If you're in the SEA field for 10+ years there aren't a lot Google Ads courses that hold a lot of new knowledge and insights. This course is an exception. Bob & Miles, who should be applauded for their contribution to the PPC Community regardless of this course, bring a lot of value and expertise view n a broad spectrum of topics regarding Google Ads world. With every explanation, recommendation or idea they bring there's also extra resources provided for us to get into the action right away- I've never experienced this before.
Long story short: 10/10 would do again.
I've been working in PPC for +15 years and this is easily the best training course I've been on. I learned and lot and throughly enjoyed the style of training and feeling part of the PPC Mastery Community. I would highly recommend.
Mar 27, 2023
E-commerce manager at Fietsenwinkel Ten Tusscher
The best Google Ads course I've followed in 10 years. Miles and Bob did a great job with a solid masterclass, teaching the you the most impactfull opportunity's in Google Ads. You get a lot of realistic and practical examples which you can test and implement right away. Also loved the relaxed and open vibe during the live sessions.
Would recommend this to every PPC specialist.
10 times worth your money
I didn't expect the course to be so extensive. The workshops are interesting and in-depth, the amount of resources you get is insane(!!!) and you are part of a PPC community where you get answers to all your questions 24/7. Because I've been running into Bob and Miles online for a while and came across their advice on Linkedin, I knew it would be valuable, but I truly didn't expect this.
Because the masterclass lasts a number of weeks in total, you can use the newly acquired knowledge to work in the accounts you manage in the meantime. If you encounter difficulties while applying the advice, there is enough space to get some additional help.
What I like as well is that all aspects of Google Ads are discussed. Although I've been managing Google Ads accounts for years, the first masterclass already gave me very valuable insights.
I think that every PPC specialist can learn from this masterclass, even if you already have tons of experience. There are some really nice tips and tricks in there you can apply to gain even better results.
To continue for a while: on top of it all, the masterclass is truly up to date and responsive to recent developments such as Chatgpt. Very valuable!
I sincerely look forward to the master class every time. Thanks a lot Bob an Miles for this insanely valuable masterclass. Recommend 10/10.
This masterclass is something extraordinary.
It is much more than training, it is being able to be part of a community of great professionals who are always ready to confront each other (during the live sessions but especially on the discord channels).
The lessons are clear and full of insights.
The q&a section, that follows each lesson, is interesting, and the in-depth materials that are inserted together with the slides in your profile are very useful.
If you are not new to google ads and are looking for something advanced, this masterclass is for you!
This is the most actionable workshop I have ever taken. I've been working in PPC for almost 10 years now, and gained so much knowledge for our agency. I highly recommend this to anyone looking to level-up their Google Ads skills!
The PPC Mastery's advanced google ads masterclass is truly advance as the name says. Prior to joining this class it was coming difficult to leave the old best practices for someone like me who is doing google ads since 10+ yr. However, the decision to join this masterclass was game changing for me. Now I can say I have strong foothold in doing advanced tactics such as advanced conv. tracking, PMax segmentation based on base vs block structure, fire vs ice structure and specially the experiment ideas for broad match type, POAS bidding, Hogakure structure, etc. The course had given me amazing value that I will cherish with my team in the upcoming few years given how Google is switching to more automation.
I would also encourage Google ads experts from India, Pakistan and Bangladesh to not be hesitant in joining this course. You will rarely find the quality of mentorship you will get from this course. I was having some hesitation earlier, but I took the brave decision to join the course and it was game changing for me. Its 100% worth it.
Mar 23, 2023
Sr Analyst II - Arcalea
I recently had the pleasure of taking a masterclass on and I must say, it was an incredible learning experience. Miles & Bob provided a wealth of information and guidance, and I left the class feeling more confident in my ability to manage Google ads campaigns.
One of the highlights of the class was the various tests and experiments that were suggested to optimize our campaigns. Miles & Bob provided clear information on what could be helpful to test and how to track them, and it was amazing to see the impact that even small changes could have on the performance of our ads.
Additionally, the templates provided for creating responsive search ads (RSAs) were incredibly helpful.
Overall, I highly recommend this masterclass to anyone looking to improve their PPC skills. Whether you are a beginner or an experienced marketer, you are bound to discover new tools and opportunities for maximizing the effectiveness of your Google ads campaigns. And even if you are already familiar with many of the techniques and strategies covered in the class, it serves as an excellent refresher of what is available out there. So don't hesitate to sign up – you won't regret it!
How much value can you pack into 8 workshops? A LOT! as Miles and Bob have shown. The workshops are packed with expert strategies, valuable use cases and impactful resources. The Google Ads Masterclass is your one-stop-shop if you're an experienced PPC'er that's looking to find an edge.
Bob and Miles distinguish themselves in the fact that they offer a Google Ads training with advanced subjects and tips. In my opinion, a great course with new advanced and relevant information that you can't find on Google or in blogs ánd is directly ready to test in your own account(s). A few topics that I want to test really soon are Consent mode, Feed-only Pmax, test with Zombie group in Pmax, expand audience signals and get even deeper in the Hagakure construction with consolidation of the Final URL's. My wishlist for testing and implementing is very big and I'm excited to checkbox them all!
In addition, a lot of extra information is provided in the resources such as manuals, tools and best practices. Super helpful! The course is good to follow in English, not to slow and not to fast. Clear speaking and good slides. Enough time for Q&A and a Discord platform to talk further about a cool subjects and meet other PPC'ers. I'm happy and thankful that I found PPC Mastery, it's a great gift.
It's difficult to put into words just how much value Bob & Miles cram into this master class but I'll try my best.
I've worked with with Google Ads for over 10 years and try to keep my finger on the pulse but It can be difficult when balancing many projects, this masterclass however was the perfect shot of concentrated expertise and inspiration and I'm already seeing positive client results directly because of my takeaways from these workshops.
Also as someone who focuses on and loves conversion tracking it was great to gain new insights into building best in class Google Ads conversion setups and get genuine expert perspectives on the latest developments like GA4 from guys who you can tell are genuinely in the trenches every day living, breathing and loving Google Ads work.
Feb 2, 2023
Performace Marketeer @ Yappa
I am very impressed with the quality and effectiveness of the workshops. Miles and Bob presented the material in a clear, understandable, and straightforward manner, both in theory and with plentiful practical examples. This masterclass gave me a lot of useful information and inspiration to dive into it myself. I can therefore strongly recommend the Google Ads Masterclass workshop to anyone interested in improving their knowledge and skills in the field of Google Ads.
Together with my colleagues in our SEA team, we have followed all the workshops together. A thoroughly organized course, where a lot of information can be read back later in your own PPC Mastery account. After the first two more technical, but educational workshops, we delved into Performance Max and everything that came with it. Nevertheless, many subjects were covered that are useful for any PPC specialist. In short, definitely recommended!
It was the best Google ads course for me. Miles & Bob touch on a lot of different aspects of Google ads. Sometimes in-depth and sometimes as an idea that helps a lot. It is not a course for you if you are new in the industry, but If you are playing around for a while and want to have new ideas or uplift your skills to the next level, then it is a course for you. Last but not least, I must admit that being connected with other Google ads experts with the same goal as you feel like being at Home.
These guys are on another level! I knew the basics of PPC quite well, but with the training I understand even the more advanced tasks now.
The second training they gave was a bit too advanced and in-depth for me. Other than that they explain even very difficult aspects in an easy way. I would recommend this training to any SEA specialists out there. It will help you save oney here and there, get better results and to go to the extend that is possible with Google Ads that you might not know about.
The biggest plus: They provide actual examples while explaining different subjects.
I have searched for a long time for courses that could give me a method and explain to me the logic of how Google works today, and I must finally say that I have found a really comprehensive course.
It is not about tricks, but a complete course that explains the logic behind Google's adv and gives you a good understanding of how to use it to your advantage.
Everything you need to know about Pmax and more can be found in this course.
Feb 2, 2023
Digital Marketing Consultant at Fingerspitz
I recently took the PPC Mastery course with Miles and Bob and it was a truly enriching experience. Their comprehensive and up-to-date content provided me with a deeper understanding of PPC advertising and helped me refine my existing skills. Miles and Bob are true experts in their field and their engaging teaching style made learning a pleasure. I was impressed by their availability to answer any questions and provide additional resources to help me succeed. I highly recommend this course to anyone looking to improve their PPC skills and gain a competitive edge in the field. Thank you, Miles and Bob, for delivering such valuable education.
Feb 2, 2023
This is the best Google Ads workshop I have taken so far. Here you get the latest insights and experience from two cool guys, which you can directly put into practice. Thanks Bob & Miles!
I highly recommend the PPC Masterclass by Bob Meijer and Miles McNair. This comprehensive 4-week program offers advanced tactics, strategies, and experiments to take your Google Ads skills to the next level. The 8 live 90-minute workshops are packed with practical, real-world experience and knowledge, and the recordings are available if you miss any of them. The supportive implementation resources, templates, checklists, and cheatsheets are an added bonus and make it easier for you to implement what you've learned. As a Google Ads specialist, this masterclass has been a game-changer for me, providing valuable insights and up-to-date knowledge that I can immediately apply to my campaigns. I would recommend this masterclass to anyone looking to enhance their Google Ads skills and beat the competition.
This course helped me not only with getting my knowledge back up to speed. It ALSO provided lots of resources, experiment ideas, tips, tricks and best practices to get my account back in shape.
After being surrounded by PCC experts for years, I noticed that my knowledge (and confidence) started to drop after switching from working for an agency to working for a brand.
Wanting to improve everything I was a bit stuck on where to start and how to get our account into 2023 shape.
Bob and Miles were able to set up a deep dive course where I was not overwhelmed. They showed where they thought your priority should be and why. And how to determine priorities for your own account.
I have been managing Google Ads accounts for over 10 years and since I have started freelancing it has not always been easy keeping up-to-date with the latest news and best practices in the industry. Taking Bob's and Miles's masterclass has helped me to fill in any gaps I had and reassured me that my best practices are up-to-date. It's wonderful to have access to the community and be able to get helpful answers to my questions. The tips Bob and Miles share alongside with the resources are much more worth than what I paid for the course. I have a lot of ideas for future tests that I can run to improve my clients Google Ads accounts' performance even further. I can highly recommend Bob's and Miles's courses, as they made it their mission to be as helpful as possible to the community.
These guys created a lot of high-value content. I have learned so much about automation, conversion tracking and many more. It's great value for yourself as a ppc-specialist and also for your customers. Their interactive courses are fun and good to follow, even if you haven't mastered the ppc game yet (no beginners!)
If you want to get on the edge of mastering ppc (and you like memes) i would highly recommend these guys.
If you want to get on the edge of mastering ppc (and you like meme's) i would higly reccomend these guys.
Feb 6, 2023
Six Sigma MBB
I needed to learn about cutting-edge tools and techniques for Google PPC advertising, and I found the perfect course. Bob and Miles over delivered in this Google Ads Masterclass. In this course, I received the latest insights, experience, and knowledge on how to set up and optimize Google ads PPC campaigns. I can apply the material immediately because it is organized and thorough. Bob and Miles shared their best resources and tools to support these lessons in the back office. Having these resources alone is worth many times the cost of the course. They also talked about creating value in a constantly changing and automated environment. I highly recommend this course if you want to learn about Google PPC campaigns.
Bob and Miles did a wonderful job. Not only because the masterclass is packed with super valuable how-to instructions and information, they also give you RL data and insight. For me personally that was the part I got really exited. It gave me enough input to think different and redefine our testing roadmap. I would definitely recommend this course, especially if you eager to learn and want to step up your game.
I recently completed the Google Ads Masterclass and I'm thrilled to give it a 5-star review! The course was expertly crafted, providing a comprehensive overview of Google Ads and its various components. The instructors where knowledgeable and engaging, making the learning process both enjoyable and informative. The course material was up-to-date, with real-life examples and practical step-by-step guides to reinforce the concepts. I appreciate the flexible format, allowing me to learn at my own pace and revisit topics as needed. I highly recommend this course to anyone looking to boost their Google Ads skills and achieve their marketing goals. Thank you for an outstanding learning experience!
Performance Marketing Manager at Buyagift & Red Letter Days
One of the best Google masterclasses out there. I signed up to this course mainly for the PMax sessions but found the other sessions equally as useful. Bob and Miles are experts in Google and are more than willing to share their knowledge and tips & tricks. They explain things really well making it easy to understand and action. It can seem like a lot of money to commit to a masterclass but I guarantee you will not feel short-changed. You will gain learnings and resources that will help you take your Google account to the next level. Thanks guys!
Anyone interested in improving their skills and knowledge in Advanced Google Ads advertising should take the Google Ads Masterclass. It is an excellent investment that has already paid off for me in terms of increased success with my campaigns. True value bomb! 💣
I am very satisfied with the Google Ads masterclass at PPC Mastery! The content was very in-depth and knowledgeable. Bob has a lot of technical knowledge and is a bit more analytical. Miles has a lot of knowledge on strategy and execution. They were excellent at imparting their knowledge and answering the questions to be asked. I am amazed at how much I learned about Google Ads in such a short time, and was able to expand my existing knowledge. I would highly recommend this masterclass to anyone looking for in-depth and hands-on training in Google Ads. Thank you, Bob and Miles!
Feb 7, 2023
SEA Expert - iO
Miles and Bob's PPC Masterclass gave our team lots of inspiration, and the resources they provide us access to for months are very useful.
Because Both Bob and Miles work for different (big) lead generation and ecommerce clients when they're not teaching this course, they're able to provide us with new and up-to-date findings on the latest Google Ads features showing real life examples. They also think outside the box and give their thoughts on the future of our jobs. And if you miss a lecture, you can find back the recording on their website.
Would greatly recommend!
Really great course and hard to find anything else out there like this. If you've been working in PPC for a long time (particularly over 10 years), you'll know how hard it is to change habits and embrace the new -- especially the new that goes against your past best practices. This course helps you to understand why and when to implement new approaches as well as explaining how to do it. Really good stuff.