I really enjoyed the AI-First Challenge—each session was engaging, practical, and easy to apply right away. Even though I missed Day 1 live, I caught up with the recordings and still got a ton of value from the full experience. The structure was spot-on: each day built on the last, moving from mindset to frameworks to actual execution. It wasn’t just theory—everything was shown through real examples and tools that I could use the same day. The live demos and clear breakdowns helped me connect the dots between strategy and action, especially for marketing and content tasks. Big thanks to Jeff and Mercer and his team for making it so actionable and focused. I left with concrete skills I’m already using and a much clearer idea of how to actually integrate AI into my daily work. Would definitely recommend it to anyone wanting to go from AI-curious to AI Enthusiast. 

Learning the "Ping-Pong" strategy to make better prompts has been super-helpful as I try to "squeeze" more out of AI. I highly recommend everyone take this challenge.

What a fantastic, practical AI workshop for marketers looking to stay ahead and integrate AI into their workflow! True to his signature style, Jeff delivered valuable insights without the fluff, hype, or buzz. In just four sessions, you'll gain the confidence to leverage AI effectively in marketing

I loved this course and can't wait to use it to add more value for my clients.

ProfitSchool and the live training AI Challenge was top-notch! The material and level of detail has saved me weeks+ (months?) time and effort learning, researching, and developing AI marketing implementation methods. I'm 4-5 giant steps ahead of where I was before the workshop.

The AI Marketing workshop was amazing! It's not unusual for me to sign up for a course, watch for 10 minutes and leave. This was not that kind of course. I was here every day, plus rewatched some of the recordings. Jeff is a fantastic teacher. He explains things clearly, doesn't take himself too seriously and he makes it fun. ☺️ I can't wait to get started using the AI Prompt chef in my marketing. I finally feel like I have a tool that will help me get past writer's block and my own fear of putting something out that isn't good enough and finally get my ideas live, instead of just floating around my head. Before this course I had a basic understanding of AI and knew it could be helpful, but now I have a much greater appreciation of how powerful it really is and why the power is in the prompt. Thank goodness I'm a member of MeasureU and have access to this type of quality training. Forever a fan!

The AI challenge was highly informative and inspirational. I'd certainly heard about the importance of AI and while I know it's been present powering the tools I utilize as a digital marketer, it's only now after this course that I feel like I received a great introduction into how this can apply to my world, with tools and resources to keep me curious and busy well into the future. I highly recommend this course and look forward to keeping in touch with the ProfitSchool/MeasureU community. Thanks Jeff!

Wow! Jeff's AI Workshop was transformative. Approaching AI in a workshop format made complex AI marketing concepts and tools accessible. Jeff showed AI applications doing real-world marketing work, making it easy to grasp the benefits of using AI and immediately apply them. My eyes have been opened to the power of harnessing AI in a smart, balanced manner.

Jeff has always been one of the best at teaching modern marketers how to do things the right way. Learning how to apply Ai tools without compromising on quality was excellent. This is going to save hours!

AI marketing tools are challenging to maneuver. There's so much information; how can I trust what is the best value? This class helped me focus on the end result—improving my marketing material with AI without cheating, just by getting coaching advice. This workshop was worth every dollar and more. I was so happy to attend!

Very insightful information on how to improve productivity and results with AI tools.

Wow, I was impressed of the value we all got from Jeff's content about using different AI-Tools and AI-Techniques. I like the way how Jeff is teaching: helpful, open, funny, knowledgeable. With all the stuff taught I am sure to handle things more effectively and efficently. If I wouldn't be a member I would feel suspended from things going on in online-marketing and similar topics...

ProfitSchool and MeasureU have been an excellent tool for me. I am the sole person providing marketing, communication, fundraising, and donor care. Since joining, I have taken live classes in Google Ads, GA4, GTM, and AI. I have a resource that I can visit again and again, implementing one thing at a time. ProfitSchool is a valuable resource.

ProfitSchool fills in the knowledge gaps all marketers have. I now have a better grasp of how today's AI can expand a marketer's portfolio while streamlining processes and taking back precious time.

The AI-First Challenge has been a game changer for me. I’ve always used AI in my business, but this challenge opened my eyes to how much more strategically it can be applied. The ping-pong technique was a standout – I’d seen Mercer use it before, but now I fully understand its power and how to use it myself. I also loved the avatar work – it’s incredibly useful when creating landing pages. Instead of waiting months for data, I can validate the setup right away based on real audience feedback. The deep research method was another huge win. I’d seen it in Google before, but never truly used it. Now, I know how to analyse my competitors and market before launching any new product. As someone in the online course space, that’s invaluable. Without this challenge, I’d still be operating with blind spots. I’m so grateful to Jeff and Mercer – thank you for such an eye-opening experience!

The AI-First Challenge gave me clarity, confidence, and control. Each of the three sessions delivered practical techniques I used straight away. The standout for me was Ping Pong Prompting. It changed how I work with AI—turning generic results into sharp, tailored outputs I can use in my business. If I hadn’t done this, I’d still be stuck. Overwhelmed by the possibilities. Frustrated by the lack of real progress. This challenge showed me what’s possible—and how to make it happen.

The AI-First Challenge was an awesome experience! The lesson about ping-pong prompting alone could be a paid course, but they shared it for FREE! Then the other examples of how to use AI to automate various tasks & activities was really eye opening. I had several ah-ha moments where I could see how AI can help improve my Google Ads coaching & consulting business, as well as get better results for my clients. IMO what set this challenge apart is the presentation which focused on the accessibility and ease of use of AI, and not using scare tactics or FOMO to pressure you into making a hasty decision or make you feel bad about getting started with AI. Overall a top notch challenge well worth investing the time to take.

I came into the AI-First Challenge as a bit of a skeptic - not in AI, but in how much value anyone would give away in a few training sessions. Unlike other trainings/webinars I've attended, the AI-First Challenge truly delivered on providing actionable insights that I immediately started to apply after Day 1. Before this challenge, I was using AI to help iterate on ideas and overcome writer's block. After Day 1, I found myself immediately implementing Ping Pong Prompting (IYKYK) to get AI closer to the standard that I hold our content to. Keeping TBV and the 80-20 rule in mind, I was already able to cut down on the time to produce new assets to test in some upcoming campaigns. Without this challenge, I'd still be treating AI as a tool to use occasionally rather than a partner in our business. I am looking forward to diving into building out some agents and reaching the next level in truly becoming AI First. Thank you to the entire team at Measure U and Profit School!

Excellent, five-star course. The entire team at Profit School is highly energetic, to the point, and imparts lots of knowledge and wisdom in an easy-to-understand and practical way. Highly recommended.

The profit Pillars program helped me to really work at my business from a fresh start. The online video's gave me so much new information and ways to develop a complete new strategy for my business. And I loved it that Jeff is always willing to give you some extra advice. Without the program I'm sure I that I still wouldn't have start to develop a more long term strategy. And maybe best of all, everything I learned in the program I could use to serve my clients even better. An absolute win-win situation.

I highly recommend Profit Pillars; it paid for itself within a month! Jeff + Team are extremely knowledgeable, giving you the tools to succeed. Modules are insightful but you need to put in the work. What you put in is what you get out of the program. I did enjoy the weekly calls with the my cohort – we were able to share experiences, technology, and learn together.

I just sold an important project today by using your deck and method of not focusing on the price, but instead on the value and what I can do for them. Btw, I made it through the first module and I really appreciate your vulnerability and sharing your story. I had no idea what you went through to get where you are. Congrats on making it to the other side of that. So far I am pumped about the program and super excited I decided to prioritize it. Your discussion about success is so spot on. All in all, I am feeling great and am grateful to have been in your orbit and to have decided to sign up with you. Thanks for the inspiration and being an amazing cheerleader.

I really enjoyed the AI-First Challenge—each session was engaging, practical, and easy to apply right away. Even though I missed Day 1 live, I caught up with the recordings and still got a ton of value from the full experience. The structure was spot-on: each day built on the last, moving from mindset to frameworks to actual execution. It wasn’t just theory—everything was shown through real examples and tools that I could use the same day. The live demos and clear breakdowns helped me connect the dots between strategy and action, especially for marketing and content tasks. Big thanks to Jeff and Mercer and his team for making it so actionable and focused. I left with concrete skills I’m already using and a much clearer idea of how to actually integrate AI into my daily work. Would definitely recommend it to anyone wanting to go from AI-curious to AI Enthusiast. 

Learning the "Ping-Pong" strategy to make better prompts has been super-helpful as I try to "squeeze" more out of AI. I highly recommend everyone take this challenge.

What a fantastic, practical AI workshop for marketers looking to stay ahead and integrate AI into their workflow! True to his signature style, Jeff delivered valuable insights without the fluff, hype, or buzz. In just four sessions, you'll gain the confidence to leverage AI effectively in marketing

I loved this course and can't wait to use it to add more value for my clients.

ProfitSchool and the live training AI Challenge was top-notch! The material and level of detail has saved me weeks+ (months?) time and effort learning, researching, and developing AI marketing implementation methods. I'm 4-5 giant steps ahead of where I was before the workshop.

The AI Marketing workshop was amazing! It's not unusual for me to sign up for a course, watch for 10 minutes and leave. This was not that kind of course. I was here every day, plus rewatched some of the recordings. Jeff is a fantastic teacher. He explains things clearly, doesn't take himself too seriously and he makes it fun. ☺️ I can't wait to get started using the AI Prompt chef in my marketing. I finally feel like I have a tool that will help me get past writer's block and my own fear of putting something out that isn't good enough and finally get my ideas live, instead of just floating around my head. Before this course I had a basic understanding of AI and knew it could be helpful, but now I have a much greater appreciation of how powerful it really is and why the power is in the prompt. Thank goodness I'm a member of MeasureU and have access to this type of quality training. Forever a fan!

The AI challenge was highly informative and inspirational. I'd certainly heard about the importance of AI and while I know it's been present powering the tools I utilize as a digital marketer, it's only now after this course that I feel like I received a great introduction into how this can apply to my world, with tools and resources to keep me curious and busy well into the future. I highly recommend this course and look forward to keeping in touch with the ProfitSchool/MeasureU community. Thanks Jeff!

Wow! Jeff's AI Workshop was transformative. Approaching AI in a workshop format made complex AI marketing concepts and tools accessible. Jeff showed AI applications doing real-world marketing work, making it easy to grasp the benefits of using AI and immediately apply them. My eyes have been opened to the power of harnessing AI in a smart, balanced manner.

Jeff has always been one of the best at teaching modern marketers how to do things the right way. Learning how to apply Ai tools without compromising on quality was excellent. This is going to save hours!

AI marketing tools are challenging to maneuver. There's so much information; how can I trust what is the best value? This class helped me focus on the end result—improving my marketing material with AI without cheating, just by getting coaching advice. This workshop was worth every dollar and more. I was so happy to attend!

Very insightful information on how to improve productivity and results with AI tools.

Wow, I was impressed of the value we all got from Jeff's content about using different AI-Tools and AI-Techniques. I like the way how Jeff is teaching: helpful, open, funny, knowledgeable. With all the stuff taught I am sure to handle things more effectively and efficently. If I wouldn't be a member I would feel suspended from things going on in online-marketing and similar topics...

ProfitSchool and MeasureU have been an excellent tool for me. I am the sole person providing marketing, communication, fundraising, and donor care. Since joining, I have taken live classes in Google Ads, GA4, GTM, and AI. I have a resource that I can visit again and again, implementing one thing at a time. ProfitSchool is a valuable resource.

ProfitSchool fills in the knowledge gaps all marketers have. I now have a better grasp of how today's AI can expand a marketer's portfolio while streamlining processes and taking back precious time.

The AI-First Challenge has been a game changer for me. I’ve always used AI in my business, but this challenge opened my eyes to how much more strategically it can be applied. The ping-pong technique was a standout – I’d seen Mercer use it before, but now I fully understand its power and how to use it myself. I also loved the avatar work – it’s incredibly useful when creating landing pages. Instead of waiting months for data, I can validate the setup right away based on real audience feedback. The deep research method was another huge win. I’d seen it in Google before, but never truly used it. Now, I know how to analyse my competitors and market before launching any new product. As someone in the online course space, that’s invaluable. Without this challenge, I’d still be operating with blind spots. I’m so grateful to Jeff and Mercer – thank you for such an eye-opening experience!

The AI-First Challenge gave me clarity, confidence, and control. Each of the three sessions delivered practical techniques I used straight away. The standout for me was Ping Pong Prompting. It changed how I work with AI—turning generic results into sharp, tailored outputs I can use in my business. If I hadn’t done this, I’d still be stuck. Overwhelmed by the possibilities. Frustrated by the lack of real progress. This challenge showed me what’s possible—and how to make it happen.

The AI-First Challenge was an awesome experience! The lesson about ping-pong prompting alone could be a paid course, but they shared it for FREE! Then the other examples of how to use AI to automate various tasks & activities was really eye opening. I had several ah-ha moments where I could see how AI can help improve my Google Ads coaching & consulting business, as well as get better results for my clients. IMO what set this challenge apart is the presentation which focused on the accessibility and ease of use of AI, and not using scare tactics or FOMO to pressure you into making a hasty decision or make you feel bad about getting started with AI. Overall a top notch challenge well worth investing the time to take.

I came into the AI-First Challenge as a bit of a skeptic - not in AI, but in how much value anyone would give away in a few training sessions. Unlike other trainings/webinars I've attended, the AI-First Challenge truly delivered on providing actionable insights that I immediately started to apply after Day 1. Before this challenge, I was using AI to help iterate on ideas and overcome writer's block. After Day 1, I found myself immediately implementing Ping Pong Prompting (IYKYK) to get AI closer to the standard that I hold our content to. Keeping TBV and the 80-20 rule in mind, I was already able to cut down on the time to produce new assets to test in some upcoming campaigns. Without this challenge, I'd still be treating AI as a tool to use occasionally rather than a partner in our business. I am looking forward to diving into building out some agents and reaching the next level in truly becoming AI First. Thank you to the entire team at Measure U and Profit School!

Excellent, five-star course. The entire team at Profit School is highly energetic, to the point, and imparts lots of knowledge and wisdom in an easy-to-understand and practical way. Highly recommended.

The profit Pillars program helped me to really work at my business from a fresh start. The online video's gave me so much new information and ways to develop a complete new strategy for my business. And I loved it that Jeff is always willing to give you some extra advice. Without the program I'm sure I that I still wouldn't have start to develop a more long term strategy. And maybe best of all, everything I learned in the program I could use to serve my clients even better. An absolute win-win situation.

I highly recommend Profit Pillars; it paid for itself within a month! Jeff + Team are extremely knowledgeable, giving you the tools to succeed. Modules are insightful but you need to put in the work. What you put in is what you get out of the program. I did enjoy the weekly calls with the my cohort – we were able to share experiences, technology, and learn together.

I just sold an important project today by using your deck and method of not focusing on the price, but instead on the value and what I can do for them. Btw, I made it through the first module and I really appreciate your vulnerability and sharing your story. I had no idea what you went through to get where you are. Congrats on making it to the other side of that. So far I am pumped about the program and super excited I decided to prioritize it. Your discussion about success is so spot on. All in all, I am feeling great and am grateful to have been in your orbit and to have decided to sign up with you. Thanks for the inspiration and being an amazing cheerleader.