How I share monthly analytics with my LinkedIn clients in 3 steps (takes me 15-20min per client): Step 1: Top 3 performing posts. I want to highlight what posts did exceptionally well. I look for signs like: - Exceptional metrics (likes, comments, reposts) - Most relevant ICP engaged Then under each post, I share: - Link to it - Screenshot of its metrics - Top comment that stood out - A simple GIF showing what titles, locations & industries engaged — Step 2: Trends & observations. I like to keep it simple, so I only have 4 small parts: 1/ Type of audience we attracted = # of how many engaged on all of the content, i.e. 566 people from Venture Capital. 2/ Topics that did well = how much more engagement that avg. they got. 3/ Specific takeaways = personal takes on what I see works and what doesn't, i.e. a topic we tested did well only once, but flopped 3 more times. 4/ Action items = what we should double down on or stop doing based on 3), i.e. don't write on the X topic anymore. — Step 3: Monthly stats. I share screenshots of all the metrics from that month, including: - Likes - Reposts - Eng. rate - Comments - Impressions - Follower growth — I might actually want to simplify this even more. But for now, all of my clients report this as useful data that helps us refine our content as we work together. — Do you find content analytics difficult? Let me know what your biggest issue is. I'll do my best to share what I know. PS. I use Shield for my LinkedIn analytics if you're curious. Everything else is overrated or bloated with useless AI features.

[EDIT: no more please!] If you're building your brand on LinkedIn, comment below and I'll roast your profile. I work with +50 founders (clients + Raven members) and have access to their performance data, so my advice will be based on real data and 7 years of experience doing this. *Screenshot is Shield LinkedIn analytics dashboard of Raven members. PS. I'll roast every single commenter. Bear with me if it takes some time to get back to you, I want to give detailed feedback to all.

The Coauthor Linkedin Rewind is not accurate at all: On the left, Coauthor stats. On the right, Shield stats. Where exactly are you getting your stats Coauthor team?? Let's gloss over the weird LinkedIn algorithm changes that suppress reach - despite posting more in 2024, I got wayyy less engagement, but that's a story for another time. As always, be very wary of posting and believing any "AI powered data" without checking (multiple) sources. Happy holiday (mindful) scrolling! #AIData ---------------------------------------------- 🌏 I coach cross-cultural global leadership teams. 💬 Here I talk about leadership, coaching, culture, change, entrepreneurship, and sometimes how I really don't like how we're using AI. If you want more: () ➡ Visit my profile ➡ Click the 🔔( and /or connect with me) - we are at the mercy of the LinkedIn algorithm, so this matters!

I posted 496 times in 2024 and 26 Million people viewed my posts. 114k likes, 10k comments, 4k reposts. All organic. Idk if these numbers seem big to you, but to me they are crazy. It shows the opportunities that are out there in social media and tech in general. These results have inspired me to do more in 2025. No CTAs, I'm just grateful and processing these numbers, thank you 🙇‍♂️

We recently ran an experiment: how quickly could posting on LinkedIn drive pipeline for storyarb? Well, after less than 3 weeks we have the answer. Alex Lieberman and Abby Murray challenged the storyarb team to "Own The Internet" in a 12 week LinkedIn challenge. The rules were simple: post on LinkedIn, win prizes. But the results have blown me away. In the first 3 weeks, we generated: – 2,400,000+ impressions – 3,800+ comments – and thousands of website visits, converting into sales calls But we've also learned two very important insights about the current state of LinkedIn: 1) No audience, no problem Most of our team had never posted regularly on LI, and started with a modest number of connections. But we've found that doesn't stop posts from going viral. Several people have gotten over 50,000 impressions on their first few posts. 💡 Insight: LI has shifted from a network-based distribution model to a performance-based one. Today, strong content travels beyond your social graph, showing up in the feeds of relevant people who you aren't yet connected to. 2) Known for what? We've seen that posting about niche topics drastically over-performs posting generalist advice. LI favours specificity, learned experience, and novel opinions. 💡 Insight: Reverse engineer what topics you talk about by asking: "what do I want to be known for?" Then only post about things within that niche. As for the question about whether posting on LI is actually worth it, I'll let the numbers below and the sales calls referencing our LI presence speak for itself. And we're not even half-way through Own The Internet...

📊2025 is in the books so always interesting to look back at my LinkedIn numbers from the previous year 😅In 2025 I’ve posted much less than on previous years (151 posts, -43% compared to 2024) 👀Despite the changes in the algorithm and the general decrease in reach I still managed to achieve almost 1M impressions ⭐️With my top post achieving 188,200 impressions 💰Beyond the vanity metrics, It is also interesting to look at what those impressions mean in terms of of Earned Media Value (EMV) 💡This is a metric that quantifies the monetary worth of my posts in terms of organic brand/personal exposure compared to what those impressions would cost via paid advertising 😃Using an average value of 25$ for LinkedIn CPM (cost per thousand impressions) this translates into an EMV of $24.7k 🙏🏻Thanks to everyone for reading, engaging and connecting/following throughout the year 😃It’s always great for me to expand my network and learn from all my connections thanks to your posts/comments/engagements 🚀Looking forward to another year of posting and learning on LinkedIn! 📸Image and stats from my Shield dashboard — 🙋🏻‍♂️I am Enrico from Ricoh (EnRicoh😉) 👨🏻‍💻I enjoy posting regular content about additive manufacturing and what we are up to at Ricoh 3D and Ricoh Printing Solutions Europe Ltd 👀Like what you see? 🤝 Connect ↖️ Click the “follow” button 🔔Ring the bell on my profile Ricoh 3D ➡️ Parts printing | Manufacturing Solutions | Personalised Service

How is our $22k LinkedIn competition going? Here are 12 numbers to illustrate the first 4 weeks Recap: We offered our employees cash prizes to post on LinkedIn in the name of employee advocacy. This is how the first 4 weeks of our 11-week competition have gone so far: # of employees who posted: 44 out of ~90 # of posts per week: ~74. Prior, our average was ~12/week Engagement rate: 1.3% (an increase, to my surprise) # of impressions: 1,157,999 # of reactions: 10,454 # of 100+ reaction posts: 18 😎 (and 3 received 500+ reactions, wow wow) # reposts: 273 # of employees who asked if they were allowed to employ ragebait: 4 :/ Earned media value (with a CPM of $50): $56k # of directors who now self-identify as influencers: at least 1 # of employees who beefed with strangers online: at least 2 :/ # of people who commented on the fame going to their head: minimum 5, though I suspect more behind closed doors And a few things I haven’t been able to quantify: 🔆 The genuine pleasure in seeing what my colleagues have to say and how they choose to express themselves 🔆 Intensity of the competitive spirit 🔆 The mild fear that they will all turn to ragebait as a strategy  🔆 How many followers we’ve collectively gained since our start date — if you know a tool that can measure this, pls lemme know 🙏 Since the next 4 weeks will take us out of the holiday break, my hopes are high. We will see how these tech nerds take to LinkedIn in 2026 🫡

Very interesting data from andreas jonsson 🛠's Shield Index. Linkedin analytics don't show us averages, but if you: -> Go to Analytics --> Select impressions ---> Filter by Custom Date (Dec 14-Jan 14) ----> Divide your analytics by ~32 (days b/w those) You won't get a perfect average (need # posts to do that and I'm not manually counting that number), but you'll get average impressions per day. My average reach for that time period was 6,500 with 47,500 followers. So according to Andreas, I have strong reach. Yay. How about you? (remember, impressions are my least favorite metric, but still interesting nevertheless!) Hi5, LD 🌶️ __ Dig this? Saves & sends appreciated. +Follow me for AI, Brand, & Business Innovation content

Most creators have no idea if their content is actually performing well. Here's the cheat sheet. The Shield Index tracks LinkedIn impressions by follower count and breaks it down into three tiers: Typical (median), Strong (top 25%), and Top (top 10%). If you have 0-1,000 followers: • Typical = 182 impressions per post • Strong = 438 impressions • Top 10% = 1,023+ impressions If you're in the 1,000-5,000 range: • Typical = 486 impressions • Strong = 1,141 impressions • Top 10% = 2,791+ impressions And for those with 5,000-10,000 followers: • Typical = 738 impressions • Strong = 1,899 impressions • Top 10% = 4,577+ impressions I wish I had this data when I first started posting. Would've saved me a lot of guessing. If you're creating content on LinkedIn, bookmark this. It's the closest thing to a scorecard we've got. Also, make sure you’re following their CEO, andreas jonsson 🛠. Some of the best insights on LinkedIn.

The marketing word of the week this week is analytics 👇🏻 It is essential that as you develop your LinkedIn strategy, you measure what you are doing through data. I like to use Shield analytics for personal brand data on LinkedIn as they can break down for you so much more than the data provided by LinkedIn, including the demographics of your posts. Understanding: Who engages with your content, Where they are located, Who do they work for, What they do, ...Will help tell you several things, including if the content strategy you are executing is reaching the right audience. Trends, in general, are also essential to pay attention to and follow in your analytics as they will tell you a story about your campaigns, the platform you are on, and your content. What other analytics platforms do you like to use for LinkedIn, other social sites, your website, or advertising?

I gained 21,398 followers in 60 days. The secret? I started repurposing my best posts into carousel/PDF posts. Here's how I do it in 5 steps: 1. I log in to Shield 2. I pick a month 3. I sort the posts by views descending 4. I pick an educational post 5. I copy and paste the post into Canva slides I schedule 2 of these posts every week - 1 on Wednesday morning and 1 on Sunday morning. Carousels/PDF posts are hot right now. But the post won't blow up just cus it's a carousel. It needs to be a great educational post with a call to follow you at the end. THAT is how you'll gain keen followers.

If you want to build your personal brand and have NO IDEA where to start, do this 👇 1. Sign up to an analytics platform like Shield. 2. Commit to posting ANYTHING you want, 3-5 times per week, for 6 weeks. 3. At the end of the 6 week period, review your data in Shield and learn what your ideal audience responded to and what they didn’t. 4. Build a personal branding content strategy around the things that your audience DID respond to (and that you enjoyed talking about). Building your personal brand on on LinkedIn isn’t difficult. It just requires a bit of commitment to open up the app and POST. Was this helpful? 💜