Rob Walling

Rob Walling

Serial Entrepreneur, Author of Start Small, Stay Small.

Running Lean is Missing Manual to the Lean Methodology that focuses on actionable tactics to help you vet your startup idea. If you're considering building an application using Lean methodology, you are wasting your time by not following the path Ash has laid out in this book.
Rob Walling

Rob Walling

Serial Entrepreneur, Author of Start Small, Stay Small.

Running Lean is Missing Manual to the Lean Methodology that focuses on actionable tactics to help you vet your startup idea. If you're considering building an application using Lean methodology, you are wasting your time by not following the path Ash has laid out in this book.
Zach Nies

Zach Nies

Managing Director at Techstars

Ash Maurya does it again with the 3rd edition of Running Lean. He has a magical ability to distill the art and science of being a successful entrepreneur into simple, practical, and highly effective practices. If you think this is just another version of the Lean Canvas book, please think again. This is a complete system for building a successful startup born of 12 years of his work. It's a masterpiece of depth and simplicity.
Zach Nies

Zach Nies

Managing Director at Techstars

Ash Maurya does it again with the 3rd edition of Running Lean. He has a magical ability to distill the art and science of being a successful entrepreneur into simple, practical, and highly effective practices. If you think this is just another version of the Lean Canvas book, please think again. This is a complete system for building a successful startup born of 12 years of his work. It's a masterpiece of depth and simplicity.
Mike Belsito

Mike Belsito

Co-Founder of Product Collective and Organizer of INDUSTRY

Some books can help you understand how to bring a new product to life. Running Lean helps you understand whether you should bring it to life. If you're looking for an entrepreneur's guidebook to launching new products, this is it.
Mike Belsito

Mike Belsito

Co-Founder of Product Collective and Organizer of INDUSTRY

Some books can help you understand how to bring a new product to life. Running Lean helps you understand whether you should bring it to life. If you're looking for an entrepreneur's guidebook to launching new products, this is it.
Fabi Riesen

Fabi Riesen

CEO, Loft Dynamics
From passion side project (DIY flight simulator) to a growing helicopter simulator company, Running Lean has helped us stay focused on systematically building our business model.
Fabi Riesen

Fabi Riesen

CEO, Loft Dynamics
From passion side project (DIY flight simulator) to a growing helicopter simulator company, Running Lean has helped us stay focused on systematically building our business model.
Thomas Botton

Thomas Botton

Lead Business Design, Liip

Building the thing right is easy. Building the right thing is harder. But Ash figured it out by laying out a scientific, yet pragmatic, replicable approach. Reading this book saved years of my life. Together with my team, we halved the time it takes us to launch new apps by building — only! — what adds value to users.
Thomas Botton

Thomas Botton

Lead Business Design, Liip

Building the thing right is easy. Building the right thing is harder. But Ash figured it out by laying out a scientific, yet pragmatic, replicable approach. Reading this book saved years of my life. Together with my team, we halved the time it takes us to launch new apps by building — only! — what adds value to users.
Sean Ellis

Sean Ellis

Author of Growth Hacking

The new and updated version of Running Lean is even more actionable and valuable to serial entrepreneurs and first-time founders than the original.
Sean Ellis

Sean Ellis

Author of Growth Hacking

The new and updated version of Running Lean is even more actionable and valuable to serial entrepreneurs and first-time founders than the original.
George Watt

George Watt

EVP at Portage Cybertech and Author of Lean Entrepreneurship

I have been using Running Lean's techniques and recommending it to people in incubators and accelerators for years. The 10th Anniversary edition includes great new insights and updates of the original material and at least as much brand new learning, insights and techniques on conducting good customer interviews, building minimum viable products, finding business models and more. I will be recommending this double-stuffed version both to people new to bringing innovative ideas to life, and those who were fans of the previous version.
George Watt

George Watt

EVP at Portage Cybertech and Author of Lean Entrepreneurship

I have been using Running Lean's techniques and recommending it to people in incubators and accelerators for years. The 10th Anniversary edition includes great new insights and updates of the original material and at least as much brand new learning, insights and techniques on conducting good customer interviews, building minimum viable products, finding business models and more. I will be recommending this double-stuffed version both to people new to bringing innovative ideas to life, and those who were fans of the previous version.
Marco De Polo

Marco De Polo

Global Head Growth Acceleration & Open Innovation, Roche

We have leveraged Running Lean to build a grassroots movement of intrapreneurs in our organization focused on accelerating value creation for our customers through insights driven, evidence based decision making.
Marco De Polo

Marco De Polo

Global Head Growth Acceleration & Open Innovation, Roche

We have leveraged Running Lean to build a grassroots movement of intrapreneurs in our organization focused on accelerating value creation for our customers through insights driven, evidence based decision making.
Bob Moesta

Bob Moesta

Author of Demand-side Sales and CEO, Rewired Group

Having been involved in thousands of products and worked side by side with hundreds of founders, Ash's approach in Running Lean is one of the few books that I have seen that truly reflects the reality of my experiences over my 40 years career of entrepreneurship, innovation, and new product creation. Most people just talk about a process and some tools, but the simple quote of "Love the problem, not the solution" is a statement of experience and deep expertise. This book is a great starting point for first-time founders and a guide and reminder for a seasoned founder. I not only recommend this book but re-read it once a year to keep me grounded. Thank you, Ash, for putting to words what I can't.
Bob Moesta

Bob Moesta

Author of Demand-side Sales and CEO, Rewired Group

Having been involved in thousands of products and worked side by side with hundreds of founders, Ash's approach in Running Lean is one of the few books that I have seen that truly reflects the reality of my experiences over my 40 years career of entrepreneurship, innovation, and new product creation. Most people just talk about a process and some tools, but the simple quote of "Love the problem, not the solution" is a statement of experience and deep expertise. This book is a great starting point for first-time founders and a guide and reminder for a seasoned founder. I not only recommend this book but re-read it once a year to keep me grounded. Thank you, Ash, for putting to words what I can't.
Anuj Adhiya

Anuj Adhiya

Author of Growth Hacking for Dummies

Hands down, Running Lean is the book I've recommended the most to founders. This new edition has been informed even further by years of continuous testing and tweaking by Ash.
Anuj Adhiya

Anuj Adhiya

Author of Growth Hacking for Dummies

Hands down, Running Lean is the book I've recommended the most to founders. This new edition has been informed even further by years of continuous testing and tweaking by Ash.
Rand Fishkin

Rand Fishkin

CEO and Cofounder, SEOmoz; Coauthor, The Art of SEO

Ash has put together a book I wish I'd read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf.
Rand Fishkin

Rand Fishkin

CEO and Cofounder, SEOmoz; Coauthor, The Art of SEO

Ash has put together a book I wish I'd read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf.
Noah Kagan

Noah Kagan

Chief Sumo of AppSumo.com

Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground.
Noah Kagan

Noah Kagan

Chief Sumo of AppSumo.com

Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground.
Jason Cohen

Jason Cohen

Founder of WP Engine & Smart Bear

Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable--this is the first comprehensive guidebook for how to execute a Lean Startup. Jason Cohen
Jason Cohen

Jason Cohen

Founder of WP Engine & Smart Bear

Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable--this is the first comprehensive guidebook for how to execute a Lean Startup. Jason Cohen
Dan Martell

Dan Martell

Founder of Clarity.fm & Angel Investor

Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done.
Dan Martell

Dan Martell

Founder of Clarity.fm & Angel Investor

Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done.