In an age where critical thinking is what sets one apart from the rest, the articulation of Narrative Intelligence as a concept is beautiful - because everything boils down to a connection. It’s amazing that Michael starts his framework with giving your audience (your peers and colleagues, your boss, your C-suite or anyone you’re pitching an idea or initiative to) something to have faith in. Particularly helpful are the examples - vividly told to raise the stakes with the emotional dilemma & evidence of success (with examples going beyond testimonials). Story 10x establishes a framework and then goes beyond, bringing alive applications of storytelling in the day to day, at the workplace - it is a time investment that is valuable, to breakthrough high stakes logjams, to get attention, to win buy-in. It’s a playbook, I’ll keep coming back to in my own leadership journey.

Story 10x is so so good. Grateful you have put this out there so more people realize the power we all have to connect better, inspire better, imagine better, organize better and live better. The power of stories! You really have done something wonderful with this book.

Illuminating! Love the old way / new way exercise. Has helped me make some big decisions. Whenever I’m feeling old patterns pop up, I refer to the re--framing framework.

Discovering your book and work was like a spotlight being shone on a dark path. I found it incredibly helpful and profoundly influential. I’ll forever be appreciative for it.

Product managers need internal 'narratives' for their teams to conceptualize their products and goals. Especially when you're solving real people problems on a massive scale. The strategies in Story 10x dramatically influenced how we convey our product vision, strategy, and roadmap."

The storytelling book - for DISRUPTIVE INNOVATION. It's worth calling this out explicitly, as this is what makes this book so special. There are dozens of books, hundreds of youtube videos, even entire conferences devoted to "storytelling." But something never landed right when storytelling tries to talk about something disruptive - challenging to the status quo, scary to the gatekeepers of today. This book solved it for me. Without question, going to buy this for every founder I know.

Story 10x teaches a new kind of storytelling for startups in hypergrowth. A must read!

Michael is a master storyteller. This book teaches the reader about the value of telling an undeniable story--something we need in this day and age: the ability to describe a better future for us all. Story 10x inspires the notion that storytelling can save us as a species.

Every new product launch, every political campaign, and every new venture shares the same strategic imperative: you must control the narrative. Finally, here's help from master storyteller Michael Margolis that tells you exactly how to do that by making your Story 10x better.

Story 10x is a step-by-step guide on how to use data and narrative to stack the odds. Michael Margolis is the modern-day Joseph Campbell for business. This is the only book I have ever read that can teach you how to bend the curve of reality in your favor.

The great secret of growth--of any kind change, really--is that it all comes down to one factor: story. There's no better guide on the planet than Michael Margolis to help you employ story not only to your own advantage, but also to that of your company and our shared future. Whether you're trying to sell an idea to your senior leadership team, your kids, or your community, Story 10x is the blueprint for designing a narrative that can make your vision a reality.

This is the REAL DEAL on storytelling for disruption. I'm so grateful I read this book before I got too far. I've significantly shifted my narrative strategy and approach after reading this book. Highly recommend as a quick but meaningful read for anyone trying to introduce something big and new into the world! I considered myself a decent storyteller but as I read I realized how all of what I thought was common sense were actually a classic traps of bad disruptive storytelling. It helped me understand in detail the power of pulling with inspiration and not pushing with fear, of emphasizing continuity over change, and more - all of which are reflexes for many disruptors like myself. The author's elegantly weaved personal story lets him show rather than tell how good storytelling works and makes the book a pleasure to go through. Its just the right length for the ideas presented, without any of the unnecessary fluff of other books.

The difference between a good marketer and a great one is their ability to tell the story. Story 10x offers the perfect bridge from good to great, unveiling the science behind storytelling. It offers tons of practical advice built on decades of helping marketing and product teams develop a mind for narrative. This book is a must-read for product marketers who are ready to own the story.

An impressive read. In Story 10x, Michael Margolis shows how you can use narrative thinking (a gene hardwired in all of us) to create memorable, persuasive communications. As someone who needs to tell the story of innovation every day, I will be using the frameworks from this book to facilitate more powerful exchanges.

Story 10x delivers on a powerful premise: narrative intelligence is the future of leadership.

This very well written and easy to read book by erudite author Michael Margolis is easily one of my favorites! It challenges your way of taking on high tech environments from a process, partnership and operational perspective and explains the very reason why telling your story can enhance your successes. I recommend buying two of these books.. one for yourself and another for a family member, business partner or friend. Happy reading!

An Inspiring Guidebook to Help YOU Realize Your Project, Product, and Personal Goals. It's hard to get people to rally behind a vision. This book will help you form one, and inspire people to come along - even if they are reluctant or trying to put obstacles in your path. I read between 180-200 business books a year - and although most of them are interesting, it is rare that one grabs my attention and compels me to finish in one sitting. Story 10X is one of these gems. CEOs, product managers, strategists, marketing leads, user experience specialists, and data scientists will all benefit from Michael's new book, which reads like a personal guidebook to help you lead your company or project to success. By working with companies of all sizes, he's found patterns that you can use to clarify your vision and bring people along. When you're 20 pages in, you will have already learned a lesson that you'll be excited to apply immediately.

STORY 10X: a very *Dangerous* book. This book is so dangerous, because it formalizes a new narrative logic that does not make anyone wrong. There is a kind of "aikedo of accommodation" in this approach which is designed to totally ELIMINATE resistance to your ideas. This book is truly dangerous, because it offers a disarming approach, one that is totally positive in tone, tempo and technique. It's a very dangerous book, because it offers a powerful set of NEW and radically effective tools for thinking about and then explaining your vision of the future, and *drawing people in*. If on the other hand you are 100% committed to a very specific vision of the future, and you see it and want it and you want others to see it and want it and taste it like you do, then THIS IS YOUR BOOK. This is a amazingly bold and insightful and USEFUL book. Got a big story to tell? This is a tutorial on how to make that story *really* travel.

Story is the currency of culture. Story 10x makes a strong case for why the biggest innovations are a result of a great stories, as well as the framework to create your own.

Fabulous book for your business and your life! I met Michael and this book reminds me of him - lyrical, erudite and enormously insightful. It's written in Michael's style so it feels really personal. And I think it's a very helpful book for your business, and also for your life. I coach executives and startup founders, and storytelling is one of the skills I am always coming back to as a core skill. When you're a great story teller people will get behind your vision, follow you, and come together on behalf of a larger vision. This book gives you frameworks for how to do that and inspires you to go do it! A really great and useful book!