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Rome Murphy

This course has provided me with the knowledge to provide valuable insight into my clients performance. It has assisted me in asking the right questions and to provide evidenced based solutions that will increase performance. The specific skills I gained were the reports features - specifically the traffic acquisition and campaign performance sections. The course was well paced and easy to follow. I particularly liked the ability to search for specific topics and rewatch the sections of interest. The community is a FANTASTIC resource which I will continue to use on an on-going basis.
RM

Rome Murphy

This course has provided me with the knowledge to provide valuable insight into my clients performance. It has assisted me in asking the right questions and to provide evidenced based solutions that will increase performance. The specific skills I gained were the reports features - specifically the traffic acquisition and campaign performance sections. The course was well paced and easy to follow. I particularly liked the ability to search for specific topics and rewatch the sections of interest. The community is a FANTASTIC resource which I will continue to use on an on-going basis.

Sep 4, 2024

Sep 4, 2024

Wendy Morrow
Wendy Morrow

Digital Marketing Specialist at SERVPRO Team Dobson

😃 Oh, and speaking of Dana's course, I'm smack dab in the middle of it, and let me tell you, it's a game-changer! 😏 Already giving it a solid 10/10 recommendation! Trust me, you don't want to miss out on this gem! ✨
Wendy Morrow
Wendy Morrow

Digital Marketing Specialist at SERVPRO Team Dobson

😃 Oh, and speaking of Dana's course, I'm smack dab in the middle of it, and let me tell you, it's a game-changer! 😏 Already giving it a solid 10/10 recommendation! Trust me, you don't want to miss out on this gem! ✨

May 6, 2024

May 6, 2024

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Aldwin Neekon

Transparently Improving Your Google Ads Lead Gen Campaigns Transparently Improving Your Google Ads Lead Gen Campaigns

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Jyll recommended a course by Dana DiTomaso. I signed up. But I couldn't find one of the things that the signup page said was in the course. I sent a support request and Amy McIlwaine quickly replied with this explanation and solution: - She thanked me for bringing it to her attention - She explained how the oversight had happened - She offered me a free signup to a much bigger course that covered that topic in detail Mistakes happen. This is an ideal way to address it. I never even had a chance to get to "miffed". I went straight from "wondering where that thing is" to "really delighted". So if you're looking for GA4 training for agencies and freelancers, consider their courses and free resources. This is NOT an affiliate link. lnkd.in/emD5axqB #customercare #normalizeputtingthelinkrightinthepost
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Aldwin Neekon

Transparently Improving Your Google Ads Lead Gen Campaigns Transparently Improving Your Google Ads Lead Gen Campaigns

linkedin logo
Jyll recommended a course by Dana DiTomaso. I signed up. But I couldn't find one of the things that the signup page said was in the course. I sent a support request and Amy McIlwaine quickly replied with this explanation and solution: - She thanked me for bringing it to her attention - She explained how the oversight had happened - She offered me a free signup to a much bigger course that covered that topic in detail Mistakes happen. This is an ideal way to address it. I never even had a chance to get to "miffed". I went straight from "wondering where that thing is" to "really delighted". So if you're looking for GA4 training for agencies and freelancers, consider their courses and free resources. This is NOT an affiliate link. lnkd.in/emD5axqB #customercare #normalizeputtingthelinkrightinthepost

Jul 24, 2024

Jul 24, 2024

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Jessica Best

Data-Driven Marketing Strategist | Owner at BetterAve | Speaker & Educator. I help email marketers optimize their results by digging deep into their data & adding years of strategic experience to their planning process.

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Dana DiTomaso Kickpoint Google Analytics GA4 Playbook (with a version for agency folks) is DYYYYNAMITE. I've told over a dozen people it's the only reason I don't throw things at my computer when navigating GA4 (I miss out-of-the-box reports wahhhh). Anyway, it's awesome, it's only $279 and it's here: kpplaybook.com/google-analytics-4-course (And they offer parity pricing for folks in other countries where the currency may not be as strong <3)
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Jessica Best

Data-Driven Marketing Strategist | Owner at BetterAve | Speaker & Educator. I help email marketers optimize their results by digging deep into their data & adding years of strategic experience to their planning process.

linkedin logo
Dana DiTomaso Kickpoint Google Analytics GA4 Playbook (with a version for agency folks) is DYYYYNAMITE. I've told over a dozen people it's the only reason I don't throw things at my computer when navigating GA4 (I miss out-of-the-box reports wahhhh). Anyway, it's awesome, it's only $279 and it's here: kpplaybook.com/google-analytics-4-course (And they offer parity pricing for folks in other countries where the currency may not be as strong <3)

Jun 9, 2025

Jun 9, 2025

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Ali Anderson

Organic Search Consultant | Educating searchers before they purchase | Building content + organic strategies for B2B Saas companies and Local service companies.

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There's a lot of salesy nonsense on social media, and that makes me pretty closed-off to many recommendations from anyone on LinkedIn. But sometimes a recommended tool/process really DELIVERS. And I have to share it when it does :) My recent course with Kick Point Playbook has proven that no, I absolutely am not maximizing GA4 (or reporting generally), to its maximum So, if you're new to the reporting space, or old and ineffective to the new reporting space (like me), don't sleep on this awesome course. I've learned so much and I'm only part-way through. In case you need more convincing, it's built by Dana DiTomaso who has been personally called out by many SEO thought leaders as the leader in accessible, qualitative reporting!
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Ali Anderson

Organic Search Consultant | Educating searchers before they purchase | Building content + organic strategies for B2B Saas companies and Local service companies.

linkedin logo
There's a lot of salesy nonsense on social media, and that makes me pretty closed-off to many recommendations from anyone on LinkedIn. But sometimes a recommended tool/process really DELIVERS. And I have to share it when it does :) My recent course with Kick Point Playbook has proven that no, I absolutely am not maximizing GA4 (or reporting generally), to its maximum So, if you're new to the reporting space, or old and ineffective to the new reporting space (like me), don't sleep on this awesome course. I've learned so much and I'm only part-way through. In case you need more convincing, it's built by Dana DiTomaso who has been personally called out by many SEO thought leaders as the leader in accessible, qualitative reporting!

Mar 20, 2025

Mar 20, 2025

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Michelle Bourbonniere

Editor, Copywriter, SEO at Words on the Rise

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I just took this course and WOW—it's exactly what I needed. I've taken some other GA4 courses but they were just too over-the-top (too enterprise-focused) for the sites I typically work on. I just finished the course and now I feel like I have analytics superpowers. Dana is an excellent teacher and doesn't just show you how to use GA4 (understanding the interfaces, the metrics, etc) but also how to think about analytics—how to make choices about what to track and why. So thank you for making this course Kick Point Playbook! I'm a new super-fan and am eagerly awaiting your next course ... I'd buy a "Practical Looker Studio" course in a heartbeat 🙏
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Michelle Bourbonniere

Editor, Copywriter, SEO at Words on the Rise

linkedin logo
I just took this course and WOW—it's exactly what I needed. I've taken some other GA4 courses but they were just too over-the-top (too enterprise-focused) for the sites I typically work on. I just finished the course and now I feel like I have analytics superpowers. Dana is an excellent teacher and doesn't just show you how to use GA4 (understanding the interfaces, the metrics, etc) but also how to think about analytics—how to make choices about what to track and why. So thank you for making this course Kick Point Playbook! I'm a new super-fan and am eagerly awaiting your next course ... I'd buy a "Practical Looker Studio" course in a heartbeat 🙏

Nov 14, 2024

Nov 14, 2024

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Jessica Best

Data-Driven Marketing Strategist | Owner at BetterAve | Speaker & Educator.

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Dana DiTomaso is literally why I know anything about GA4. This course is easy to understand and suuuuper robust!
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Jessica Best

Data-Driven Marketing Strategist | Owner at BetterAve | Speaker & Educator.

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Dana DiTomaso is literally why I know anything about GA4. This course is easy to understand and suuuuper robust!

Mar 14, 2025

Mar 14, 2025

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Tory Gray

CEO @GrayDotCo, an SEO, Data & Market Intelligence Company CEO @GrayDotCo, an SEO, Data & Market Intelligence Company

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Looking for a hands-on approach to learning the ins and outs of Google Analytics 4? We're loving this practical GA4 course from Kick Point Playbook! Check it out:
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Tory Gray

CEO @GrayDotCo, an SEO, Data & Market Intelligence Company CEO @GrayDotCo, an SEO, Data & Market Intelligence Company

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Looking for a hands-on approach to learning the ins and outs of Google Analytics 4? We're loving this practical GA4 course from Kick Point Playbook! Check it out:

Apr 25, 2024

Apr 25, 2024

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Aric Pearson

West Music

Danaa is a Master. I had multiple 'mind blown' moments as she went from the basics to advanced methods and 'hacks'
AP
Aric Pearson

West Music

Danaa is a Master. I had multiple 'mind blown' moments as she went from the basics to advanced methods and 'hacks'

May 2, 2025

May 2, 2025

Brandon Gilmore
Brandon Gilmore

SEO Manager, Motum B2B

The Practical GA4 Course help me level up my knowledge of Google Analytics 4. It helped guide me through best practices when it comes to reporting and extracting data from GA4. Learning about custom events, custom reporting and the best practices when reporting were all extremely valuable. I love Dana's pacing and expertise when she presents the course material. Overall the course provides fantastic value and is constantly being updated which I appreciate.

Brandon Gilmore
Brandon Gilmore

SEO Manager, Motum B2B

The Practical GA4 Course help me level up my knowledge of Google Analytics 4. It helped guide me through best practices when it comes to reporting and extracting data from GA4. Learning about custom events, custom reporting and the best practices when reporting were all extremely valuable. I love Dana's pacing and expertise when she presents the course material. Overall the course provides fantastic value and is constantly being updated which I appreciate.

Oct 31, 2024

Oct 31, 2024

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Amanda Romo

Social Media & Content Strategist | Crafting professional marketing magic with content creator authenticity

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Many think that the #1 success metric for social media is engagement rate. 📱 While engagement is great for increasing brand awareness and building relationships, what truly resonates with leaders is how that engagement drives real business impact. 💼 One of my favorite parts of growing at Risas Dental and Braces has been the challenge of connecting the dots from social media to our website...all the way to patient acquisition! ✨ A critical aspect of optimizing this journey is mastering GA4. 🤓 I'm thrilled to share that I recently completed the Practical GA4 certification from Kick Point Playbook! Thanks to Dana DiTomaso's incredible course and in-person training, I'm feeling more confident digging around and getting into the nitty gritty of that customer journey. After all, what is a social media strategy with a little bit of ✨data✨? 😊
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Amanda Romo

Social Media & Content Strategist | Crafting professional marketing magic with content creator authenticity

linkedin logo
Many think that the #1 success metric for social media is engagement rate. 📱 While engagement is great for increasing brand awareness and building relationships, what truly resonates with leaders is how that engagement drives real business impact. 💼 One of my favorite parts of growing at Risas Dental and Braces has been the challenge of connecting the dots from social media to our website...all the way to patient acquisition! ✨ A critical aspect of optimizing this journey is mastering GA4. 🤓 I'm thrilled to share that I recently completed the Practical GA4 certification from Kick Point Playbook! Thanks to Dana DiTomaso's incredible course and in-person training, I'm feeling more confident digging around and getting into the nitty gritty of that customer journey. After all, what is a social media strategy with a little bit of ✨data✨? 😊

Nov 6, 2024

Nov 6, 2024

DE
Dorothy Edgar

SEO Manager at Cosmetify 💄 Ex. Cult Beauty

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Beyond excited to announce that I've completed Dana DiTomaso's Analytics for Agencies course🎉 I definitely couldn't have done it without Dana & her team's support and responses to my incessant questions, but we got there in the end😅 I gained so much insight into GTM & GA4 during this and can honestly say it's helped me improve all aspects of my work in SEO. Would highly highly recommend it to anyone looking to upskill. #seo #seocourse #googleanalytics #ga4 #googletagmanager
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Dorothy Edgar

SEO Manager at Cosmetify 💄 Ex. Cult Beauty

linkedin logo
Beyond excited to announce that I've completed Dana DiTomaso's Analytics for Agencies course🎉 I definitely couldn't have done it without Dana & her team's support and responses to my incessant questions, but we got there in the end😅 I gained so much insight into GTM & GA4 during this and can honestly say it's helped me improve all aspects of my work in SEO. Would highly highly recommend it to anyone looking to upskill. #seo #seocourse #googleanalytics #ga4 #googletagmanager

Mar 14, 2025

Mar 14, 2025