Special shoutout to Muck Rack's media brief assistant!

I have worked with Cision, Meltwater and MR and MR bests them all by a mile. So much easier to use.

MuckRack helps us make it happen for our clients every day!

Muck Rack? Yes please. This is the way! ✊ 😎

We love MuckRack, too. Big fans at HKA.

Muck Rack for the win! We couldn't overwhelm our clients with all the tier 1 opportunities and deep PR reporting without the dedicated support of our rep Lexi Sohaney and the rest of the MR team!

💥 The PR world is small, and competition from software vendors that service our niche is pretty cutthroat 🔪 That’s why it was a big hairy deal for Crackle PR that we switched over to Muck Rack 3 years ago. And it’s also why I was stoked to have Muck Rack’s VP of Comms, Linda Zebian, on the Under Embargo Podcast with myself and my illustrious co-host Becca Chambers ✨ (Check it out wherever you get your podcasts!) Linda goes into a lot of topics, but she also talks about what MR is up to directionally, and it’s worth a listen for anyone in Comms. So why did Crackle jump to Muck Rack? I blame Emily Shuler tbh. Emily’s a SAM at Crackle PR and she’s also a super nerd (I say affectionately) when it comes to process/tools/data/reporting. Let’s put it this way: she’s a MR super fan. I’m not saying she has a Muck Rack tattoo—but I’m also not not saying that. 😜 I asked Emily to help my readers understand why, specifically, we find the platform so useful at the agency. She went bananas, and I pasted her thoughts below. Off we go, Emily: “From hyper-local campaigns to global launches, our PR work demands precision, speed, and tools built for pros. Top reasons we love them: ✔️Reporting dashboards that actually work for PR – MR’s pre-built templates save us hours. We use dashboards like Media Impact, Competitive Analysis, and Brand Reputation to track sentiment, reach, coverage volume, and Share of Voice without manually pulling data. ✔️Hyper-granular search filters – Whether we’re pitching AI in healthcare in Toronto or a retail launch in Phoenix, we can filter for journalist bios, locations, coverage history, outlet type, and even bylined articles. As complex or simple precision targeting as you need. ✔️Exclude media list function – Our *favorite hidden gem*. When searching for new contacts, we can exclude any media lists used in prior outreach. No more double-pitching, no awkward ‘You already sent this’ emails. ✔️Customer support that actually listens – We’ve shared ideas and watched them become product features. From Boolean support to hands-on walkthroughs, MR makes you feel like a partner, not just a customer. If you’re on the fence about Muck Rack, email me at emily@cracklepr.com with questions.” Pretty generous of Emily, I’d say. And it was pretty generous of Linda Zebian to join our podcast. Full-disclosure: Muck Rack didn’t pay me for this post, but they have given us some sweet perks over the years because we’re so tightly integrated and because we’re vocal fans. But hear me when I say I would sing the company’s praises without any kind gestures like that on their part. They’re honestly that good. If you know you know ✌️ This is the way ✊

Another intelligent acquisition that adds real value to the Muck Rack platform. An exciting start to the year!

Muck Rack and Podchaser have each been a dream to work with!

As a tiny PR + comms agency founder, I'm pulled in a lot of directions and will pay for literally anything that saves me time. These are some of the tools I've invested in: 💰A good media database + pitching platform. I live in Muck Rack - media lists, media monitoring, analytics, optimizing and sending/tracking pitches... it does it all! 💰 Media query databases like Qwoted that instantly surface tons of opportunities (p.s. use my affiliate code "ANNA" for $50 off your first month) 💰 A podcasts insights database (Podchaser) + service that helps you land podcast opportunities 💰 Beautiful.ai to automatically generate slides based on text (I haven't manually created a slide deck in 10 months) 💰Perplexity Pro to speed up research (though I'm finding that it still requires a lot of fact checking!) 💰 OneCal helps me sync my 5 different calendars so I can avoid scheduling conflicts. 💰Asana helps me manage the chaos. What am I missing? What are some tools or services you're using to do more in PR? I'm also always on the hunt for star PR freelancers/subcontractors (think AE-AS level) who are better at writing and research than ChatGPT and Perplexity 😆 Connect with me!

I can’t say enough good things about my Muck Rack subscription. It’s not cheap but here are the top five lesser-known ways I make it work for me: 1) Reverse engineering press lists based on client competitors. 2) Researching industry trends via keyword strings. 3) Cross platform research on writers based on bio and article portfolios. 4) Generating press coverage reports for prospective clients and selling to them based on the holes in their coverage. 5) Setting notifications for category competitors so I can see what the media is covering. Thank you Muckrack, you make me a better PR practitioner each day.

Over the years we’ve trialled and tested many PR platforms, but Muck Rack has been a game-changer for us 👇 PR tools don’t come cheap, so it’s all about finding the one that’s worth it. Over the last 12 months, Muck Rack has become an integral part of our Digital PR strategy, helping us streamline outreach, build stronger media relationships, and deliver measurable results. Recently our Head of Digital PR Helena Maniglia and Senior Outreach Executive Sandra Leung sat down with Kristen Dunleavy to share: 📬 How Muck Rack helps us organise and optimise our outreach efforts 🏅 The tools and features we rely on to track and measure campaign success 🤝 Insights into building meaningful relationships with journalists Listen to Helena and Sandra talk all about the above and why we love the platform via the link in the comments. 🔗 A huge thank you to the Muck Rack team for chatting with us!

We’ve tested a lot of PR platforms over the years, but Muck Rack has really stood out for us. With Digital PR tools costing a fair bit, we only stick with the ones that give the team real value. Over the last 12 months, Muck Rack has helped us: 📋 Streamline outreach – keeping all our contacts, campaigns and progress in one place ⚙️ Track and measure – with features we rely on to show tangible results 🤝 Build relationships – letting us focus on meaningful connections with journalists Our Head of Digital PR Helena and Senior Outreach Executive Sandra spoke to Kristen Dunleavy about how we use Muck Rack in our day-to-day work, and why we think it's great. If you’d like to hear the details straight from them, the link’s in the comments. Open to any questions on this. Happy to help and share experiences.

For people like us who work in #pr, Muck Rack is one of the most useful tools out there. It's the go-to platform for public relations pros and is a constantly updated database that helps us make the most of our time. Here are some of the ways that Muck Rack brings value to our work: 🍃 Track and monitor media coverage in real-time 🍃 Find and connect with the right journalists 🍃 Create better media lists and pitches 🍃 Build better relationships with the media How does Muck Rack help you? #publicrelations #prpros #muckrack

Another reason to love Muck Rack !

The PR Hit Score is so cool! My clients ask about this all the time! 🤩 can’t wait to learn more about this!

When I transitioned to my new position Muckrack was the first tool I purchased.

Muck Rack really is the gold standard when it comes to PR software

I can’t say enough good things about my Muck Rack subscription. It’s not cheap but here are the top five lesser-known ways I make it work for me: 1) Reverse engineering press lists based on client competitors. 2) Researching industry trends via keyword strings. 3) Cross platform research on writers based on bio and article portfolios. 4) Generating press coverage reports for prospective clients and selling to them based on the holes in their coverage. 5) Setting notifications for category competitors so I can see what the media is covering. Thank you Muckrack, you make me a better PR practitioner each day.

Muck Rack has the best guides I've ever seen. Waterless, with examples, and most importantly, the truth, the plain truth. Their recommendations on how to pitch journalists covering different areas are a great help both for beginners who are just entering the profession and looking for ways to the heart of journalism, and for professionals moving from tech to finance. It is important to take into account the nuances of each area, even when using the same approaches. I started my journey in PR without a Guide to Pitching from Muck Rack. And let me tell you, when I read it, I found the feedback from tech journalists matched what I was seeing in their replies. I can confirm that tech journalists appreciate and are more likely to pay attention to messages with an interesting angle, even about obvious things. I must confess: Muck Rack created a very truthful guide. "It's always about the subject matter," Kostas Farkonas said about the perfect pitch for tech journalists. True. True. True. Another important tip is building relationships. I'm human, and I prefer interacting with humans. There's no substitute for a genuine human relationship. In my experience, playing the long game has resulted in several placements, including in Der Spiegel and Dagens Industri. I've noticed this is especially important with freelance journalists, which Muck Rack highlights in their guide. I started doing this at the beginning of my PR journey and continue to do so. It’s great to have someone who cares about both stakeholders in media relations. If you're in PR or looking to improve your media outreach, I highly recommend checking out Muck Rack's guide. What are your experiences with pitching to journalists? Share your tips and stories in the comments below! lnkd.in/eqrRg85Q #PR #PRforTech

Muck Rack this thread was in a PR pros #facebook group. Every single response was Muck Rack. Hundreds of responses. You’ve nailed product market fit. Your customer service is spectacular. Your product works when and where it needs to. Your pricing is fair. Your user experience is stellar. Well done, Muck Rack. Well done.

I've been a Muck Rack customer for around four years. They have great online courses for social media and media relations, and now they've released a new course in media measurement. Best of all, Muck Rack Academy is free. How cool!