I've been investing in leveling up lately and this is by far the best course that guides actionable change by utilizing the perspective of the buyer. I plan on replaying this course as I engage in deal cycles until this becomes a state of flow.

For years sales leaders have been driving their teams to sell on value as opposed to features and benefits. They would invest tons of money into training programs and various tools to integrate into their CRM. Thus far Kyle has provided a much simpler and seemingly more effective way to convey value to the potential buyer than all of the training and sales enablement content that I have participated in to date. I have already found more value in this course and I am not even done with the course yet.

Kyle does a great job of simplifying the Discovery process. His course helps you create methodical and repeatable Discovery questions, based on Persona Psychology, which is powerful. His hands on instruction and exercises are helping me to refine my approach, and I'm looking forward to using them and getting results.

Really great breakdown with actionable exercises that help structure the conversation

Since purchasing Unlocking the Secrets of Buyer Psychology, I've seen massive improvements with my discovery and demo calls. After implementing Kyle's frameworks, I'm seeing more buyer engagement and thoughtful answers to questions during discovery. I recently ran an exec-level call where I presented a point of view and hypothesis, the CEO of that company sent my CEO a message telling him how good the call went. Proof is in the pudding!

Kyle is the real deal. This course is a fantastic mirror to hold up to your current processes to understand what good looks like and where your current deals are slipping. This should be a key element of ramping at any sales organisation!

If you are looking to elevate your sales process and build credibility with your buyers, this course is 100% worth your time and investment. Kyle's content and delivery are straight to value--no fluff. For those familiar with his Linkedin posts and email newsletter, this course is dives 3-4 steps deeper by providing specific talk tracks, editable worksheets, and real life examples from his experience at Qualtrics and MongoDB. Experienced sellers will be familiar with some of the core concepts from other enterprise solution-selling methodologies, and Kyle brings a fresh perspective as someone has recently achieved success yet is still actively selling in the trenches today. This specific course (Unlocking the Secrets of Buyer Psychology) is unique in its empathetic perspective for the buyer's experience, framing each sales strategy as a way for sellers to help their buyers make the best decision possible. All in all a great program, would highly recommend, and will be keeping an eye out for future programs coming from Kyle.

Just the first section alone provides invaluable insight into gaining a better understanding of your buyer. The cherry(s) on top are the comprehensive worksheets to utilize in your own career as you're thinking about implementing more functional processes when it comes to altering your mindset.

Grateful Kyle created this. This is going to take me, and hopefully many others, to the next level. This is the training we all need as sellers to elevate our profession. My learnings will last a lifetime.