My content was seen over 14.2 million times in 2022.
In 2021, I posted 12% more (237 times) but had 51% less views (9.4 million).
I started using Shield to analyse and optimise my content - it's been a game-changer.
I also built a system where my content is easier to create and has a more significant impact.
And it's the compounding effect of patience and consistency.
Since committing to LinkedIn, I've seen huge growth in my career, business and relationships.
We've helped over 200 people land their dream jobs and we're ready to scale up in 2023 to help even more of you win!
If you're new to LinkedIn, just get started. If you're already active, keep going. I promise you won't regret it.
Excited for 2023 - wishing you a happy and productive year! 🤝
$7 million reasons to become a LinkedIn content creator if you’re not working for the man.
I use ShieldApp.Ai to measure and monitor my LinkedIn ROI.
Creating LinkedIn content has become FEED. The Agency most profitable brand and sales multiplier.
My 3-step content-prospecting system:
Ethically steal the approach we use to engage with busy prospects (surgeons & med tech sales & marketing leaders).
1. Create content focused on giving away your best ideas for free. I anchor my content around pain relief, problem solving, perspective, persona, process, and profit.
2. Shield App reports what content ideas are resonating most with my ideal clients.
3. I use this intelligence to create brief personalized videos and send directly to the folks I want to help.
Here’s the best part…
93% of medical sales consultants are indifferent to using personalized videos.
Therefore, YOU & I standout in the sea of sameness.
1.2M eyes on my content 🚀
Pretty good for someone who started posting THIS year.
I went from 1,700 followers —> 11,620
YTD 29.6K likes
Aka, why aren’t you shooting your PB shot?
But wait… how did I figure these stats out? 🤔
It wasn’t from this platform. Nope.
...The creators not so secret source for the best LinkedIn analytics… of course. Shield App.
It’s only $6 a month (that’s like 2 coffees ya'll)
You have all the stats you could ever want.
PLUS it tells you what posts did the best so you can repurpose them 👀
It saves my turkey bacon every day when I’m trying to think of what to post!
Help me help YOU.
P.S I have an affiliate link for Shield you can use:
P.S.S I can't get over the Austin, TX skyline 😍
Give it a gooooooo
In a little over 2 years I've generated over 20 million impressions on LinkedIn.
Yes, it does take time to create content on this platform.
You get out of it what you put in.
What's the secret to growing on here?
1. Add value.
2. Post consistently.
3. Engage with your community.
I devote 1 hour/day to LinkedIn, and content batch.
Every Sunday I sit down and plan my posts for the week, and schedule them.
Don't overthink it, it isn't as complicated as it seems. 😊
P.S. I use Shield to track all of my LinkedIn analytics (link in comments).
#LinkedIn #linkedinmarketing #organicmarketing
I regularly repost my top LinkedIn posts.
1. I review my top posts in Shield.
2. I select ones I haven't posted for 90+ days.
3. Sometimes, I tweak the hook and copy.
4. Then, I repost it on LinkedIn.
Skeptical that this works?
Take a look at the image below. 👇
This is the SAME post published 5 months later.
The results are nearly identical — despite posting on a different day, with a larger LinkedIn following.
Repurpose. It works.
Are your posts attracting the RIGHT people?
Here's how to tell👇🏼
- Determine who makes up the RIGHT people
- Get SHIELD
- Go to your Content tab
- Click the Inspect Post icon (magnifying glass)
- Inspect your posts (see image below)
- Look at Company, Occupation, and Region views
- Compare those to your ideal customers
I don't gauge the success of my posts on likes.
I gauge by how many of my ideal customers viewed my posts.
65.8% in the case of Friday's post.
Sure, it didn't get fluffuencer-level likes.
But it did something much better.
Produced DMs and discovery calls.
And soon to be clients.
I'll take that over fluffuencer-level likes any day.
Looking for growth strategies that cost less than $500 a month? We asked some fellow marketers what has worked well for them/ what they are focusing on this year:
1️⃣ Use Shield to analyze Linkedin analytics
2️⃣ Publish a monthly update to investors and friends of the company
3️⃣ Require only business emails for demo requests
4️⃣ Add interactive demos to your G2 or TrustRadius
5️⃣ Empower existing customers as champions
6️⃣ Post on open-source forums like Reddit and Quora
7️⃣ Leverage your team for content distribution
The marketing word of the week this week is analytics 👇🏻
It is essential that as you develop your LinkedIn strategy, you measure what you are doing through data.
I like to use Shield analytics for personal brand data on LinkedIn as they can break down for you so much more than the data provided by LinkedIn, including the demographics of your posts.
Who engages with your content,
Where they are located,
Who do they work for,
What they do,
...Will help tell you several things, including if the content strategy you are executing is reaching the right audience.
Trends, in general, are also essential to pay attention to and follow in your analytics as they will tell you a story about your campaigns, the platform you are on, and your content.
What other analytics platforms do you like to use for LinkedIn, other social sites, your website, or advertising?
1 tip got recently me 50% more reach on content.
It required NO new content creation.
And only took 2 hours to implement.
Here’s the advice I took from Justin Welsh.
Pull posts from 4-5 months ago in Shield.
Grab the most popular content.
Make minor edits if necessary.
Re-share in a 2nd time slot.
Now I’ve got 2 posts/day.
Easy enough, right?
Last week it led to 40k additional eyeballs on content.
I gained 21,398 followers in 60 days.
I started repurposing my best posts into carousel/PDF posts.
Here's how I do it in 5 steps:
1. I log in to Shield
2. I pick a month
3. I sort the posts by views descending
4. I pick an educational post
5. I copy and paste the post into Canva slides
I schedule 2 of these posts every week - 1 on Wednesday morning and 1 on Sunday morning.
Carousels/PDF posts are hot right now.
But the post won't blow up just cus it's a carousel.
It needs to be a great educational post with a call to follow you at the end.
THAT is how you'll gain keen followers.
I grew my LinkedIn account from 12 connections in 2020 to now over 55k.
Here’s how: 👇🏼
-posting once a day (I did this in 2021 and this is when my account grew the most).
-Posting at the same time everyday.
-I sit down twice a week to make content, rather than making it everyday.
-I have different types of content I put out and try to stay ‘within’ them (CPG, mental health, entrepreneurship, marketing).
-Devote 1 hour a day to engaging on the platform/replying to messages (I’ll admit this needs improvement).
-Using Shield to analyze content and figure out what’s working/what isn’t. (you can sign up here: https://lnkd.in/gU-_7Y8G)
Now for content, this is important:
1. Add value. What lessons have you learned that can help others?
2. Put out a mix of content; images, text, videos.
3. Don’t just post the highlights; be authentic.
4. Show stuff we don’t normally see. Some of the most successful creators/brands are ‘building in public.’
Remember, people admire success.
But people connect with vulnerability.
My 2023 goal is to post once a day on LinkedIn.
And to keep it real.
What other tips would you add?
#linkedincreators #linkedin #marketingtips
If you want to build your personal brand and have NO IDEA where to start, do this 👇
1. Sign up to an analytics platform like Shield.
2. Commit to posting ANYTHING you want, 3-5 times per week, for 6 weeks.
3. At the end of the 6 week period, review your data in Shield and learn what your ideal audience responded to and what they didn’t.
4. Build a personal branding content strategy around the things that your audience DID respond to (and that you enjoyed talking about).
Building your personal brand on on LinkedIn isn’t difficult. It just requires a bit of commitment to open up the app and POST.
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