Back at an AI event this week. Thanks to This time the focus wasn’t on how to integrate AI into design processes, but on how to approach discovery in order to create meaningful AI tools. Key takeaway: AI isn’t a mysterious monster, it’s a machine with functionalities. Our job is to facilitate interaction with it based on what we want to achieve. In other words, it’s the same principle as always in product design. Everything is moving so fast right now that we often feel we need to execute immediately or risk being left behind. But in the rush, we’re skipping the most essential part of the creative process: understanding what users actually need.

🚀 Product management is evolving—from shipping features to owning outcomes. I’m excited to speak about how PMs can drive business impact by understanding P&L better and aligning product strategy with company goals. 📊 In this talk titled 'Sustainable Growth', I’ll be sharing practical ways to connect product metrics to financial results and how PMs can speak financial impact to the executives, shareholders and investors. 🎯 Join me at Product Lab Conference (17 - 18 September'2025) in Berlin to explore how product teams can shift focus from short-term wins to long-term value creation and become true partners to the leadership. Get your tickets here -> lnkd.in/e4sct65d Daniele Ronca

I'm excited to share I’ll be speaking at the ProductLab Conference in Berlin on Sep 18 alongside product pals and greats like ✨ Büşra Coşkuner, Tim Herbig, and Tamer El-Hawari, among others. 🎉 In my talk, I will discuss how product management is evolving as AI agents become part of our core stack. We’ll dig into what it means to design not just features, but workflows between humans and autonomous agents. Some of the themes I will explore include: 📌 How to orchestrate multi-agent systems and enable agent collaboration 📌 What product workspaces might look like when AI agents interact across applications 📌 The evolving role of PMs as the connective tissue between human intent and machine execution 🗓 Sep 17–18, 2025 | 📍 Berlin 🎟 Early bird tickets will be available until the end of May -- use code Mirza50 at productlab.app for a discount! Let me know if you’ll be attending -- I'd love to connect. 🤩 cc Daniele Ronca #productLab2025 #AIProductLeadership #agenticEra #humanInTheLoop #productManagement

Wanna become a data informed product leader? Best year for doing that is 2025! Join my workshops at ProductLab Community & Conference> in Berlin. -- Labs Day is on the 17. September with 6 workshops that you can choose from by me, Florian Bonnet and Erika Lauro. My morning workshop: Success metrics that matter: Set up your success engine for sustainable growth My afternoon workshop: Impact Mapping - A Crash Course Get more info about my workshops and your tickets here: lnkd.in/e_qMkCXq -- The conference is on the 18. September with some amazing speakers and product friends like Tim Herbig, Mirza Beširović, David Pereira, Chris Compston and more. Asya Kuznetsova - looking forward to finally meet you in person, I've heard your name so many times now that I want to meet you! 😄 👉 Get your 50 EUR off the conference ticket until end of May with my code BUSRA50 - just enter the code in the checkout. See you in Berlin! 👋

We're still buzzing after last week's Product Lab event! Huge thanks to Daniele Ronca for making it happen, Alessio Tixi and Nupur Dhar for presenting, and to all the attendees for bringing the energy and insightful discussions. If you're working with a networking or meetup group in the product/logistics/SaaS space and you're looking for your next location, Beam would love to host you. We're always looking for new partners and collaborators to help drive these conversations forward, so if that's you, please get in touch!

Better one good deed than a thousand fair words! Grateful to Lucie McLean for holding space where people could show up as they are — with their experiences, doubts, frameworks, and hard-won lessons. And Daniele Ronca to organise it and make it all happen! What a wonderful evening in taste, intensity and flavours - not only in food and wine but in wisdom and learning! :) What stood out for me was the sheer depth in the room - not just in scale or credentials, but in real execution. You could tell who had built, failed, iterated, and shipped under pressure. The conversations weren’t theoretical. They were rooted in sweat, experiments, pivots, and decisions made when stakes were high. Sometimes failed, bruised and then built again strongly! From creative ways to apply Event Storming, to revisiting the Horizon 1–2–3 framework to evaluate product bets, there was so much packed into every byte and segment. One theme that resonated: the rules of the game need to be clear to the Product team. In uncertain or fast-paced environments, alignment isn't a luxury - it’s a survival strategy. Came back with a full notepad and a fuller mind. More of this, please Daniele Ronca. 🙌 Many thanks to Akash Kedia, Sarah Burgess, Fabian Strunden, @Bedritten and Dave Feldman! 🙌

A truly enriching experience! Glad to have made a choice to be there. A much hands-on exchange! The on-the-floor wisdom can hardly be grasped through other media!

There’s nothing quite like being surrounded by curious builders, insightful product thinkers, and big, bold ideas. Last week, we had the pleasure of hosting the incredible ProductLab CMTY & CONF> community at Contentful. Michelle Proksell 媚潇 and Fabian Schultz took us on a deep-dive into how they used AI to build user personalization. But it wasn’t just about the technology. It's about the process of solving the right problems, staying user-focused, and constantly testing and learning. Sabrina Mach brought it all home by encouraging us to look for patterns, challenge our assumptions, and strive for clarity. The energy in the room was infectious, and we’re so grateful to everyone who joined us. Here’s to more moments of learning, connection, and collaboration 💡✨ #BuildYourStory #TeamContentful

It’s happening now! Beam event about logistics products. Insights. Case study! With Nupur Dhar Alessio Tixi Codee Martinelli and other 35+ amazing product builders ❤️

Product folks in Berlin, mark your calendars for the Discovery for AI meetup at Contentful on June 19. Talks by Sabrina Mach and Michelle Proksell 媚潇 & Fabian Schultz start the conversation. Daniele Ronca and Veronika Morozová at ProductLab CMTY & CONF> facilitate the evening. Get more details and register at Luma now: lu.ma/zrgcklor