I was looking for guidance from someone who has real, hands-on experience in the janitorial industry—someone who has built a successful cleaning company and knows the challenges firsthand. That’s what led me to Matt’s coaching program. I chose Matt’s program over others because he’s not just another online guru making money off coaching—he’s actively building and growing his own janitorial company. He’s in the trenches, practicing what he preaches, and proving that his methods work. That level of real-world experience was exactly what I was looking for. When I first joined the program, I was impressed by how in-depth the course material was. It walks you through everything step by step, making it easy to follow and apply. The regular live coaching calls are a huge bonus—having direct access to Matt to ask questions and get feedback has been incredibly valuable. If you’re serious about growing your janitorial business, I highly recommend Matt’s coaching inside Janitorial Millionaire. His experience, knowledge, and hands-on approach make all the difference.

I had the privilege of learning how to run a cleaning business efficiently from Matt, and I can't recommend him enough! I'm running a commercial cleaning business with around 20 employees and had trouble growing it beyond that level. From the very first (free) session, he provided clear, actionable steps, breaking down the process in a way that was easy to understand and implement. The online course explains everything you may need. He covered everything from pricing strategies to marketing techniques, and even how to hire and manage employees effectively. What really stood out was his attention to detail and a very personalized approach. Matt took the time for weeks to address my specific questions and tailored the advice to fit my business goals. His expertise, coupled with his patience and encouragement, made learning both enjoyable and empowering. Thanks to his guidance, I feel confident and prepared to run my cleaning business successfully. I’m already seeing great results, and I’m excited for what’s ahead. If you're looking to learn the ins and outs of the commercial cleaning industry, Matt is absolutely the best!

Before joining the program, we had a couple of accounts but weren’t really scaling. No real systems in place, and I was just figuring things out as I went. I ran across Matt through his YouTube videos, and his points were clear and straight to the point. His systems just make sense and, more importantly, saved me from having to recreate the wheel. I knew I needed someone who actually understood the janitorial business, not just generic business advice. We’re currently pursuing a $14K/month account, and right away, Matt gave solid suggestions that made a difference. I’ve learned how to price jobs right, land better clients, and actually grow instead of staying stuck. His guidance is practical, actionable, and has already paid off. Would I do it again? 100%. Recommend 10/10

Matt is a phenomenal coach. He doesn't have a "1 solution fits all" approach. He gives you actionable steps that have real results. The course material has a plethora of information on pretty much everything it takes to successfully run a Janitorial business. I would hands down recommend this mentorship if you're looking for a no fluff, value-packed path to success.

My name is Kevin Parker, and my wife and I own Above and Beyond Cleaning Services in Washington, PA. When I first connected with Matt, our focus was primarily on power washing, and our commercial recurring monthly revenue was just $245. By the time we enrolled in the program, we had grown to $1,100 per month, but I knew we needed more structure to scale. Now, just three months into the program, our commercial recurring revenue has grown to $9,700 per month. I know results vary for everyone, but by implementing what I’ve learned, we’ve been able to refine our pitch and proposals, leading to real business growth. The tools are there, but you still have to put in the work. I’ve always believed that you don’t know what you don’t know. I was confident in our ability to provide great service, but I needed help with the administrative and operational side of the business—especially in presenting ourselves professionally to new clients. After speaking with Matt and a few other coaches, his approach and values aligned with ours, and I knew his experience would make it easier to model certain aspects of my business. When I first started, I skipped straight to the marketing section, but I quickly realized that following the program step by step was the best way to get results. The way everything is structured helped me slow down and build a strong foundation instead of just chasing the next job. One of the biggest takeaways has been the processes for onboarding, communication, and service delivery. Having a structured approach has helped us stay consistent and provide a better experience for our clients. Would I do it again? Absolutely. We’ve seen major improvements in just a few months, and I look forward to continuing to grow with better systems in place and Matt’s guidance along the way. I’ll leave you with this quote that’s stuck with me through this journey: “Success doesn’t come from what you do occasionally, it comes from what you do consistently.” – Marie Forleo

My name is AJ Gutierrez, and I’m the founder and owner of Red Panda Cleaning. When I first got into the janitorial business, I was just getting started with no real experience in the industry. I had a sales background, but I found myself second-guessing everything, especially when it came to bidding and pricing. I was overly cautious, unsure if I was doing things right, and pretty lost on what the next steps should be to actually grow a successful janitorial company. At one point, it became clear that trying to figure everything out on my own wasn’t cutting it. I was watching tons of YouTube videos, reading whatever free content I could find, but I was still overwhelmed. There were too many directions, too many strategies, and none of it felt specific enough to apply directly to what I was dealing with. I’d had mentorship in the past in other areas of life and knew how valuable the right guidance could be. I needed help from someone who’d already done it. I ended up finding Matt Pencarinha through his YouTube content. What stood out right away was how simple and clear he made things. He broke down complicated parts of the business in a way that made sense. That level of clarity and his straightforward style is what made me take a closer look at what he was offering. When I got started, I joined his free Commercial Cleaners community, which was already helpful on its own. Then I joined his more hands-on program, Janitorial Millionaire. That’s where things shifted. It went way deeper than I expected, and covered areas of the business I didn’t even know I needed to understand. What really impressed me was how available Matt makes himself. Almost every weekday, he holds a group chat where you can ask direct questions about your business, and he actually takes the time to walk through them in detail. It’s not surface-level coaching, he listens, breaks things down, and gives practical advice based on real experiences. His program also fit my budget, which was a big factor, but beyond the cost, I appreciate the way he is actively building and improving the program as it grows. Since joining, I’ve grown a lot in how I approach the business. I’m far more confident when it comes to bidding, sales conversations, hiring, and operations. I still have a lot to learn as I continue to grow Red Panda Cleaning, but this program gave me the foundation I needed. It helped me understand that this business is very doable, as long as you have the right tools and guidance to approach it the right way.

Matt’s program has been fantastic. My company is a startup and pre-revenue plus I don’t have extensive industry experience. Matt has excelled my industry knowledge and helped me build a framework of processes and procedures, which is critical in this space. Matt has comprehensive courses and is readily available to answer questions through daily office hours. He’s also essentially available around the clock as he answers questions on the forum plus through direct messag quickly. Overall, Matt is providing the toolkit and confidence I need to go out to marke and I’ve been very satisfied with the value.