Ben's Scale Package is everything you need to scale content and more! You'll get actionable advice, detailed instructions, and so many templates that there'll be 0 chance of messing something up. Whether you're a solopreneur or a company building their content ops system, I truly believe that you will find so much value in Ben's ebook (& his SOPs).
As someone who runs a huge content ops system and already has vast experience in this area, I found new methods on improving my own system, and I'll definitely implement the things I learned (sorry editors, we're updating our SOPs :D )
The only page you can't rank is the page you didn't publish. But to publish high-quality content, you can't just rely on luck and basic keyword research -- you need a solid system to help you understand which keywords to target (which is something Ben explains beautifully!), you need content briefs (another gem that helped us improve our content brief game) to make it easier for writers and editors produce the best piece of content for a given keyword, and a way of building the best content team you can. Ben covers all these aspects and more, and gives you a detailed overview of everything you need to do to be successful in your SEO efforts.
Ben demystifies SEO and makes it accessible for everyone, begginer or pro, and offers easy to follow process that anyone can replicate.
I hate this guide. Because I think I'm out of a job.
It's that good.
In 2023, if you're running a company and think content is for you?
Buy it. Just buy it. Don't talk to me. Don't talk to any one else.
Just buy the guide.
I'll never forgive Ben as I now need to think about a new, future career.
Ben’s eBook and Scale Package feels like getting the answers to a test before you sit down to take it. Only the test is on ranking quality content at scale and passing it means tangible results for you or a client.
The Scale Package is easy to navigate, it’s packed with useful templates and documents you can use right away, and it has clear instructions that make Ben’s proven processes easy to replicate.
If you want to scale your SEO content efforts, rank for the keywords that generate traffic and trust (the kind that turns into purchases) without compromising quality then the Scale Package is a must-have. I can’t wait to put it into practice with my content strategy clients…and raise my rates as a result.
The Scale Package is packed full of value and is a fantastic resource that has clearly had a lot of time and effort put into making it something really useful.
Unlike other resources of this kind, the whole thing is packed full of actionable steps and lots of great real-world examples to really drive the points forward.
If you're looking for a resource to guide you through scaling up your SEO content operations, with lots of actionable points and real examples of those points being done in real life, this should be your go-to guide.
Ben, you've obviously put a lot time into this so well done!
Dave from Northern Sauce