Last week we were so lucky to host a very special event 'The Retail Media Morning: A playbook for Brands' at Soho Works with our Criteo partner, Brainlabs to bring together a mix of brands in the room across Beauty and Consumer Electronics. Personally, I love an intimate gathering, the discussion throughout the morning was meaningful and connected and relationships were nurtured 🙂 For brands, it’s clear that getting the basics right is important: retail readiness, data-first decision making, partnering effectively with their agency, and thinking about the complex shopper journey so they do not miss the opportunity for Retail Media and the innovation that we're seeing right now taking off... 🚀 Special thanks to Lucie Leverton, Dimitrios Derveklis Roxanna Larizadeh Nassif for sharing your experience, obstacles, and expectations on the panel, which I thoroughly enjoyed chairing. And of course Carla Henderson for being a seamless MC on the day 🤩 Fiona O'Sullivan Alice Breakwell Lara Ayodeji Lola D. Remy Wasyluk put so much work into this event pre, during and after.. and it was a success due to your combined efforts. Asmik Bagdasarian Gareth Wragg #retailmedia #partnership #beauty #ai #innovation #luxury

🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨. Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel. Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session! #retailmedia #brainlabs #adweek #luxurymarketing

A little late, but absolutely worth the wait! 🔥 BrainSpark 2024–2025 – And that’s a wrap! 🚀 The final spark has flown—but the fire of innovation still burns bright!!!! From bold ideas to brilliant MVPs, we've journeyed through every spark of creativity, innovation, and collaboration. What started as a flicker has now grown into a flame of possibility—one that will continue to light the way forward. 💡 36 ideas sparked bold beginnings ⚡ 20 shortlisted for MVP development 🚀 6 winning ideas advancing to the final development phase ➕ 3 more marked “To Be Continued”—because the spark lives on 🏁 6 final contenders who dared to dream, build, and lead the way forward 💸 6 teams awarded ₹1 lakh each for their groundbreaking innovation 🌟 And countless moments of ingenuity, collaboration, and passion A massive shoutout to everyone who made this incredible journey possible—our participants, mentors, jurors from the hives, India Leadership team jurors(Vivek Kulkarni, Badrinath Vankadari (Badri), Asheel Monteiro, Sumit Sharma) , hosts (Bhavani Kulkarni, Anmol Gautam), designers (Tanuj Dixit, Chase Bogan Sellers), tech champions, and the powerhouse teams behind the scenes: Facilities(Naveen kumar Yaranagalu), IT(Nagarjuna A N & team), Finance (Leena Moolya), and HR (Garima Rastogi,Navya Nalluru). BrainSpark wouldn’t shine this bright without you! First and foremost, a huge thankyou to Vivek Kulkarni for fostering a culture of innovation and continuously encouraging bold ideas. A special shoutout to my incredible co-organizer Badrinath Vankadari (Badri) without your constant support, energy, and partnership, none of this would have been possible. Thank you for being the backbone of this journey. While this chapter closes, the spirit of innovation lives on. The sparks we’ve ignited today will continue to shape tomorrow. Thank you for being part of the magic. "Reliving the energy—sharing the journey video and a few special moments from the finale." #BrainlabsIndia #BrainSpark #IgniteInnovation #InnovationCulture #MVPMode #CreativityAtWork #SuccessStory

Proud to share that UNICEF USA has selected Brainlabs as their full-service media agency. This partnership means a lot—to me personally, and to all of us at Brainlabs. We’ll be working together to drive both brand and performance through a full-funnel, connected strategy—breaking down silos and building momentum for impact. Huge thanks to the incredible @UNICEF USA team for the trust and shared purpose. #Brainlabs #UNICEFUSA Link in comments 👇

We are excited to announce our partnership with full service media agency, Brainlabs! Sam Hossack, Head of Global Partnerships at Webtrends Optimize, says 'We are very excited to be partnering with such a mature and global agency team in Brainlabs. Our all-feature inclusive approach will greatly assist the team at Brainlabs to scale up their CRO offering and provide a comprehensive experimentation platform for their team to utilise. We are looking forward to continuing our work together and empowering joint clients to achieve their optimisation goals!' It has already been fantastic to work with Hannah Davis, Tom Adeleaux and the rest of the Brainlabs Team with some more exciting things to come. Check out the link below for the full partnership announcement 👇 lnkd.in/edxuNyXX

Acerca de nuestros partners, es un orgullo compartir que Brainlabs fue elegido por UNICEF USA como su partner para liderar sus estrategias de full-funnel 🏅 Todos los partnerships son valiosos, pero hay algo de tener la oportunidad de colaborar junto a una ONG como lo es Unicef que nos llena el corazón 💛 Si quieren conocer más acerca de este deal, voy a dejar el enlace a la nota en comentarios, pero si lo que te interesa es ser parte de este equipo, ¡escribime y conversemos!

BACK IN ATHENS WITH A BANG (and hopefully a tan) for Social Media Conference Athens 🇬🇷 Last week I flew out to Athens to represent Brainlabs on stage for the third time at this amazing event. This has to be one of my favourite events - no sales pitches, just actionable insight rooted in real work with real brands and agencies. A special shout out to my fellow international speakers: ⭐️ Sam Gillies - one of the best presenters I’ve ever seen, who broke down exactly why some posts blow up and others falter. ⭐️ Hannah Anderson - who reminded us that social “isn’t that deep” and that the best content is instinctively made. ⭐️ Sam Grischotti & Gabe Jaffe - this amazing duo shared their take on the bravery required to succeed on social. ⭐️ Asavari Moon - who ran us through the TikTok AI stack and how it could supercharge our output on social. ⭐️ Jasmine Allen - last and by no means least, in her first ever speaking engagement, gave us the formula to content success, and a masterclass in first-time presentations! I absolutely love coming out here. The attendees are so engaged and eager to learn, and their questions are thought provoking. A special thank you to BOUSSIAS and MarketingWeek with particular thanks to Dannos Tsakalos and Sylvana Papaioannou!

Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak. Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice! #retail #retailmedia #blackfriday #peakprep

A New Breed of Influence: Purpose, Performance, and Pedigree Proud to share the work we delivered for Mars Petcare and Battersea on the new E-Doption campaign for Pedigree - A project that redefines how brands can connect with Gen Z audiences through culture, tech, and purpose. At its heart, E-Doption is about one thing: Giving rescue dogs a second chance, but behind the warmth is some serious strategic thinking. We tapped into an insight that surprised even us - The strong connection between Gen Z gamers and pet adoption - And brought it to life in an innovative way. 🚨 The big moment: A live-streamed Twitch match where 15 rescue dogs digitally invaded the pitch via a custom-built FC25 mod. Not just a creative gimmick - Each avatar represented a real-life dog at Battersea Dog's Home, ready for adoption. Viewers could scan a QR code to start the adoption journey or find out more. 🎮 The Activation: We collaborated with a brilliant group of influencers across lifestyle, sport, and gaming (many of whom are rescue dog owners themselves). To spread the message and encourage their communities to adopt, donate, or simply share the cause. 💡 Strategic. Purpose-driven. Joyfully disruptive. With average organic engagement rates achieving DOUBLE the standard Instagram & TikTok benchmarks (pre-boost), this campaign proves that high-performance influencer marketing doesn’t mean sacrificing heart. When insight meets innovation, storytelling drives real-world outcomes. As someone who already shares life with a Pomsky (Pomeranian x Husky) this campaign has tempted me to make it two… 🐺🐺 Huge thanks to the incredible Brainlabs team and partners who made this happen - Pushing boundaries with creativity, compassion, and impact. Charlotte Littlewood, Alex Scarlett, Noah Atkinson, Ben Scotti, Ellie Doherr, Ed Owen, Hannah Leslie S., Aoife O'Neill, Laura Vallance.

Excited to be hosting a dynamic creative event on June 26th focused on the power of Dynamic Creative Optimization. We’ll dig into how smarter, more personalized creative can drive stronger performance across digital channels Spots are limited - register now to join us! lnkd.in/gTYjeZTM

Brainlabs was thrilled to speak at Google’s GA Summit this week! Our in-house GMP expert, Karen Han, took part in a great conversation with a room full of clients eager to explore how GA360 can drive growth for their businesses. If you're interested in learning more about GMP products or how they can support your business goals, feel free to reach out - we would love to chat!

We're finalist for MARKETING-INTERACTIVE Agency of the Year Awards 2025 Singapore in a couple of categories. Super proud of the team and all the hard work that went into this. Big thanks to our amazing team and partners who made this possible. Couldn’t have done it without you! Gyn Ang Penelope Siraj Myra Ong Robin Greer Chloe North Oishee Bhattacharyya

🚀 We’re proud to be finalists for MARKETING-INTERACTIVE Agency of the Year Awards 2025 in Singapore — across not one, but four categories! Huge thanks to our incredible team in Singapore and partners for making this possible. A special shoutout to our Influencer team for executing brilliant work, their creativity working with talent and driving real impact for our clients 🌟 🧠 Gyn Ang Penelope Siraj Leroy L. Robin Greer Oishee Bhattacharyya Myra Ong #AOTY2025 #MarketingInteractive #InfluencerMarketing #SingaporeMarketing #IndependentAgency

Got my swag! Brainlabs

I had the pleasure of speaking to Laurie Sullivan at MediaPost about Google's latest AI & ads innovations recently. Check out my thoughts in the below article with a super provocative headline! lnkd.in/gE24at3B

Here's another creativity myth to smash : there's no elite with a talent moat anymore even if there ever was. Unleash the creativity in everyone. Unlock your innate creativity. From my chats with Tom Sweeney Brainlabs IPA (Institute of Practitioners in Advertising)

Brainlabs has officially landed in Boca Raton, Florida. And yes - it’s just as stunning as it sounds. Our brand-new office is now open inside the beautiful Boca Raton Innovation Campus. Whether you’re already part of the Brainlabs team or thinking about joining us—this is your chance to work from sunny Boca. 💼 We’ve got a few open roles based in this new location (link to apply in the comments). 📩 Brainlabbers interested in relocating (USA only) or learning more? Reach out to your People Partners for all the details. Let’s build something special - under the palm trees. 🌴 #Brainlabs #BocaRaton #NewOffice #TeamCulture #Hiring

Tune in next week to hear thoughts from Cannes on how to approach B2B marketing in the AI age. Thanks to LinkedIn for Marketing for inviting me to join this panel!

Everyone getting sick in your office? Why not check out the cold, flu & immunity boosting range from Metagenics #linfluencer. They are the new staple over here at Sparro & Jack Nimble, and we are even more excited to be partnering with the Metagenics team to be their full-service media agency. Excited to work with the team and continue to grow their consumer brands!

So I was lucky enough to attend the Google, GA EMEA Partner Summit in Paris 🇫🇷 with Abdirahim A.. 20 countries, 60 partners, 200+ guests and all on the 20th anniversary of Google Analytics! My three key takeaways from the last 48 hours: 1️⃣ Google were upfront with the GA4 migration issues and understand customers are still experiencing issues HOWEVER the future looks bright with many new launches and fixes that are all going to land in 2025 2️⃣ There is endless data to use…but are we using GA to its full extent to provide value for our clients through recommendations that directly answer their business challenges? Again new and exciting launches coming to help with this for agencies and clients 3️⃣ GA is becoming a cross channel measurement platform - integrations with wider media platforms and the ability to ingest more first party data is going to make GA a one stop shop for measurement Oh and of course AI is going to fuel all of this! If you want to hear more about the summit, have questions about your Google Analytics set up or want tips on how to use its full capabilities reach out to our amazing Analytics team!

Search is being rewritten—are you ready? I see it in my own behavior where I'm searching on TikTok, ChatGPT and now with AI Overviews and conversational search changing discovery, the rules of SEO are shifting fast. We're hosting a 1-hour tactical session with Brainlabs to unpack what this means for your brand. 📅 Wednesday, June 18, 4-5pm SGT 👉 Register now: lnkd.in/g6zvKXPG

Reporting SEO metrics to executives often feels like speaking a foreign language. But here's what many SEOs don't realize about communicating value upstairs. The right KPIs can transform how leadership perceives and values your SEO efforts. Our COO and co-founder Tyson Stockton recently spoke with Travis Tallent from Brainlabs, who's mastered the art of executive-level SEO reporting. His framework for selecting metrics that resonate with C-suite leaders provides a clear roadmap for gaining more strategic buy-in. It's surprisingly simple. Here are the three KPIs that actually make executives care about your SEO work: 💰 Revenue and Conversions: Skip the vanity metrics and lead with what directly impacts the bottom line — the language executives inherently understand and value. 🔍 Search Share of Voice: Not just organic, but the complete picture including paid search visibility and emerging AI search engine presence to show true market position. 🏢 Brand Visibility Trends: Demonstrating how your SEO efforts contribute to overall brand growth creates a narrative that resonates in board meetings and investor presentations. These metrics translate your technical SEO work into business outcomes that leadership can immediately connect with their strategic objectives. Are you still reporting on rankings and traffic, or have you evolved to metrics that speak the language of the C-suite? You'll find Travis and Tyson’s full video interview here: ➡ lnkd.in/gassMXAn Or listen to their full audio podcast here: ➡ lnkd.in/ghE3QNdX #VoicesOfSearch #Podcast #Interview #ElevateSEO #Previsible #Brainlabs

Today we kicked off the Cannes Lions School’s Educator Summit with a great panel on how we can transform learning style for today’s students. Thank you to Havas’Shazzia K., Brainlabs’ Sue Unerman and the VCU Brandcenter’s Jessica Collins for sharing your insights and experiences. And a shout out to Steve Latham, Kate Bromage and the crew at the Havas Cafe.

We’re excited to welcome three new members to the ARF community: Brainlabs, Mastercard and Walgreens. These organizations bring fresh perspectives, rich expertise, and a shared commitment to advancing the science of advertising and marketing research. Learn more about membership: lnkd.in/gaiN7NZX

Very pleased to share that the influencer team at Brainlabs has been shortlisted for TWO Global Influencer Marketing Awards 🎮 Best Brand Engagement Campaign with Activision for Black Ops 6 📈 Best Data-Driven Campaign with DESIGNER PARFUMS for our Influencer ROI Tool Lots of work went into these high performing campaigns, so a massive shout out to the team 🙌 🤝 🏆

Brainlabs @ Cannes.

Brainlabs at Cannes Lions International Festival of Creativity A Year of Creativity workshop Kathryn Jacob OBE Mette Davis Steve Latham Maisy Budgen Agata Jendrzejek Such creativity and awesome ideas 🙌

It was great to host agency innovators Sarah Kramer, Daniel Bottiglieri, Carly Carson, and Richard Hartell to the Microsoft Beach House yesterday. Their insights on AI's transformative effects on the agency model, capabilities, and talent - and how they are driving AI empowerment by encouraging curiosity - was both practical and inspiring! #canneslion2025 #microsoftadvertising

✈️ Approximately 2K miles from NYC 🗽as I head home after four jammed packed days at the Cannes Lions International Festival of Creativity What an incredible week at the world’s biggest marketing event — and I’m absolutely buzzing with ideas, inspired, full of energy, and excited about what’s ahead! 🚀 Representing Brainlabs on the global stage was not just a privilege — it was a reminder of why we do what we do: to connect with people, to create, to grow in partnership with the most ambitious brands and tech companies in the world. Our passion for smart collaboration and relentless growth is at the heart of everything we do — and this week brought that to life (again) in the most 🔥 way possible. Huge shoutout to many of my amazing friends and collaborators I got to spend some time with — you make this community and journey so much fun and so rewarding. 🤝❤️ Zach Sorscher Adnan Brankovic Eric Danetz Eric J. Kelliher Cory Berger Jeff Birnbaum Divya Gururaj, PhD Fernando Emilio Silva Stephen Allan OBE Tom Sweeney Liz Yoselowitz Jeremy Hull Sue Unerman Michelle McDonald Holmes Marc Siegel David Himmel Jed Hartman Linda Boff Alexander Jutkowitz Daniel Jeffries Bryan Seltzer Donna Sharp Matthew Goldstein Anthony DeMaio Ron Amram Dana Boskoff Robin Steinberg Keith "Kappy" Kaplan Kevin Hein Charlotte Jackson Lauren (Brickley) Allen Matt Cronin Alex Campbell Edgar Hernandez Jessica Nuremberg 3C Ventures MediaLink Let’s always support one another (have the time of our lives) and build what’s next — together. 🙌💥 #Marketing #Brainlabs #Collaboration #Passion #Growth #Gratitude #LetsGo #lessonlearned #Cannes

The way people search and shop online is being rewritten in real time. AI-driven results, personal shopping agents, and changing buyer behaviour are shaking up the rules. And it’s only the beginning. I’m teaming up with Brainlabs, Simply Business and a few brilliant guests for an evening focused on what’s coming next for search and e-commerce. We’ll cover: 👉 Who holds the power in the next phase of search 👉 How buyer behaviour is already shifting 👉 If AI platforms could become the retailers themselves It’s set to be a lively evening of discussion, debate and forward thinking. RSVP via the link in the comments!

Still buzzing from last week’s Global Influencer Marketing Awards ✨ What an incredible evening celebrating the very best in our industry! It was an honour to serve on this year’s judging panel alongside an inspiring group of industry powerhouses recognising campaigns that are truly pushing the boundaries of creativity, performance, and innovation. I had the privilege of presenting the award for Best Fashion & Beauty Campaign - And was thrilled that Brainlabs took home a win later in the evening: 🥉 Bronze - Best Brand Engagement Call of Duty: Black Ops 6 Launch, Activision. This campaign was a global moment, powered by cultural insight, a fan-first strategy, and flawless execution - A fresh and exciting approach to gaming content. Huge credit to the Brainlabs team and partners behind it. Proof of what happens when creativity and community collide. 👏 Sam Brill Sven Moss Thank you to the Hello Partner team, especially Abigail Sharp for the invitation to judge. I left feeling energised, inspired, and even more excited about the future of our industry. Sign me up for next year! 🏆

Love spending time at our EMEA home in Dublin. As you can see from the smiles Alex Glover, Sarah Byrne & I had a blast talking all things CTV & Brainlabs last week! Congratulations to the whole team on the amazing work with Jo Malone London. Stay tuned for the full conversation coming soon...

🚀 Mars shakes up the pet food space by ditching safe, traditional marketing in favour of AI-driven insights and influencer-led creativity. Working with Brainlabs, they’ve redefined pet parent engagement, turning intent signals into ROI and social content into sales. ✨ Read here lnkd.in/e3eABREW how this bold move proves even the biggest brands can thrive when they let go of control and embrace change. #ad #MarketingStrategy #InfluencerMarketing #DigitalTransformation #AI #BrandInnovation

Last week in Dublin, I had the pleasure of joining Sarah Byrne & Will Green at Google, for a lovely discussion on how we at Brainlabs are tackling the CTV opportunity head on. It was a treat to get under the hood of our acclaimed Unified CTV campaign (nominated for Best CTV Campaign at VideoWeek’s EVA’s) spanning across YouTube & Netflix with Jo Malone London. Stay tuned for the video footage where we delve deeper into the campaign, our strategies for success, and have a look at all the exciting developments on the horizon. 📺 #CTV #VideoCampaigns #YouTubeMasters

I may be the one named an Adweek 2025 Agency All-Star, but this honor belongs to the entire team at Brainlabs: Adam Potashnick, Jeremy Hull, Mary Oehler, Brandon Hahn, Sean Seamer, Daniel Gilbert, Stephen Allan OBE, Katherine Cook, Andrew Littlewood FCIM, among others! Every insight, idea, late-night brainstorm, and bold decision has been a team effort. The recognition might have my name on it, but it reflects the passion, talent, and relentless drive of the incredible people I get to work with every day. Thank you, Adweek, for this recognition — and thank you, Brainlabs , for making it all possible. We’re just getting started! #AgencyAllStars #Brainlabs #Teamwork #Adweek #ProudMoment #MarketingExcellence

The office is buzzing with pride & gratitude for our "Unsung Hero", Jack Win! 🏆 From Ad Ops to AI to software to fun retreats, Jack does so much for us BTS, and we appreciate ADWEEK bringing him to light. ✨ Also: Congratulations to our friend Rachelle Risner of Brainlabs for her All-Star win, as well! We're proud to be on the winning team. 🙌🏻 #adagency #mediaagency #mediabuying #mediaplanning #mediastrategy

On Tuesday I kickstarted a new big step in my carrer. I joined The Academy program at Brainlabs 🧠. It’s been amazing so far- I met amazing people, got introduced to a whole new world (Digital Marketing) and played ping pong🏓 . What else can else can I ask for? Excited for what’s coming and thankful for the experiences and people I met along the way. Special shoutout to Magdalena Ruiz Moreno who made and it’s still making everything run so smoothly!

¡Con mucho gusto les comparto que seré parte del jurado de los Effie Awards LATAM 2025 en Miami! 🏆✨ Un honor representar a Brainlabs en un espacio que celebra las ideas que realmente generan impacto. #EffieLATAM #EffieAwards #MarketingQueInspira

If you didn’t have “give a presentation about the future of search” down on your Bingo card for 2025, what were you thinking?? Had a hoot yesterday at Google’s offices, where I spent the morning sharing the learnings that we’ve made throughout the last 5 or so years of change within the search industry. Also thoroughly enjoyed the panel discussion with Asaf Paz, Tom Howes, Damien Bennett & Michael Heaven, not to mention all the friendly new faces I got to meet throughout the day. Google, thanks as always for having us 🫡

Recently Sparro by Brainlabs brought together 150+ marketers for the Sparro x Meta Next Era of Growth day - an afternoon exploring how brands can think bigger, move faster, and unlock new opportunities across creators, measurement, AI and beyond. From inspiring panel conversations to real world client stories, the day was all about sparking ideas to evolve past the usual playbook into what’s next. Events like these don’t happen without great partners - huge thanks to Tansa Mehroke and Leo Thompson for all your support in making this happen and the awesome support you provide to our team daily. And thank you to all of our speakers who provided such amazing insight for all of our teams Cameron Bryant Tansa Mehroke Paul Balbo Sarah Graham Aimy Le Jordan Taylor Kristy Barclay-Allen James McInnes Ingrid Wietrzyk

We partnered with Meta to bring together over 120 marketers and brand leaders for an afternoon of insights, inspiration, and action. The Next Era of Growth explored how brands can evolve beyond business-as-usual performance tactics and unlock new opportunities across brand-building, creative and creators, measurement, and technology. From diving into AI-driven competitive advantage and meaningful measurement to hearing about clients embracing creator partnerships, the event sparked fresh ideas and practical ways to finish 2025 strong. A huge thank you to the Meta team, our speakers, and all the clients who joined us. We’re excited to help our partners grow their brands and reimagine what’s possible across the Meta ecosystem.

What happens when you think Influencer first? You drive amazing results! 🚀 At Brainlabs, we're incredibly proud of our partnership with Mars 🐾 where we worked together to turn the traditional marketing strategy on its head to unlock incredible results What results, you ask? 🤔 📈 60% higher return on social media 💰 35% better ROI on influencer-generated content How did we do it? We went audience first. We leaned into influencer marketing and leveraged AI 🤖 to understand consumer intent signals, putting us at the heart of the pet parent journey. We weren't just focused on where they buy, but where they engage with the brand! 🐶🐱 Our long-term collaboration proves that when we trust our partners, give influencers creative control, and listen to what our audience really wants, we're able to win 🏆🏆🏆 #Mars #Brainlabs #InfluencerMarketing #DigitalMarketing #Innovation #TestAndLearn

Creating impactful PR campaigns that secure industry-leading coverage for our clients is what we do! We recently secured top-tier media coverage for our client Brainlabs, the AI-enabled independent media agency, following their acquisition of Exverus by Brainlabs — a milestone that expands their U.S. presence, adds a West Coast hub, and strengthens their full-funnel media capabilities, enabling Brainlabs to serve as a single agency of record across all channels. Here’s what the PR campaign delivered: 📰 Positive coverage in leading business and technology industry outlets 📈 Nationwide visibility in the marketing and advertising space 🎯 Reinforced Brainlabs’ position as a fast-growing, innovative media agency When you have big news, we make sure the right people hear it — and talk about it. 🎥 Watch some of the coverage highlights here ⬇️ 🙏 Huge thanks to the reporters who covered this story — your reporting makes all the difference! Michael Burgi, Digiday, Audrey Kemp, ADWEEK, Steve McClellan, MediaPost, Jyoti Rambhai, Performance Marketing World, Sheila Obeng-King, ExchangeWire, Cassidy Cavanagh, Mergers and Acquisitions - themiddlemarket.com #PRagency #acquisition #advertising #brainlabs #exverusmedia

Creating impactful PR campaigns that secure industry-leading coverage for our clients is what we do! We recently secured top-tier media coverage for our client Brainlabs, the AI-enabled independent media agency, following their acquisition of Exverus by Brainlabs — a milestone that expands their U.S. presence, adds a West Coast hub, and strengthens their full-funnel media capabilities, enabling Brainlabs to serve as a single agency of record across all channels. Here’s what the PR campaign delivered: 📰 Positive coverage in leading business and technology industry outlets 📈 Nationwide visibility in the marketing and advertising space 🎯 Reinforced Brainlabs’ position as a fast-growing, innovative media agency When you have big news, we make sure the right people hear it — and talk about it. 🎥 Watch some of the coverage highlights here ⬇️ 🙏 Huge thanks to the reporters who covered this story — your reporting makes all the difference! Michael Burgi, Digiday, Audrey Kemp, ADWEEK, Steve McClellan, MediaPost, Jyoti Rambhai, Performance Marketing World, Sheila Obeng-King, ExchangeWire, Cassidy Cavanagh, Mergers and Acquisitions - themiddlemarket.com #PRagency #acquisition #advertising #brainlabs #exverusmedia

Once again, Exverus by Brainlabs is honored is one of Inc. Magazine's 5000 Fastest-Growing private companies in America! 🇺🇸 The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, and Patagonia. This year’s Inc. 5000 honorees have demonstrated exceptional growth while navigating economic uncertainty, inflationary pressure, and a fluctuating labor market. Among the top 500 companies on the list, the median three-year revenue growth rate reached 1,552 percent, and those companies have collectively added more than 48,678 jobs to the U.S. economy over the past three years. For the full list, company profiles, and a searchable database by industry and location, visit inc.com/inc5000.

Cómo crear experiencias rentables y liderar la competencia publicitaria en streaming - conoce la opinión de los gigantes de la industria. 🗓️ Este 1 de Octubre #NXTMediaDaysMexico reunirá a los principales referentes del streaming para debatir cómo el crecimiento de los OTT con soporte publicitario está transformando la manera en que las plataformas y las marcas interactúan con las audiencias. Participan en este valioso debate: - GABRIELA GUTIERREZ VELARDE, Directora Ad Sales & Partnerships – The Walt Disney Company México - Joanna Musi, Directora General Digital - TelevisaUnivision - Andrea Hernandez Belumat, Senior Director, Ad Sales - Warner Bros. Discovery - David Posada, Chief Growth Officer Latin America – Brainlabs Moderadora: Carmen Larios, Founder - LAR Media Consulting No te quedes afuera: 🎟️ lnkd.in/dkhU5bE #AdTiers #Streaming #OTT #AdSupported #FAST

Ayer tuve la oportunidad de estar en los Effie Awards Latin America y fue una experiencia increíble 🚀✨ Gracias a los organizadores por la invitación y por abrir un espacio tan valioso para nuestra industria. Me dio mucho orgullo ver a Brainlabs presente como sponsor, con la participación de Fernando Emilio Silva como líder de la región. Además, fue un gusto enorme conectar y aprender de tantas personas con talento y pasión por lo que hacen. 🙌 #Brainlabs #MarketingLATAM #PublicidadConImpacto #Networking ---------------------------------------------------------------------------- Yesterday I had the chance to attend Effie Awards Latin America and it was such an inspiring experience 🚀✨ Many thanks to the organizers for the invitation and for creating such a valuable space for our industry. It was truly a proud moment to see Brainlabs as a sponsor, with Fernando Emilio Silva as a leader of the region. On top of that, I had the opportunity to meet and connect with so many talented and passionate people. 🙌 #Brainlabs #MarketingLATAM #ImpactfulAdvertising #Networking

Honored to have been invited back by Adlatina, Effie Awards Latin America, Belén Martínez Cima and Jorge Raúl Martínez Moschini to serve on the jury for the finalist cases in Miami. It's an absolute privilege to be exposed to the best effectiveness and performance cases in LATAM. Brainlabs

🎉 Orgulloso de formar parte de Brainlabs nominada a Agencia de Retail Media del Año en los Walmart Connect Awards. Feliz de estar rodeado de un equipo increíblemente talentoso que hace posible cada logro. 💡🔥 Edgar Andrade Núñez Viridiana Zamora Alcantara Angel Melchor Castro Sergio Bustos David Posada Jaqueline Razo Karla Covarrubias Molina #RetailMedia #TeamBrainlabs #WalmartConnect #Orgullo

This week I had the privilege of attending the MediaPost Retail Brand Insider Summit alongside some of the most iconic brands in retail, fashion, and consumer products. The conversations were inspiring, honest, and a reminder of how fast our industry is evolving. Key themes that stood out to me: ✨ Insights before ideas – listen to the customer first, the best ideas are already in the data. ✨ Make it personal – Gen Z (and beyond) doesn’t just want products, they want to be part of the brand. ✨ Test, learn, repeat – when tests fail, they give us the best insights. Highlights from speakers: 🔹 Erin Everhart(MediaPost) “I hate that marketing is viewed as an expense vs. an investment. It’s not just about selling products—it’s about shaping consumer behavior.” 🔹 Lisa Zlotnick (SHEIN) “Understand not what consumers are buying, but why they are buying.” “Listen harder than you speak, the best ideas are already in your data.” 🔹 @Daniel Campbell (Wayfair) “When tests fail, it gives the best insights.” 🔹 Roshan Varma (Delta Galil) “Always use the RICE method when testing to instill innovation at an organization.” 🔹 Jason Adlman Alderman (Hibbett Sports) “It’s a constant process in tracking trends. At the end of the day we just want you shopping" 🔹 Sarah Grosz (Allbirds) “Working with influencers’ audiences means it’s always in promotion mode—it’s a really powerful testing ground. I send pre-built content directly to their phones in real time—during loyalty programs—so they can easily repost to their stories." 🔹 Regina Campbell (Tanger Outlets) “It’s not your grandmother’s outlet. We are building a community experience.” 🔹 Angela Johnson (Edible) "People are craving genuine connections. We need to create experiences that feel trendy and relevant for this generation. That can even mean renaming products in ways that emotionally resonate with Gen Z. They want to be part of the brand—and it’s our job to help them do that. " 🔹 Brooke Danesh (ThirdLove) “We designed a separate fitting room quiz. Not just what size are you, but how do we solve your bra-blem?” 🔹 Tiffany Li (Wayfair) “Pinterest is kind of in between Google and Meta. You are searching and targeting inspiration—people are ready to act but open.” 🔹 Katherine Philpot (Minted) “Consumer loyalty is about emotional connection and convenience in addition to value exchange.” 🔹 Chanda Bell & Christa Pitts (The Lumistella Company) “Your fans will show you the way when you are listening. Don’t rely only on AI. 🔹 🔹 🔹 And my personal favorite Rajpal Bhogal (Noble Panacea) "Localization is no longer an option it's a key driver of growth" Grateful to have spent time with so many smart marketers who are not just keeping up with change—but helping define where we go next. 🚀 #MediaPost #Marketing #ConsumerInsights #BrandStrategy #GenZ #AI #Loyalty #Community

✨ Orgullosos y agradecidos ✨ Con mucha emoción les comparto que hemos sido nominados como Agencia de Retail Media del Año por Walmart Connect 🙌💙 Este reconocimiento es fruto del esfuerzo Equipo increíble, que todos los días pone talento y pasión sobre la mesa. También de Brainlabs que nos da el apoyo y las herramientas para crecer. Gracias a Fernando Emilio Silva por su liderazgo que inspira. Y gracias, sobre todo, a nuestros clientes: su confianza hace que todo esto sea posible. ¡Vamos por más! 🚀 #Orgullo #RetailMedia #WalmartConnect #Equipo ------------------------------------------------------------------------------ ✨ Proud & Grateful ✨ So excited to share that we’ve been nominated as Retail Media Agency of the Year by Walmart Connect 🙌💙 This recognition is the result of an amazing Team effort, who bring passion and talent to every single project. Also, thanks to Brainlabs for providing us with the tools and support to continue growing. Huge thanks to Fernando Emilio Silva for the inspiring leadership, and above all, to our clients – your trust is what makes this possible. The best is yet to come! 🚀 #Proud #RetailMedia #WalmartConnect #Team Angel Melchor Castro Karla Covarrubias Molina Viridiana Zamora Alcantara David Posada

✨ Orgullosos y agradecidos ✨ Con mucha emoción les comparto que hemos sido nominados como Agencia de Retail Media del Año por Walmart Connect 🙌💙 Este reconocimiento es fruto del esfuerzo Equipo increíble, que todos los días pone talento y pasión sobre la mesa. También de Brainlabs que nos da el apoyo y las herramientas para crecer. Gracias a Fernando Emilio Silva por su liderazgo que inspira. Y gracias, sobre todo, a nuestros clientes: su confianza hace que todo esto sea posible. ¡Vamos por más! 🚀 #Orgullo #RetailMedia #WalmartConnect #Equipo ------------------------------------------------------------------------------ ✨ Proud & Grateful ✨ So excited to share that we’ve been nominated as Retail Media Agency of the Year by Walmart Connect 🙌💙 This recognition is the result of an amazing Team effort, who bring passion and talent to every single project. Also, thanks to Brainlabs for providing us with the tools and support to continue growing. Huge thanks to Fernando Emilio Silva for the inspiring leadership, and above all, to our clients – your trust is what makes this possible. The best is yet to come! 🚀 #Proud #RetailMedia #WalmartConnect #Team Angel Melchor Castro Karla Covarrubias Molina Viridiana Zamora Alcantara David Posada

📢 Programmatic Pulse New Episode 📢 Ep.82 | Alex Glover | Managing Director, Programmatic at Brainlabs Alex and his team are shaping Brainlabs’ programmatic proposition into one of the strongest in the market. We talked CTV, digital OOH, grad schemes in Buenos Aires, and why curiosity is the fastest way to move up. We discussed 👇 00:15 Alex’s Career Journey 04:15 Who Brainlabs Are & Why He Joined 06:38 Exciting Channels: CTV, Audio & Digital OOH 08:57 Brainlabs’ Work in CTV & Unified Approach 11:24 Digital OOH: Opportunities & Challenges 13:51 Big Agency vs Indie: What’s Different 16:13 Brainlabs’ Graduate Scheme in Buenos Aires 20:54 Developing Passion & Craft in Programmatic 23:15 Career Advice 25:42 Getting Noticed for Promotions Link to the episodes in the comments. A massive thank you to our show sponsors adnomaly 🙌

Brainlabs study reveals three consumer search personas across 3,000 journeys #Marketing #ConsumerResearch #DigitalMarketing #AI #SearchPersonas

I recently had the amazing opportunity to visit our office in Buenos Aires🇦🇷. During my time there, I got to know the team, the academy and had the pleasure of running a number of workshops, which was a lot of fun. Still blown away by how incredible the academy is! I'd like to say a huge thank you to Cameron Bryant, Morris Bryant, Hannah Jones and to Leonor Jennings for their support and for making my visit so productive and enjoyable. And of course, a big thank you to Brainlabs for providing this incredible opportunity.

☀️ It’s a bright morning in Buenos Aires… You’re sipping your favorite mate (or coffee), walking into a buzzing office full of people who feel more like teammates than coworkers. There's free breakfast and lunch, energy’s in the air, and projects on the go for brands like Formula 1, Estee Lauder, Crocs, and more. The best part is you're not watching it from the sidelines… you're in it. This could be your typical day. We’re inviting graduates in Argentina to apply to our next Brainlabs Academy cohort starting August 2025 — with formal training kicking off in October. You don’t need marketing experience to join‼️ If you're fluent in English, motivated, and ready to learn, we’ll give you everything you need: world-class training, support from industry pros, and the space to grow. 🚀 📣 Interviews are already underway #BrainlabsAcademy

Hey everyone! I’m Joshua Lewis, Paid Social Senior Associate here at Brainlabs, and I’m taking over the feed today with something a little personal: What it’s like to move your entire life for a job, and actually be glad you did. But before getting there, a few things about me: 🎯 I went from creating social media content in college, to managing full multiplatform paid social campaigns. 🎶 I love to sing and perform, which you know if you sit anywhere near me in the office. 🕺 I can now salsa! (but just a little) A year ago, I packed up my college apartment in Virginia and, after a few months at home, moved to Buenos Aires to join Brainlabs full time. It was exciting, but also extremely nerve-wracking. I’d never done something quite like this before. Not just relocate for a job, but for a whole new chapter of my life. But the thing that gave me the confidence to do it all is It didn’t feel like I was joining a company. It felt like I was joining a community.🩵 I felt like I understood the culture at Brainlabs before I even stepped foot in the office. Throughout the entire recruitment process, it was clear that I was meeting a group of people who would make me feel welcome from day one. To make it better, I was placed with an amazing trainer, and managers who are always there to challenge me and help me progress. People really showed they cared. Sharing whatever new things we learned as a cohort, and gaining city tips from locals and those who made the move not long before us. I came here for the role, and now I’m staying for the people.🤝 Have you ever moved for work? What made it easier (or harder)? Would love to read your comments! 🙌🏻 #Brainlabs #Academy

🚨 Applications are open‼️ and this could be your next big move. We’re kicking off the next Brainlabs Academy cohort April 2026, and we’re on the lookout for ambitious grads from the UK and US who want a career that moves. Literally. You’ll live and work in Buenos Aires, join a global team, and get trained by some of the sharpest minds in digital media. Here’s what you can expect: 📚 A two-year immersive program designed to make you a digital marketing pro 🌍 The chance to work with global brands like LEGO, Formula 1 & Crocs 🏙 A full relocation experience in one of the most exciting cities in the world 🚀 A fast track to a full-time role at Brainlabs when the program ends 💻 No marketing experience required! If you’re curious, driven, and love solving problems with data and tech, we want to hear from you. 📅 Start date: April 2026 ✅ You must have the right to work in the UK or US to apply. 📎 Link’s in the comments.

Hey Everyone 👋 I’m Sam Steiner, Senior SEO Associate at Brainlabs! Just one year ago, I was in London, fresh out of university, wondering where my career would begin. Today, I’m writing this from Buenos Aires, where I’ve spent the last 9 months learning, growing, and working at one of the most exciting agencies I could’ve hoped for: Brainlabs. When I joined the Brainlabs Academy, I wasn’t sure what to expect. I was excited, but nervous, as I had little to no marketing experience, and honestly didn't even know what KPI stood for. But what I found here has completely reshaped how I see my skills, my career, and even myself. I have been lucky enough to be able to dive straight into a career in marketing. I’ve written content briefs for brand new pages, carried out keyword research and competitive insights, and produced monthly and quarterly business reports for one of the world's biggest companies: Microsoft. The Buenos Aires campus itself is something special. I’ve met people from around the world, learned to speak Spanish like a local, and somehow even become a lover of mate tea. Being here has pushed me out of my comfort zone and into a place where I’m constantly inspired. Some things about me outside of work: 🇦🇷 Originally from London, but now I know how to navigate the Subte like a pro 🧪 I have a Master’s Degree in Chemistry ✈️ I love travelling, and have collected a football shirt from every country I’ve visited If you're early in your career and wondering if places like this are real, they are. I’m grateful every day to be here! #Brainlabs #Takeover

Hey everyone! I'm Maxwell Huang, Programmatic Specialist at Brainlabs, taking over our company page to share something that honestly still feels surreal... But first, a little about me: 🇦🇷 I moved to Argentina barely speaking any Spanish. In fact, my high school Spanish teacher used to let us skip homework as long as we made the excuse in Spanish! At first, I got by using Mandarin at the many Chinese convenience stores around the city. 🎯 I work specifically in programmatic marketing, which I enjoy for the variety. From social display and audio ads to digital billboards and streaming TV across platforms like Google, Amazon, Spotify, and Disney! ⛰️I love café hopping, photography, and spending time in the mountains. Argentina has been amazing for all of that — the only downside is the sheer amount of caffeine I now consume. 🕺🏻 I learned how to salsa dance with people in my cohort when we first moved here! Just over a year ago, I was still in school with absolutely no marketing experience. My mom had just visited Argentina a couple months before I saw a post on LinkedIn about the Brainlabs Academy. After hearing all the great things she said about her trip to Argentina, it was a no-brainer for me to apply (especially after seeing the incredible clients Brainlabs works with, like LEGO and Formula 1). Honestly? I thought it was too good to be true. A full-time where I could learn with no prior experience while also meeting peers from all over the world? But here I am. All of it feels surreal given where I was a year ago. But the craziest part, unlike in high school, I now willingly do my Spanish homework as well! The Academy didn't just teach me technical skills. They taught me how to think strategically, how to present to senior stakeholders, and how to turn data into stories that actually matter to business owners. I remember building my first pitch insights deck for the Latin American new business team! It was incredible to realize how much I had learned about digital marketing and the real impact of the tools we use every day. If you're thinking about making a career change, or if you know someone who is, definitely keep an eye on Academy applications. They open up a few times a year, and trust me, it's worth taking the leap. What’s been your biggest "leap of faith" moment? I’d love to hear it. See you in the comments! 💬 #BrainlabsAcademy

✨ New step, new chapter. Today was my first day at Brainlabs and I couldn’t be happier! I’m joining the team as part of the Programmatic area. Excited to learn, contribute, and grow in this field I’m so passionate about. So grateful for this opportunity and everything that’s coming!🤞🏽 #FirstDay #Brainlabs #Programmatic #DigitalMarkrting #NewBeginning - ✨ Nuevo paso, nueva etapa. Hoy fue mi primer día en Brainlabs y no puedo estar más feliz. Me sumo al equipo como parte del área de Programmatic, con muchísimas ganas de aprender, aportar y seguir creciendo en este camino que tanto me apasiona. ¡Agradecida por esta oportunidad y por todo lo que se viene!🤞🏽

🧠Brainlabs Academy🧪 🇦🇷 Estoy muy contento de anunciar que hoy fue mi primer dia en Brainlabs! Siendo parte de esta academia estoy seguro que voy a poder armarme de herramientas tanto por su gente como por su cultura Estoy emocionado por esta experiencia y ansío poder compartir más logros. 🇺🇲/🇬🇧 I'm very happy to announce that today was my first day at Brianlabs! Being part of this academy, I'm confident I'll be able to equip myself with tools thanks to both its people and its culture. I'm excited about this experience and look forward to sharing more. achievements.

After three years at the University of Bristol and a year at UNSW I’m very happy to share that I’ve graduated with a Bachelor of Science First Class degree in Marketing with Study Abroad. For my dissertation, I explored the evolving role of Artificial Intelligence in design agencies. Huge thanks to my dissertation supervisor, Angela Parry-Lowthe, for her invaluable guidance, and to the team at my former workplace The Discourse | Certified B Corporation™ for sharing their insights. Researching such a novel and emerging topic was definitely a challenge, but it also highlighted just how significant AI will be in the future of marketing. I really enjoyed the process, and I’m proud that the final piece was awarded a first. Having completed my marketing degree, I feel really empowered and equipped to navigate the industry. The variety of modules I studied have given me a strong foundation in the discipline, from understanding consumer behaviour to developing creative strategic thinking and experience working on several brand projects. Studying at UNSW, in particular, provided incredibly practical, hands-on experiences in digital marketing that I know will serve me well moving forward. However most importantly, my degree has confirmed for me that I’m on the right path, and that this is the career I want to pursue. A huge thank you to all my teachers, the support staff, and family who’ve been with me on this journey. Graduation brought the chance to look back on what have been the most incredible years, which have given me far more than just a degree, but lifelong friendships, memories, challenges, and a city I’ve loved exploring. It’s bittersweet to close this chapter, but I’m beyond excited for what comes next. This October, I’ll be heading to Buenos Aires as part of the Brainlabs Graduate Academy, a new adventure I am so excited and ready for. Congratulations also to my classmates, who made these years what they were, I’m really looking forward to seeing where we all go from here.

Graduated!! After four great years , I’ve finished my time at the University of Liverpool with a First-Class Honours degree in Marketing. I feel very lucky for my time at University and I am glad the hard work has paid off. I definitely could not have done it without the brilliant lecturers and the lifelong friends I have made along the way. Some notable standout moments from my time at uni: - Playing for UoLFC First Team, surrounded by top teammates and coaches, reaching the Northern BUCS Cup Final, and winning varsity in my final ever university match. - Being President of the Marketing Society in second year, working with an unbelievably committed committee to put on events and bring students together. - Spending my third year on placement at Siemens Digital Industries Software where I got to work on exciting and rewarding projects. I’m proud to walk away from Liverpool with a First, but it’s the people I have met and the experiences I’ve had that have shaped the journey. They are what I will carry with me the most. Now, I am closing the Liverpool chapter and opening a new one. In October, I will be moving to Buenos Aires to join the Digital Marketing Graduate Programme at Brainlabs. Very excited for what’s to come ! 🇦🇷

We’re on the lookout for smart, curious, and driven graduates in Argentina to join our Buenos Aires Campus! 🚀 Are you ready to kick-start your career in digital marketing at a global performance agency? Join the Brainlabs Academy! No need for any previous experience —we’ll teach you everything you need to know. What you can expect: ✅ Work with top-tier clients like Formula 1, LEGO, and Estée Lauder ✅ A fast-paced, international environment ✅ Training from our experts ✅ Free breakfast & lunch in the office ✅ A launchpad into one of the world's fastest-growing industries 🎯 Who we're looking for: - Graduates from STEM, Business, or Marketing fields - Individuals with the right to work in Argentina - Analytical thinkers who love to learn and solve problems Whether you're fresh out of uni or looking to pivot into a data-driven career—you could be exactly who we're looking for. 💡 👉 link in the comments to take the first step in an exciting career journey!

🚨 Applications are open! 🚨 We’re hiring graduates in Argentina to join the next Brainlabs Academy cohort this August. 🇦🇷 Are you curious, analytical, and ready to launch your career at one of the world’s most exciting digital marketing agencies? This is your chance to: ✨ Get world-class training from industry leaders ✨ Work on global brands like LEGO, Crocs & American Express ✨ Join a fast-growing international team ✨ Fast-track your career in data-driven marketing 👀 Who are we currently looking for? 🎓 Graduates in STEM, Business, or Marketing 🌍 Based in Argentina 💡 No experience in marketing? That’s fine – if you're smart, motivated, and eager to learn, we’ve got you. 📅 Start date: August 2025 📥 Apply now to kickstart your future. 🔗 Link to apply in the comments! Simon Braks Leonor Jennings Cecilia Oriolo

We’re hiring graduates in Argentina! 🇦🇷 A few months ago, I joined the Brainlabs Academy as an Associate in Paid Search,— and it’s been such an exciting journey! From hands-on training to working on real projects with global clients, I’ve learned so much in such a short time. If you're curious, love solving problems, and want to kick-start your career in a global company, this might be the right next step for you too. What’s in it for you? 🌟 ✅ Hands-on training from top industry experts ✅ Work with world-class clients like Formula 1, LEGO & Estée Lauder ✅ Be part of a fast-growing international team ✅ A fast track to a career in digital marketing ✅ Breakfast & lunch in the office! Who should apply? 🎯 ▪️ Top graduates with degrees in STEM, Business, or Marketing ▪️ Anyone with the right to work in Argentina ▪️ No marketing experience? No problem! If you're analytical, driven, and eager to learn — we want you 💡 Apply now and take your career to the next level. 🔗 Link in comments

Brainlabs is looking for new graduates to join the Academy! Two months ago, I joined the Brainlabs Academy as an Associate in Paid Social, and it’s been an amazing start to my career! From hands-on training with industry experts to working on real projects with global clients, it’s a great opportunity to learn and grow in digital marketing. All the details are below 👇 - feel free to reach out if you’d like to hear more about my experience! ---- 🚀 We’re hiring graduates in Argentina! 🇦🇷 🚀 Got a knack for data, strategy, and problem-solving? Ready to launch your career at a global company? Join the Brainlabs Academy! What’s in it for you?🌟 - Hands-on training from top industry experts - Work with world-class clients like Formula 1, LEGO & Estee Lauder - Be part of a fast-growing international team - A fast track to a career in digital marketing - Breakfast & lunch in the office! Who should apply?🎯 - Top graduates with degrees in STEM, Business, or Marketing - Anyone with the the right to work in Argentina - No marketing experience? No problem. If you're analytical, driven, and eager to learn—we want you! 💡 Apply now and take your career to the next level.📅 Link to apply in the comments. 🔗

Exciting news from my team at Brainlabs 🎉 We're thrilled to announce that we're actively hiring talented graduates in Argentina for the Brainlabs Academy. If you're a recent grad with a passion for data, strategy, and problem-solving, and you're ready to kickstart your career at a global company, this is your chance! You'll get hands-on training from top experts, work with world-class clients like Formula 1, LEGO, & Estee Lauder, and be part of a fast-growing international team. Plus, we've got breakfast & lunch in the office! 🌟 We're looking for top graduates in STEM, Business, or Marketing, and no prior marketing experience is needed – just an analytical mind, drive, and eagerness to learn. If you have the right to work in Argentina, we want to hear from you. Come join me and the amazing team here at Brainlabs! Apply now and take your career to the next level. 🚀 Link to apply in the comments 👇

Hey Johnny Oliver. I loved your post. Clearly and visually demonstrate the accelerated growth of our Argentinian team—a true testament to the success of our Academy and Campus initiative !!! PD: Aunque sigo insistiendo, que lástima que te equivocaste en la elección del equipo correcto de Avellaneda :) Brainlabs Johnny Oliver Sophie Newton Leonor Jennings

1st Photo – Friday, June 6th, 2025 📸 2nd Photo – Friday, January 10th, 2025 📸 3rd Photo – Thursday, January 18th, 2024 📸 Since landing in Argentina back in November 2023, I’ve been incredibly lucky to witness something special take shape. The Brainlabs Academy in Buenos Aires has grown from a group of 15 graduates to a thriving operation of 115+ and has become home to the next wave of brilliant media minds from 🇬🇧 🇺🇸 & 🇦🇷 that are beginning their journey in the industry. It’s been a privilege to watch such impressive talent take their first steps—and to work alongside the amazing team that brought this project to life. I’m excited to see how it continues to grow and thrive 💪 Hasta que nos volvamos a ver, Argentina 🇦🇷

I am entering my second week working from our Brainlabs Buenos Aires office, as a training facilitator for our Academy Programme. It’s been a fantastic opportunity to meet our April Influencer Cohort and introduce them to Influencer Marketing - I feel very lucky to be teaching an incredibly talented group. Aside from that, some other key highlights have been: 🇪🇸 Learning (the most important) Spanish phrases in our EOM wrap-up ☕️ Getting to try my first Mate 🐶 Dogs… everywhere. 🍃 Seeing Giraffe’s at the Ecoparque 🥑 Avocado’s the size of my head (you can take the girl out of South-West London but- ) I’m excited to see what the next few weeks have in store! I’ve also never appreciated the iPhone image translation feature more… 😅

Brainlabs has the opportunity of a lifetime for college graduates: live in Argentina for 2 years, getting paid to learn the ins and outs of digital media, while working on some of the world's biggest brands. Talk about a resume builder! And, as a fun, not-so-sneaky surprise: I'll be a trainer in Buenos Aires later this year. 🤫 Check out The Academy to learn more about this incredible opportunity—the next cohort is in April 2026 with applications opening later this year. DM me with questions you may have. #seo #hiring

Cuando tuve mi primer entrevista para Brainlabs, lo primero que captó mi atención fue uno de sus programas para recién graduados: The Academy 🎓 En The Academy, reunimos profesionales de diferentes lugares del mundo para desarrollar un semillero de talento donde podamos marcar una diferencia en su aprendizaje. En 2023, abrimos nuestra oficina en Buenos Aires que se transformó en un ✨ Centro de Entrenamiento para nuestros Academytes ✨ siendo no solo un polo que posibilita el networking global, pero también un espacio de formación y aceleración en el mundo de Marketing Digital. En Octubre tendremos nuestra segunda cohorte para este 2025, el proceso de selección comenzará en Julio 2025, ¡así que te invito a seguirme porque no podés perderte esta oportunidad! #Academy #EarlyTalent #EarlyCareers #OportunidadesLaborales #sinJRnohaySR #MarketingDigital #DigitalMarketing #Argentina #BuenosAires

¿A vos también te interesa el Marketing Digital pero no sabes por donde arrancar? Hace como Owen Hagmaier y sumate a Brainlabs 🧠 No necesitas experiencia en Marketing para ser parte de The Academy. Lo que buscamos son perfiles graduados (o próximos a graduarse), con inglés avanzado y mentes brillantes y motivadas, listas para sumergirse en el mundo del marketing digital y aprender de la mano de líderes de la industria 🚀 ¡Aplicá hoy en el enlace en comentarios! Ya estamos agendando entrevistas la semana que viene para que te unas al equipo en Agosto 2025.

¿Recuerdan que les conté que se venian ✨cositas✨ para quienes buscaban su primer oportunidad laboral en Marketing Digital? Hoy Brainlabs abrió las aplicaciones para su programa The Academy 🚀 ¿Qué buscamos? 🔍 Mentes curiosas, proactivas, con ganas de crecer e inglés fluido. No necesitás experiencia previa en marketing, ¡nosotros te entrenamos! ¿Cuándo podés empezar? 🏃🏻‍➡️ Agosto 2025 (¡si querés arrancar cuanto antes!) u Octubre 2025 ¡Aplicá en el enlace en comentarios y comenzá tu carrera con nosotros! #TheAcademy #PrimerEmpleo #MarketingDigital #Brainlabs #OportunidadLaboral #BuenosAires

We're Hiring: SEO Manager – Buenos Aires 🚀 ⭐ 🇦🇷 Brainlabs is on a mission to be the biggest and best independent media agency – powered by data, tech, and brilliant people. We're looking for a brilliant SEO Manager to join our high performance team and deliver amazing work for our clients! What you’ll do: 🔹 Lead SEO for 2-3 clients, setting strategies that move the needle 🔹 Make recommendations using Screaming Frog, SEMrush, DeepCrawl 🔹 Uncover insights in Google Analytics, Search Console & Looker Studio 🔹 Manage & mentor a team of SEO Associates 🔹 Break down SEO strategies into clear, actionable plans for clients What we’re looking for: ✅ Strong technical SEO knowledge ✅ Expert in Excel & Google Sheets ✅ A proactive, problem-solving mindset ✅ A passion for continuous improvement Why Brainlabs? Our agency has a high-performance culture, built on collaboration, innovation, and growth. Our Brainlabs Culture Code ensures we create an environment where people can do their best work, develop their skills, and win together. Plus you'll get to work as part of our wonderful community of 100+ Brainlabbers along with perks like free lunch and breakfast, monthly socials, Brainlabs football team. 📍 Location: Buenos Aires, Argentina 🔗 Link to apply in the comments Al Bullock Alex English Jake Roman-Capon

We’re on the lookout for smart, curious, and driven graduates in Argentina to join our Buenos Aires Campus! 🚀 Are you ready to kick-start your career in digital marketing at a global performance agency? Join the Brainlabs Academy! No need for any previous experience —we’ll teach you everything you need to know. What you can expect: ✅ Work with top-tier clients like Formula 1, LEGO, and Estée Lauder ✅ A fast-paced, international environment ✅ Training from our experts ✅ Free breakfast & lunch in the office ✅ A launchpad into one of the world's fastest-growing industries 🎯 Who we're looking for: - Graduates from STEM, Business, or Marketing fields - Individuals with the right to work in Argentina - Analytical thinkers who love to learn and solve problems Whether you're fresh out of uni or looking to pivot into a data-driven career—you could be exactly who we're looking for. 💡 👉 link in the comments to take the first step in an exciting career journey!

Just found out that we're a finalist for the Best Large Influencer Agency at the AiMCO – Australian Influencer Marketing Council Awards!! So proud of my team who work on a huge range of projects and are BRILLIANT at it. Here are two of my fav projects from the last month: Our latest episode in our LinkedIn role-playing series with Kim Elizabeth James (s/o to Vinessa Sestoso and Maddie Bulgin). bit.ly/3UPoXR1 Our work with Froomes, Lana and Lynn to spread the news that Spotify put your playlist dedications on a real billboard! (s/o Rachel N.) bit.ly/4eqORla bit.ly/4fmNmpr bit.ly/3YMOUBT

3 months ago I was promoted to Social and Content Lead at Jack Nimble. I feel incredibly lucky to work with phenomenal people every day to create some pretty epic content. s/o to my incredible team who make my job easy Vinessa Sestoso Harry Timms Maddison Langshaw Maddie Bulgin Rachel N. Caitlin West I can't wait to keep kicking goals and taking names. Also, peep the new headshot. It pays to know the photographer.

lots of new roles open at Jack Nimble including a secondment with our buds at Spotify social marketing coordinator - ummmm work at spotify! if you love music and know creative and production for social then hey this might just be you. senior creator & influencer manager - obviously great for anyone that's worked in the space and wanting to level up. if you've also been working in music/film/tv or talent management and looking to change things up this is the perfect gig for you. social media manager - you know what this is. working with some rad brands in finance, liquor and marketplaces. if you know anyone give them an @ or a little forward

Some big news today. I’m happy to share that I’ll be Managing Partner at Jack Nimble!

argh just another creator agency? nooooo waaaaaay dude! we've poured Jack Nimble's social-first creative and production secret sauce all over nimble creators and made a way more fun, collaborative and engaging creator and influencer experience for brands we've been doing this with brands such as Spotify, Domino’s, American Express, LinkedIn, Netflix, eBay and SBS on more than 100 creator partnerships big and small over the last 12 months and just gettin started...

We hosted a hackathon in collaboration with Google Cloud. The event surpassed all my expectations and I was blown away by the calibre of what was produced over the 2 days. A big shout out to my amazing engineering team and a special thank you to Sophia Lee, Jonny O'Connell, Yen Chau + Deb Lee.

Extremely productive week at Brainlabs India. Great to catch up with the team in Bangalore and experience Onam Sadhya. Thank you for your hospitality. #Brainlabsindia #Brainlabs

The Dilemma of Measuring Developer Productivity #brainlabs

I’m delighted to share my promotion to Global CTO at Brainlabs. After almost nine years of building and scaling our unique technology offering, I’m honoured to take on this new challenge. I’m incredibly proud of what we’ve accomplished together. We’ve built a world-class engineering team and developed innovative solutions that have driven significant growth and success. I’m looking forward to leading our global engineering team to new heights. We’ll continue to push the boundaries of digital marketing technology and deliver exceptional results for our clients at Brainlabs, the High-Performance agency. #brainlabs #cto #techleadership #digitalmarketing #innovation

Great initiative by Brainlabs India - well done to all!

An article I wrote comparing laying a wooden floor to software development 🤔

From Coder to Coach: My Transition to Leadership I've always been a hands-on problem solver. My early days in development ingrained in me the satisfaction of crafting solutions and seeing code come to life. However, as my career progressed, I found myself drawn to leadership roles, a transition that wasn't without its challenges. Initially, the shift from individual contributor to manager was daunting. I longed for the tangible results of coding but I soon realized that by leading a team, I could amplify the impact. With a large team of developers, I could potentially deliver X times the work. The key was to empower my team, fostering their growth and encouraging them to take ownership of their projects. Today, I derive immense satisfaction from coaching teams to excel and seeing them deliver exceptional products. While the individual contributions are important, the collective success of the team is ultimately what matters most. The transition requires a significant mindset shift. It's about balancing the desire to dive into the code with the need to oversee the bigger picture. As a leader, I've learned to think strategically, delegate effectively, and create an environment where my team can thrive. While I still enjoy the occasional coding session, my primary role is to guide and support the engineering team. I shield them from distractions, provide mentorship and create opportunities for growth. By empowering the team, I'm not just managing a group of individuals; I'm building a high-performing unit that can achieve extraordinary things. Brainlabs #CTO #Techleadership #Digitalmarketing #innovation

Zuckerberg’s Controversial 2025 Prediction Mark Zuckerberg's recent statement about AI replacing mid-level engineers by the end of 2025 is certainly headline grabbing and sparks important discussion. It's a bold claim and while I acknowledge the rapid advancements in AI, particularly in coding and software development, I believe the reality is much more nuanced. AI is undoubtedly becoming an increasingly powerful tool. We're already seeing AI automate certain development tasks, boosting developer efficiency. However, software engineering is a multifaceted discipline. Beyond coding, it involves understanding user needs, complex problem-solving, system design, and crucially, collaboration. While AI can excel at specific coding tasks, these broader responsibilities require human judgment, creativity and strong communication skills—areas where humans still have the advantage in 2025. Mid-level engineers play a vital role in our teams. They tackle complex projects, often lead smaller teams, and mentor junior engineers. AI can undoubtedly assist with these tasks, but I foresee it being a valuable support tool rather than a complete replacement in the near future. I believe we'll see AI empowering our engineers even more, making them more productive and efficient, and allowing them to focus on the more strategic and creative aspects of their work. For me, the future is likely one where humans and AI collaborate to achieve even greater outcomes.

Core or Context One of the challenges of heading up an engineering team is strategically allocating your resources to maintain your competitive edge. A key aspect of this is distinguishing between 'Core' and 'Context' activities. In ‘Dealing with Darwin’, Geoffrey Moore introduced the Core and Context model as a way of  focusing scarce resources on maintaining a competitive advantage; companies can categorise their processes into two main groups. 'Core' activities are the unique technical capabilities and knowledge that differentiate us in the market and deliver maximum value to our customers. These are the essential processes and activities that directly contribute to creating and delivering our unique products or services. 'Context' activities, while still important, are the supporting infrastructure and general business functions that enable our core activities. These elements are necessary for smooth business operation but don't directly contribute to creating our unique value proposition. This concept is applicable to all business areas, but I find it especially useful in keeping software development teams focused. I've frequently been asked to develop products that are already available on the market. The rationale given is that purchasing a third-party product is costly and we can create it internally for much less. While this may be true at the outset, the end result is often an inferior product compared to the third-party offering with negligible cost saving, as they have the resources and focus to specialise in that specific product. The Core/Context model helps businesses prioritise what truly matters to their customers. For example, customers are more likely to value a new feature or product that directly benefits them, rather than be impressed by an internal CRM system similar but inferior to products readily available on the market. However, simply categorising work into these two areas isn't enough. A more strategic approach involves considering available external solutions, specific business needs and the cost-benefit analysis of different options. The decision of whether to build capabilities in-house or leverage external expertise is crucial. It requires careful evaluation of your core strengths, available resources and the potential risks and benefits of each option. By focusing on core activities and strategically using external expertise for context activities, we can optimise our resource allocation and achieve greater overall efficiency. #SoftwareDevelopment #CTO #Brainlabs #geoffreyamoore

Unwrapping the Solution Throughout my years in software engineering I've seen a consistent pattern: Users, whether internal or external, often approach developers with solutions they want built. "We need a button that does X," or "Can we create a report that shows Y?" are common requests. While these suggestions are valuable, the first and most crucial step for product engineers and product managers is to peel back the layers and understand the underlying problem. Why do they want that button? What specific insights are they trying to gain from that report? By focusing on the "why," we shift from simply implementing a requested feature to truly solving a need. This approach offers several key benefits: Clarity: It ensures everyone is aligned on the actual problem being addressed. Innovation: It opens up possibilities for more effective and creative solutions. Sometimes, the initial "solution" is just one of many ways to tackle the problem. Efficiency: It prevents wasted effort on building features that don't truly address the core need. User Collaboration: It enforces a collaboration between engineers, product managers and users, to make sure the best solution is found. At Brainlabs, we encourage our teams to ask "why" relentlessly. This practice, combined with our deep understanding of digital marketing, allows us to build cutting-edge technology that truly empowers our agency. #SoftwareEngineering #ProblemSolving #Innovation #Brainlabs #TechLeadership

When I hire software developers, I always look for people who are passionate about technology and here is why: They are more likely to be engaged and motivated. When devs are passionate about tech, they are more likely to be engaged in their work and motivated to produce high-quality results. They are also more likely to be excited about learning new technologies and staying relevant. They are more likely to be creative and innovative. Passionate developers are more likely to think outside the box and come up with creative solutions to problems. They are also more likely to be willing to experiment with new technologies and approaches. They are more likely to be team players. Passionate developers are often eager to share their knowledge and expertise with others. They are also more likely to be willing to help out their teammates and collaborate on projects. They are more likely to be successful. Developers who are passionate about tech are more likely to be successful in their careers. They are more likely to be promoted and to earn higher salaries. They are also more likely to be satisfied with their jobs and to stay in software development for the long term. For these reasons, I feel it's important to hire software developers who are passionate about technology. By doing so, you can create a team of developers who are engaged, motivated, creative, innovative and successful. #Brainlabs #SoftwareEngineering

The last couple of days spent in Charlotte, North Carolina, connecting with fellow CTOs from the Falfurrias Management Partners portfolio were fantastic. Huge thanks to Joe Oesterling for organising the inaugural CTO Summit – it was an invaluable chance to learn, share insights, and make real connections. The agenda was full of thought-provoking sessions, leading to great discussions about key areas for our technology strategies. While virtual meetings are useful, the energy and deeper connections from meeting in person were clear. This summit has set up a strong base for ongoing collaboration and sharing knowledge with this talented group of tech leaders. I'm excited for future interactions and using these new connections as we keep building cutting-edge technology for our companies. #CTOSummit #TechnologyLeadership #Innovation #Collaboration #SaaS #GenAI #DataAnalytics #Brainlabs

Nine years ago, I joined Brainlabs at a point where I was pretty burned out and looking for a different kind of work culture. What I found here was exactly that – a refreshing and supportive environment. Seeing the Brainlabs Handbook early on was the decisive factor for me. It highlighted a real commitment to its people, something I hadn't experienced in my previous role. Over the years, this has translated into a genuine opportunity for growth and learning. One thing that stands out is the power in saying, "I don't know." It might sound simple, but it's fostered a culture of trust, innovation and improved decision making.  When a response is given, it is considered and composed, not rushed or from a place of insecurity or pressure. Grateful for the past nine years of growth and support at Brainlabs. It's been a journey of continuous learning in a place that values honesty and teamwork. Here's to what's next! #Brainlabs #WorkCulture #ProfessionalGrowth #TeamCollaboration #HonestyInBusiness #Anniversary

I am hiring for an amazing role within our Data team at Brainlabs. If you love to work with GA4 and GTM, and want to be part of building something truly exciting, then its a no-brainer - Apply Below! lnkd.in/eR3WPgWB Shivani Patel #googleanalytics #gtm

So pleased to see these amazing results from our work with On the Beach and Google!

I'm hiring for a Data Strategy Director. This is a key role that will help our teams deliver sophisticated data & measurement roadmaps for our clients. If you're passionate about the intersection of data, marketing and technology then please reach out! lnkd.in/em_b3JvM

It was an absolute pleasure to have you at Brainlabs, Cassidy St Clair Walcott!

It was a pleasure connecting with our global data services teams in India last week. One of my favourite values here at Brainlabs is "We are One Global Team", and we truly embodied that. I'm so grateful to Badrinath Vankadari (Badri), Asheel Monteiro and Vivek Kulkarni for hosting us, and to Garima Rastogi for including us in Onam Festival celebrations. The depth of talent within our India team is seriously impressive. I'm excited about all of the projects we have planned to take our data offering to the next level. Watch this space!

Very proud of the team for achieving Google's Test & Experiments certification - a testament to the effort put into growing our capabilities in experimentation and media effectiveness. Thanks to Hannah Killick for driving this initiative forward!

Today I'm at Google's Think Measurement Summit. There's so much exciting insight coming out of each session: - Robust tagging setups with sGTM first party mode - The latest and greatest in MMM modelling with Meridian - How to implement change in media measurement across an organisation, from marketing to finance - How to get the most out of AI optimised campaigns with first party data. See my key takeaways below! #brainlabs #thinkmeasurement #google #marketing #effectiveness

Google Tag Gateway will be critical to maximise audience + conversion data collection, and by extension stay competitive in the auction. Great work by Abdirahim A. and team on this one!

Want to work for the digital agency that other agencies voted as the best. Or even better, want to work with me? I'm looking for Programmatic and Search specialists to take on senior manager and director roles in my team so click the link or drop me a note if you want to hop on the rocket ship.

Hugely proud to have won this award for the second year running. Being voted as the best agency by other agencies is a pretty serious acknowledgement of the work we do. And the best part is... we're hiring! Join my team as a Group Account Director and help me to steer our clients to the kinds of success that other agencies applaud. Apply through the link below or drop me a message. lnkd.in/eVsKuCAZ

An incredible project to be part of, reminding the nation that Which? can get you the answers you need to make the right choice. It's been a brilliant process from brief to execution with collaboration from the Which? team and our agency partners Goodstuff and M3 Labs And of course, a smart bunch of Brainlabbers across our strategy, paid media and influencer teams. Excited to see the campaign finally out in the wild! #GetAnswers

This time last week, we gathered our clients together with our partners at Meta, to take some time away from the day to day and talk about all things Social - it was a blast! Hearing the latest thoughts and innovations from our Brainlabbers was so motivating and I even got the opportunity to jump on stage with the ever-impressive Hannah Killick to showcase just how much value paid social has been driving for our client's businesses. Huge thanks to Misha Pabari and Sophie Ellis for turning the vision for the event into a reality - can't wait for the next one! 🙌

Thrilled to see the hard work our teams deliver, in partnership with our clients, be recognised in this way!

Value based bidding (VBB) promises high performance—but why do results sometimes fall short? 🤔 The culprit often isn’t the tech; it’s how we’re feeding it. Many obsess over the “perfect” business metric even if it takes an age to crystalise, trusting the bidder to then magically deliver results. Here's what I think: to unlock VBB’s full potential, you need to understand the machine. Understanding how the bidder works—how it learns, predicts, and adapts—lets you get the best of the bidding algorithms. 💡We've found better performance when we feed the bidder metrics in real-time rather than waiting to upload lagged business metrics days or even weeks after the media touchpoint. 👉 How are you using VBB in your campaigns, have you seen similar results? Let me know in the comments.

3 Essential Tips to Master Value-Based Bidding (VBB) Struggling to get consistent results from value based bidding? Here’s what you might be missing: 1️⃣ Fast Feedback is Everything The quicker the bidder gets conversion data, the faster it adapts to real-world changes. Use real-time signals, even if they’re not perfect. 2️⃣ Consistency is Key Wildly varying conversion values confuse the bidder. Keep values predictable for similar journeys, and watch performance stabilize. 3️⃣ Perfection is Overrated No metric is perfect! Directional (e.g., 80 vs. 82) is fine. Don’t let the pursuit of perfection slow you down. 💡 Small, incremental improvements to your bidding objective beat “all-or-nothing” approaches most of the time (looking at you 2 year long LTV projects 👀) What’s been your biggest challenge with VBB? Drop your insights 👇 and let’s troubleshoot them together.

Value-Based Bidding (VBB) has been a focus of my recent posts as it's a powerful, but complex and often misunderstood method to drive performance. To wrap up, I've distilled our findings into a blog post that explains how the bidder behind VBB might work and therefore how to get the most out of it. Essential elements: ✅ Rapid data uploads ✅ Consistent values for similar journeys ✅ Alignment with goals & the bidding algorithm Dive into the details in the comments! 👇

In an era where misinformation and disinformation pose a constant threat, amplified by fragmentation, digitalization, and AI, how can brands protect themselves and maintain trust? My latest article, inspired by a insightful talk hosted by CNBC International featuring Ben LaBolt, explores why building a brand with well known, authentic, values might be your most effective defense – acting as a proactive shield against false narratives. I've also got a few thoughts on how we might start to estimate spend required and measure effectiveness, even before a disinformation campaign begins. See the full article in the comments below! Many thanks again to CNBC International and Ben LaBolt from Bully Pulpit International for the engaging content which sparked this piece.

Choosing the right performance KPI is a trade-off between data availability and proximity to your business objectives. In my latest article, I break down this challenge and offer a solution using predictive modelling to get the best of both worlds. Article in the comments

A couple of weeks ago at my new role at Brainlabs, we co-hosted YouTube Unboxed with Google. Venya Wijegoonewardene and I spoke about the ever-complex, ever-changing behaviours of the "messy" mid-funnel. There's an incredible amount of opportunity here and we've been testing & learning at pace and at scale on how brands can win big. So, watch this space for more! You can also check out our guide to winning the mid-funnel with YouTube here - lnkd.in/enivY9ty Youtube Unboxed was an awesome day to be a part of and the perfect opportunity to show what it means to be a high performance media agency!

Yesterday, I had the privilege of speaking at our “The AI Advantage” event hosted by Google. Alongside Stella Rossi, we highlighted the pivotal role of expert human intervention in enhancing AI across the marketing funnel. We discussed how Brainlabs boost the effectiveness of leading AI tools, and even offered a preview of our upcoming guide to mastering Demand Gen, set for release next week! A big thank you to all the participants and organisers for making the event engaging, thought-provoking, and enjoyable!

Has anyone experimented with Google’s Demand Gen lately? Well, with AI front of mind right now, we have been hard at work with our testing! After running 199 campaigns, across 12 markets, we saw an average 35% uplift across all consideration objectives, and Joe Spicer and I have published a paper on our findings 👉 lnkd.in/gap-Ecpd We have seen Demand Gen deliver value throughout the whole consideration journey by: ✅ Helping to shorten the initial exploration journey: ➕ 78% uplift in page views ✅ Moving Users deeper through the consideration journey: ➕ 20% uplift in on-site actions ✅ Reducing the friction from intent to action: ➕ 26% uplift in sales Our guide to "Mastering Demand Gen" explores how expert human intervention can augment the power of AI, leading to even better results. Learn how to optimise Creative, Placements, Bidding, and Audiences to empower the algorithm and boost campaign performance! With all the recent product announcements at GML, we anticipate more exciting developments on the horizon. Stay tuned for more Brainlabs insights and learnings in the world of Demand Gen…

Our Programmatic team Brainlabs is still growing, and we are on the lookout for an Associate Director. If you are interested in being part of our brilliant team, please apply here: lnkd.in/dgxhefZi Shivani Patel Matthew Brett

So proud to share that Brainlabs has been shortlisted for the Creative Coverage award, one of our 5 Google Agency Excellence Awards nominations this year 🎉 This achievement showcases the commitment of our incredible programmatic team to pushing boundaries, testing for success, and delivering real impact for our clients. Fingers crossed for the win! 🌟 #Brainlabs #Awards

Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both. Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon... lnkd.in/ewMfnrFP

Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both. Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon... lnkd.in/ewMfnrFP

🎉 Thrilled to Announce our Google Partner Summit Win! 🎉 We're over the moon to share that Brainlabs has been awarded the Creative Coverage prize at Google's Partner Summit! This recognition is a testament to our team's unwavering dedication to pushing the boundaries of AI-powered solutions. Our wonderful partnership with The Estée Lauder Companies Inc. and Tom Ford, along with our innovative work in Demand Gen, VVC, and VRC, have been instrumental in achieving this milestone. A huge shoutout to our incredible team and all the other winners! Andy Goodwin Nathan Ridout Matthew Brett

I’m lucky enough to be spending the next month in our Buenos Aires office training our latest Brainlabs Academy intake of Programmatic superstars. A huge welcome to Tom Menlove, Naoumi Lugtu and Hali Wu, so glad to have you on board 🎉 (It’s only been three days and I’m loving every second of it 🇦🇷🇦🇷🇦🇷)

🇦🇷 Calling all Buenos Aires-based Programmatic experts... I am super excited to announce that we are expanding our Buenos Aires Prog team! 🇦🇷 This is an opportunity to be part of our amazing set-up at Brainlabs collaborating with our Buenos Aires & UK teams. So, if you are interested in being part of one of the most exciting prog teams in the world, please apply through the link below: lnkd.in/eJwWzF8m Fernando Emilio Silva Sophie Newton Matthew Brett

🇦🇷 And that’s a wrap for this round of the Brainlabs Programmatic Academy 🇦🇷 33 live sessions, 6 certifications, 9 presentations, 18 exercises, and 6 client projects all in one month! Naoumi Lugtu, Tom Menlove and Hali Wu - you should all be incredibly proud of yourselves, I know I am! I have loved every minute of this incredible city, the wonderful people I have met, and the fantastic academy that Brainlabs has built. Very proud to be a Brainlabber right now!!! Until next time Buenos Aires… Fernando Emilio Silva Sophie Newton

✨ ✨ I'm Hiring... and its a big one ✨ ✨ We are cooking up something special here at Brainlabs in our Programmatic team, and I'm looking for a Head of Programmatic that wants to be a part of this journey. If you are genuinely passionate about Programmatic, you like building 🧱 , creating 🎨 , problem solving 🔬 , challenging 🏆, and you want to be part of one of the most exciting teams out there - then please get in touch and apply here: lnkd.in/eku9VAkC James Glick Simon Prior Shivani Patel Harriet Williams

We tested a unified CTV campaign across YouTube and Netflix— and beat all of our performance targets, including reach, ad-recall & search lift! The TV balance has changed. Linear is declining. CTV is surging. But with that growth comes chaos: fragmented platforms, siloed buys, overlapping frequency. So we asked: What if we could break the silos? Using DV360, we consolidated buys across YouTube + Netflix. We applied cross-publisher frequency capping. And we didn’t just prove it works—we proved it performs. 🔹 +380k added incremental reach 🔹 +342% product search lift 🔹 £40K in added media value from reduced waste 🔹 Live mid-campaign optimisations based on real-time Brand Lift data And here's the kicker: CTV let us do what linear never could — in the way we optimised for impact mid-flight. This isn’t just a new channel. It’s a new way of doing TV. 👉 Want the full breakdown? Link in the comments below. #Brainlabs #CTV #MediaInnovation #DV360 #ProgrammaticTV #StreamingAds #AdTech #UnifiedCTV #BrandLift #Netflix

✈️ On my way to GML Dublin with Andy Goodwin & Holly Chetwood. Can’t wait to hear the announcements Google have in store for us! ✈️ DM me if you are heading there too and want to catch up.

Another sunny day in Dublin at GML, and time for some sessions on the future of CTV!

What a 24 hours for the future of CTV - the Cannes-timed announcements are keeping us on the edge of our seats, and it's only one day in! - Amazon's integration with Disney+ - lnkd.in/dB7xBWmg - Sky Media's Sports surge - Programmatic Live Sports advertising on Sky with TTD - lnkd.in/d8Ad_TSX - A unified, self-serve, Broadcaster marketplace with ITV, Sky & C4 - lnkd.in/dntSdxaw - Google audiences across 3P CTV streaming inventory So great to see agencies, brands, platforms and providers pushing towards Unified CTV. I wonder what else we have in store? Can't wait to get testing. Watch this space....

Day one of SearchLove London is over! And what a day! Some fantastic talks and an absolute pleasure to share the stage and emceeing duties with Arpun Bhuhi. Bring on tomorrow 💪

So phenomenally proud of the Brainlabs SEO team at SearchLove London 2022. Grace Frohlich and Jake Roman-Capon made presenting at the event for the first time look like the most natural thing in the world. Amazing job both of you 👏🏻Thanks to Annaleis Montgomery, André Ramos, Jonathan Stewart, Laura Spink, Michele Lo Piccolo, and Alex English for hosting topic tables, running mics, helping at the reg desk, and generally cheering us all on. And of course Arpun Bhuhi for being one half of our dynamic MC duo 😎