
When we decided to go into the German market, Bernhard was an important part of our partner team. Our collaboration began with a thorough analysis of our company, product offering, existing channel program and target market. Bernhard helped us create a value proposition for the partners we wanted to target, he helped us with partner meetings, resources and clear messaging. Communication with Bernhard is very smooth and his experience in partner programs is very helpful.
Working with Bernhard to establish our Partnership Program was great. Very knowledgeable and hands-on, he provided many insightful recommendations on how to structure and develop our program. From identifying personas, to documentation, landing page, value proposition, and validation with prospect partners. It all came together really well. I would recommend Bernhard to any company looking to build their partnership presence.
Andreas Krause
Building Partnerships in SaaS @Hygraph | Partnership Leader | Independent Partnership Consultant
Over the last years, I had a couple of chances discussing partnerships with Bernhard Friedrichs, and I can truly say, he knows his stuff. I am eager to get my hands on this book!
Chris Samila
Co-Founder, Chief Partner Officer at Partnership Leaders
There is a reason so many folks respect Bernhard. One of the greats in our space! Congrats on getting this book to market good sir. :)
Bernhard’s deep expertise in Partnerships really stood out during the Partnerships Architecture Screening. He quickly pinpointed areas that needed work and, more importantly, gave me the confidence to tackle those changes head-on.