Your SaaS growth shouldn’t be stalling - and this ONE book can fix it. 5 months ago “Software as a Science” was released - and it blew my mind. 🤯 This is THE playbook for ▫️Mid-stage ▫️B2B SaaS companies ▫️Slowing down in their growth It addressed a lot of the challenges I’ve seen SaaS companies struggle with first hand! Key concept: Scaling isn’t magic. It’s math. And there are only three levers to pull: 🔸Get more customers (Acquisition) 🔸Keep them longer (Retention) 🔸Increase their value (Expansion) It’s packed with proven frameworks, formulas, and metrics. Super actionable. No fluff. 📌The authors; Dan Martell Matt Verlaque Johnny Page and Marcel Petitpas - have decades of experience and it shows. If you’re in B2B SaaS, I highly recommend it. 🤔Who else has read it? Or struggling with this right now? Any other SaaS marketing books you’d recommend?

Today the book, Software as a Science launches. 🚀 📕 Written by Matt Verlaque Marcel Petitpas Johnny Page and Dan Martell it tells stories from dozens of SaaS founders like me who went through their program. I’m excited to speak at the event tomorrow. If you’re a SaaS founder - or interested in launching a SaaS product and knowing how to scale it, by the book here: softwarebook.com

Understanding where your clients are at on the Customer Value Chain can be a massive unlock for getting social proof. Think about it this way: we all want referrals but don’t have a systematic way to ask for them or to get the right testimonials and case studies to get them. The Customer Value Chain gives you a blueprint to create that system. This is from the book: Software as a Science by Dan Martell Matt Verlaque Johnny Page Marcel Petitpas

Most SaaS founders are obsessed with acquiring new customers. Yet, while customer acquisition often takes the spotlight, 𝗺𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗿𝗲𝗮𝘀𝗼𝗻 𝘄𝗵𝘆 𝘁𝗼𝗽 𝗦𝗮𝗮𝗦 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲. I recently finished reading a game-changing book, called: S͟o͟f͟t͟w͟a͟r͟e͟ ͟a͟s͟ ͟a͟ ͟S͟c͟i͟e͟n͟c͟e͟ published by the SaaS Academy. The book dives deep into uncovering the invisible “𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗲𝗶𝗹𝗶𝗻𝗴” that stalls your business, and shows how to shatter it with a retention-first approach. According to the authors: 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. It’s about maximizing their value: • Turning renewals into upsells. • Expanding use cases. • Creating advocates who sell for you. I couldn’t agree more. Retention is the silent driver of sustainable, scalable growth. 📚 Want to explore these insights yourself? Check out my new article to get a 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸!

What I’m holding in my hand is, without question, THE BEST business book I’ve ever read. And that’s saying something—because I’ve read 161 business books (yes, I catalog them…nerd alert). If you own a SaaS company, this is a must-read. When I read Dan’s first book, Buy Back Your Time, I was blown away by the tactical, actionable insights it provided. I implemented them immediately in my business and my life, and they’ve made a lasting impact. But this new book? It takes actionable takeaways to a whole new level. If you're serious about learning, growing, and scaling, this book is a no-brainer. It’s so good that I’ve already read it twice—and I will without a doubt keep it on my desk to reference for years to come. Well done Dan Martell Matt Verlaque Johnny Page Marcel Petitpas Truly remarkable.

The Rocket Demo Builder framework alone is worth the price of the book. If you’ve ever struggled with closing software sales, this step-by-step guide will change the game. The strategies feel tailored for real world applications.

I read the book and am a SaaS academy student. Immediate take aways. 1. Focused blog activity on the awareness phase. 2. Developed lead magnets that track the way our solution solves the problem. 3. Partnered with onboarding to sequence first value conversation as an extension of the closed workflows, scheduling links in welcome emails etc. So even for SaaS Academy students this book is a game changer.

I learned so much from this book! It provides a clear and compelling case for why SaaS companies need to approach their businesses as if they were scientific experiments, with a focus on data driven decision making and continuous improvement.

Software as a Science is a must read for any SaaS founder or executive looking to drive growth with a practical and innovative mindset. This book provides a wealth of insights and best practices for achieving long-term success.

If you’re serious about growing your SaaS business, you need to read Software as a Science. The authors literally give you practical, step by step guidance on how to break through the roof and scale sustainably and organically. Hoping that some of these strategies will start kicking in here soon.

Every SaaS founder needs this book! Software as a Science taught me how to predict revenue plateaus before they even happen. The section on pricing strategies was an absolute game-changer for my business. If you're serious about growth, this book is a must-have.

If you’re in SaaS, or looking to get into it, this is THE book. Dan Martell, Johnny Page, Matt Verlaque and Marcel Petitpas have had an incredible impact on my personal development as a software founder and on WootRecruit’s growth. I am so honored to be one of the first to get my hands on this amazing book!

I couldn’t put this one down! The advice on marketing channels, customer activation, and pricing has been invaluable for my SaaS business. The frameworks are clear, actionable, and rooted in the proven strategies and examples. This is a great read for any founder.

I'm only through the second chapter and have so many notes... Reading "Software as a Science"- The starting framework of the hourglass of Acquisition, Retention, and Expansion. I was able to calculate my growth ceiling, (how long before new customers equal the number who leave), and make a decision to focus on Marketing/acquisition because of solid numbers... not just a gut feeling. For defend-id it's a matter of getting new customers, our churn is essentially zero and expansion is coming. I think my lesson here is that every lever matters but timing is key and know which one to pull and when is critical.

I’ve implemented a few of the strategies from Software as a Science, and the results have been amazing. The insights on customer activation and turning users into raving fans have completely transformed our retention efforts.

A friend of mine recommended this book over dinner. I no idea how much I needed this book until I read it. I felt stuck and this book helped me identify and address the growth points in my business. The Rocket Demo Builder framework alone was worth the price of admission. A fantastic resource for SaaS founders and will definitely be sharing with others.

This is a guide to success and is written by authors who are leading SaaS experts who have lived the advice and guidance they’re speaking about. Every word in this book holds tremendous value and it’s clear that the authors really want to help SaaS businesses thrive.

A guide, a playbook, and a resource like no other I have read before. I highly recommend this book if your organization is stagnant and at a growth plateau, it has great context and will show you the way through.

I was blown away by the depth and breadth of knowledge and information in the book. It provides a comprehensive overview of the SaaS industry and the key factors that drive growth.

If you’re in SaaS and struggling to grow, Software as a Science is a must-read. The book helped me pinpoint exactly where my business was hitting its growth ceiling and how to get past it. The insights on demand generation have already boosted our marketing efforts!

This book is packed with actionable insights! I loved the focus on understanding growth ceilings and how to break through them. The pricing strategies alone are worth the price of the book. It's clear these guys know what they're talking about, and their experience shows on every page.

This book is a game-changer for anyone in the SaaS industry! Software as a Science dives deep into the real challenges of scaling and preventing growth ceilings. The strategies Dan, Matt, Johnny, and Marcel share are incredibly practical and easy to implement. I wish I had found this sooner!

It’s very clear that the information outlined in this book is well-researched and is coming from a place of experienced and well-versed industry knowledge. I underestimated how helpful and valuable this book would be and am so glad I decided to read it.

This book isn’t just another theory-heavy business book. It’s packed with real strategies that you can apply immediately. I’ve already seen improvement in customer retention thanks to the activation secrets shared in the book. Highly recommend it!

This is the first SaaS book I have read that is really able to take very complex ideas and explain them practically, with step-by-step guidance about how to implement and execute key growth strategies. I loved this book.

This book explains SaaS from A-Z and will empower you to make the changes necessary within your own organization to achieve long-term success. This book is focused on growth in a manner that is factual and practical rather than abstract concepts, so that you can make tangible changes when you’re ready.

I love the way this book approaches SaaS businesses as scientific experiments, with a focus on data driven decision making to achieve long-term success. The strategies outlined in this book are practical and actionable.

Software As A Science tells you what to do, how to do it, and when to do it. A must read and extremely helpful resource that every SaaS executive should have in their tool kit.

The authors know the SaaS world inside and out. The way they explain how to calculate growth ceilings and strategically scale marketing channels is invaluable. It’s like having a SaaS growth mentor on hand.

This is hands down the best SaaS growth book I’ve read, which is definitely a few already. The frameworks in Software as a Science are practical, proven, and easy to follow. Great for going back and forth to reference. The insights on predicting revenue plateaus and activating customers have already made a huge difference in my business. I can’t recommend it enough, shared with my team this week!

Software as a Science is a game-changer for any SaaS company looking to break glass ceilings and reach a new level of success. If you own or work for a SaaS company, I can’t stress how much you need to read this book.

I appreciate the straightforwardness and factualness of this book. The author lays out practical strategies to achieve recurring revenue without sacrificing or jeopardizing other aspects of the business. Highly recommend giving this a read.

If you work in the SaaS space in ANY capacity, this book is worth your time and money. I highly recommend reading Software As A Science to anyone who even remotely deals with SaaS in their career. You’ll learn so much and will have a better understanding of the industry as a whole.

The authors have done a brilliant job with this book. This isn’t just a collection of tips, it’s a complete guide on how to systematically drive growth in a SaaS business. If you're serious about SaaS, this is the book for you.

I was hitting a growth ceiling in my business and didn’t know what to do next. Software as a Science gave me the roadmap I needed to break through it. The demand generation techniques and pricing strategies were exactly what I needed. This book is pure gold!

Software as a Science is a must read for any SaaS company looking to break through their growth ceiling. This book provides valuable insights and practical strategies for driving sustainable growth and building a successful recurring revenue business.

If you’re looking for a SaaS book that inspires you to ‘get up and go’ with practical information and knowledge, this is your book. You’ll feel empowered to take actionable steps towards long-term growth for your SaaS business after reading this book.

This is hands down one of the best SaaS growth books I’ve read. The authors provide actionable advice without fluff. It’s like having a SaaS coach on your bookshelf.

This book has been a revelation for me. The author's insights on predicting and preventing growth ceilings were eye-opening. I especially appreciated the pricing playbooks, which felt like they were speaking directly to my own personal challenges. Highly recommend this book for anybody in a business leadership role.

The frameworks in this book are practical and effective. The Rocket Demo Builder framework is a standout, and I've already seen a boost in conversions. Highly recommend it.

At this point in my life, I've read a lot of business books, but this one stands out for its clear and actionable advice. The section on demand generation taught me how to scale marketing channels effectively without burning through cash. I can already see customer retention using their activation secrets.

Practical, insightful, and easy to follow. This book has already helped me identify areas where my SaaS business was stuck. I’m seeing positive changes in customer retention and growth.

This is essentially a condensed version of SaaS Academy’s teachings. The strategies are practical, clear, and designed for impact. If you’re serious about smashing growth ceilings, this is your guide.

The authors strike a balance between explaining concepts and providing actionable steps. Some parts could have been more concise, but overall, it’s a valuable guide.

This book is full of actionable advice for SaaS businesses. It helped me refocus my growth strategies and see results almost immediately. Definitely a worthwhile investment which I took advantage of and applied in my team meeting.

Perfect for SaaS startups As a new SaaS founder, I found this book invaluable. The customer activation strategies are pure gold. I feel like I have a clear roadmap now that I can apply and try to apply with my team. Give everyone a book…

Finally, a book that makes SaaS scaling less overwhelming. The frameworks provided are easy to understand and implement. I’m already seeing a difference in how my team approaches growth.

Software as a Science has completely changed the way I think about scaling my SaaS business. The strategies are so well explained and easy to implement. I’m already seeing results from the customer activation techniques. Highly recommended!

The pricing playbooks in Software as a Science have saved my business! Our old pricing model wasn’t working, and simply put this book gave us the strategies we needed to fix it. The advice on predicting growth ceilings has also been incredibly helpful.

I’ve been struggling with stagnant growth in my SaaS business, and Software as a Science gave me the exact playbook I needed to break through. The concepts are simple yet powerful. The advice on predicting growth ceilings was a total eye-opener. Highly recommend this to any SaaS founder.

As a SaaS leader, I’ve read countless books on growth, but none have been as practical as Software as a Science. The authors show you exactly how to keep growing, with real-world examples that make complex ideas easy to understand. Fantastic read!

What I love about Software as a Science is how practical it is. The strategies for scaling marketing channels and driving demand are laid out in such a clear, actionable way. The frameworks these authors provide are worth their weight in gold.

I’ve attended SaaS Academy, and this book is the perfect companion to their program. Love the book, easy, practical and is filled with actionable insights on breaking through growth ceilings and scaling revenue. The frameworks are clear and proven—this book is worth every penny.

I’ve read tons of books on SaaS growth, but Software as a Science stands out for its clarity and forward thinking advice. The authors break down complex strategies into easy steps. The chapter on customer activation was particularly insightful it’s already making a difference for my business.

This is the most comprehensive book I’ve come across for SaaS founders. Software as a Science offers a fresh perspective on recurring revenue businesses and gives you the tools to keep growing without hitting that dreaded ceiling. I can’t recommend it enough.

Dan, Matt, Johnny, and Marcel have written the definitive guide to SaaS growth! Software as a Science doesn’t just talk theory, it’s filled with real-world examples and proven strategies. The Rocket Demo Builder framework is pure gold for anyone trying to scale sales.

Software as a Science is a game-changer for any Sass company looking to drive sustainable growth. This book provides a roadmap for building a successful recurring revenue business, with a focus on customer success and retention.

Skip the tedious SaaS conferences and pointless seminars and read this book instead. It will save you time and money, and I promise you will learn so much more!

I was impressed by the depth of knowledge and the practicality of the strategies and tactics provided in this book. It’s very obvious that so much research was put into this book, and the information provided is a daily go-to resource for me and my employees.

Practical. Knowledgeable. Helpful. Resourceful. Enlightening. Tangible. All of these words describe this book and will empower you to grow your SaaS business. This book is more than worth the read and will pay you back dividends.

I’d been undervaluing my services until I read this. Now I know how to structure and monetize them effectively. My recurring revenue is finally seeing consistent growth.

The SaaS services planner was an absolute game changer for my team. We now have a clear plan for solving customer pain points that software alone couldn’t fix. Thank you, authors for writing this book in a way that makes it an easy read and easy to implement!

I have read this book twice now and have highlighted so many key points that I don’t want to forget and would like to share with my colleagues. My original book has so many marks and highlights that I need a new copy. It’s extremely well-written and is the most helpful and practical SaaS book I have ever read.

The authors’ insights on leveraging existing services for growth were a wakeup call. I’ve already implemented paid onboarding and priority support, and the results are promising. This book is worth its weight in gold.

The Rocket Demo Builder framework was worth the entire read. It’s clear the authors know what works, having tested these strategies in countless businesses. If you’re serious about scaling, don’t miss this book.

I didn’t even know what a growth ceiling was before this book, but now I can spot it a mile away. The authors break down complex concepts into actionable steps. It’s a must-read for any SaaS founder who wants to stay ahead.

The frameworks and playbooks in this book feel like they were written specifically for my business. I loved how actionable everything was. Highly recommended!

The Growth Ceiling concept alone transformed how I approach scaling. The book is packed with actionable advice and easy to follow frameworks.

This book provides a step-by-step guide to growing and sustaining your SaaS business. From customer attainment to development and all the way through retention, Software As A Service doesn’t overlook any aspect of growing your business and preventing or overcoming growth ceilings. The detail in this book is invaluable and the authors are thorough and precise.

Very well written with lots of good information. There is also a ton of info on their website

My CEO asked me to read this book and I’ll be honest, I was not excited. However, after just the first few pages, I was very pleasantly surprised at how engaging and helpful the information outlined in this book actually is. I had so many takeaways and actually found myself feeling excited about the business again. We have already implemented changes to our growth plans based on the advice and recommendations provided in this book.

The focus on MRR retention through actionable services strategies was enlightening. I used to discount too much just to close deals. Now, I understand how to protect my recurring revenue while scaling.

This book doesn’t just talk about SaaS growth it gives you the tools to make it happen. I’ve already implemented some of the frameworks, and they’re working wonders.

This book transformed how I think about scaling my SaaS business. The practical strategies, especially the SaaS Services Planner, were game changers for identifying and monetizing services I was already providing. I feel more confident tackling growth ceilings now.

The strategies here are no nonsense and effective. The Growth Ceiling concept opened my eyes to issues I hadn’t even realized were holding me back. A great resource for any SaaS entrepreneur.

The authors clearly understand the challenges SaaS founders face. The insights on customer activation and leveraging free marketing from happy customers are gold. I’m already applying these principles to my business.

I never realized how much untapped revenue potential was in my onboarding process until I read this. The book provides tools to enhance your existing services and turn them into profit centers. Highly recommended for anyone in the SaaS space.

If you’ve heard of SaaS Academy, this book captures its essence perfectly. The playbooks are practical, and the frameworks are easy to implement.

The strategies are practical and well-explained. Great for companies looking to scale.

Straightforward and incredibly useful. Every SaaS entrepreneur should keep this book within arm’s reach. The focus on retaining customers while driving recurring revenue is unmatched.

This book isn’t just about concepts, it’s about application. The demand generation and pricing strategies have already made a noticeable impact on my business. I can’t recommend it enough.

While the strategies are solid, I think this book is better suited for those with experience in SaaS. That being said, I am a bit of a newbie and I felt it was a great starting point for me to do some more digging and build a solid foundation for my business.

Dan and his co-authors break down SaaS growth strategies in a way that’s easy to digest and implement. The focus on customer retention and monetization was incredibly insightful. If you’re scaling your SaaS business, this book is a must.

The strategies are solid, some sections felt like they were repeating the same points. Still, the actionable insights make it a worthwhile read. Love the quickness of the read and the points made I think are easy to implement.

Every SaaS founder should read this book. The authors provide clear steps to overcome growth plateaus and scale effectively. It’s a roadmap to success. Bold statement but its that good.

The authors break down complex concepts into simple steps. It’s a guide you can immediately apply to your SaaS business. Highly recommended for growth focused founders.

This book is a must-read for anyone in the SaaS space. The Growth Ceiling concept hit home, and the playbooks are practical and easy to implement. I already see results in my business after just a few weeks.

This book breaks down growth ceilings and how to tackle them and it is revolutionary. It’s practical, easy to read, and packed with actionable advice. A must-read for SaaS founders. Extremely helpful!

This book is packed with insights that are immediately actionable. It helped me identify and address key growth challenges in my business. I can’t recommend it enough!

I finally understand how to calculate and prevent growth ceilings, thanks to this book. The insights are backed by real-world examples that make them easy to apply. This is a must-have resource for any SaaS entrepreneur.

Don't sleep on this book. The wisest investment is wisdom, and this book is full of it! I've had so many friends go through the SaaS Academy program with incredible success. Having those principles packaged into a book like this and consume it at your convenience? No-brainer.

If you're a SaaS founder looking to grow, this book is worth your time. It lays out pricing strategies in a no-nonsense way—why regular price changes matter, how to nail down your Value Metric, and how to break through that 'Growth Ceiling' before you hit a wall. The authors are genuinely passionate about helping founders succeed, and it shows. Plus, there are plenty of practical steps you can take right away to keep momentum.

25+ years of building SaaS, every mistake I’ve corrected and every tactic I’ve learned is in this book. If you’re thinking about building or scaling software, or just a great business read - this is the book. So cool to see Membership.io (formerly Searchie) featured in Software as a science. Congrats Dan Martell Johnny Page Matt Verlaque Marcel Petitpas !

I've been looking forward to this book for a little while, but definitely didn't expect this awesome surprise while reading it. For certain books, I double up on Audible AND a printed copy. The different mediums equip me in different ways to better consume, process, and benefit from what I read. And with some books, I know they were written to drive readers to action. This is one of those books. (And if you're in the SaaS space you should definitely check out this book, Software as a Science by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Petitpas.)

Your SaaS growth shouldn’t be stalling - and this ONE book can fix it. 5 months ago “Software as a Science” was released - and it blew my mind. 🤯 This is THE playbook for ▫️Mid-stage ▫️B2B SaaS companies ▫️Slowing down in their growth It addressed a lot of the challenges I’ve seen SaaS companies struggle with first hand! Key concept: Scaling isn’t magic. It’s math. And there are only three levers to pull: 🔸Get more customers (Acquisition) 🔸Keep them longer (Retention) 🔸Increase their value (Expansion) It’s packed with proven frameworks, formulas, and metrics. Super actionable. No fluff. 📌The authors; Dan Martell Matt Verlaque Johnny Page and Marcel Petitpas - have decades of experience and it shows. If you’re in B2B SaaS, I highly recommend it. 🤔Who else has read it? Or struggling with this right now? Any other SaaS marketing books you’d recommend?

Today the book, Software as a Science launches. 🚀 📕 Written by Matt Verlaque Marcel Petitpas Johnny Page and Dan Martell it tells stories from dozens of SaaS founders like me who went through their program. I’m excited to speak at the event tomorrow. If you’re a SaaS founder - or interested in launching a SaaS product and knowing how to scale it, by the book here: softwarebook.com

Understanding where your clients are at on the Customer Value Chain can be a massive unlock for getting social proof. Think about it this way: we all want referrals but don’t have a systematic way to ask for them or to get the right testimonials and case studies to get them. The Customer Value Chain gives you a blueprint to create that system. This is from the book: Software as a Science by Dan Martell Matt Verlaque Johnny Page Marcel Petitpas

Most SaaS founders are obsessed with acquiring new customers. Yet, while customer acquisition often takes the spotlight, 𝗺𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗿𝗲𝗮𝘀𝗼𝗻 𝘄𝗵𝘆 𝘁𝗼𝗽 𝗦𝗮𝗮𝗦 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲. I recently finished reading a game-changing book, called: S͟o͟f͟t͟w͟a͟r͟e͟ ͟a͟s͟ ͟a͟ ͟S͟c͟i͟e͟n͟c͟e͟ published by the SaaS Academy. The book dives deep into uncovering the invisible “𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗲𝗶𝗹𝗶𝗻𝗴” that stalls your business, and shows how to shatter it with a retention-first approach. According to the authors: 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. It’s about maximizing their value: • Turning renewals into upsells. • Expanding use cases. • Creating advocates who sell for you. I couldn’t agree more. Retention is the silent driver of sustainable, scalable growth. 📚 Want to explore these insights yourself? Check out my new article to get a 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸!

What I’m holding in my hand is, without question, THE BEST business book I’ve ever read. And that’s saying something—because I’ve read 161 business books (yes, I catalog them…nerd alert). If you own a SaaS company, this is a must-read. When I read Dan’s first book, Buy Back Your Time, I was blown away by the tactical, actionable insights it provided. I implemented them immediately in my business and my life, and they’ve made a lasting impact. But this new book? It takes actionable takeaways to a whole new level. If you're serious about learning, growing, and scaling, this book is a no-brainer. It’s so good that I’ve already read it twice—and I will without a doubt keep it on my desk to reference for years to come. Well done Dan Martell Matt Verlaque Johnny Page Marcel Petitpas Truly remarkable.

The Rocket Demo Builder framework alone is worth the price of the book. If you’ve ever struggled with closing software sales, this step-by-step guide will change the game. The strategies feel tailored for real world applications.

I read the book and am a SaaS academy student. Immediate take aways. 1. Focused blog activity on the awareness phase. 2. Developed lead magnets that track the way our solution solves the problem. 3. Partnered with onboarding to sequence first value conversation as an extension of the closed workflows, scheduling links in welcome emails etc. So even for SaaS Academy students this book is a game changer.

I learned so much from this book! It provides a clear and compelling case for why SaaS companies need to approach their businesses as if they were scientific experiments, with a focus on data driven decision making and continuous improvement.

Software as a Science is a must read for any SaaS founder or executive looking to drive growth with a practical and innovative mindset. This book provides a wealth of insights and best practices for achieving long-term success.

If you’re serious about growing your SaaS business, you need to read Software as a Science. The authors literally give you practical, step by step guidance on how to break through the roof and scale sustainably and organically. Hoping that some of these strategies will start kicking in here soon.

Every SaaS founder needs this book! Software as a Science taught me how to predict revenue plateaus before they even happen. The section on pricing strategies was an absolute game-changer for my business. If you're serious about growth, this book is a must-have.

If you’re in SaaS, or looking to get into it, this is THE book. Dan Martell, Johnny Page, Matt Verlaque and Marcel Petitpas have had an incredible impact on my personal development as a software founder and on WootRecruit’s growth. I am so honored to be one of the first to get my hands on this amazing book!

Your SaaS growth shouldn’t be stalling - and this ONE book can fix it. 5 months ago “Software as a Science” was released - and it blew my mind. 🤯 This is THE playbook for ▫️Mid-stage ▫️B2B SaaS companies ▫️Slowing down in their growth It addressed a lot of the challenges I’ve seen SaaS companies struggle with first hand! Key concept: Scaling isn’t magic. It’s math. And there are only three levers to pull: 🔸Get more customers (Acquisition) 🔸Keep them longer (Retention) 🔸Increase their value (Expansion) It’s packed with proven frameworks, formulas, and metrics. Super actionable. No fluff. 📌The authors; Dan Martell Matt Verlaque Johnny Page and Marcel Petitpas - have decades of experience and it shows. If you’re in B2B SaaS, I highly recommend it. 🤔Who else has read it? Or struggling with this right now? Any other SaaS marketing books you’d recommend?

Today the book, Software as a Science launches. 🚀 📕 Written by Matt Verlaque Marcel Petitpas Johnny Page and Dan Martell it tells stories from dozens of SaaS founders like me who went through their program. I’m excited to speak at the event tomorrow. If you’re a SaaS founder - or interested in launching a SaaS product and knowing how to scale it, by the book here: softwarebook.com

Understanding where your clients are at on the Customer Value Chain can be a massive unlock for getting social proof. Think about it this way: we all want referrals but don’t have a systematic way to ask for them or to get the right testimonials and case studies to get them. The Customer Value Chain gives you a blueprint to create that system. This is from the book: Software as a Science by Dan Martell Matt Verlaque Johnny Page Marcel Petitpas

Most SaaS founders are obsessed with acquiring new customers. Yet, while customer acquisition often takes the spotlight, 𝗺𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗿𝗲𝗮𝘀𝗼𝗻 𝘄𝗵𝘆 𝘁𝗼𝗽 𝗦𝗮𝗮𝗦 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲. I recently finished reading a game-changing book, called: S͟o͟f͟t͟w͟a͟r͟e͟ ͟a͟s͟ ͟a͟ ͟S͟c͟i͟e͟n͟c͟e͟ published by the SaaS Academy. The book dives deep into uncovering the invisible “𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗲𝗶𝗹𝗶𝗻𝗴” that stalls your business, and shows how to shatter it with a retention-first approach. According to the authors: 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. It’s about maximizing their value: • Turning renewals into upsells. • Expanding use cases. • Creating advocates who sell for you. I couldn’t agree more. Retention is the silent driver of sustainable, scalable growth. 📚 Want to explore these insights yourself? Check out my new article to get a 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸!

What I’m holding in my hand is, without question, THE BEST business book I’ve ever read. And that’s saying something—because I’ve read 161 business books (yes, I catalog them…nerd alert). If you own a SaaS company, this is a must-read. When I read Dan’s first book, Buy Back Your Time, I was blown away by the tactical, actionable insights it provided. I implemented them immediately in my business and my life, and they’ve made a lasting impact. But this new book? It takes actionable takeaways to a whole new level. If you're serious about learning, growing, and scaling, this book is a no-brainer. It’s so good that I’ve already read it twice—and I will without a doubt keep it on my desk to reference for years to come. Well done Dan Martell Matt Verlaque Johnny Page Marcel Petitpas Truly remarkable.

The Rocket Demo Builder framework alone is worth the price of the book. If you’ve ever struggled with closing software sales, this step-by-step guide will change the game. The strategies feel tailored for real world applications.

I read the book and am a SaaS academy student. Immediate take aways. 1. Focused blog activity on the awareness phase. 2. Developed lead magnets that track the way our solution solves the problem. 3. Partnered with onboarding to sequence first value conversation as an extension of the closed workflows, scheduling links in welcome emails etc. So even for SaaS Academy students this book is a game changer.

I learned so much from this book! It provides a clear and compelling case for why SaaS companies need to approach their businesses as if they were scientific experiments, with a focus on data driven decision making and continuous improvement.

Software as a Science is a must read for any SaaS founder or executive looking to drive growth with a practical and innovative mindset. This book provides a wealth of insights and best practices for achieving long-term success.

If you’re serious about growing your SaaS business, you need to read Software as a Science. The authors literally give you practical, step by step guidance on how to break through the roof and scale sustainably and organically. Hoping that some of these strategies will start kicking in here soon.

Every SaaS founder needs this book! Software as a Science taught me how to predict revenue plateaus before they even happen. The section on pricing strategies was an absolute game-changer for my business. If you're serious about growth, this book is a must-have.

If you’re in SaaS, or looking to get into it, this is THE book. Dan Martell, Johnny Page, Matt Verlaque and Marcel Petitpas have had an incredible impact on my personal development as a software founder and on WootRecruit’s growth. I am so honored to be one of the first to get my hands on this amazing book!

I couldn’t put this one down! The advice on marketing channels, customer activation, and pricing has been invaluable for my SaaS business. The frameworks are clear, actionable, and rooted in the proven strategies and examples. This is a great read for any founder.

I'm only through the second chapter and have so many notes... Reading "Software as a Science"- The starting framework of the hourglass of Acquisition, Retention, and Expansion. I was able to calculate my growth ceiling, (how long before new customers equal the number who leave), and make a decision to focus on Marketing/acquisition because of solid numbers... not just a gut feeling. For defend-id it's a matter of getting new customers, our churn is essentially zero and expansion is coming. I think my lesson here is that every lever matters but timing is key and know which one to pull and when is critical.

I’ve implemented a few of the strategies from Software as a Science, and the results have been amazing. The insights on customer activation and turning users into raving fans have completely transformed our retention efforts.

A friend of mine recommended this book over dinner. I no idea how much I needed this book until I read it. I felt stuck and this book helped me identify and address the growth points in my business. The Rocket Demo Builder framework alone was worth the price of admission. A fantastic resource for SaaS founders and will definitely be sharing with others.

This is a guide to success and is written by authors who are leading SaaS experts who have lived the advice and guidance they’re speaking about. Every word in this book holds tremendous value and it’s clear that the authors really want to help SaaS businesses thrive.

A guide, a playbook, and a resource like no other I have read before. I highly recommend this book if your organization is stagnant and at a growth plateau, it has great context and will show you the way through.

I was blown away by the depth and breadth of knowledge and information in the book. It provides a comprehensive overview of the SaaS industry and the key factors that drive growth.

If you’re in SaaS and struggling to grow, Software as a Science is a must-read. The book helped me pinpoint exactly where my business was hitting its growth ceiling and how to get past it. The insights on demand generation have already boosted our marketing efforts!

This book is packed with actionable insights! I loved the focus on understanding growth ceilings and how to break through them. The pricing strategies alone are worth the price of the book. It's clear these guys know what they're talking about, and their experience shows on every page.

This book is a game-changer for anyone in the SaaS industry! Software as a Science dives deep into the real challenges of scaling and preventing growth ceilings. The strategies Dan, Matt, Johnny, and Marcel share are incredibly practical and easy to implement. I wish I had found this sooner!

It’s very clear that the information outlined in this book is well-researched and is coming from a place of experienced and well-versed industry knowledge. I underestimated how helpful and valuable this book would be and am so glad I decided to read it.

This book isn’t just another theory-heavy business book. It’s packed with real strategies that you can apply immediately. I’ve already seen improvement in customer retention thanks to the activation secrets shared in the book. Highly recommend it!

This is the first SaaS book I have read that is really able to take very complex ideas and explain them practically, with step-by-step guidance about how to implement and execute key growth strategies. I loved this book.

This book explains SaaS from A-Z and will empower you to make the changes necessary within your own organization to achieve long-term success. This book is focused on growth in a manner that is factual and practical rather than abstract concepts, so that you can make tangible changes when you’re ready.

I love the way this book approaches SaaS businesses as scientific experiments, with a focus on data driven decision making to achieve long-term success. The strategies outlined in this book are practical and actionable.

Software As A Science tells you what to do, how to do it, and when to do it. A must read and extremely helpful resource that every SaaS executive should have in their tool kit.

The authors know the SaaS world inside and out. The way they explain how to calculate growth ceilings and strategically scale marketing channels is invaluable. It’s like having a SaaS growth mentor on hand.

This is hands down the best SaaS growth book I’ve read, which is definitely a few already. The frameworks in Software as a Science are practical, proven, and easy to follow. Great for going back and forth to reference. The insights on predicting revenue plateaus and activating customers have already made a huge difference in my business. I can’t recommend it enough, shared with my team this week!

Software as a Science is a game-changer for any SaaS company looking to break glass ceilings and reach a new level of success. If you own or work for a SaaS company, I can’t stress how much you need to read this book.

I appreciate the straightforwardness and factualness of this book. The author lays out practical strategies to achieve recurring revenue without sacrificing or jeopardizing other aspects of the business. Highly recommend giving this a read.

If you work in the SaaS space in ANY capacity, this book is worth your time and money. I highly recommend reading Software As A Science to anyone who even remotely deals with SaaS in their career. You’ll learn so much and will have a better understanding of the industry as a whole.

The authors have done a brilliant job with this book. This isn’t just a collection of tips, it’s a complete guide on how to systematically drive growth in a SaaS business. If you're serious about SaaS, this is the book for you.

I was hitting a growth ceiling in my business and didn’t know what to do next. Software as a Science gave me the roadmap I needed to break through it. The demand generation techniques and pricing strategies were exactly what I needed. This book is pure gold!

Software as a Science is a must read for any SaaS company looking to break through their growth ceiling. This book provides valuable insights and practical strategies for driving sustainable growth and building a successful recurring revenue business.

If you’re looking for a SaaS book that inspires you to ‘get up and go’ with practical information and knowledge, this is your book. You’ll feel empowered to take actionable steps towards long-term growth for your SaaS business after reading this book.

This is hands down one of the best SaaS growth books I’ve read. The authors provide actionable advice without fluff. It’s like having a SaaS coach on your bookshelf.

This book has been a revelation for me. The author's insights on predicting and preventing growth ceilings were eye-opening. I especially appreciated the pricing playbooks, which felt like they were speaking directly to my own personal challenges. Highly recommend this book for anybody in a business leadership role.

The frameworks in this book are practical and effective. The Rocket Demo Builder framework is a standout, and I've already seen a boost in conversions. Highly recommend it.

At this point in my life, I've read a lot of business books, but this one stands out for its clear and actionable advice. The section on demand generation taught me how to scale marketing channels effectively without burning through cash. I can already see customer retention using their activation secrets.

Practical, insightful, and easy to follow. This book has already helped me identify areas where my SaaS business was stuck. I’m seeing positive changes in customer retention and growth.

This is essentially a condensed version of SaaS Academy’s teachings. The strategies are practical, clear, and designed for impact. If you’re serious about smashing growth ceilings, this is your guide.

The authors strike a balance between explaining concepts and providing actionable steps. Some parts could have been more concise, but overall, it’s a valuable guide.

This book is full of actionable advice for SaaS businesses. It helped me refocus my growth strategies and see results almost immediately. Definitely a worthwhile investment which I took advantage of and applied in my team meeting.

Perfect for SaaS startups As a new SaaS founder, I found this book invaluable. The customer activation strategies are pure gold. I feel like I have a clear roadmap now that I can apply and try to apply with my team. Give everyone a book…

Finally, a book that makes SaaS scaling less overwhelming. The frameworks provided are easy to understand and implement. I’m already seeing a difference in how my team approaches growth.

Software as a Science has completely changed the way I think about scaling my SaaS business. The strategies are so well explained and easy to implement. I’m already seeing results from the customer activation techniques. Highly recommended!

The pricing playbooks in Software as a Science have saved my business! Our old pricing model wasn’t working, and simply put this book gave us the strategies we needed to fix it. The advice on predicting growth ceilings has also been incredibly helpful.

I’ve been struggling with stagnant growth in my SaaS business, and Software as a Science gave me the exact playbook I needed to break through. The concepts are simple yet powerful. The advice on predicting growth ceilings was a total eye-opener. Highly recommend this to any SaaS founder.

As a SaaS leader, I’ve read countless books on growth, but none have been as practical as Software as a Science. The authors show you exactly how to keep growing, with real-world examples that make complex ideas easy to understand. Fantastic read!

What I love about Software as a Science is how practical it is. The strategies for scaling marketing channels and driving demand are laid out in such a clear, actionable way. The frameworks these authors provide are worth their weight in gold.

I’ve attended SaaS Academy, and this book is the perfect companion to their program. Love the book, easy, practical and is filled with actionable insights on breaking through growth ceilings and scaling revenue. The frameworks are clear and proven—this book is worth every penny.

I’ve read tons of books on SaaS growth, but Software as a Science stands out for its clarity and forward thinking advice. The authors break down complex strategies into easy steps. The chapter on customer activation was particularly insightful it’s already making a difference for my business.

This is the most comprehensive book I’ve come across for SaaS founders. Software as a Science offers a fresh perspective on recurring revenue businesses and gives you the tools to keep growing without hitting that dreaded ceiling. I can’t recommend it enough.

Dan, Matt, Johnny, and Marcel have written the definitive guide to SaaS growth! Software as a Science doesn’t just talk theory, it’s filled with real-world examples and proven strategies. The Rocket Demo Builder framework is pure gold for anyone trying to scale sales.

Software as a Science is a game-changer for any Sass company looking to drive sustainable growth. This book provides a roadmap for building a successful recurring revenue business, with a focus on customer success and retention.

Skip the tedious SaaS conferences and pointless seminars and read this book instead. It will save you time and money, and I promise you will learn so much more!

I was impressed by the depth of knowledge and the practicality of the strategies and tactics provided in this book. It’s very obvious that so much research was put into this book, and the information provided is a daily go-to resource for me and my employees.

Practical. Knowledgeable. Helpful. Resourceful. Enlightening. Tangible. All of these words describe this book and will empower you to grow your SaaS business. This book is more than worth the read and will pay you back dividends.

I’d been undervaluing my services until I read this. Now I know how to structure and monetize them effectively. My recurring revenue is finally seeing consistent growth.

The SaaS services planner was an absolute game changer for my team. We now have a clear plan for solving customer pain points that software alone couldn’t fix. Thank you, authors for writing this book in a way that makes it an easy read and easy to implement!

I have read this book twice now and have highlighted so many key points that I don’t want to forget and would like to share with my colleagues. My original book has so many marks and highlights that I need a new copy. It’s extremely well-written and is the most helpful and practical SaaS book I have ever read.

The authors’ insights on leveraging existing services for growth were a wakeup call. I’ve already implemented paid onboarding and priority support, and the results are promising. This book is worth its weight in gold.

The Rocket Demo Builder framework was worth the entire read. It’s clear the authors know what works, having tested these strategies in countless businesses. If you’re serious about scaling, don’t miss this book.

I didn’t even know what a growth ceiling was before this book, but now I can spot it a mile away. The authors break down complex concepts into actionable steps. It’s a must-read for any SaaS founder who wants to stay ahead.

The frameworks and playbooks in this book feel like they were written specifically for my business. I loved how actionable everything was. Highly recommended!

The Growth Ceiling concept alone transformed how I approach scaling. The book is packed with actionable advice and easy to follow frameworks.

This book provides a step-by-step guide to growing and sustaining your SaaS business. From customer attainment to development and all the way through retention, Software As A Service doesn’t overlook any aspect of growing your business and preventing or overcoming growth ceilings. The detail in this book is invaluable and the authors are thorough and precise.

Very well written with lots of good information. There is also a ton of info on their website

My CEO asked me to read this book and I’ll be honest, I was not excited. However, after just the first few pages, I was very pleasantly surprised at how engaging and helpful the information outlined in this book actually is. I had so many takeaways and actually found myself feeling excited about the business again. We have already implemented changes to our growth plans based on the advice and recommendations provided in this book.

The focus on MRR retention through actionable services strategies was enlightening. I used to discount too much just to close deals. Now, I understand how to protect my recurring revenue while scaling.

This book doesn’t just talk about SaaS growth it gives you the tools to make it happen. I’ve already implemented some of the frameworks, and they’re working wonders.

This book transformed how I think about scaling my SaaS business. The practical strategies, especially the SaaS Services Planner, were game changers for identifying and monetizing services I was already providing. I feel more confident tackling growth ceilings now.

The strategies here are no nonsense and effective. The Growth Ceiling concept opened my eyes to issues I hadn’t even realized were holding me back. A great resource for any SaaS entrepreneur.

The authors clearly understand the challenges SaaS founders face. The insights on customer activation and leveraging free marketing from happy customers are gold. I’m already applying these principles to my business.

I never realized how much untapped revenue potential was in my onboarding process until I read this. The book provides tools to enhance your existing services and turn them into profit centers. Highly recommended for anyone in the SaaS space.

If you’ve heard of SaaS Academy, this book captures its essence perfectly. The playbooks are practical, and the frameworks are easy to implement.

The strategies are practical and well-explained. Great for companies looking to scale.

Straightforward and incredibly useful. Every SaaS entrepreneur should keep this book within arm’s reach. The focus on retaining customers while driving recurring revenue is unmatched.

This book isn’t just about concepts, it’s about application. The demand generation and pricing strategies have already made a noticeable impact on my business. I can’t recommend it enough.

While the strategies are solid, I think this book is better suited for those with experience in SaaS. That being said, I am a bit of a newbie and I felt it was a great starting point for me to do some more digging and build a solid foundation for my business.

Dan and his co-authors break down SaaS growth strategies in a way that’s easy to digest and implement. The focus on customer retention and monetization was incredibly insightful. If you’re scaling your SaaS business, this book is a must.

The strategies are solid, some sections felt like they were repeating the same points. Still, the actionable insights make it a worthwhile read. Love the quickness of the read and the points made I think are easy to implement.

Every SaaS founder should read this book. The authors provide clear steps to overcome growth plateaus and scale effectively. It’s a roadmap to success. Bold statement but its that good.

The authors break down complex concepts into simple steps. It’s a guide you can immediately apply to your SaaS business. Highly recommended for growth focused founders.

This book is a must-read for anyone in the SaaS space. The Growth Ceiling concept hit home, and the playbooks are practical and easy to implement. I already see results in my business after just a few weeks.

This book breaks down growth ceilings and how to tackle them and it is revolutionary. It’s practical, easy to read, and packed with actionable advice. A must-read for SaaS founders. Extremely helpful!

This book is packed with insights that are immediately actionable. It helped me identify and address key growth challenges in my business. I can’t recommend it enough!

I finally understand how to calculate and prevent growth ceilings, thanks to this book. The insights are backed by real-world examples that make them easy to apply. This is a must-have resource for any SaaS entrepreneur.

Don't sleep on this book. The wisest investment is wisdom, and this book is full of it! I've had so many friends go through the SaaS Academy program with incredible success. Having those principles packaged into a book like this and consume it at your convenience? No-brainer.

If you're a SaaS founder looking to grow, this book is worth your time. It lays out pricing strategies in a no-nonsense way—why regular price changes matter, how to nail down your Value Metric, and how to break through that 'Growth Ceiling' before you hit a wall. The authors are genuinely passionate about helping founders succeed, and it shows. Plus, there are plenty of practical steps you can take right away to keep momentum.

25+ years of building SaaS, every mistake I’ve corrected and every tactic I’ve learned is in this book. If you’re thinking about building or scaling software, or just a great business read - this is the book. So cool to see Membership.io (formerly Searchie) featured in Software as a science. Congrats Dan Martell Johnny Page Matt Verlaque Marcel Petitpas !

I've been looking forward to this book for a little while, but definitely didn't expect this awesome surprise while reading it. For certain books, I double up on Audible AND a printed copy. The different mediums equip me in different ways to better consume, process, and benefit from what I read. And with some books, I know they were written to drive readers to action. This is one of those books. (And if you're in the SaaS space you should definitely check out this book, Software as a Science by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Petitpas.)

Your SaaS growth shouldn’t be stalling - and this ONE book can fix it. 5 months ago “Software as a Science” was released - and it blew my mind. 🤯 This is THE playbook for ▫️Mid-stage ▫️B2B SaaS companies ▫️Slowing down in their growth It addressed a lot of the challenges I’ve seen SaaS companies struggle with first hand! Key concept: Scaling isn’t magic. It’s math. And there are only three levers to pull: 🔸Get more customers (Acquisition) 🔸Keep them longer (Retention) 🔸Increase their value (Expansion) It’s packed with proven frameworks, formulas, and metrics. Super actionable. No fluff. 📌The authors; Dan Martell Matt Verlaque Johnny Page and Marcel Petitpas - have decades of experience and it shows. If you’re in B2B SaaS, I highly recommend it. 🤔Who else has read it? Or struggling with this right now? Any other SaaS marketing books you’d recommend?

Today the book, Software as a Science launches. 🚀 📕 Written by Matt Verlaque Marcel Petitpas Johnny Page and Dan Martell it tells stories from dozens of SaaS founders like me who went through their program. I’m excited to speak at the event tomorrow. If you’re a SaaS founder - or interested in launching a SaaS product and knowing how to scale it, by the book here: softwarebook.com

Understanding where your clients are at on the Customer Value Chain can be a massive unlock for getting social proof. Think about it this way: we all want referrals but don’t have a systematic way to ask for them or to get the right testimonials and case studies to get them. The Customer Value Chain gives you a blueprint to create that system. This is from the book: Software as a Science by Dan Martell Matt Verlaque Johnny Page Marcel Petitpas

Most SaaS founders are obsessed with acquiring new customers. Yet, while customer acquisition often takes the spotlight, 𝗺𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗿𝗲𝗮𝘀𝗼𝗻 𝘄𝗵𝘆 𝘁𝗼𝗽 𝗦𝗮𝗮𝗦 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲. I recently finished reading a game-changing book, called: S͟o͟f͟t͟w͟a͟r͟e͟ ͟a͟s͟ ͟a͟ ͟S͟c͟i͟e͟n͟c͟e͟ published by the SaaS Academy. The book dives deep into uncovering the invisible “𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗲𝗶𝗹𝗶𝗻𝗴” that stalls your business, and shows how to shatter it with a retention-first approach. According to the authors: 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. It’s about maximizing their value: • Turning renewals into upsells. • Expanding use cases. • Creating advocates who sell for you. I couldn’t agree more. Retention is the silent driver of sustainable, scalable growth. 📚 Want to explore these insights yourself? Check out my new article to get a 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸!

What I’m holding in my hand is, without question, THE BEST business book I’ve ever read. And that’s saying something—because I’ve read 161 business books (yes, I catalog them…nerd alert). If you own a SaaS company, this is a must-read. When I read Dan’s first book, Buy Back Your Time, I was blown away by the tactical, actionable insights it provided. I implemented them immediately in my business and my life, and they’ve made a lasting impact. But this new book? It takes actionable takeaways to a whole new level. If you're serious about learning, growing, and scaling, this book is a no-brainer. It’s so good that I’ve already read it twice—and I will without a doubt keep it on my desk to reference for years to come. Well done Dan Martell Matt Verlaque Johnny Page Marcel Petitpas Truly remarkable.

The Rocket Demo Builder framework alone is worth the price of the book. If you’ve ever struggled with closing software sales, this step-by-step guide will change the game. The strategies feel tailored for real world applications.

I read the book and am a SaaS academy student. Immediate take aways. 1. Focused blog activity on the awareness phase. 2. Developed lead magnets that track the way our solution solves the problem. 3. Partnered with onboarding to sequence first value conversation as an extension of the closed workflows, scheduling links in welcome emails etc. So even for SaaS Academy students this book is a game changer.

I learned so much from this book! It provides a clear and compelling case for why SaaS companies need to approach their businesses as if they were scientific experiments, with a focus on data driven decision making and continuous improvement.

Software as a Science is a must read for any SaaS founder or executive looking to drive growth with a practical and innovative mindset. This book provides a wealth of insights and best practices for achieving long-term success.

If you’re serious about growing your SaaS business, you need to read Software as a Science. The authors literally give you practical, step by step guidance on how to break through the roof and scale sustainably and organically. Hoping that some of these strategies will start kicking in here soon.

Every SaaS founder needs this book! Software as a Science taught me how to predict revenue plateaus before they even happen. The section on pricing strategies was an absolute game-changer for my business. If you're serious about growth, this book is a must-have.

If you’re in SaaS, or looking to get into it, this is THE book. Dan Martell, Johnny Page, Matt Verlaque and Marcel Petitpas have had an incredible impact on my personal development as a software founder and on WootRecruit’s growth. I am so honored to be one of the first to get my hands on this amazing book!

Finally, a book that makes SaaS scaling less overwhelming. The frameworks provided are easy to understand and implement. I’m already seeing a difference in how my team approaches growth.

Software as a Science has completely changed the way I think about scaling my SaaS business. The strategies are so well explained and easy to implement. I’m already seeing results from the customer activation techniques. Highly recommended!

The pricing playbooks in Software as a Science have saved my business! Our old pricing model wasn’t working, and simply put this book gave us the strategies we needed to fix it. The advice on predicting growth ceilings has also been incredibly helpful.

I’ve been struggling with stagnant growth in my SaaS business, and Software as a Science gave me the exact playbook I needed to break through. The concepts are simple yet powerful. The advice on predicting growth ceilings was a total eye-opener. Highly recommend this to any SaaS founder.

As a SaaS leader, I’ve read countless books on growth, but none have been as practical as Software as a Science. The authors show you exactly how to keep growing, with real-world examples that make complex ideas easy to understand. Fantastic read!

What I love about Software as a Science is how practical it is. The strategies for scaling marketing channels and driving demand are laid out in such a clear, actionable way. The frameworks these authors provide are worth their weight in gold.

I’ve attended SaaS Academy, and this book is the perfect companion to their program. Love the book, easy, practical and is filled with actionable insights on breaking through growth ceilings and scaling revenue. The frameworks are clear and proven—this book is worth every penny.

I’ve read tons of books on SaaS growth, but Software as a Science stands out for its clarity and forward thinking advice. The authors break down complex strategies into easy steps. The chapter on customer activation was particularly insightful it’s already making a difference for my business.

This is the most comprehensive book I’ve come across for SaaS founders. Software as a Science offers a fresh perspective on recurring revenue businesses and gives you the tools to keep growing without hitting that dreaded ceiling. I can’t recommend it enough.

Dan, Matt, Johnny, and Marcel have written the definitive guide to SaaS growth! Software as a Science doesn’t just talk theory, it’s filled with real-world examples and proven strategies. The Rocket Demo Builder framework is pure gold for anyone trying to scale sales.

Software as a Science is a game-changer for any Sass company looking to drive sustainable growth. This book provides a roadmap for building a successful recurring revenue business, with a focus on customer success and retention.

Skip the tedious SaaS conferences and pointless seminars and read this book instead. It will save you time and money, and I promise you will learn so much more!

I was impressed by the depth of knowledge and the practicality of the strategies and tactics provided in this book. It’s very obvious that so much research was put into this book, and the information provided is a daily go-to resource for me and my employees.

Practical. Knowledgeable. Helpful. Resourceful. Enlightening. Tangible. All of these words describe this book and will empower you to grow your SaaS business. This book is more than worth the read and will pay you back dividends.

I’d been undervaluing my services until I read this. Now I know how to structure and monetize them effectively. My recurring revenue is finally seeing consistent growth.

The SaaS services planner was an absolute game changer for my team. We now have a clear plan for solving customer pain points that software alone couldn’t fix. Thank you, authors for writing this book in a way that makes it an easy read and easy to implement!

I have read this book twice now and have highlighted so many key points that I don’t want to forget and would like to share with my colleagues. My original book has so many marks and highlights that I need a new copy. It’s extremely well-written and is the most helpful and practical SaaS book I have ever read.

The authors’ insights on leveraging existing services for growth were a wakeup call. I’ve already implemented paid onboarding and priority support, and the results are promising. This book is worth its weight in gold.

The Rocket Demo Builder framework was worth the entire read. It’s clear the authors know what works, having tested these strategies in countless businesses. If you’re serious about scaling, don’t miss this book.

I didn’t even know what a growth ceiling was before this book, but now I can spot it a mile away. The authors break down complex concepts into actionable steps. It’s a must-read for any SaaS founder who wants to stay ahead.

The frameworks and playbooks in this book feel like they were written specifically for my business. I loved how actionable everything was. Highly recommended!

The Growth Ceiling concept alone transformed how I approach scaling. The book is packed with actionable advice and easy to follow frameworks.

This book provides a step-by-step guide to growing and sustaining your SaaS business. From customer attainment to development and all the way through retention, Software As A Service doesn’t overlook any aspect of growing your business and preventing or overcoming growth ceilings. The detail in this book is invaluable and the authors are thorough and precise.

Very well written with lots of good information. There is also a ton of info on their website

My CEO asked me to read this book and I’ll be honest, I was not excited. However, after just the first few pages, I was very pleasantly surprised at how engaging and helpful the information outlined in this book actually is. I had so many takeaways and actually found myself feeling excited about the business again. We have already implemented changes to our growth plans based on the advice and recommendations provided in this book.

The focus on MRR retention through actionable services strategies was enlightening. I used to discount too much just to close deals. Now, I understand how to protect my recurring revenue while scaling.

This book doesn’t just talk about SaaS growth it gives you the tools to make it happen. I’ve already implemented some of the frameworks, and they’re working wonders.

This book transformed how I think about scaling my SaaS business. The practical strategies, especially the SaaS Services Planner, were game changers for identifying and monetizing services I was already providing. I feel more confident tackling growth ceilings now.

The strategies here are no nonsense and effective. The Growth Ceiling concept opened my eyes to issues I hadn’t even realized were holding me back. A great resource for any SaaS entrepreneur.

The authors clearly understand the challenges SaaS founders face. The insights on customer activation and leveraging free marketing from happy customers are gold. I’m already applying these principles to my business.

I never realized how much untapped revenue potential was in my onboarding process until I read this. The book provides tools to enhance your existing services and turn them into profit centers. Highly recommended for anyone in the SaaS space.

If you’ve heard of SaaS Academy, this book captures its essence perfectly. The playbooks are practical, and the frameworks are easy to implement.

The strategies are practical and well-explained. Great for companies looking to scale.

Straightforward and incredibly useful. Every SaaS entrepreneur should keep this book within arm’s reach. The focus on retaining customers while driving recurring revenue is unmatched.

This book isn’t just about concepts, it’s about application. The demand generation and pricing strategies have already made a noticeable impact on my business. I can’t recommend it enough.

While the strategies are solid, I think this book is better suited for those with experience in SaaS. That being said, I am a bit of a newbie and I felt it was a great starting point for me to do some more digging and build a solid foundation for my business.

Dan and his co-authors break down SaaS growth strategies in a way that’s easy to digest and implement. The focus on customer retention and monetization was incredibly insightful. If you’re scaling your SaaS business, this book is a must.

The strategies are solid, some sections felt like they were repeating the same points. Still, the actionable insights make it a worthwhile read. Love the quickness of the read and the points made I think are easy to implement.

Every SaaS founder should read this book. The authors provide clear steps to overcome growth plateaus and scale effectively. It’s a roadmap to success. Bold statement but its that good.

The authors break down complex concepts into simple steps. It’s a guide you can immediately apply to your SaaS business. Highly recommended for growth focused founders.

This book is a must-read for anyone in the SaaS space. The Growth Ceiling concept hit home, and the playbooks are practical and easy to implement. I already see results in my business after just a few weeks.

This book breaks down growth ceilings and how to tackle them and it is revolutionary. It’s practical, easy to read, and packed with actionable advice. A must-read for SaaS founders. Extremely helpful!

This book is packed with insights that are immediately actionable. It helped me identify and address key growth challenges in my business. I can’t recommend it enough!

I finally understand how to calculate and prevent growth ceilings, thanks to this book. The insights are backed by real-world examples that make them easy to apply. This is a must-have resource for any SaaS entrepreneur.

Don't sleep on this book. The wisest investment is wisdom, and this book is full of it! I've had so many friends go through the SaaS Academy program with incredible success. Having those principles packaged into a book like this and consume it at your convenience? No-brainer.

If you're a SaaS founder looking to grow, this book is worth your time. It lays out pricing strategies in a no-nonsense way—why regular price changes matter, how to nail down your Value Metric, and how to break through that 'Growth Ceiling' before you hit a wall. The authors are genuinely passionate about helping founders succeed, and it shows. Plus, there are plenty of practical steps you can take right away to keep momentum.

25+ years of building SaaS, every mistake I’ve corrected and every tactic I’ve learned is in this book. If you’re thinking about building or scaling software, or just a great business read - this is the book. So cool to see Membership.io (formerly Searchie) featured in Software as a science. Congrats Dan Martell Johnny Page Matt Verlaque Marcel Petitpas !

I've been looking forward to this book for a little while, but definitely didn't expect this awesome surprise while reading it. For certain books, I double up on Audible AND a printed copy. The different mediums equip me in different ways to better consume, process, and benefit from what I read. And with some books, I know they were written to drive readers to action. This is one of those books. (And if you're in the SaaS space you should definitely check out this book, Software as a Science by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Petitpas.)

Your SaaS growth shouldn’t be stalling - and this ONE book can fix it. 5 months ago “Software as a Science” was released - and it blew my mind. 🤯 This is THE playbook for ▫️Mid-stage ▫️B2B SaaS companies ▫️Slowing down in their growth It addressed a lot of the challenges I’ve seen SaaS companies struggle with first hand! Key concept: Scaling isn’t magic. It’s math. And there are only three levers to pull: 🔸Get more customers (Acquisition) 🔸Keep them longer (Retention) 🔸Increase their value (Expansion) It’s packed with proven frameworks, formulas, and metrics. Super actionable. No fluff. 📌The authors; Dan Martell Matt Verlaque Johnny Page and Marcel Petitpas - have decades of experience and it shows. If you’re in B2B SaaS, I highly recommend it. 🤔Who else has read it? Or struggling with this right now? Any other SaaS marketing books you’d recommend?

Today the book, Software as a Science launches. 🚀 📕 Written by Matt Verlaque Marcel Petitpas Johnny Page and Dan Martell it tells stories from dozens of SaaS founders like me who went through their program. I’m excited to speak at the event tomorrow. If you’re a SaaS founder - or interested in launching a SaaS product and knowing how to scale it, by the book here: softwarebook.com

Understanding where your clients are at on the Customer Value Chain can be a massive unlock for getting social proof. Think about it this way: we all want referrals but don’t have a systematic way to ask for them or to get the right testimonials and case studies to get them. The Customer Value Chain gives you a blueprint to create that system. This is from the book: Software as a Science by Dan Martell Matt Verlaque Johnny Page Marcel Petitpas

Most SaaS founders are obsessed with acquiring new customers. Yet, while customer acquisition often takes the spotlight, 𝗺𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗿𝗲𝗮𝘀𝗼𝗻 𝘄𝗵𝘆 𝘁𝗼𝗽 𝗦𝗮𝗮𝗦 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲. I recently finished reading a game-changing book, called: S͟o͟f͟t͟w͟a͟r͟e͟ ͟a͟s͟ ͟a͟ ͟S͟c͟i͟e͟n͟c͟e͟ published by the SaaS Academy. The book dives deep into uncovering the invisible “𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗲𝗶𝗹𝗶𝗻𝗴” that stalls your business, and shows how to shatter it with a retention-first approach. According to the authors: 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. It’s about maximizing their value: • Turning renewals into upsells. • Expanding use cases. • Creating advocates who sell for you. I couldn’t agree more. Retention is the silent driver of sustainable, scalable growth. 📚 Want to explore these insights yourself? Check out my new article to get a 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸!

What I’m holding in my hand is, without question, THE BEST business book I’ve ever read. And that’s saying something—because I’ve read 161 business books (yes, I catalog them…nerd alert). If you own a SaaS company, this is a must-read. When I read Dan’s first book, Buy Back Your Time, I was blown away by the tactical, actionable insights it provided. I implemented them immediately in my business and my life, and they’ve made a lasting impact. But this new book? It takes actionable takeaways to a whole new level. If you're serious about learning, growing, and scaling, this book is a no-brainer. It’s so good that I’ve already read it twice—and I will without a doubt keep it on my desk to reference for years to come. Well done Dan Martell Matt Verlaque Johnny Page Marcel Petitpas Truly remarkable.

The Rocket Demo Builder framework alone is worth the price of the book. If you’ve ever struggled with closing software sales, this step-by-step guide will change the game. The strategies feel tailored for real world applications.

I read the book and am a SaaS academy student. Immediate take aways. 1. Focused blog activity on the awareness phase. 2. Developed lead magnets that track the way our solution solves the problem. 3. Partnered with onboarding to sequence first value conversation as an extension of the closed workflows, scheduling links in welcome emails etc. So even for SaaS Academy students this book is a game changer.

I learned so much from this book! It provides a clear and compelling case for why SaaS companies need to approach their businesses as if they were scientific experiments, with a focus on data driven decision making and continuous improvement.

Software as a Science is a must read for any SaaS founder or executive looking to drive growth with a practical and innovative mindset. This book provides a wealth of insights and best practices for achieving long-term success.

If you’re serious about growing your SaaS business, you need to read Software as a Science. The authors literally give you practical, step by step guidance on how to break through the roof and scale sustainably and organically. Hoping that some of these strategies will start kicking in here soon.

Every SaaS founder needs this book! Software as a Science taught me how to predict revenue plateaus before they even happen. The section on pricing strategies was an absolute game-changer for my business. If you're serious about growth, this book is a must-have.

If you’re in SaaS, or looking to get into it, this is THE book. Dan Martell, Johnny Page, Matt Verlaque and Marcel Petitpas have had an incredible impact on my personal development as a software founder and on WootRecruit’s growth. I am so honored to be one of the first to get my hands on this amazing book!

I couldn’t put this one down! The advice on marketing channels, customer activation, and pricing has been invaluable for my SaaS business. The frameworks are clear, actionable, and rooted in the proven strategies and examples. This is a great read for any founder.

I'm only through the second chapter and have so many notes... Reading "Software as a Science"- The starting framework of the hourglass of Acquisition, Retention, and Expansion. I was able to calculate my growth ceiling, (how long before new customers equal the number who leave), and make a decision to focus on Marketing/acquisition because of solid numbers... not just a gut feeling. For defend-id it's a matter of getting new customers, our churn is essentially zero and expansion is coming. I think my lesson here is that every lever matters but timing is key and know which one to pull and when is critical.

I’ve implemented a few of the strategies from Software as a Science, and the results have been amazing. The insights on customer activation and turning users into raving fans have completely transformed our retention efforts.

A friend of mine recommended this book over dinner. I no idea how much I needed this book until I read it. I felt stuck and this book helped me identify and address the growth points in my business. The Rocket Demo Builder framework alone was worth the price of admission. A fantastic resource for SaaS founders and will definitely be sharing with others.

This is a guide to success and is written by authors who are leading SaaS experts who have lived the advice and guidance they’re speaking about. Every word in this book holds tremendous value and it’s clear that the authors really want to help SaaS businesses thrive.

A guide, a playbook, and a resource like no other I have read before. I highly recommend this book if your organization is stagnant and at a growth plateau, it has great context and will show you the way through.

I was blown away by the depth and breadth of knowledge and information in the book. It provides a comprehensive overview of the SaaS industry and the key factors that drive growth.

If you’re in SaaS and struggling to grow, Software as a Science is a must-read. The book helped me pinpoint exactly where my business was hitting its growth ceiling and how to get past it. The insights on demand generation have already boosted our marketing efforts!

This book is packed with actionable insights! I loved the focus on understanding growth ceilings and how to break through them. The pricing strategies alone are worth the price of the book. It's clear these guys know what they're talking about, and their experience shows on every page.

This book is a game-changer for anyone in the SaaS industry! Software as a Science dives deep into the real challenges of scaling and preventing growth ceilings. The strategies Dan, Matt, Johnny, and Marcel share are incredibly practical and easy to implement. I wish I had found this sooner!

It’s very clear that the information outlined in this book is well-researched and is coming from a place of experienced and well-versed industry knowledge. I underestimated how helpful and valuable this book would be and am so glad I decided to read it.

This book isn’t just another theory-heavy business book. It’s packed with real strategies that you can apply immediately. I’ve already seen improvement in customer retention thanks to the activation secrets shared in the book. Highly recommend it!

This is the first SaaS book I have read that is really able to take very complex ideas and explain them practically, with step-by-step guidance about how to implement and execute key growth strategies. I loved this book.

This book explains SaaS from A-Z and will empower you to make the changes necessary within your own organization to achieve long-term success. This book is focused on growth in a manner that is factual and practical rather than abstract concepts, so that you can make tangible changes when you’re ready.

I love the way this book approaches SaaS businesses as scientific experiments, with a focus on data driven decision making to achieve long-term success. The strategies outlined in this book are practical and actionable.

Software As A Science tells you what to do, how to do it, and when to do it. A must read and extremely helpful resource that every SaaS executive should have in their tool kit.

The authors know the SaaS world inside and out. The way they explain how to calculate growth ceilings and strategically scale marketing channels is invaluable. It’s like having a SaaS growth mentor on hand.

This is hands down the best SaaS growth book I’ve read, which is definitely a few already. The frameworks in Software as a Science are practical, proven, and easy to follow. Great for going back and forth to reference. The insights on predicting revenue plateaus and activating customers have already made a huge difference in my business. I can’t recommend it enough, shared with my team this week!

Software as a Science is a game-changer for any SaaS company looking to break glass ceilings and reach a new level of success. If you own or work for a SaaS company, I can’t stress how much you need to read this book.

I appreciate the straightforwardness and factualness of this book. The author lays out practical strategies to achieve recurring revenue without sacrificing or jeopardizing other aspects of the business. Highly recommend giving this a read.

If you work in the SaaS space in ANY capacity, this book is worth your time and money. I highly recommend reading Software As A Science to anyone who even remotely deals with SaaS in their career. You’ll learn so much and will have a better understanding of the industry as a whole.

The authors have done a brilliant job with this book. This isn’t just a collection of tips, it’s a complete guide on how to systematically drive growth in a SaaS business. If you're serious about SaaS, this is the book for you.

I was hitting a growth ceiling in my business and didn’t know what to do next. Software as a Science gave me the roadmap I needed to break through it. The demand generation techniques and pricing strategies were exactly what I needed. This book is pure gold!

Software as a Science is a must read for any SaaS company looking to break through their growth ceiling. This book provides valuable insights and practical strategies for driving sustainable growth and building a successful recurring revenue business.

If you’re looking for a SaaS book that inspires you to ‘get up and go’ with practical information and knowledge, this is your book. You’ll feel empowered to take actionable steps towards long-term growth for your SaaS business after reading this book.

This is hands down one of the best SaaS growth books I’ve read. The authors provide actionable advice without fluff. It’s like having a SaaS coach on your bookshelf.

This book has been a revelation for me. The author's insights on predicting and preventing growth ceilings were eye-opening. I especially appreciated the pricing playbooks, which felt like they were speaking directly to my own personal challenges. Highly recommend this book for anybody in a business leadership role.

The frameworks in this book are practical and effective. The Rocket Demo Builder framework is a standout, and I've already seen a boost in conversions. Highly recommend it.

At this point in my life, I've read a lot of business books, but this one stands out for its clear and actionable advice. The section on demand generation taught me how to scale marketing channels effectively without burning through cash. I can already see customer retention using their activation secrets.

Practical, insightful, and easy to follow. This book has already helped me identify areas where my SaaS business was stuck. I’m seeing positive changes in customer retention and growth.

This is essentially a condensed version of SaaS Academy’s teachings. The strategies are practical, clear, and designed for impact. If you’re serious about smashing growth ceilings, this is your guide.

The authors strike a balance between explaining concepts and providing actionable steps. Some parts could have been more concise, but overall, it’s a valuable guide.