KD
Karolina Drozdz
Digital Marketing Director Mountain Laurel Digital
This course is amazing! I learned a lot of actionable insights about various aspects of GA4 from implementation to data analysis. It's packed with insights and after I took it we had 2 more members of our team do it too. It'll help us restructure our processes around GA4 to offer more value to our clients. We've felt very supported throughout the whole process, the KP team has been available to address any additional questions or challenges we faced. Thank you so much for introducing more clarity and direction to the ambiguity of measurement.
KD
Karolina Drozdz
Digital Marketing Director Mountain Laurel Digital
This course is amazing! I learned a lot of actionable insights about various aspects of GA4 from implementation to data analysis. It's packed with insights and after I took it we had 2 more members of our team do it too. It'll help us restructure our processes around GA4 to offer more value to our clients. We've felt very supported throughout the whole process, the KP team has been available to address any additional questions or challenges we faced. Thank you so much for introducing more clarity and direction to the ambiguity of measurement.
Feb 5, 2025
Feb 5, 2025
Jason Dodge
Founder & CEO
HoangAnh Nguyen
SEO Specialist SEO Specialist
I’m happy to share that I’ve obtained a new certification: Practical GA4 from Kick Point Playbook!
The course is affordable with hands-on instructions on how to set up GA4 and deal with common issues. The best parts are the course provide practical knowledge as its name and new lectures will be added ir updated from time to time. Dana DiTomaso is the best at making complicated theories understandable. The videos are easy to follow with the transccriptions, which are suitable for a non-native English speaker like me.
HoangAnh Nguyen
SEO Specialist SEO Specialist
I’m happy to share that I’ve obtained a new certification: Practical GA4 from Kick Point Playbook!
The course is affordable with hands-on instructions on how to set up GA4 and deal with common issues. The best parts are the course provide practical knowledge as its name and new lectures will be added ir updated from time to time. Dana DiTomaso is the best at making complicated theories understandable. The videos are easy to follow with the transccriptions, which are suitable for a non-native English speaker like me.
Aug 25, 2024
Aug 25, 2024
Tyler Wayne Hanna
GA4 | GTM | Looker Studio - Marketing Analytics at Augurian GA4 | GTM | Looker Studio - Marketing Analytics at Augurian
I am equipped to handle various client analytics needs and projects thanks to the Analytics for Agencies course from Kick Point Playbook and Dana DiTomaso!
If you run a small (but mighty) marketing team and you're looking to have more confidence in your digital marketing analytics, request a FREE analytics diagnostic here! lnkd.in/gR8D_zW8
I'm super happy to look into your GA4/GTM and provide you with tailored recommendations 😁
#GoogleAnalytics4
#GoogleTagManager
#AnalyticsForAgencies
Tyler Wayne Hanna
GA4 | GTM | Looker Studio - Marketing Analytics at Augurian GA4 | GTM | Looker Studio - Marketing Analytics at Augurian
I am equipped to handle various client analytics needs and projects thanks to the Analytics for Agencies course from Kick Point Playbook and Dana DiTomaso!
If you run a small (but mighty) marketing team and you're looking to have more confidence in your digital marketing analytics, request a FREE analytics diagnostic here! lnkd.in/gR8D_zW8
I'm super happy to look into your GA4/GTM and provide you with tailored recommendations 😁
#GoogleAnalytics4
#GoogleTagManager
#AnalyticsForAgencies
Sep 24, 2024
Sep 24, 2024
CL
Caitlin Lemon
Just got my first *paid* GA4 audit client! And they want to continue collaborating for future work. I couldn't have done it without the courses at KP Playbook! Thank you!
CL
Caitlin Lemon
Just got my first *paid* GA4 audit client! And they want to continue collaborating for future work. I couldn't have done it without the courses at KP Playbook! Thank you!
Sep 8, 2025
Sep 8, 2025
Natasha Post
Lead SEO/CRO Strategist
Dana's Practical GA4 course has given me the tools I need to actually make data-backed decisions that are easy to show and report on. It's helped take my CRO skills to the next level as I can easily see more opportunities now.
The community has been extremely helpful, and Dana is always willing to help me with whatever I need.
Whether you're a beginner, looking to add a vital skillset, or someone looking to get more out of GA4, I highly recommend this course. Not only because of the material, but because Dana is willing to help during and after the course.
Natasha Post
Lead SEO/CRO Strategist
Dana's Practical GA4 course has given me the tools I need to actually make data-backed decisions that are easy to show and report on. It's helped take my CRO skills to the next level as I can easily see more opportunities now.
The community has been extremely helpful, and Dana is always willing to help me with whatever I need.
Whether you're a beginner, looking to add a vital skillset, or someone looking to get more out of GA4, I highly recommend this course. Not only because of the material, but because Dana is willing to help during and after the course.
Oct 9, 2025
Oct 9, 2025
Natasha Post
CRO + SEO Strategist. I A/B test everything. Even my personality.
I've taken Google's version of GA4, and it was so cumbersome.
With Dana DiTomaso's course, I was able to create useful reports in real time as I went through each lesson. (I got some serious brownie points from my team!)
I understand GA4 more than I ever thought I would, and what's even better is I still have access to review what I need. Plus, the community is pretty awesome.
If you're looking to up your GA4 game, and impress your team, I highly recommend taking this course!
⭐⭐⭐⭐⭐
#seo
#googleanalytics
#ga4
#cro
#marketing
Natasha Post
CRO + SEO Strategist. I A/B test everything. Even my personality.
I've taken Google's version of GA4, and it was so cumbersome.
With Dana DiTomaso's course, I was able to create useful reports in real time as I went through each lesson. (I got some serious brownie points from my team!)
I understand GA4 more than I ever thought I would, and what's even better is I still have access to review what I need. Plus, the community is pretty awesome.
If you're looking to up your GA4 game, and impress your team, I highly recommend taking this course!
⭐⭐⭐⭐⭐
#seo
#googleanalytics
#ga4
#cro
#marketing
Oct 14, 2025
Oct 14, 2025
Caitlin Lemon
Digital Analytics Consultant | Turning Numbers Into Strategy | Spreadsheets | SQL | Business Intelligence | GA4
Recently, I completed the GA4 audit course by Analytics Playbook to help clients clean up their GA4. Now, I'm diving deeper with their Practical GA4 course.
So far I'm learning:
- How to get data into GA4
- What to track
- Key events and conversions
- Creating custom channel groups
- Designing effective reports
If you're an analyst dealing with web data, highly recommend this course!
#GA4
#DataAnalytics
#DigitalAnalyticsConsultant
Caitlin Lemon
Digital Analytics Consultant | Turning Numbers Into Strategy | Spreadsheets | SQL | Business Intelligence | GA4
Recently, I completed the GA4 audit course by Analytics Playbook to help clients clean up their GA4. Now, I'm diving deeper with their Practical GA4 course.
So far I'm learning:
- How to get data into GA4
- What to track
- Key events and conversions
- Creating custom channel groups
- Designing effective reports
If you're an analyst dealing with web data, highly recommend this course!
#GA4
#DataAnalytics
#DigitalAnalyticsConsultant
Oct 2, 2025
Oct 2, 2025
Nancy McDonald
Professional SEO Trainer/Consultant
I have a much better understanding of what to prioritize in assessing GA4 accounts to have the confidence to offer auditing services. The supplemental course materials that I can use for audits is a great framework for quickly doing the audit.
Nancy McDonald
Professional SEO Trainer/Consultant
I have a much better understanding of what to prioritize in assessing GA4 accounts to have the confidence to offer auditing services. The supplemental course materials that I can use for audits is a great framework for quickly doing the audit.
May 28, 2025
May 28, 2025
Jessica Best
Data-Driven Marketing Strategist | Owner at BetterAve | Speaker & Educator. I help email marketers optimize their results by digging deep into their data & adding years of strategic experience to their planning process.
Dana DiTomaso Kickpoint Google Analytics GA4 Playbook (with a version for agency folks) is DYYYYNAMITE. I've told over a dozen people it's the only reason I don't throw things at my computer when navigating GA4 (I miss out-of-the-box reports wahhhh). Anyway, it's awesome, it's only $279 and it's here:
kpplaybook.com/google-analytics-4-course
(And they offer parity pricing for folks in other countries where the currency may not be as strong <3)
Jessica Best
Data-Driven Marketing Strategist | Owner at BetterAve | Speaker & Educator. I help email marketers optimize their results by digging deep into their data & adding years of strategic experience to their planning process.
Dana DiTomaso Kickpoint Google Analytics GA4 Playbook (with a version for agency folks) is DYYYYNAMITE. I've told over a dozen people it's the only reason I don't throw things at my computer when navigating GA4 (I miss out-of-the-box reports wahhhh). Anyway, it's awesome, it's only $279 and it's here:
kpplaybook.com/google-analytics-4-course
(And they offer parity pricing for folks in other countries where the currency may not be as strong <3)
Jun 9, 2025
Jun 9, 2025
AP
Aric Pearson
West Music
Danaa is a Master. I had multiple 'mind blown' moments as she went from the basics to advanced methods and 'hacks'
AP
Aric Pearson
West Music
Danaa is a Master. I had multiple 'mind blown' moments as she went from the basics to advanced methods and 'hacks'
May 2, 2025
May 2, 2025
Aric Pearson
Relentless Innovator | Ecommerce + Digital Content Strategy + AI
I'm happy to share that I've completed a new certification: KP Playbook Practical Google Analytics 4 Certification from Kick Point Playbook! This took me a few months because Dana DiTomaso was incredibly thorough and insightful throughout this training. She covers the basics, then dives deep into hidden options, quirks, hacks, and advanced reporting and tracking techniques. Anyone who has lived through the change to GA4 has endured a painful transition. Dana demystifies the pros and cons of GA4, and shows how it's worth the trouble to unlock powerful new capabilities in this version.
Aric Pearson
Relentless Innovator | Ecommerce + Digital Content Strategy + AI
I'm happy to share that I've completed a new certification: KP Playbook Practical Google Analytics 4 Certification from Kick Point Playbook! This took me a few months because Dana DiTomaso was incredibly thorough and insightful throughout this training. She covers the basics, then dives deep into hidden options, quirks, hacks, and advanced reporting and tracking techniques. Anyone who has lived through the change to GA4 has endured a painful transition. Dana demystifies the pros and cons of GA4, and shows how it's worth the trouble to unlock powerful new capabilities in this version.
May 3, 2025
May 3, 2025
Dorothy Edgar
SEO Manager
It has taken me months and months to get here but I'm finally done! You can tell a lot of care and consideration was taken to craft this course and I'm forever grateful to KP Playbook and Dana for creating it and dealing with my incessant questions in the beginning. The community & office hours are by far some of the most beneficial aspects of signing up to this course. Everyone is always happy to help and you feel genuinely supported by the team. It's been a real challenge learning GTM, GA4 but through the help of this course I've been able to make actionable changes to my SEO strategy and see incredible results as a consequence. Thank you!
Dorothy Edgar
SEO Manager
It has taken me months and months to get here but I'm finally done! You can tell a lot of care and consideration was taken to craft this course and I'm forever grateful to KP Playbook and Dana for creating it and dealing with my incessant questions in the beginning. The community & office hours are by far some of the most beneficial aspects of signing up to this course. Everyone is always happy to help and you feel genuinely supported by the team. It's been a real challenge learning GTM, GA4 but through the help of this course I've been able to make actionable changes to my SEO strategy and see incredible results as a consequence. Thank you!
Mar 12, 2025
Mar 12, 2025
Ali Anderson
Organic Search Consultant | Educating searchers before they purchase | Building content + organic strategies for B2B Saas companies and Local service companies.
There's a lot of salesy nonsense on social media, and that makes me pretty closed-off to many recommendations from anyone on LinkedIn.
But sometimes a recommended tool/process really DELIVERS. And I have to share it when it does :)
My recent course with Kick Point Playbook has proven that no, I absolutely am not maximizing GA4 (or reporting generally), to its maximum
So, if you're new to the reporting space, or old and ineffective to the new reporting space (like me), don't sleep on this awesome course. I've learned so much and I'm only part-way through.
In case you need more convincing, it's built by Dana DiTomaso who has been personally called out by many SEO thought leaders as the leader in accessible, qualitative reporting!
Ali Anderson
Organic Search Consultant | Educating searchers before they purchase | Building content + organic strategies for B2B Saas companies and Local service companies.
There's a lot of salesy nonsense on social media, and that makes me pretty closed-off to many recommendations from anyone on LinkedIn.
But sometimes a recommended tool/process really DELIVERS. And I have to share it when it does :)
My recent course with Kick Point Playbook has proven that no, I absolutely am not maximizing GA4 (or reporting generally), to its maximum
So, if you're new to the reporting space, or old and ineffective to the new reporting space (like me), don't sleep on this awesome course. I've learned so much and I'm only part-way through.
In case you need more convincing, it's built by Dana DiTomaso who has been personally called out by many SEO thought leaders as the leader in accessible, qualitative reporting!
Mar 20, 2025
Mar 20, 2025
DE
Dorothy Edgar
SEO Manager at Cosmetify 💄 Ex. Cult Beauty
Beyond excited to announce that I've completed Dana DiTomaso's Analytics for Agencies course🎉 I definitely couldn't have done it without Dana & her team's support and responses to my incessant questions, but we got there in the end😅 I gained so much insight into GTM & GA4 during this and can honestly say it's helped me improve all aspects of my work in SEO. Would highly highly recommend it to anyone looking to upskill.
#seo
#seocourse
#googleanalytics
#ga4
#googletagmanager
DE
Dorothy Edgar
SEO Manager at Cosmetify 💄 Ex. Cult Beauty
Beyond excited to announce that I've completed Dana DiTomaso's Analytics for Agencies course🎉 I definitely couldn't have done it without Dana & her team's support and responses to my incessant questions, but we got there in the end😅 I gained so much insight into GTM & GA4 during this and can honestly say it's helped me improve all aspects of my work in SEO. Would highly highly recommend it to anyone looking to upskill.
#seo
#seocourse
#googleanalytics
#ga4
#googletagmanager
Mar 14, 2025
Mar 14, 2025
Dorothy Edgar
SEO Manager at Cosmetify 💄 Ex. Cult Beauty
Beyond excited to announce that I've completed Dana DiTomaso's Analytics for Agencies course🎉 I definitely couldn't have done it without Dana & her team's support and responses to my incessant questions, but we got there in the end😅 I gained so much insight into GTM & GA4 during this and can honestly say it's helped me improve all aspects of my work in SEO. Would highly highly recommend it to anyone looking to upskill.
Dorothy Edgar
SEO Manager at Cosmetify 💄 Ex. Cult Beauty
Beyond excited to announce that I've completed Dana DiTomaso's Analytics for Agencies course🎉 I definitely couldn't have done it without Dana & her team's support and responses to my incessant questions, but we got there in the end😅 I gained so much insight into GTM & GA4 during this and can honestly say it's helped me improve all aspects of my work in SEO. Would highly highly recommend it to anyone looking to upskill.
Mar 14, 2025
Mar 14, 2025
Jessica Best
Data-Driven Marketing Strategist | Owner at BetterAve | Speaker & Educator.
Dana DiTomaso is literally why I know anything about GA4. This course is easy to understand and suuuuper robust!
Jessica Best
Data-Driven Marketing Strategist | Owner at BetterAve | Speaker & Educator.
Dana DiTomaso is literally why I know anything about GA4. This course is easy to understand and suuuuper robust!
Mar 14, 2025
Mar 14, 2025
Brandon Gilmore
SEO Manager, Motum B2B
The Practical GA4 Course help me level up my knowledge of Google Analytics 4. It helped guide me through best practices when it comes to reporting and extracting data from GA4. Learning about custom events, custom reporting and the best practices when reporting were all extremely valuable. I love Dana's pacing and expertise when she presents the course material. Overall the course provides fantastic value and is constantly being updated which I appreciate.
Brandon Gilmore
SEO Manager, Motum B2B
The Practical GA4 Course help me level up my knowledge of Google Analytics 4. It helped guide me through best practices when it comes to reporting and extracting data from GA4. Learning about custom events, custom reporting and the best practices when reporting were all extremely valuable. I love Dana's pacing and expertise when she presents the course material. Overall the course provides fantastic value and is constantly being updated which I appreciate.
Oct 31, 2024
Oct 31, 2024
Aldwin Neekon
Transparently Improving Your Google Ads Lead Gen Campaigns Transparently Improving Your Google Ads Lead Gen Campaigns
Jyll recommended a course by Dana DiTomaso.
I signed up.
But I couldn't find one of the things that the signup page said was in the course.
I sent a support request and Amy McIlwaine quickly replied with this explanation and solution:
- She thanked me for bringing it to her attention
- She explained how the oversight had happened
- She offered me a free signup to a much bigger course that covered that topic in detail
Mistakes happen. This is an ideal way to address it.
I never even had a chance to get to "miffed".
I went straight from "wondering where that thing is" to "really delighted".
So if you're looking for GA4 training for agencies and freelancers, consider their courses and free resources. This is NOT an affiliate link.
lnkd.in/emD5axqB
#customercare
#normalizeputtingthelinkrightinthepost
Aldwin Neekon
Transparently Improving Your Google Ads Lead Gen Campaigns Transparently Improving Your Google Ads Lead Gen Campaigns
Jyll recommended a course by Dana DiTomaso.
I signed up.
But I couldn't find one of the things that the signup page said was in the course.
I sent a support request and Amy McIlwaine quickly replied with this explanation and solution:
- She thanked me for bringing it to her attention
- She explained how the oversight had happened
- She offered me a free signup to a much bigger course that covered that topic in detail
Mistakes happen. This is an ideal way to address it.
I never even had a chance to get to "miffed".
I went straight from "wondering where that thing is" to "really delighted".
So if you're looking for GA4 training for agencies and freelancers, consider their courses and free resources. This is NOT an affiliate link.
lnkd.in/emD5axqB
#customercare
#normalizeputtingthelinkrightinthepost
Jul 24, 2024
Jul 24, 2024
Michelle Bourbonniere
Editor, Copywriter, SEO at Words on the Rise
I just took this course and WOW—it's exactly what I needed. I've taken some other GA4 courses but they were just too over-the-top (too enterprise-focused) for the sites I typically work on.
I just finished the course and now I feel like I have analytics superpowers. Dana is an excellent teacher and doesn't just show you how to use GA4 (understanding the interfaces, the metrics, etc) but also how to think about analytics—how to make choices about what to track and why.
So thank you for making this course Kick Point Playbook! I'm a new super-fan and am eagerly awaiting your next course ... I'd buy a "Practical Looker Studio" course in a heartbeat 🙏
Michelle Bourbonniere
Editor, Copywriter, SEO at Words on the Rise
I just took this course and WOW—it's exactly what I needed. I've taken some other GA4 courses but they were just too over-the-top (too enterprise-focused) for the sites I typically work on.
I just finished the course and now I feel like I have analytics superpowers. Dana is an excellent teacher and doesn't just show you how to use GA4 (understanding the interfaces, the metrics, etc) but also how to think about analytics—how to make choices about what to track and why.
So thank you for making this course Kick Point Playbook! I'm a new super-fan and am eagerly awaiting your next course ... I'd buy a "Practical Looker Studio" course in a heartbeat 🙏
Nov 14, 2024
Nov 14, 2024