Testing Instantly as a GTM tool — and wow, it’s light years ahead of where cold email was 2–3 years ago. Back then, I remember using Lemlist. Good tool… but if someone replied with “Out of office,” I had to build a whole Zapier automation just to pause the sequence. Everything needed to be hacked together. It was flexible — but manual. Now I’m trying Instantly.ai, and here’s what stands out: – UI is dead simple. They know the magic happens in the backend. – Replies are auto-tagged: out-of-office, negative, positive — no setup needed. – Positive replies can trigger follow-up flows, or even go straight into my CRM. – Inbox warming? Managed. Domain warming? Also done. – You can even buy warmed-up inboxes and start sending fast. I’m running a campaign for public adjusters. It took me maybe 2–3 hours to scrape 600 leads, build the sequence, and go live. Got 2 leads within the first 4–5 hours. No deliverability issues. No tech headaches. Just campaigns running. If you’re a GTM person who wants to focus on messaging and testing — and not email infrastructure — Instantly is pretty close to plug-and-play.

10 booked meetings in the first 5 days of a new Instantly.ai campaign For a fintech company targeting every country in the world. And we're only sending low volume, haven't even ramped this up yet! Here's what made this work, and how you can steal this for your campaigns. The challenge: This client's value prop changes for every country they target. Different regulations. Different pain points. Different messaging needed. So we had two options: 👉 Send one generic message to everyone (terrible idea) 👉 Create 50+ different campaigns for each country (absolute nightmare) We picked option three. We built an AI workflow that personalizes every single email based on the prospect's country and regulatory environment. Here's how: →We created a master knowledge library with detailed info on how their solution applies to each country's financial regulations. →Then we uploaded all leads into one list and let AI research each prospect's location and adapt the email automatically. Every email feels custom. Every email speaks directly to their specific pain point. The result? Instant credibility. When you demonstrate a deep understanding of someone's problem, they assume you have the solution. It's like talking to a doctor who can explain exactly what's wrong with you, you trust they know how to fix it. This saved us 50+ hours of manual work. And it's working better than any generic campaign ever could. You can use this exact approach for your campaigns. Customize based on role. Industry. Company size. Whatever's relevant. AI lets you send hyper-personalized cold emails at scale, the way good SDRs do manual outreach, but faster. Can't wait to see where this campaign goes after 60–90 days of optimization. → P.S. Want results like this without lifting a finger? We're doing an end of year special....$1,000 off any lead gen service if you book before year-end or lock in January. Only 3 onboarding spots left before we close for the holidays. Comment "BFCM" and I'll forward some info over Or book some time with us lnkd.in/e3RE_RSg

Can you cold email local businesses? Yes, very effectively. We recently ran a free trial for an agency who targets contractors and local service companies in the US. We generated 12 leads from 920 contacts on our first attempt, here’s how… Platforms like Apollo and Sales Nav don’t work for local. Here’s our flow for unlimited leads: - Scrape companies in your ICP from Google maps. Go by zip code to maximise numbers. - Dump this list into Clay and use Claygent to search their websites for decision maker full names. - Take the names you find and the company url and use Prospeo.io to enrich for personal work emails. - For those where you can’t find these emails, use Claygent to find and pull their generic business emails e.g. business@, info@ etc (most of the time with small to medium local companies these inboxes are being monitored by the person you want to contact anyway). Upload your lists to and for better open/reply rates, use their location in your email subject line and first line. Copy is simple and results focused, these types of business owners don’t care about the ‘how’, only the end result. It’s early days but we’ve just launched our first real campaign for them. 14 leads from 700 contacts (second screenshot). We’ve mapped their TAM and plan to max out volume in Q1 next year, at that volume we’d be looking at 40 leads a day.

The best thing for me is the direct integration with Instantly.ai; it just became a no-brainer addition to my already in-use outreach tool stack.

12.2% reply rates this week for a client ➡️ 29 opportunities delivered - here’s how: TLDR: Imagine having 20 recruiters constantly refreshing every job board looking for relevant roles. Then researching the company, finding decision maker contact details and reaching out with job specific messaging via email and LinkedIn. Here is a more detailed breakdown: 1. We monitor ALL job boards 24/7. - LinkedIn, Indeed, Workday, Glassdoor, Reed.co.uk & Totaljobs 2. Process and filter the data - is the job relevant? - job posted from a relevant company? - job posted in past 24 hrs? - jobs been on the market for 3+ weeks? 3. Find decision makers contact details - Emails - LinkedIn profiles (allowing us to bypass HR gatekeepers) 4. Job description specific messaging - Anthropic Claude pulls key requirements - Analyse requirements against MPC’s 5. Multichannel sequences - HeyReach.io for LinkedIn sequences - Instantly.ai for Email sequences This system runs 24/7. No jobs slip through the cracks. Refine Flow is your eyes in the sky 🛸

How Instantly.ai + Supabase + n8n helped me increase my reply rate from 11% to 23%. Here's the mistake I kept making: A lead would reply positively. We'd go back and forth about scheduling. Then... silence. They'd ghost. I'd forget it. No meeting booked. I wasn't tracking anything. Just hoping I'd remember to follow-up. The result? → Interested leads slipping through the cracks. → Deals dying in the "let's find a time" phase. So I built a simple workflow that changed everything: The system: When a lead is marked as interested in Instantly, n8n automatically pushes their contact info into Supabase and sends me an instant alert in Telegram Messenger. Inside Supabase, I have a "next follow-up date" column. Every time I talk to a lead, I log when I should reach out next. One day before that follow-up date, n8n triggers an automated message with everyone I need to follow-up tomorrow. So I don't forget and interested leads don't go cold. The results: → Reply rate jumped from 11% to 23% → Zero interested leads falling through the cracks. The difference? I stopped relying on memory and started relying on systems. Interested leads don't book themselves. You need to stay on top of them, and you can't do that without a system that tracks and reminds you. The best performers don't have better memory. They have better systems. 👉 Are you losing deals because you forgot to follow up? Or do you have a system that keeps you on top of every opportunity? Want help setting up workflows like this? Send me a message. Want this exact workflow? Comment "SYSTEM" and I'll send it to you.

We got 7 new business clients for a consumer financing company in 2 months Here’s a quick breakdown of how we did it 👇 We scraped ecommerce stores using various platforms across the EU using national business registries, category filters and revenue thresholds. Then we pulled contact data from merchant websites and ran it through strict validation to keep deliverability clean Wrote a good copy that highlights how ESTO Group boosts checkout conversion and increases AOV for online stores. Set up dozens of warmed up mailboxes across multiple domains to reach inboxes reliably. Sent 11.6k targeted emails through Instantly.ai and got a solid 16.14% reply rate And generated 104 warm sales opportunities that ESTO’s team could follow up with. This resulted in 7 new clients closed in the first 60 days. We got some more exciting case studies cooking right now. A client just got 30 leads and 2 closed deals in 5 days. Will cover that soon :)

Launched my first cold email campaign on Nov 27. Today is Dec 4. Here’s the recap: → 3.1K emails sent → 2.48% reply rate → 12 opportunities created → $2,388 pipeline → 0 ads, 0 warm leads. Just targeting + consistency. Cold email still works in 2025, if your offer is

A fintech company doing $50M ARR let us run their outbound for 4 months. We built their entire SDR workflow which helped them close 3 deals averaging $1M in contract value. They already had a decent outbound system running. But they were struggling with: - Old school prospecting tools were eating up productive hours - Copy-pasting templates with minimal personalization - Afraid to let AI write messaging to $1M+ ACV potential accounts When you're targeting $1M+ deals, you can't trust AI to do everything So we built a hybrid messaging system: - AI agents pull all relevant signals and data points - AI writes the first draft (emails, LinkedIn, talking points) - SDRs review and make tweaks based on their language - Everything pushes live to their sequencer This gave them speed without losing the value. Once everything was in place, we were hands-on running it for 4 months. Here's what they had at the end: - 3 closed deals worth $1M+ each ($3M in new revenue) - 11 qualified meetings booked with target accounts - Saved 20 hrs per SDR per week on manual prospecting - Went from reaching 10 accounts/week to 30 accounts with better targeting This is what we're building for tech companies right now. Risk-free 30-day trial with a 5-10 meeting guarantee. If you're doing $3M+ in ARR and want a system like this, send me a DM or book a call through the link on my profile.

How we helped Marketing Parrot close 22 clients in 1 month using cold email It's a pretty wild case study which illustrates how a great partnership works between lead generation operators and high-output sales teams. Marketing Parrot was hosting one of their conferences called Big Fish B2B sales conference Since we have already generated leads for 6 different conferences which have all been a great success, it just made sense for Hando Sinisalu 🦜 to try out collaboration with us. So we got to work... We scraped all B2B marketers, Heads of Sales, IT Sales directors, Export companies' C-Level contacts from Linkedin We set up email infrastructure on Google Workspace across different domains and mailboxes, warmed it up for 3 weeks before sending (so we can fly through the spam filters) We crafted psycho-engineered copywriting to maximize the amount of people opening it (nowadays you need to work hard to stand out from all the emails in the inbox) We automated sending emails and followups and reply management using Instantly.ai We sent 14 421 emails and got 476 replies (~6.4% reply rate) The replies consisted 76 sales opportunities They followed up with all the leads fast and managed to close 22 clients!! They managed to clock in a healthy 4X Return on investment. What's next? :)

The opener and a clear CTA :) Instantly.ai is my fav tool for cold emails

“Yes! I’d love to talk to candidates.” Another interested lead for our healthcare recruitment client. A simple cold message we rinse & repeat every single day. No AI. No personalisation. I try to be as transparent as possible with my posts without sharing client details, of course. We got this response yesterday from the email campaigns we’ve been running on Instantly.ai You’d be amazed at how many replies we get on Sundays. People turn their campaigns off over the weekend. We do the complete opposite & double down. Campaign stats so far for this particular client 👇🏾 ✔️ 2,021 messages sent ✔️ 57 replies ✔️ 13 interested leads ✔️ 6 booked calls I only started doubling down on email outreach in October. Before that, my plan was simple 👇🏾 Go all in on LinkedIn for 2 years… Then layer in email to book more sales meetings for clients. Here’s what I’ve learned — and it’s just 1 very simple thing: → Email works. → LinkedIn works. → Every platform works. The reason it’s not working for you is because you don’t give it enough time to actually see results. Simple as that. Give it time. Keep testing. You’ll eventually craft a message that gets a stranger’s attention. Once you do, double down. 📈 “You’re literally one good message away from getting in contact with anyone in the world”. Remember that🫴🏾 Keep working, You’ve got this, I’m rooting for you. PS - If you run a recruiting or wealth management firm, click here → lnkd.in/eCPAgwAB 👈🏾 PSS - I’ll be in my comments section for about 20 minutes, hit me up if you have any questions.

🔥 204 opportunities. $7.15M in pipeline. In just 4 months. So… how did we make that happen? It wasn’t luck. It was relevance. Every email spoke directly to a validated pain point in the prospect’s business. Each message offered a clear solution, backed by proof that we’d done it before. And the real conversion trigger? 👉 A free personalized market report showing insights about their industry, competition, and opportunities. That single offer changed everything. Replies doubled. Conversations turned into deals. Behind the scenes, Clay handled the brains, validation and personalization, while Instantly.ai handled the reach. If you’d like to attract the same kind of response from your ideal clients, 👇 send a DM and let’s talk about how we can build a campaign around your market. P.S. The campaign performed too well — the client asked us to pause until they expand their team to handle all the qualified leads. 😅 #LeadGeneration #OutboundMarketing #ColdEmail #B2BMarketing #Personalization #Clay #Instantly #ClientResults #GrowthStrategy

Instantly.ai is just like social media. (For context: Instantly is a cold email platform that shows opens/clicks/replies in real time.) It’s also one of the main tools I had to get familiar with for email marketing. Think LinkedIn /TikTok dynamics: unpredictable pings → compulsive refresh. - Someone opened the email? → refresh. Like chasing comments on a post: one more might change everything (it rarely does). - Someone responded? → refresh. It mirrors social media: variable rewards, dopamine hits, no extra outcomes. The graph moved; the pipeline didn’t. Took me a moment to realize: the numbers are addictive. Who thought work can get addictive :D What do you catch yourself refreshing most: analytics, ads, CRM, something else?

This is going to be one of those weeks, and we're just getting started. 2 days in and 8.3% reply rate. Let's see how it will fare when going for the bigger markets, as we're just touching in a small market now. We're not tracking open rate. And yes, Instantly.ai is amazing 🥳!

The year is almost over. And honestly, it didn’t go exactly how I planned, but I’ve learned more than I expected. Some doors closed, some ideas failed. But every time I thought I was done, something small reminded me why I started, a message from a client, a new idea that worked, or just the thought that progress takes time. I realized growth doesn’t always look exciting. Sometimes it’s just quietly showing up and improving one small thing at a time. Funny enough, the same mindset turned some of my email campaigns into real opportunities, proof that consistency really does compound. QUICK REMINDER: The year isn’t over yet. There’s still time to surprise yourself. #Motivation #Entrepreneurship #Growth #Mindset #EmailMarketing #KeepGoing Instantly.ai

Quality List + Good Offer = Great Campaign. Last month I ran a small and very simple 10-day cold email campaign for one of my clients. Result: 12 booked meetings. No complex funnels. No expensive tech. Just: - Linkedin sales navigator for a highly targeted ICP list - Clay + n8n for enrichment and sequence writing - Instantly.ai for sending with strong deliverability 10 days = 12 Meetings. If you're having trouble with Cold Email dm me - happy to help.

Instantly.ai is an awesome tool!! We done