Before coming across Matt on LinkedIn I dreaded writing content. Now, with the help of Matt's courses and 1:1 consulting I have a clear content strategy in place and have never felt more confident about posting on LinkedIn. If you're on the fence about working with Matt, do yourself a favour and take the plunge as you won't regret it.

Before working with Matt, I struggled with improving my reach and engagement on LinkedIn. I had been creating content for 3+ years—but with all the changes on the platform, it was getting harder for me to keep up and actually understand what’s going on. That’s when I reached out to Matt. I needed a LinkedIn “revival”, so to speak. We worked 1:1, and he was incredibly helpful throughout the process. Right from the profile audit to the individual post audits, he showed me my blind spots, and we worked through them. Within 2 months, my posts brought in 1500+ followers, and my average engagement rate increased as well—just from the changes we made. Matt’s very knowledgeable, patient, and kind. He’s here to help you win, and that’s the best part about working with him. If you want to get out of a funk on LinkedIn, I highly recommend working with him!

I started with Matt, because I felt I was posting on LinkedIn randomly without any particular strategy. Matt's bootcamp was incredible, he showed us step-by-step how to write compelling stories, which frameworks to use, and most importantly, how to stand out as a leader in our niche. His calm and grounded personality was the cherry on top! Not to forget the posts created during the bootcamp got more engagement than any previous ones.

Mid 2025, every creator was bummed out about the latest Linkedin algorithm changes. So was I. Reach had dropped over 70%. Turns out it was a skill problem ;-). Took the November 2025 Bootcamp. Since then I´m writing banger posts (Top 10 measured in impressions from writing almost every day for over 14 months). Clear directions. Not too much, just enough not to be overwhelmed. Amazing feedback on posts and profile. Highly recommend. Great people in the Skool community as well. Super stoked. Btw: he´s a really nice, down-to-earth kinda guy.

Before I engaged with Matt, I was frustrated. I'd worked with 2-3 Linkedin "coaches" and hadn't really seen the change in results I was looking for. My impressions were up and down, with no clear rhyme or reason as to why. My engagement was inconsistent and I couldn't figure out how to; 1) create more visibility or 2) how to convert that visibility. A lot of the usual Linkedin advice out there is surface-level - formatting tips, algorithm hacks, the same recycled spiel from one to another. I noticed from following Matt that his content went a layer deeper, so I decided to reach out. I explained to Matt that I really wanted to get under the hood of content writing - to understand WHY good content works, not just copy the structure of writing a post. I knew this was the best way for me to learn and to become a better content writer long-term. And I am pleased to say he MASSIVELY over delivered. Here's the key useful pieces I noticed: - He could break down HOW a reader was consuming my content, which enabled me to learn quickly how to read my own content in the way that my reader is, but to also, write it better for the reader too. - I nicknamed him "Captain Hook" as his hook structures helped drive much higher impressions and engagement (and in turn conversion). - He showed me how to structure different types of posts and how to tell stories with relevance to my reader. - He taught me how to do all of this whilst writing in my own voice with alignment with what works on Linkedin today. - Lastly, his guidance around CTA design and post flow boosted conversion to real clients The biggest value for me came from; - 1:1 sessions (pick his brains about various useful topics including copy for lead magnets and websites) - Community access (structure and templates for posts) - His post audits - where he didn't just tweak my writing, he TAUGHT me how to THINK and write like a copywriter. The ability to watch and rewatch those audits was gold for developing my own skill, not surface level tactics. Life feels a lot easier now. I've got a clear grip on what I am doing, I know WHY posts do or don't land and I've built a level of confidence in articulating my thoughts that I didn't have before (and is great for my audience). I wanted to add, aside of his knowledge, from a personal perspective - Matt's a top bloke. He's super patient with requests and it feels like he genuinely cares about helping his clients win. The only negative is... life without Matt's direct support is a little more challenging so I am currently discussing renewing with him because his partnership has been a huge comfort blanket as I grow my audience and business. Sincerely appreciate you, Matt!

I came to Matt because I wanted to better understand how to write content that spoke to my ICPs. I was posting on LinkedIn without a clear sense of why or what would work. Matt helped me understand how to target posts that truly grab the attention of the right people at the right time. I got the most value out of his reviews of my post drafts - these were invaluable views of what I was getting right and what I was getting wrong. I am not a copy writer by trade! So having that advice, that guidance on how to take my ideas and experiences and get them down into LinkedIn posts that worked as vital. Now, I feel so much more confident in posting and feel like I am able to approach it so much more consistently

Before the Bootcamp I‘ve been wasting hours looking at a blank screen not knowing what to write about despite having delivered $2.4B in tech projects over the last years. Matt‘s approach is unique and brought my writing to the next level. Too many ideas and lived experiences I could ever write about. Turning them into high-quality content with easy and fast systems. In 4 weeks I‘ve grown my followers by 1,500+ and achieved more than 850,000 impressions. Matt is going the extra mile for each attendee and is providing direct feedback to all our questions. Highly recommended!

When I joined Copy Builders, I was just over a year into my solo-founder journey and feeling pretty stuck finding "the model". I was a glorified freelancer at best, juggling ghostwriting, email marketing & paid advertising retainers. It was chaotic, unscalable, and not the business I wanted to build. My biggest problem was that I wasn't practising what I preached to clients. I was helping them grow via LinkedIn, but struggled to write about myself. This meant I was relying solely on cold outreach. I joined Copy Builders to find my "online voice" & step away from a reliance on cold email/DMs etc. Bloody hell… what an impact it’s made. Since joining (3 months ago), my MRR has grown by over 157% and I’ve already smashed every revenue goal I set for myself for 2025. Last month I hit a new MRR record. This month, I’m on track to beat it again. There are lots of moving parts that have contributed to this growth... but the confidence this program has given me is unquantifiable. Matt is at the top of his game, a fantastic operator & also a genuinely caring person. I've been in the social media marketing space for 10+ years and haven't come across a program as valuable as this. This is only the beginning, but just wanted to share my gratitude!

Before joining Matt’s Reputation Summer Bootcamp, I was struggling to come up with content topics that didn’t feel surface-level, and even when I did, I wasn’t sure how to structure a strong hook or tie it back to my personal experience. The course itself was simple, practical, and packed with clarity. Matt’s frameworks made everything click, especially the way he uses a content marketing funnel as a filter to make sure every post serves a purpose. The personalised feedback was where the real magic happened. It helped me apply the frameworks in a way that actually worked for my voice and audience, instead of trying to fit into someone else’s formula. Now I’ve got three weeks of content ideas lined up in my calendar, and I’m able to write them out easily once a week. It’s taken the stress out of content creation, and my post performance has jumped noticeably since the Bootcamp.

I joined Copy Builders because I wanted to get more engagement from my LinkedIn posts, grow my audience and drive more revenue for my business (and monetise my personal brand). After 6 months in Copy Builders my monthly impressions on LinkedIn grew from 41k/month to 134k/months, my followers grew from 6,000 to 9,733, I booked 5 speaking gigs (one of which turned into a $50k/year advisory agreement) and closed $73k in new revenue from my LinkedIn posts. I think the most useful thing about your content was the separation between what makes TOF, MOF and BOF content. And then how to go from the content to a conversation.

After posting for around 4 months on LinkedIn, I found Matt and immediately liked his way of writing. It was just honest and authentic. I struggled at that time with my posts and learned a lot from him just watching. I took the leap and get his course... This shifted my perspective on social copywriting. I leaned so much about the things that actually matter and got a deep dive behind gathering vanity metrics. The best thing was the simple and structured approach from Matt. A nuanced, context rich and guided experience. Now I can write excellent and accurate posts fast and easy without needing a muse.

Learning how to write for LinkedIN so it actually grows your business is a skill you need to develop — Matt makes this a lot easier. His critiques of my posts were detailed and helpful and as a result I know 10x more about how to write in a way that works. He is the go-to for LinkedIn copywriting, generous with his advice and he really helped me build my business on the platform.

In the 5 years I've been running my agency, I've joined dozens of masterminds, high-ticket coaching programs, and private groups. Hands down, the value for money you get from working with Matt Barker makes his the best investment I've made. On top of that, Matt’s just a genuinely great bloke — always showing up with solid advice on the mastermind calls. The community he's built is packed with insights, training, and people who are actually doing the work. If you're thinking about building your personal brand or starting a ghostwriting service, don’t waste time trying to figure it all out on your own. Just learn from Matt.

I was looking to get more engagement and leads for my business. Matt delivered! I usually post every day with mixed engagement but Matt's coaching helped add more clarity and impact to my writing. My very first post working with Matt actually became one of my top-performing posts of all time - over 540K impressions on just one post. The great thing about working with Matt is that you become a better copywriter in the process. Whenever I'm creating content for my biz, I always think back to the frameworks I learned from Matt.

Matt is a wizard with words. I was initially skeptical that he would grasp the nuances of my business but I was proven wrong quickly. We have a great system of communication and he regularly puts out great content for me. On top of 3x'ing my follower count, his posts have influenced $20k+ in MRR for me. He's the GOAT of ghostwriting.

Matt has been a great help in writing content for the team. Always sharp and dedicated to make us successful. Definitely recommend.

I'm always keen to learn. I've keenly watched a new generation of highly successful adopters of LinkedIn and was eager to learn some of their secrets. Matt is clearly one such success. He knows his stuff, is very easy to talk to, had some great tips, and has a humility that makes me confident I made the right decision in reaching out. I highly recommend signing up for his material and booking a conversation.

Before coming across Matt on LinkedIn I dreaded writing content. Now, with the help of Matt's courses and 1:1 consulting I have a clear content strategy in place and have never felt more confident about posting on LinkedIn. If you're on the fence about working with Matt, do yourself a favour and take the plunge as you won't regret it.

Before working with Matt, I struggled with improving my reach and engagement on LinkedIn. I had been creating content for 3+ years—but with all the changes on the platform, it was getting harder for me to keep up and actually understand what’s going on. That’s when I reached out to Matt. I needed a LinkedIn “revival”, so to speak. We worked 1:1, and he was incredibly helpful throughout the process. Right from the profile audit to the individual post audits, he showed me my blind spots, and we worked through them. Within 2 months, my posts brought in 1500+ followers, and my average engagement rate increased as well—just from the changes we made. Matt’s very knowledgeable, patient, and kind. He’s here to help you win, and that’s the best part about working with him. If you want to get out of a funk on LinkedIn, I highly recommend working with him!

I started with Matt, because I felt I was posting on LinkedIn randomly without any particular strategy. Matt's bootcamp was incredible, he showed us step-by-step how to write compelling stories, which frameworks to use, and most importantly, how to stand out as a leader in our niche. His calm and grounded personality was the cherry on top! Not to forget the posts created during the bootcamp got more engagement than any previous ones.

Mid 2025, every creator was bummed out about the latest Linkedin algorithm changes. So was I. Reach had dropped over 70%. Turns out it was a skill problem ;-). Took the November 2025 Bootcamp. Since then I´m writing banger posts (Top 10 measured in impressions from writing almost every day for over 14 months). Clear directions. Not too much, just enough not to be overwhelmed. Amazing feedback on posts and profile. Highly recommend. Great people in the Skool community as well. Super stoked. Btw: he´s a really nice, down-to-earth kinda guy.

Before I engaged with Matt, I was frustrated. I'd worked with 2-3 Linkedin "coaches" and hadn't really seen the change in results I was looking for. My impressions were up and down, with no clear rhyme or reason as to why. My engagement was inconsistent and I couldn't figure out how to; 1) create more visibility or 2) how to convert that visibility. A lot of the usual Linkedin advice out there is surface-level - formatting tips, algorithm hacks, the same recycled spiel from one to another. I noticed from following Matt that his content went a layer deeper, so I decided to reach out. I explained to Matt that I really wanted to get under the hood of content writing - to understand WHY good content works, not just copy the structure of writing a post. I knew this was the best way for me to learn and to become a better content writer long-term. And I am pleased to say he MASSIVELY over delivered. Here's the key useful pieces I noticed: - He could break down HOW a reader was consuming my content, which enabled me to learn quickly how to read my own content in the way that my reader is, but to also, write it better for the reader too. - I nicknamed him "Captain Hook" as his hook structures helped drive much higher impressions and engagement (and in turn conversion). - He showed me how to structure different types of posts and how to tell stories with relevance to my reader. - He taught me how to do all of this whilst writing in my own voice with alignment with what works on Linkedin today. - Lastly, his guidance around CTA design and post flow boosted conversion to real clients The biggest value for me came from; - 1:1 sessions (pick his brains about various useful topics including copy for lead magnets and websites) - Community access (structure and templates for posts) - His post audits - where he didn't just tweak my writing, he TAUGHT me how to THINK and write like a copywriter. The ability to watch and rewatch those audits was gold for developing my own skill, not surface level tactics. Life feels a lot easier now. I've got a clear grip on what I am doing, I know WHY posts do or don't land and I've built a level of confidence in articulating my thoughts that I didn't have before (and is great for my audience). I wanted to add, aside of his knowledge, from a personal perspective - Matt's a top bloke. He's super patient with requests and it feels like he genuinely cares about helping his clients win. The only negative is... life without Matt's direct support is a little more challenging so I am currently discussing renewing with him because his partnership has been a huge comfort blanket as I grow my audience and business. Sincerely appreciate you, Matt!

I came to Matt because I wanted to better understand how to write content that spoke to my ICPs. I was posting on LinkedIn without a clear sense of why or what would work. Matt helped me understand how to target posts that truly grab the attention of the right people at the right time. I got the most value out of his reviews of my post drafts - these were invaluable views of what I was getting right and what I was getting wrong. I am not a copy writer by trade! So having that advice, that guidance on how to take my ideas and experiences and get them down into LinkedIn posts that worked as vital. Now, I feel so much more confident in posting and feel like I am able to approach it so much more consistently

Before the Bootcamp I‘ve been wasting hours looking at a blank screen not knowing what to write about despite having delivered $2.4B in tech projects over the last years. Matt‘s approach is unique and brought my writing to the next level. Too many ideas and lived experiences I could ever write about. Turning them into high-quality content with easy and fast systems. In 4 weeks I‘ve grown my followers by 1,500+ and achieved more than 850,000 impressions. Matt is going the extra mile for each attendee and is providing direct feedback to all our questions. Highly recommended!

When I joined Copy Builders, I was just over a year into my solo-founder journey and feeling pretty stuck finding "the model". I was a glorified freelancer at best, juggling ghostwriting, email marketing & paid advertising retainers. It was chaotic, unscalable, and not the business I wanted to build. My biggest problem was that I wasn't practising what I preached to clients. I was helping them grow via LinkedIn, but struggled to write about myself. This meant I was relying solely on cold outreach. I joined Copy Builders to find my "online voice" & step away from a reliance on cold email/DMs etc. Bloody hell… what an impact it’s made. Since joining (3 months ago), my MRR has grown by over 157% and I’ve already smashed every revenue goal I set for myself for 2025. Last month I hit a new MRR record. This month, I’m on track to beat it again. There are lots of moving parts that have contributed to this growth... but the confidence this program has given me is unquantifiable. Matt is at the top of his game, a fantastic operator & also a genuinely caring person. I've been in the social media marketing space for 10+ years and haven't come across a program as valuable as this. This is only the beginning, but just wanted to share my gratitude!

Before joining Matt’s Reputation Summer Bootcamp, I was struggling to come up with content topics that didn’t feel surface-level, and even when I did, I wasn’t sure how to structure a strong hook or tie it back to my personal experience. The course itself was simple, practical, and packed with clarity. Matt’s frameworks made everything click, especially the way he uses a content marketing funnel as a filter to make sure every post serves a purpose. The personalised feedback was where the real magic happened. It helped me apply the frameworks in a way that actually worked for my voice and audience, instead of trying to fit into someone else’s formula. Now I’ve got three weeks of content ideas lined up in my calendar, and I’m able to write them out easily once a week. It’s taken the stress out of content creation, and my post performance has jumped noticeably since the Bootcamp.

I joined Copy Builders because I wanted to get more engagement from my LinkedIn posts, grow my audience and drive more revenue for my business (and monetise my personal brand). After 6 months in Copy Builders my monthly impressions on LinkedIn grew from 41k/month to 134k/months, my followers grew from 6,000 to 9,733, I booked 5 speaking gigs (one of which turned into a $50k/year advisory agreement) and closed $73k in new revenue from my LinkedIn posts. I think the most useful thing about your content was the separation between what makes TOF, MOF and BOF content. And then how to go from the content to a conversation.

After posting for around 4 months on LinkedIn, I found Matt and immediately liked his way of writing. It was just honest and authentic. I struggled at that time with my posts and learned a lot from him just watching. I took the leap and get his course... This shifted my perspective on social copywriting. I leaned so much about the things that actually matter and got a deep dive behind gathering vanity metrics. The best thing was the simple and structured approach from Matt. A nuanced, context rich and guided experience. Now I can write excellent and accurate posts fast and easy without needing a muse.

Learning how to write for LinkedIN so it actually grows your business is a skill you need to develop — Matt makes this a lot easier. His critiques of my posts were detailed and helpful and as a result I know 10x more about how to write in a way that works. He is the go-to for LinkedIn copywriting, generous with his advice and he really helped me build my business on the platform.

In the 5 years I've been running my agency, I've joined dozens of masterminds, high-ticket coaching programs, and private groups. Hands down, the value for money you get from working with Matt Barker makes his the best investment I've made. On top of that, Matt’s just a genuinely great bloke — always showing up with solid advice on the mastermind calls. The community he's built is packed with insights, training, and people who are actually doing the work. If you're thinking about building your personal brand or starting a ghostwriting service, don’t waste time trying to figure it all out on your own. Just learn from Matt.

I was looking to get more engagement and leads for my business. Matt delivered! I usually post every day with mixed engagement but Matt's coaching helped add more clarity and impact to my writing. My very first post working with Matt actually became one of my top-performing posts of all time - over 540K impressions on just one post. The great thing about working with Matt is that you become a better copywriter in the process. Whenever I'm creating content for my biz, I always think back to the frameworks I learned from Matt.

Matt is a wizard with words. I was initially skeptical that he would grasp the nuances of my business but I was proven wrong quickly. We have a great system of communication and he regularly puts out great content for me. On top of 3x'ing my follower count, his posts have influenced $20k+ in MRR for me. He's the GOAT of ghostwriting.

Matt has been a great help in writing content for the team. Always sharp and dedicated to make us successful. Definitely recommend.

I'm always keen to learn. I've keenly watched a new generation of highly successful adopters of LinkedIn and was eager to learn some of their secrets. Matt is clearly one such success. He knows his stuff, is very easy to talk to, had some great tips, and has a humility that makes me confident I made the right decision in reaching out. I highly recommend signing up for his material and booking a conversation.