I've been working in PPC for +15 years and this is easily the best training course I've been on. I learned and lot and throughly enjoyed the style of training and feeling part of the PPC Mastery Community. I would highly recommend.
E-commerce manager at Fietsenwinkel Ten Tusscher
The best Google Ads course I've followed in 10 years. Miles and Bob did a great job with a solid masterclass, teaching the you the most impactfull opportunity's in Google Ads. You get a lot of realistic and practical examples which you can test and implement right away. Also loved the relaxed and open vibe during the live sessions.
Would recommend this to every PPC specialist.
10 times worth your money
I didn't expect the course to be so extensive. The workshops are interesting and in-depth, the amount of resources you get is insane(!!!) and you are part of a PPC community where you get answers to all your questions 24/7. Because I've been running into Bob and Miles online for a while and came across their advice on Linkedin, I knew it would be valuable, but I truly didn't expect this.
Because the masterclass lasts a number of weeks in total, you can use the newly acquired knowledge to work in the accounts you manage in the meantime. If you encounter difficulties while applying the advice, there is enough space to get some additional help.
What I like as well is that all aspects of Google Ads are discussed. Although I've been managing Google Ads accounts for years, the first masterclass already gave me very valuable insights.
I think that every PPC specialist can learn from this masterclass, even if you already have tons of experience. There are some really nice tips and tricks in there you can apply to gain even better results.
To continue for a while: on top of it all, the masterclass is truly up to date and responsive to recent developments such as Chatgpt. Very valuable!
I sincerely look forward to the master class every time. Thanks a lot Bob an Miles for this insanely valuable masterclass. Recommend 10/10.
The PPC Mastery's advanced google ads masterclass is truly advance as the name says. Prior to joining this class it was coming difficult to leave the old best practices for someone like me who is doing google ads since 10+ yr. However, the decision to join this masterclass was game changing for me. Now I can say I have strong foothold in doing advanced tactics such as advanced conv. tracking, PMax segmentation based on base vs block structure, fire vs ice structure and specially the experiment ideas for broad match type, POAS bidding, Hogakure structure, etc. The course had given me amazing value that I will cherish with my team in the upcoming few years given how Google is switching to more automation.
I would also encourage Google ads experts from India, Pakistan and Bangladesh to not be hesitant in joining this course. You will rarely find the quality of mentorship you will get from this course. I was having some hesitation earlier, but I took the brave decision to join the course and it was game changing for me. Its 100% worth it.
Sr Analyst II - Arcalea
I recently had the pleasure of taking a masterclass on and I must say, it was an incredible learning experience. Miles & Bob provided a wealth of information and guidance, and I left the class feeling more confident in my ability to manage Google ads campaigns.
One of the highlights of the class was the various tests and experiments that were suggested to optimize our campaigns. Miles & Bob provided clear information on what could be helpful to test and how to track them, and it was amazing to see the impact that even small changes could have on the performance of our ads.
Additionally, the templates provided for creating responsive search ads (RSAs) were incredibly helpful.
Overall, I highly recommend this masterclass to anyone looking to improve their PPC skills. Whether you are a beginner or an experienced marketer, you are bound to discover new tools and opportunities for maximizing the effectiveness of your Google ads campaigns. And even if you are already familiar with many of the techniques and strategies covered in the class, it serves as an excellent refresher of what is available out there. So don't hesitate to sign up – you won't regret it!
It has been great fun taking part in the PPC Mastery workshops! Bob and Miles are extremely knowledgeable and resourceful on all matters PPC. From best practices to experiment walkthroughs, with the added bonus of advanced tracking, I have gained a wealth of knowledge. The slides and resources that you have provided have come in handy from workshop 1 and continue to do so as I work my way through implementing the golden nuggets I have picked up along the way. Thanks Both!
Performance Marketing Manager at Buyagift & Red Letter Days
One of the best Google masterclasses out there. I signed up to this course mainly for the PMax sessions but found the other sessions equally as useful. Bob and Miles are experts in Google and are more than willing to share their knowledge and tips & tricks. They explain things really well making it easy to understand and action. It can seem like a lot of money to commit to a masterclass but I guarantee you will not feel short-changed. You will gain learnings and resources that will help you take your Google account to the next level. Thanks guys!
Wow! I am hugely impressed by the PPC masterclasses. Both Bob and Miles have an incredible amount of knowledge and convey it in a clear and understandable way. I have learned a lot about how to scale Google Ads campaigns to the next level. I would recommend these masterclasses to anyone who wants to build more in-depth knowledge. Thanks guys!
Great workshops every week by Miles and Bob. Both giving a lot of insight and case studies on what they are talking about is tested, and if its been successful or not. Have learnt a lot so far and already testing areas within my clients
I have searched for a long time for courses that could give me a method and explain to me the logic of how Google works today, and I must finally say that I have found a really comprehensive course.
It is not about tricks, but a complete course that explains the logic behind Google's adv and gives you a good understanding of how to use it to your advantage.
Everything you need to know about Pmax and more can be found in this course.
It was the best Google ads course for me. Miles & Bob touch on a lot of different aspects of Google ads. Sometimes in-depth and sometimes as an idea that helps a lot. It is not a course for you if you are new in the industry, but If you are playing around for a while and want to have new ideas or uplift your skills to the next level, then it is a course for you. Last but not least, I must admit that being connected with other Google ads experts with the same goal as you feel like being at Home.
These guys are on another level! I knew the basics of PPC quite well, but with the training I understand even the more advanced tasks now.
The second training they gave was a bit too advanced and in-depth for me. Other than that they explain even very difficult aspects in an easy way. I would recommend this training to any SEA specialists out there. It will help you save oney here and there, get better results and to go to the extend that is possible with Google Ads that you might not know about.
The biggest plus: They provide actual examples while explaining different subjects.
Really nice workshops. The 6th one is my favourite so far! Really helpful and practical analysis and recommendations of relevant topics within Google Ads on each session. Bob and Miles are true experts who love sharing their knowledge.
The knowledge and skills I have gained through your program have been incredibly valuable in my PPC journey.
Each masterclass has been exceptionally useful, providing in-depth insights and practical strategies that I could immediately implement in my campaigns. However, one masterclass, in particular, stood out to me—the one focusing on different types of experimentation.
This masterclass opened my eyes to the power of experimentation in PPC campaigns. It provided insights into various testing techniques, scalability ideas, and emphasized different testing ideas such as broad match experimentation. With this newfound knowledge, I now possess a structured framework to conduct tests on different campaign elements, such as ad copy, landing pages, targeting parameters, and bidding strategies.
Not only has PPC Mastery helped me achieve better results, but it has also given me the confidence to push boundaries and explore new opportunities in PPC advertising.
I would highly recommend PPC Mastery to any PPC specialist or marketer looking to level up their skills. The comprehensive and practical approach taken in the masterclasses, combined with the invaluable resources and support provided, make it a must-have resource for anyone serious about achieving success in PPC.
How much value can you pack into 8 workshops? A LOT! as Miles and Bob have shown. The workshops are packed with expert strategies, valuable use cases and impactful resources. The Google Ads Masterclass is your one-stop-shop if you're an experienced PPC'er that's looking to find an edge.
Bob and Miles distinguish themselves in the fact that they offer a Google Ads training with advanced subjects and tips. In my opinion, a great course with new advanced and relevant information that you can't find on Google or in blogs ánd is directly ready to test in your own account(s). A few topics that I want to test really soon are Consent mode, Feed-only Pmax, test with Zombie group in Pmax, expand audience signals and get even deeper in the Hagakure construction with consolidation of the Final URL's. My wishlist for testing and implementing is very big and I'm excited to checkbox them all!
In addition, a lot of extra information is provided in the resources such as manuals, tools and best practices. Super helpful! The course is good to follow in English, not to slow and not to fast. Clear speaking and good slides. Enough time for Q&A and a Discord platform to talk further about a cool subjects and meet other PPC'ers. I'm happy and thankful that I found PPC Mastery, it's a great gift.
Performace Marketeer @ Yappa
I am very impressed with the quality and effectiveness of the workshops. Miles and Bob presented the material in a clear, understandable, and straightforward manner, both in theory and with plentiful practical examples. This masterclass gave me a lot of useful information and inspiration to dive into it myself. I can therefore strongly recommend the Google Ads Masterclass workshop to anyone interested in improving their knowledge and skills in the field of Google Ads.
Bob and Miles gave some awesome insights in the 8 live workshops. Giving alot of nice ideas to experiment with in the near future. If you are running out of ideas or just want to improve your Google Ads skills, the Google Ads Masterclass is the ONE to sign up for!
This is the most actionable workshop I have ever taken. I've been working in PPC for almost 10 years now, and gained so much knowledge for our agency. I highly recommend this to anyone looking to level-up their Google Ads skills!
Good course with great value. An honest opinion about the latest developments and how you can/should deal with them. In addition, they share many different insights that generally apply to every Google Ads account.
It has given me new ideas to test in the near future and refreshed some other things. Thanks guys!
I took the PPC Mastery Course and was blown away by the level of detail and practical knowledge it provided. The course covered everything from basic to advanced strategies for using Google Ads and helped me to start seeing real results from my campaigns. Miles and Bob were knowledgeable and always available to answer any questions. I highly recommend this course to anyone looking to master PPC advertising.
Bob & Miles give great insights, a lot of relevant and hands-on information that you can implement straight away. Especially the workshop about potential experiments and tests you can run triggered my interest. Also some memes, which is fun. 10/10 would recommend.
If you're in the SEA field for 10+ years there aren't a lot Google Ads courses that hold a lot of new knowledge and insights. This course is an exception. Bob & Miles, who should be applauded for their contribution to the PPC Community regardless of this course, bring a lot of value and expertise view n a broad spectrum of topics regarding Google Ads world. With every explanation, recommendation or idea they bring there's also extra resources provided for us to get into the action right away- I've never experienced this before.
Long story short: 10/10 would do again.
It's difficult to put into words just how much value Bob & Miles cram into this master class but I'll try my best.
I've worked with with Google Ads for over 10 years and try to keep my finger on the pulse but It can be difficult when balancing many projects, this masterclass however was the perfect shot of concentrated expertise and inspiration and I'm already seeing positive client results directly because of my takeaways from these workshops.
Also as someone who focuses on and loves conversion tracking it was great to gain new insights into building best in class Google Ads conversion setups and get genuine expert perspectives on the latest developments like GA4 from guys who you can tell are genuinely in the trenches every day living, breathing and loving Google Ads work.
Digital Marketing Consultant at Fingerspitz
I recently took the PPC Mastery course with Miles and Bob and it was a truly enriching experience. Their comprehensive and up-to-date content provided me with a deeper understanding of PPC advertising and helped me refine my existing skills. Miles and Bob are true experts in their field and their engaging teaching style made learning a pleasure. I was impressed by their availability to answer any questions and provide additional resources to help me succeed. I highly recommend this course to anyone looking to improve their PPC skills and gain a competitive edge in the field. Thank you, Miles and Bob, for delivering such valuable education.
Together with my colleagues in our SEA team, we have followed all the workshops together. A thoroughly organized course, where a lot of information can be read back later in your own PPC Mastery account. After the first two more technical, but educational workshops, we delved into Performance Max and everything that came with it. Nevertheless, many subjects were covered that are useful for any PPC specialist. In short, definitely recommended!