toys, appliances, you name it!) are subject to safety or technical standards behind the scenes. The products we trust every day only work at scale because someone did the invisible work to make them safe, consistent, and reliable. At Kite Compliance, we help companies understand those rules earlier so they can avoid costly surprises and bring safer products to market faster. But because product compliance is such a specialized niche, the marketing challenge for us isn’t broad awareness. It’s finding the right people at exactly the right moment. That’s why Instantly has been so valuable. The platform is excellent, and Jack’s guidance has been even better — precise, informed by experience, and tailored in a way that genuinely improves outcomes. If you're running any kind of outbound email motion, my experience with Instantly (and Jack) has been terrific. Worth a look.

"Cold email is dead" - they said. 📊 Campaign Snapshot: 79 recipients 13.9% reply rate 63.6% positive reply rate 7 out of 79 replied positively. They're genuinely interested -- not sending "not interested" or "remove me from your list." This mini-campaign succeeded because of how aligned the list and messaging are, thanks to deep work we've been doing with this client. At Email Outreach Company, we've seen the inbox landscape change dramatically. New spam filters, stricter Google/Yahoo/Outlook requirements, and AI saturation have made it harder than ever. But harder doesn't mean impossible. What's driving these results: ✅ Strategic targeting - Reaching the right people, not just more people ✅ Value-first approach - Leading with the recipient, not our pitch The reality: When you combine deep research, thoughtful messaging, and a commitment to actually solving problems, prospects still respond. What's your take on cold email in 2025? Dead or not?

Are B2B prospects happy to get your outbound email? Replying please, and even wanting to order right away? For my clients, it's a reality. This is the latest results update for my client Sterling Medical Products (in the Medical Equipment Manufacturing industry) since running both the PVP and Orthokit campaigns during the sending volume ramp-up stage in September/October. - Set up 30 domains and 90 senders on Instantly.ai. - Wrote strategic copy based on job role and product line - Created and launched 4 campaigns to date Leads = 1 buyer signup, 12 highly interested, 2 potential interest if we have the products (i.e. one does arthroscopy only) We achieved this from sending around 11,000 emails. Which is better than other "experts" can usually do. "Don't-cha" wish your campaign was hot like theirs? "Don't-cha" More info? DM me or go to cunvertcopy.com to book a convo with me.

Why we A/B test everything - 5x difference in results 😱 We run our cold email campaigns using Instantly.ai and their A/B testing feature. The setup: Same campaign. Same audience. Same time. Different email variants. The result? Variant A → 5 positive replies Variant C → 1 positive reply That’s a 5x difference. And you never really know which variant will win until you test them.

No Marketing - No Problem With Instantly.ai I was able to build my own lead funnel for my sales team. In 5 Business days we created 28 leads, booked 8 demos (Shout out Dan Bright) and close 3 sales at $1500 ARR each. Excited to scale and happy to have built a reliable lead funnel all through cold email. Best part is we are only 1% in and have these results. Time to scale! #growth #leadgen #RevenueGeneration #winningbydesign

past month or so with Instantly.ai - still an outbound nerd at heart honestly, learning outbound and copywriting early is one of the best things you can do in business - it teaches you how to get attention, start conversations, and actually move people to take action 2 years in the trenches trying to pitch content syndication taught me a lot you really don’t need to waste time personalizing every line or running your message through a dozen enrichments and five AI tools to get results like this this is just reaching out to people already showing interest in what we do - only thing that changes in the copy is the first name

We just launched this M&A campaign to sell 2 different businesses 3 business days ago and already printing 34 Sales opportunities. Wouldn't have expected for this to be printing leads this well Anyways... I guess we chose the right name for our company: Leadprinter.ai BTW: I gotta say I love the new dark mode Instantly.ai just launched. How about you?

Not everyday you see a response like this come through on Instantly.ai 😂

The Cold Email Challenge — Update 🚀 A few days ago, I kicked off my Cold Email Challenge with one goal: ✅ Get 2 new US-based clients purely from cold outreach. Here’s what I’ve done so far: 📌 Infrastructure Setup • 5 new domains purchased • 3 inboxes on each domain • Total: 15 email accounts • Platform: Instantly (link in comments) • Warmed the inboxes for 2 weeks before sending 📌 First Campaign Results • Total Emails Sent: 1,200+ Open Rate & Click Rate Show 0 in the screenshot - I am not tracking it to avoid landing to spam or promotions • Opportunities Generated: 10 • New Client Closed: 1 ✅ • Revenue from Cold Email: $650 • More deals in the pipeline 👀 Cold email is crazy powerful. No ad spend. No algorithm stress. Just business — directly in the inbox. I probably won’t share these detailed numbers again. If you want the full setup breakdown (domains, infrastructure, targeting, scripts, warmup process)… DM me. Happy to share without any cost. Next Step: Scaling Up 📈 The pilot worked. Time to level up. ✅ 10 Domains ✅ 50 Email Boxes ✅ 1,500 emails per day ✅ 35,000 cold emails per month More outreach → More conversations → More business. Let’s experience growth 🚀 I’ll be more active on LinkedIn like never before. #ColdEmailChallenge #ColdEmailing #EmailMarketing #LeadGeneration #AgencyGrowth #BuildInPublic #GoEasyMedia

77 oportunidades B2B generadas alrededor de España, Europa y Latam 🫡 (muchas de ellas en industrias jod***) Decidimos comenzar octubre con un cambio drástico en Autio Leads, y no puedo estar más contento con los resultados.. (Se pueden ver en la curva del 8 oct) Menciones especiales a: - Herramienta de envío: Instantly.ai - Lo que usamos para prospectar y cualificar: Clay y la API de OpenAI - Infraestructura técnica: Zapmail.ai y Mission Inbox 🚨 Si quieres probar un sistema de este tipo para tu empresa B2B, tenemos un Piloto de Validación disponible (generamos oportunidades gratis durante 30d)

I just let handle my entire Stealth outbound GTM. Best decision I made this quarter. Here's why: Most people think they need to build their own lead gen infrastructure. - Research TAM - Set up domains - Write sequences - Manage deliverability - Track responses I used to do all of this myself. Took 15+ hours per week away from actual client work. Then I joined Instantly's VIP program. They handled: → Full technical setup → TAM frameworks → Campaign strategy → Deliverability monitoring I stayed focused on: → Delivering for clients → Building my product The result? My marketing is running autonomously while I focused on my Zone Of Genius. Not the busy work that keeps you stuck at your desk. If you're serious about lead gen but tired of managing the infrastructure yourself, talk to their team. They're experts at the mechanics so you can focus on what actually moves the needle. *followup: Instantly is sponsoring / boosting this testimonial

How we generated 669 leads for a payment gateway in 4 months This is a breakdown of our cold email funnel We scraped ecommerce sites from all over Europe and UK using Stripe, Woocommerce, Magento, Prestashop, Opencart, Custom cart. We scraped emails from their websites Crafted a psychoengineered copy that is definitely going to get them to open the email We set up 270 mailboxes across 90 different domains Warmed up the email infrastructure Sent 124 thousand emails using Instantly.ai Got a healthy 7% reply rate Roughly 20% of the replies were positive replies It's a good example of what good collaboration looks like - We establish initial collaboration - Scale it up - Get more leads than the sales team can manage of course Let me know if you have any questions about this

1,832 prospects → 117 replies → 81 leads → $62,000 MRR in pipeline (1 lead on every 22 prospects) The secret? Every email was under 85 words. Most agencies preach "add more value" in cold emails. We did the opposite. 👉 Campaign A (their way): 150+ words, 1.5% replies 👉 Campaign B (our way): <85 words, 6.39% replies Here's the framework: Email 1 (79 words): → Why you, why now → One problem you solve → Proof you've done it → Single CTA Email 2 (82 words): → Add more context to the problem/offer → Lower the friction in CTA (e.g. offer relevant resource) Email 3 (68 words): → "Wrong person?" → Referral request → Make it forwardable No long paragraphs. Just one idea per email. The constraint forces clarity. Clarity drives replies. What would happen if you cut your emails in half? 📧 P.S. If you want to book meetings from positive replies, try Instantly.ai's AI reply agent. Replies in <5 minutes, handles follow-ups. Can be trained. It helped us convert over 65% of replies to meetings.

In the last 10 days via Instantly.ai: ✅ 18 appointments booked ✅ 9 leads generated in a single day from 1 campaign ✅ First clinic partnership secured for a client Here’s what actually made the difference beyond just “personalization”: I didn't even use Clay. 🔹 Tight ICP filtering – Instead of targeting everyone in our target industry, we narrowed to decision-makers at mid-size companies that recently posted hiring signals, and confirmed their ability to take on additional work. Fewer contacts, higher hit rate. 🔹 Problem-first messaging – Instead of opening with “who we are / what we do,” every sequence started with the cost of their current status quo (missed appointments, staffing gaps, wasted pipeline). That framed the outreach as relevant instead of salesy. Trigger events > endless pitches. 🔹 Structured follow-up cadence – Most replies didn’t come from Email 1. They came from emails 3–4, where we shifted tone: lighter, more conversational, sometimes even with a short one-liner but always built urgency and displayed the ROI of the offer to the prospect. Consistency > cleverness. Outbound isn’t about “sending more.” It’s about sending smarter. If you’re only relying on referrals or inbound, you’re betting on luck. Cold email gives you control over pipeline. 👉 I’ll keep sharing breakdowns like this—so if you’re building outbound, follow along. #coldemail #instantlyai #outbound #GTM

Instantly.ai reply management agent is insane. Nailing the answers for our clients, even before actually any general knowledge training

We use Instantly.ai at Spendbase and we get an average of 30 meetings a month just via email

This week for a client only: 192 new contacts enrolled 10.9% reply rate 8 new opportunities generated 6 new appointments booked via Instantly.ai All cold. All organic. All in under seven days. And the client wasn’t in SaaS or marketing. It was a medical biotech company. One of the hardest markets to break into. Here’s what we did: 1. Refined the offer for front-end cold traffic. Most messaging is too vague or academic. We simplified the offer so it solved one clear problem and led to one clear outcome. 2. Targeted a single, high-intent subsection of the market. Instead of casting a wide net, we focused on one small group of decision-makers who were most likely to need what the company offered. The messaging was written directly for them. 3. Protected deliverability and domain health. We used Instantly’s AI Spintax to randomize lines, maintain sender reputation, and ensure every message reached the inbox. Deliverability is often ignored, but it’s the foundation for consistent results. No tricks. No paid ads. No automation spam. Just thoughtful strategy, clean execution, and steady follow-up. The result was predictable pipeline for a company that used to rely only on trade shows and referrals. The truth is simple: when your offer is clear, your targeting is narrow, and your infrastructure is sound, cold outreach works in any industry. If you’re in biotech, medtech, or another complex B2B space and want to understand how to run outbound that actually converts, reach out. I’ll walk you through the framework. #coldemail #b2bsales #outbound #gotomarket #GTM

Instantly.ai is a tool that I can't live without. I would recommend this for lead generation.

We don't expect our vendors to be perfect. But we do expect them to resolves issues quickly and professionally. Instantly.ai has truly been best in class for this since we've started working with them. As a premium agency, we require premium support from our vendors. If our vendors fail, the blame falls on us. Having vendors that consistently show up for us is a necessity. If you're looking for best in class features, a support team that's worth their weight in gold, amazing AI features, and a simple UX, Instantly.ai is definitely a product to try. This isn't sponsored, I just love their product and team.

Some days are better than others. Its incredible what can be done in a day. Good offer, smart set up, great team. I don`t think its precedented what we`re doing with cold emails, at a time when people are saying cold emailing is dead. #coldemail

🎯 Update: Really enjoying Instantly.ai Easy to set up, and after two weeks of running multiple sequences, everything’s working smoothly. So far, so good!

We sold cars via cold email We ran a 4-month cold email campaign for Nissan, Renault and Dacia reseller Norde How did we do? The numbers were quite surprising: 👉🏼8395 e-mails sent out via Instantly.ai 👉🏼 1094 replies 👉🏼 32% average response rate 👉🏼 109 positive responses 👉🏼 1-3 actually acquired customers (the exact numbers were not disclosed, but yes – we made sales) And here we have to take off our hats in front of Norde sales team who dealt with the warm leads that we generated A good email attracts. A good salesman has to close the deal. Without the second – the first is just a nice attempt.

Is cold calling dead? 📞 Absolutely not. But let’s be honest… it’s extremely time consuming. The return is minimal. And most of the time, it’s a total crap shoot. Enter cold email. 📩 Still a crap shoot? Can be if your not set up for success. But it’s significantly more efficient. Cold email lets you break through the noise, test different messages fast, and find the prospects who actually want to talk. With Instantly.ai, we generate 400+ replies and 100+ qualified meetings every month, and a huge part of that success comes from our VIP Team. They handle everything from domain setup, warm-up, messaging, deliverability optimization, so campaigns don’t just get sent… they get results. Set it, forget it, and watch qualified meetings land right on your calendar. 👉 Curious how our VIP Team helps teams hit those numbers? Let's connect and I will walk you through the process! #instantly #coldemail #outbound

Instantly.ai's done for you email infrastructure saves a ton of my time!

How we booked 125 qualified sales opportunities generating $3.3M MRR in pipeline over 6 months 🤯 Imagine getting an average of 21 new qualified sales opportunities per month with a value of 550k MRR on complete automation. That's what we did for that client (and it's not the only one). --> We used cold email only But with cold email getting tougher and tougher, how do we do it? It's always a combination of 1️⃣ good offer, 2️⃣ good targeting, 3️⃣ good copy and 4️⃣ good timing. We cannot do anything about the offer, it's on our client's side. But we can work on the rest (targeting, copy & timing). For the targeting & copy (I recorded a series of video, explaining our processes, feel free to check them on my profile under "videos") How about the timing aspect? Well there are 2 ways to reach out to your prospect at "the right time". You can either leverage 'Intent signals' such as Job post, job changes, specific research, website visits... OR, you can send email at scale, with a high volume. Volume basically erases the "luck factor", the more person you contact the more likely you are to find someone that needs your service/ product now. Happy prospecting C.