My content was seen over 14.2 million times in 2022. In 2021, I posted 12% more (237 times) but had 51% less views (9.4 million). What changed? I started using Shield to analyse and optimise my content - it's been a game-changer. I also built a system where my content is easier to create and has a more significant impact. And it's the compounding effect of patience and consistency. Since committing to LinkedIn, I've seen huge growth in my career, business and relationships. We've helped over 200 people land their dream jobs and we're ready to scale up in 2023 to help even more of you win! If you're new to LinkedIn, just get started. If you're already active, keep going. I promise you won't regret it. Excited for 2023 - wishing you a happy and productive year! 🤝

Are your posts attracting the RIGHT people? Here's how to tell👇🏼 - Determine who makes up the RIGHT people - Get SHIELD - Go to your Content tab - Click the Inspect Post icon (magnifying glass) - Inspect your posts (see image below) - Look at Company, Occupation, and Region views - Compare those to your ideal customers I don't gauge the success of my posts on likes. I gauge by how many of my ideal customers viewed my posts. 65.8% in the case of Friday's post. Sure, it didn't get fluffuencer-level likes. But it did something much better. Produced DMs and discovery calls. And soon to be clients. I'll take that over fluffuencer-level likes any day. ✌🏼 #sassyjason

In a little over 2 years I've generated over 20 million impressions on LinkedIn. For free. Yes, it does take time to create content on this platform. You get out of it what you put in. What's the secret to growing on here? 1. Add value. 2. Post consistently. 3. Engage with your community. I devote 1 hour/day to LinkedIn, and content batch. Every Sunday I sit down and plan my posts for the week, and schedule them. Don't overthink it, it isn't as complicated as it seems. 😊 P.S. I use Shield to track all of my LinkedIn analytics (link in comments). #LinkedIn #linkedinmarketing #organicmarketing

1 tip got recently me 50% more reach on content. It required NO new content creation. And only took 2 hours to implement. Here’s the advice I took from Justin Welsh. Pull posts from 4-5 months ago in Shield. Grab the most popular content. Make minor edits if necessary. Re-share in a 2nd time slot. Now I’ve got 2 posts/day. Easy enough, right? Last week it led to 40k additional eyeballs on content.

The marketing word of the week this week is analytics 👇🏻 It is essential that as you develop your LinkedIn strategy, you measure what you are doing through data. I like to use Shield analytics for personal brand data on LinkedIn as they can break down for you so much more than the data provided by LinkedIn, including the demographics of your posts. Understanding: Who engages with your content, Where they are located, Who do they work for, What they do, ...Will help tell you several things, including if the content strategy you are executing is reaching the right audience. Trends, in general, are also essential to pay attention to and follow in your analytics as they will tell you a story about your campaigns, the platform you are on, and your content. What other analytics platforms do you like to use for LinkedIn, other social sites, your website, or advertising?

I regularly repost my top LinkedIn posts. Here's how: 1. I review my top posts in Shield. 2. I select ones I haven't posted for 90+ days. 3. Sometimes, I tweak the hook and copy. 4. Then, I repost it on LinkedIn. Skeptical that this works? Take a look at the image below. 👇 This is the SAME post published 5 months later. The results are nearly identical — despite posting on a different day, with a larger LinkedIn following. Repurpose. It works.

Looking for growth strategies that cost less than $500 a month? We asked some fellow marketers what has worked well for them/ what they are focusing on this year: 1️⃣ Use Shield to analyze Linkedin analytics 2️⃣ Publish a monthly update to investors and friends of the company 3️⃣ Require only business emails for demo requests 4️⃣ Add interactive demos to your G2 or TrustRadius 5️⃣ Empower existing customers as champions 6️⃣ Post on open-source forums like Reddit and Quora 7️⃣ Leverage your team for content distribution

1.2M eyes on my content 🚀 Pretty good for someone who started posting THIS year. I went from 1,700 followers —> 11,620 YTD 29.6K likes +6.5K comments Aka, why aren’t you shooting your PB shot? But wait… how did I figure these stats out? 🤔 It wasn’t from this platform. Nope. ...The creators not so secret source for the best LinkedIn analytics… of course. Shield App. It’s only $6 a month (that’s like 2 coffees ya'll) You have all the stats you could ever want. PLUS it tells you what posts did the best so you can repurpose them 👀 It saves my turkey bacon every day when I’m trying to think of what to post! Help me help YOU. P.S I have an affiliate link for Shield you can use: lnkd.in/eXVPxggr P.S.S I can't get over the Austin, TX skyline 😍 Give it a gooooooo All love🖤 Sarah

$7 million reasons to become a LinkedIn content creator if you’re not working for the man. I use ShieldApp.Ai to measure and monitor my LinkedIn ROI. Creating LinkedIn content has become FEED. The Agency most profitable brand and sales multiplier. My 3-step content-prospecting system: Ethically steal the approach we use to engage with busy prospects (surgeons & med tech sales & marketing leaders). 1. Create content focused on giving away your best ideas for free. I anchor my content around pain relief, problem solving, perspective, persona, process, and profit. 2. Shield App reports what content ideas are resonating most with my ideal clients. 3. I use this intelligence to create brief personalized videos and send directly to the folks I want to help. Here’s the best part… 93% of medical sales consultants are indifferent to using personalized videos. Therefore, YOU & I standout in the sea of sameness.