My knowledge has grown expontentially through the course in the PPC hub. I am also able to apply it in practice and my value to the agency i work for has increased significantly. If your serious about your career as an SEA specialist, join us!

Very nice and clear, easy understanding, a lot of stuff :)

I highly recommend PPC Mastery’s Google Ads Success Path course to any Google Ads professional whose serious about leveling up their ability to drive real results for their company or clients. The course walks you through the 9 essential pillars to Google Ads success with a dedicated module for each pillar. Some things that stood out to me with the program: Quality: You can tell PPC Mastery really took their time in crafting this course. Each module is extremely detailed and provides examples for e-commerce, lead generation, and SaaS. Practical: The course is designed for you to implement learnings from each module into live accounts delivering immediate value to stakeholders and cementing learnings. Resourceful: Plenty of templates, tools, and frameworks that you can easily integrate into your PPC toolkit making you a more effective Google Ads Specialist. This course not only teaches you these fundamentals, but how to be a better business partner for your client or strategist within your company. Hope to see you in the hub - Cheers!

I really enjoy the PPC Hub content and how it's teaching/shaping PPC specialists of the future. It helps keep me on my game and provides a strong community for people in execution to stay innovative while skillbuilding! Happy I joined!

An absolute no-brainer. They currently provide by far the best training material on Google Ads.

Very good course to refresh and update my Google Ads knowledge. Highly recommended for those who are ready to challenge their own status quo and are interested in trying new approaches to stay up-to-date.

The most complete and in-depth Google Ads training on the market. I've spent a lot of money on courses, frameworks, etc., but what Bob & Miles have created here outshines everything. The program is top-notch and the community and support in the PPC Hub are priceless - especially for in-house Google Ads specialists like me.

Wow! The Success Path was such a robust and detailed review of the current (and emerging) principles and strategies to take your Google Ads confidence to the next level. Already seeing huge results. Highly recommend, even if you’re a seasoned PPC veteran.

PPC Hub has been very important for me in increasing my overall knowledge and strengthening my Google Ads fundamentals. Without a doubt, all the community members, along with Miles and Bobs, inspire me to become a successful freelancer or agency owner

I found the Success Path to be absolutely brilliant. It started by breaking down the fundamentals of Google Ads in a way that just clicked for me. Then it built on those basics and went deep—like, really deep—into practical, hands-on strategies. It ended up being the most in-depth and useful Google Ads course I've ever taken.

I can 100% recommend this community. The value Bob & Miles give is truly unmatched. The Google Ads success path is unlike anything else (IMO) and I really don't know where you can get more value for your money. If you want to step up your Google Ads game I advice you to become a member of the PPC Hub.

Probably the best course I’ve ever taken in my life related to PPC and online marketing. The Google Ads Path to Success is an outstanding course where you learn everything—from the simplest basics of what Google Ads is to deep dives into advanced campaign structures like Performance Max. I’m 100% confident that anyone who takes this course will learn something new and valuable. Whether you’re a complete beginner or a seasoned veteran, The PPC Hub and The Google Ads Path to Success offer something for everyone. I highly recommend The PPC Hub to anyone looking to deepen their understanding of Google Ads. It’s the best money I’ve ever spent on a course in my life.

Whether you're experienced with Google Ads or just starting out, I highly recommend Bob and Miles's Google Ads Success Path. In a world where many chase quick fixes and flashy strategies, true success depends on mastering the basics. This course thoroughly covers all pillars of a successful Google Ads campaign, including crafting irresistible offers, optimizing landing pages, understanding unit economics, setting goals and KPIs, conversion tracking, targeting, creatives, bidding and budgeting, as well as Search and Performance Max campaigns. What's even better is that you're not left alone with your questions and doubts. You can ask anything during the Q&A sessions for each module and receive great community help on the PPC Hub, and even from a course buddy. If you want to get serious with Google Ads or put your knowledge in order, buying this course should be a no-brainer!

The Google Ads Success Path truly amazed me. It’s incredibly well put together and complete. Not only does it significantly improve your skills within the interface, but it also makes you a much stronger strategic thinker and sparring partner for clients. After this course, you’re more than just a Google Ads specialist – you become a T-shaped specialist with a huge boost in self-confidence. Even for seasoned professionals, this course is more than worth the investment.

𝐀𝐬 𝐚𝐥𝐰𝐚𝐲𝐬! 𝐍𝐨𝐭𝐡𝐢𝐧𝐠 𝐧𝐞𝐰 𝐭𝐡𝐞𝐫𝐞! Bob and Miles continue to set big goals and deliver incredible results! Google Ads Success Path is incredibly informative, professionally structured, and a truly comprehensive program. As we’ve come to say, it’s like a Master’s degree for a Google Ads specialist. Bob and Miles have done an outstanding job walking us through every essential step of working with the platform to achieve success. Of course, every account and challenge is different, but the resources provided cover everything you need to find answers to any question, task, or challenge. From beginner to advanced, from small budgets to large ones, there are amazing case studies and practical frameworks throughout. Highly recommended to everyone! 🙌

PPC Hub is hands down the best resource from beginner-level lessons to advanced tactics within the ppc industry. No additional comments needed

The best course investment I've ever made. At first I was unsure if it was worth the price, but Miles and Bob exceeded my expectations. Highly recommended for anyone in the PPC industry. In addition to the extensive courses and workshops, the platform offers an active and supportive community where people help each other. I have just renewed for another year. An absolute no-brainer.

After 30+ years as a Tech Sales Guy, I got off that hamster wheel and I’ve been running PPC Campaigns as a part time/semi-retirement career for 10 years now and was considering fully retiring last fall because I felt I just didn’t understand how to deal with P-Max and all of the ‘close variant’, less data, and other obstacles Google was putting in the way of managing campaigns. Feeling obligated to do a good job for my clients or stop, I reluctantly signed up for PPC Mastery, (working only part-time, it was a big investment for me) and started taking courses, and found the content great. When the “Google Ads Success Path” Course came along, I knew, that was what I needed to really ’sharpen my ax’, and re-think how I’m approaching different accounts in this ever changing world of Google PPC. I can’t say enough on how well structured the Course has been and the detail of the Class material, Frameworks, CheatSheets, and GPT tool Sets. To be honest I’m overwhelmed, with all the info, but I’ll be going back to figure out how to implement a lot of what I’ve been exposed to. I love how you’ve given us the Big Picture of How Things Work and How to Think About each subject. And then the Follow Up Details and How To’s are generally well structured, complement the Course and do really show me how to do things. I really feel, the course will help me be able to keep doing the battle against Google for my customers for another Year or Two until they finally take away any levers we can push on our own……. Well done Miles and Bob. I’d highly recommend the course to any independent consultant like myself struggling to keep up in this world.

I'd give this 50 million gold stars! Why? From the get go, there's ideas to implement e.g. from the basics section (which is not google ads basics, it's more focussed on understanding your customer & building your offer), I workshopped this with a client, they implemented it and filled their availability within 2 weeks. You think you already know google ads inside out? You don't! Every section had something new to me, and the section on landing pages is something I wish I'd had a year ago before spending a lot of time & money on a well known CRO course provider as the success path gets straight to the meat of what you need to know, with relatable examples and a clear path of what you need to do to implement it for your own clients. If you're procrastinating about taking this course, this is your sign that you need to do it!

Joining PPC Hub was the best decision I made to take my skills and Google Ads knowledge to the next level. I’ve just completed The Success Path—which completely blew my mind with the value it offers, same as the other courses. Big thank you to Bobs for all the knowledge and to Miles for putting this together!

Google Ads Success Path is a must for any Google Ads specialist. I wish resources like this existed years ago when I started. You will get back years going through the materials instead of figuring everything out on your own. I'm serious. Even if you're a veteran in the industry, you will gain new knowledge and perspectives. The lessons are structured perfectly, and all the decision trees, templates, tools, and GPTs are golden. Knowing the Google Ads platform inside out is crucial, but you will become unstoppable when you understand what needs to happen outside of the accounts. A big shoutout to Bob and Miles! Thank you for creating this fantastic product for us. I can't wait to go through the materials again.

Bob & Miles have created a great community and hours of courses. There's everything from fundamental explanations of everything PPC, to frameworks that would be useful to specialists of all abilities.

The Google Ads Success Path is the real deal! The PPC Hub was already fantastic, but the Success Path takes it to a whole new level. It’s the #1 resource for actually becoming a T-shaped PPC specialist. This is way more than just a Google Ads course - it’s a PPC degree. Highly recommended!

Even at only 40-50% of the program, the value is insane. The Google Ads Success Path is giving me a lot of ideas about things to test, but what I found more interesting is understanding the reasoning behind each strategy that you would follow. It's not just a course that shows you the best practices, but rather a way to help you experiment and find what works for your specific use cases, because at the end of the day, there's no one size fits all strategy.

MIND BLOWING -> that's the one word, that comes to my mind everytime I think about Google Ads Success Path from you guys. The amount of information and knowledge is just unreal. The value of that course is like finding a treasure. With so many practical tips and "how to videos" it makes for me absolutly the best source for anyone, who wants to become an excellent PPC specialist.

PPC Mastery has been a game-changer for my PPC strategy, especially as an experienced Google Ads Specialist. The exclusive membership offers unparalleled access to advanced insights and a global community of top-tier professionals. By staying up-to-date with the latest developments and learning alongside peers, I've been able to consistently outperform my competition and deliver exceptional results!

This education is hands down the most practical and clearly structured education I've come across for mastering Google Ads. I especially appreciated how everything was rooted in real-world examples—not just theory. Highly recommended to anyone serious about performance marketing.

The Google Ads succes path is exactly what you need to be the best Google Ads specialist. It covers everything to run succesful campaign. It helps you grow as a specialist.

A wealth of knowledge, resources and ideas on Google Ads and what makes people convert. Don't miss out. Whether you're a newbie looking to get started on PPC, or a seasoned expert searching to excel at your role, you're sure to find valuable takeaways on how to make your Google campaigns, ad copy and landing pages shine like never before, thanks to their tried and tested frameworks. I've learned a lot on this course and I'll be implementing quite a few things on my day-to-day job as a result, plus there's always someone to help answer your PPC-related questions, and the community is super friendly and welcoming. Give it a try, I'm sure you won't be disappointed, I certainly wasn't! Miles and Bob are truly experts, sharing more than you could ever learn on free or cheap certificates around the internet. Highly recommended!

The Google Ads Success Path by PPC Mastery is an excellent course for anyone looking to master Google Ads. With clear, step-by-step guidance and a structured approach, it takes the confusion out of PPC advertising and helps you achieve consistent results. I highly recommend it for both beginners and those looking to refine their skills!

The Google Ads Success Path is one of the best Google Ads courses I have had. I have been working in Google Ads for over 10 years now and I have never seen a course with so much value. The course dives deep into the fundamentals, and honestly, I was a little distracted by the advanced tactics (shiny objects). For me, it brought back a sense of confidence. It reminded me of what I’m worth, and the impact has been immediate. I’m already landing more of the clients I actually want to work with, and getting better results for my existing clients. So whether you're just getting started or you've been running Google Ads for years—this is one of the best courses out there. I genuinely mean that. Thanks Bob and Miles for putting this course together. It really made a difference.

Joining the PPC Hub has been a total game-changer for me as a freelancer. It’s the one place where I feel truly connected to the ever-evolving Google Ads landscape. With so many changes happening all the time, it’s incredibly helpful to have a go-to space that keeps me across updates and best practices. What I love most is the support—being able to ask complex, nuanced questions and actually get thoughtful, experienced answers. It’s like having hundreds of colleagues in your corner, ready to bounce ideas around or troubleshoot with you. The learning modules are next-level. They dive deep into topics that might seem basic at first glance—like match types, bidding strategies, or campaign structure—but are actually critical to running successful campaigns. The level of detail and insight has helped me refine my approach and feel more confident in the strategies I’m delivering for my clients.

What sets Google Ad Success Path apart is its holistic approach—it doesn’t just teach you how to create profitable Google Ads campaigns; it delves into the critical elements that make an e-commerce business truly successful. From crafting irresistible offers and high-converting landing pages to mastering smart bidding strategies and budget optimization, every module is packed with actionable insights and walkthrough videos. Highly recommended for marketers and business owners serious about real business and Google Ads success.

Before joining The PPC Hub, I often found myself struggling with keeping up with the latest strategies and optimizing my campaigns effectively. The world of Google Ads is always evolving, and it can feel overwhelming at times. The PPC Hub has been a game-changer for me. I've found a community of experts who are always ready to share advice and best practices. No matter the question I have, there's always someone with an insightful answer, and the resources available are second to none. If you're serious about mastering Google Ads and want a supportive network to help you stay at the top of your game, The PPC Hub is where you need to be. It's more than just a resource hub; it's a community that truly helps you excel.

I've been working as a PPC specialist since 2017. I started at marketing agencies for 2 years, then moved to freelancing, and for the last 2 years, I've been working mainly in-house. I really like the Google Ads Success Path program for three main reasons. First, it teaches solid basics that work in most situations. This foundation is really important. Second, the program focuses on what works now and will keep working in the future. Digital marketing changes fast, and this program keeps up with those changes. Third, I love how the program goes beyond just Google Ads. Sometimes, the best ways to improve your ad results are actually outside the Google Ads system itself. This program has helped me become better at my job and get better results. I'm really happy I found it and would recommend it to other PPC specialists.

The Google Ads Success Path is phenomenal, jam-packed with valuable knowledge as well as 'walkthroughs' to help with implementation. It's not for the fainthearted, and takes a LOT of commitment and time to complete. I will undoubtedly be returning again and again to many of the lessons and the practical steps in future. The ChatGPT prompts are exceptional, and I've used a number of them already with outstanding results. In the current climate of never-ending changes to the PPC landscape, this course is essential and I highly recommend it.

I recently completed the Google Ads Success Path program offered by PPC Mastery, and it really was a transformative experience. One of the most valuable insights I gained is the emphasis on mastering the fundamentals rather than constantly chasing after the latest tactics. Also, the Search & PMax modules were extremely helpful in order to understand everything about how these campaigns really work. Both Bob and Miles demonstrated deep expertise and a genuine commitment to making complex topics accessible and actionable. In conclusion, the Google Ads Success Path program has significantly enhanced my proficiency and understanding of Google Ads. I now feel more confident in delivering superior results for my clients.

PPC HUB is a gamechanger. It's great to connect with like-minded people who have the same goal. We can pass on knowhow or help with a particular problem. Their courses are at a great level and I've been able to take my clients to another level because of them. They can even teach you to think about a campaign or its structure that you would never have thought of. I joined the group because I had attended various conferences, but I never took away what I did from PPC Hub. If you're hesitant about investing, I can only recommend that you go for it. Translated with DeepL.com (free version)

The Success Path course absolutely blew me away. I am a 10 year veteran to paid search and really wasn't sure if there was much I could learn. I am thrilled to say there was a ton of great learnings to be had even for people like myself, who only want to stay on top of changes in the space. Bob and Miles are great guys and are very quick to answer questions if you have them too. I thought it was an incredible experience taking the course and recommend it whole-heartedly.

The Success Path is hands down the best performance marketing course I have undertaken! It made me start my day, impatient to have my daily dose of new insightful, eye opening and most importantly - practical content! Everything is structured in such a logical order that allows you to instantly implement. Most importantly - everything that has been implemented has delivered crucial impact and results!

it was the third bob and miles training course I have attended Each time I learn something new and in an exciting way I suggest the success path course to every digital marketer not only for the know-how it leaves but also for the network you will meet and the helpfulness of the entire community

The Google Ads Success Path is a true game-changer. Find deep insights into the fundamentals that are at the core of building successful ad accounts. Everything is covered! It's packed full of Golden nuggets from goal setting, tracking, proper bids and budgets, search fundamentals shopping fundamentals and a goldmine of information on landing pages, it's all there. If that's not enough you also get access to so many tools, calculation sheets and over the shoulder how too videos. By the end of it, you’ll have the confidence to run your accounts with ease. I can’t recommend it enough!

I'm incredibly glad I invested in myself by joining the Google Ads Success Path. My goal this year was to feel like a Google Ads specialist again, and this training absolutely made that happen. I can genuinely help my clients better achieve their business goals, and I come to the table with real authority once more. It’s been amazing to tackle each part of Google Ads step by step, with in-depth lessons, examples, and calculators. Huge thanks to Bob and Miles!

If you're ever questioning getting your money's worth then delete that thought and go over and sign up for the PPC hub. I was one of those people going back and forth. There are many courses and groups out there, but the added value is hard to spot. With the PPC Hub (and especially the Google Ads Success Path) I've been getting more out of it than I could've imagined. It almost feels like I'm scamming Miles & Bob with the low entry price. So thank you for that. Thanks for the amazing quality and keeping it so accessible.

This is a very in-depth course that really teaches you the fundamentals of not just Google Ads, but the mindset of how to help your clients achieve more. To achieve more, we need to go higher. Above the customizations. Above the basic fundamentals. Bob and Miles give it all in a deep and unfolding way. It's amazing. You can see the amount of knowledge, experience that went into creating this course. The authors literally walk you through the complex tracking settings, campaign structure, unit economics, goals, landing pages, and much more by the hand. I really wish 15 years ago when I was starting out on my Google Ads journey someone had shown me everything like this and decoded it all for me. It would have allowed me to avoid a lot of stupid mistakes. I believe this is one of the most important and advanced courses in the paid advertising training market. Not just for Google Ads specialists. Everything covered in the course will also be useful in other channels: Facebook Ads, TikTok Ads, Linkedin Ads and others. Because the right basics are needed not within a single channel, but in general for all paid media. This is a good foundation that will allow you to build effective work in multi-channel performance marketing. For me personally, all this knowledge will pay off as quickly as possible on client projects. There is something to improve and where to change your approaches. And also to help clients save hundreds, maybe even thousands of hours of unproductive work. Congratulations to everyone on completing the course. It's been a great journey! 👍🎓

An outstanding course! They dive deep into the material and break it down into a clear, structured framework. The lessons are packed with valuable insights, practical examples, and powerful tips and tricks. A must-have for every SEA marketer looking to level up their skills!

The PPC Hub has been an invaluable resource to keep up to speed on the latest changes, and especially to brush up on areas I'm not actively working with otherwise (i.e. Performance Max). Plus the community is great, and it helps a lot to be able to talk with and share questions and knowledge from other people in the field. Highly recommended!