“Some of the most methodologically clean survey work I’ve ever seen.”

"As an academic, I find Sam extremely annoying. He gets to do great work without having to submit for grants or fight with Reviewer 2 (though, Sam would win with Reviewer 2 every time).”

“Sam’s a deadly combination. A research wizard with the strategic and operational chops to create value without draining the war chest.”

"Goldmine for marketers and researchers. Sam's brilliant at breaking down the nuanced design elements that make a good survey question work."

"Easily the best reading you’ll do on any given week about quant and survey design."

“Subscribe and then get a Roast. The value of the tips and insights you’ll get will feel like a steal.”

"My #1 resource recommendation for anyone who needs a fresh take on quant, from junior analyst to a senior marketer."