Last week we were so lucky to host a very special event 'The Retail Media Morning: A playbook for Brands' at Soho Works with our Criteo partner, Brainlabs to bring together a mix of brands in the room across Beauty and Consumer Electronics. Personally, I love an intimate gathering, the discussion throughout the morning was meaningful and connected and relationships were nurtured 🙂 For brands, it’s clear that getting the basics right is important: retail readiness, data-first decision making, partnering effectively with their agency, and thinking about the complex shopper journey so they do not miss the opportunity for Retail Media and the innovation that we're seeing right now taking off... 🚀 Special thanks to Lucie Leverton, Dimitrios Derveklis Roxanna Larizadeh Nassif for sharing your experience, obstacles, and expectations on the panel, which I thoroughly enjoyed chairing. And of course Carla Henderson for being a seamless MC on the day 🤩 Fiona O'Sullivan Alice Breakwell Lara Ayodeji Lola D. Remy Wasyluk put so much work into this event pre, during and after.. and it was a success due to your combined efforts. Asmik Bagdasarian Gareth Wragg #retailmedia #partnership #beauty #ai #innovation #luxury

🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨. Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel. Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session! #retailmedia #brainlabs #adweek #luxurymarketing

A little late, but absolutely worth the wait! 🔥 BrainSpark 2024–2025 – And that’s a wrap! 🚀 The final spark has flown—but the fire of innovation still burns bright!!!! From bold ideas to brilliant MVPs, we've journeyed through every spark of creativity, innovation, and collaboration. What started as a flicker has now grown into a flame of possibility—one that will continue to light the way forward. 💡 36 ideas sparked bold beginnings ⚡ 20 shortlisted for MVP development 🚀 6 winning ideas advancing to the final development phase ➕ 3 more marked “To Be Continued”—because the spark lives on 🏁 6 final contenders who dared to dream, build, and lead the way forward 💸 6 teams awarded ₹1 lakh each for their groundbreaking innovation 🌟 And countless moments of ingenuity, collaboration, and passion A massive shoutout to everyone who made this incredible journey possible—our participants, mentors, jurors from the hives, India Leadership team jurors(Vivek Kulkarni, Badrinath Vankadari (Badri), Asheel Monteiro, Sumit Sharma) , hosts (Bhavani Kulkarni, Anmol Gautam), designers (Tanuj Dixit, Chase Bogan Sellers), tech champions, and the powerhouse teams behind the scenes: Facilities(Naveen kumar Yaranagalu), IT(Nagarjuna A N & team), Finance (Leena Moolya), and HR (Garima Rastogi,Navya Nalluru). BrainSpark wouldn’t shine this bright without you! First and foremost, a huge thankyou to Vivek Kulkarni for fostering a culture of innovation and continuously encouraging bold ideas. A special shoutout to my incredible co-organizer Badrinath Vankadari (Badri) without your constant support, energy, and partnership, none of this would have been possible. Thank you for being the backbone of this journey. While this chapter closes, the spirit of innovation lives on. The sparks we’ve ignited today will continue to shape tomorrow. Thank you for being part of the magic. "Reliving the energy—sharing the journey video and a few special moments from the finale." #BrainlabsIndia #BrainSpark #IgniteInnovation #InnovationCulture #MVPMode #CreativityAtWork #SuccessStory

Proud to share that UNICEF USA has selected Brainlabs as their full-service media agency. This partnership means a lot—to me personally, and to all of us at Brainlabs. We’ll be working together to drive both brand and performance through a full-funnel, connected strategy—breaking down silos and building momentum for impact. Huge thanks to the incredible @UNICEF USA team for the trust and shared purpose. #Brainlabs #UNICEFUSA Link in comments 👇

We are excited to announce our partnership with full service media agency, Brainlabs! Sam Hossack, Head of Global Partnerships at Webtrends Optimize, says 'We are very excited to be partnering with such a mature and global agency team in Brainlabs. Our all-feature inclusive approach will greatly assist the team at Brainlabs to scale up their CRO offering and provide a comprehensive experimentation platform for their team to utilise. We are looking forward to continuing our work together and empowering joint clients to achieve their optimisation goals!' It has already been fantastic to work with Hannah Davis, Tom Adeleaux and the rest of the Brainlabs Team with some more exciting things to come. Check out the link below for the full partnership announcement 👇 lnkd.in/edxuNyXX

Acerca de nuestros partners, es un orgullo compartir que Brainlabs fue elegido por UNICEF USA como su partner para liderar sus estrategias de full-funnel 🏅 Todos los partnerships son valiosos, pero hay algo de tener la oportunidad de colaborar junto a una ONG como lo es Unicef que nos llena el corazón 💛 Si quieren conocer más acerca de este deal, voy a dejar el enlace a la nota en comentarios, pero si lo que te interesa es ser parte de este equipo, ¡escribime y conversemos!

BACK IN ATHENS WITH A BANG (and hopefully a tan) for Social Media Conference Athens 🇬🇷 Last week I flew out to Athens to represent Brainlabs on stage for the third time at this amazing event. This has to be one of my favourite events - no sales pitches, just actionable insight rooted in real work with real brands and agencies. A special shout out to my fellow international speakers: ⭐️ Sam Gillies - one of the best presenters I’ve ever seen, who broke down exactly why some posts blow up and others falter. ⭐️ Hannah Anderson - who reminded us that social “isn’t that deep” and that the best content is instinctively made. ⭐️ Sam Grischotti & Gabe Jaffe - this amazing duo shared their take on the bravery required to succeed on social. ⭐️ Asavari Moon - who ran us through the TikTok AI stack and how it could supercharge our output on social. ⭐️ Jasmine Allen - last and by no means least, in her first ever speaking engagement, gave us the formula to content success, and a masterclass in first-time presentations! I absolutely love coming out here. The attendees are so engaged and eager to learn, and their questions are thought provoking. A special thank you to BOUSSIAS and MarketingWeek with particular thanks to Dannos Tsakalos and Sylvana Papaioannou!

Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak. Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice! #retail #retailmedia #blackfriday #peakprep

A New Breed of Influence: Purpose, Performance, and Pedigree Proud to share the work we delivered for Mars Petcare and Battersea on the new E-Doption campaign for Pedigree - A project that redefines how brands can connect with Gen Z audiences through culture, tech, and purpose. At its heart, E-Doption is about one thing: Giving rescue dogs a second chance, but behind the warmth is some serious strategic thinking. We tapped into an insight that surprised even us - The strong connection between Gen Z gamers and pet adoption - And brought it to life in an innovative way. 🚨 The big moment: A live-streamed Twitch match where 15 rescue dogs digitally invaded the pitch via a custom-built FC25 mod. Not just a creative gimmick - Each avatar represented a real-life dog at Battersea Dog's Home, ready for adoption. Viewers could scan a QR code to start the adoption journey or find out more. 🎮 The Activation: We collaborated with a brilliant group of influencers across lifestyle, sport, and gaming (many of whom are rescue dog owners themselves). To spread the message and encourage their communities to adopt, donate, or simply share the cause. 💡 Strategic. Purpose-driven. Joyfully disruptive. With average organic engagement rates achieving DOUBLE the standard Instagram & TikTok benchmarks (pre-boost), this campaign proves that high-performance influencer marketing doesn’t mean sacrificing heart. When insight meets innovation, storytelling drives real-world outcomes. As someone who already shares life with a Pomsky (Pomeranian x Husky) this campaign has tempted me to make it two… 🐺🐺 Huge thanks to the incredible Brainlabs team and partners who made this happen - Pushing boundaries with creativity, compassion, and impact. Charlotte Littlewood, Alex Scarlett, Noah Atkinson, Ben Scotti, Ellie Doherr, Ed Owen, Hannah Leslie S., Aoife O'Neill, Laura Vallance.

Excited to be hosting a dynamic creative event on June 26th focused on the power of Dynamic Creative Optimization. We’ll dig into how smarter, more personalized creative can drive stronger performance across digital channels Spots are limited - register now to join us! lnkd.in/gTYjeZTM

Brainlabs was thrilled to speak at Google’s GA Summit this week! Our in-house GMP expert, Karen Han, took part in a great conversation with a room full of clients eager to explore how GA360 can drive growth for their businesses. If you're interested in learning more about GMP products or how they can support your business goals, feel free to reach out - we would love to chat!

We're finalist for MARKETING-INTERACTIVE Agency of the Year Awards 2025 Singapore in a couple of categories. Super proud of the team and all the hard work that went into this. Big thanks to our amazing team and partners who made this possible. Couldn’t have done it without you! Gyn Ang Penelope Siraj Myra Ong Robin Greer Chloe North Oishee Bhattacharyya

🚀 We’re proud to be finalists for MARKETING-INTERACTIVE Agency of the Year Awards 2025 in Singapore — across not one, but four categories! Huge thanks to our incredible team in Singapore and partners for making this possible. A special shoutout to our Influencer team for executing brilliant work, their creativity working with talent and driving real impact for our clients 🌟 🧠 Gyn Ang Penelope Siraj Leroy L. Robin Greer Oishee Bhattacharyya Myra Ong #AOTY2025 #MarketingInteractive #InfluencerMarketing #SingaporeMarketing #IndependentAgency

Got my swag! Brainlabs

I had the pleasure of speaking to Laurie Sullivan at MediaPost about Google's latest AI & ads innovations recently. Check out my thoughts in the below article with a super provocative headline! lnkd.in/gE24at3B

Here's another creativity myth to smash : there's no elite with a talent moat anymore even if there ever was. Unleash the creativity in everyone. Unlock your innate creativity. From my chats with Tom Sweeney Brainlabs IPA (Institute of Practitioners in Advertising)

Brainlabs has officially landed in Boca Raton, Florida. And yes - it’s just as stunning as it sounds. Our brand-new office is now open inside the beautiful Boca Raton Innovation Campus. Whether you’re already part of the Brainlabs team or thinking about joining us—this is your chance to work from sunny Boca. 💼 We’ve got a few open roles based in this new location (link to apply in the comments). 📩 Brainlabbers interested in relocating (USA only) or learning more? Reach out to your People Partners for all the details. Let’s build something special - under the palm trees. 🌴 #Brainlabs #BocaRaton #NewOffice #TeamCulture #Hiring

Tune in next week to hear thoughts from Cannes on how to approach B2B marketing in the AI age. Thanks to LinkedIn for Marketing for inviting me to join this panel!

Everyone getting sick in your office? Why not check out the cold, flu & immunity boosting range from Metagenics #linfluencer. They are the new staple over here at Sparro & Jack Nimble, and we are even more excited to be partnering with the Metagenics team to be their full-service media agency. Excited to work with the team and continue to grow their consumer brands!

So I was lucky enough to attend the Google, GA EMEA Partner Summit in Paris 🇫🇷 with Abdirahim A.. 20 countries, 60 partners, 200+ guests and all on the 20th anniversary of Google Analytics! My three key takeaways from the last 48 hours: 1️⃣ Google were upfront with the GA4 migration issues and understand customers are still experiencing issues HOWEVER the future looks bright with many new launches and fixes that are all going to land in 2025 2️⃣ There is endless data to use…but are we using GA to its full extent to provide value for our clients through recommendations that directly answer their business challenges? Again new and exciting launches coming to help with this for agencies and clients 3️⃣ GA is becoming a cross channel measurement platform - integrations with wider media platforms and the ability to ingest more first party data is going to make GA a one stop shop for measurement Oh and of course AI is going to fuel all of this! If you want to hear more about the summit, have questions about your Google Analytics set up or want tips on how to use its full capabilities reach out to our amazing Analytics team!