Katy Holliday
Commercial & People Leader | Commerce & Retail Media | Mental Health & Wellbeing
Last week we were so lucky to host a very special event 'The Retail Media Morning: A playbook for Brands' at Soho Works with our Criteo partner, Brainlabs to bring together a mix of brands in the room across Beauty and Consumer Electronics. Personally, I love an intimate gathering, the discussion throughout the morning was meaningful and connected and relationships were nurtured 🙂
For brands, it’s clear that getting the basics right is important: retail readiness, data-first decision making, partnering effectively with their agency, and thinking about the complex shopper journey so they do not miss the opportunity for Retail Media and the innovation that we're seeing right now taking off... 🚀
Special thanks to Lucie Leverton, Dimitrios Derveklis Roxanna Larizadeh Nassif for sharing your experience, obstacles, and expectations on the panel, which I thoroughly enjoyed chairing. And of course Carla Henderson for being a seamless MC on the day 🤩
Fiona O'Sullivan Alice Breakwell Lara Ayodeji Lola D. Remy Wasyluk put so much work into this event pre, during and after.. and it was a success due to your combined efforts.
Asmik Bagdasarian Gareth Wragg
#retailmedia
#partnership
#beauty
#ai
#innovation
#luxury
Katy Holliday
Commercial & People Leader | Commerce & Retail Media | Mental Health & Wellbeing
Last week we were so lucky to host a very special event 'The Retail Media Morning: A playbook for Brands' at Soho Works with our Criteo partner, Brainlabs to bring together a mix of brands in the room across Beauty and Consumer Electronics. Personally, I love an intimate gathering, the discussion throughout the morning was meaningful and connected and relationships were nurtured 🙂
For brands, it’s clear that getting the basics right is important: retail readiness, data-first decision making, partnering effectively with their agency, and thinking about the complex shopper journey so they do not miss the opportunity for Retail Media and the innovation that we're seeing right now taking off... 🚀
Special thanks to Lucie Leverton, Dimitrios Derveklis Roxanna Larizadeh Nassif for sharing your experience, obstacles, and expectations on the panel, which I thoroughly enjoyed chairing. And of course Carla Henderson for being a seamless MC on the day 🤩
Fiona O'Sullivan Alice Breakwell Lara Ayodeji Lola D. Remy Wasyluk put so much work into this event pre, during and after.. and it was a success due to your combined efforts.
Asmik Bagdasarian Gareth Wragg
#retailmedia
#partnership
#beauty
#ai
#innovation
#luxury
Mar 28, 2025
Mar 28, 2025
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨.
Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel.
Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session!
#retailmedia
#brainlabs
#adweek
#luxurymarketing
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨.
Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel.
Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session!
#retailmedia
#brainlabs
#adweek
#luxurymarketing
Apr 1, 2025
Apr 1, 2025
Divya P
Director – Data Engineering | Driving Scalable Data Platforms & High-Impact Solutions
A little late, but absolutely worth the wait!
🔥 BrainSpark 2024–2025 – And that’s a wrap!
🚀 The final spark has flown—but the fire of innovation still burns bright!!!!
From bold ideas to brilliant MVPs, we've journeyed through every spark of creativity, innovation, and collaboration. What started as a flicker has now grown into a flame of possibility—one that will continue to light the way forward.
💡 36 ideas sparked bold beginnings
⚡ 20 shortlisted for MVP development
🚀 6 winning ideas advancing to the final development phase
➕ 3 more marked “To Be Continued”—because the spark lives on
🏁 6 final contenders who dared to dream, build, and lead the way forward
💸 6 teams awarded ₹1 lakh each for their groundbreaking innovation
🌟 And countless moments of ingenuity, collaboration, and passion
A massive shoutout to everyone who made this incredible journey possible—our participants, mentors, jurors from the hives, India Leadership team jurors(Vivek Kulkarni, Badrinath Vankadari (Badri), Asheel Monteiro, Sumit Sharma) , hosts (Bhavani Kulkarni, Anmol Gautam), designers (Tanuj Dixit, Chase Bogan Sellers), tech champions, and the powerhouse teams behind the scenes: Facilities(Naveen kumar Yaranagalu), IT(Nagarjuna A N & team), Finance (Leena Moolya), and HR (Garima Rastogi,Navya Nalluru). BrainSpark wouldn’t shine this bright without you!
First and foremost, a huge thankyou to Vivek Kulkarni for fostering a culture of innovation and continuously encouraging bold ideas.
A special shoutout to my incredible co-organizer Badrinath Vankadari (Badri) without your constant support, energy, and partnership, none of this would have been possible. Thank you for being the backbone of this journey.
While this chapter closes, the spirit of innovation lives on. The sparks we’ve ignited today will continue to shape tomorrow.
Thank you for being part of the magic.
"Reliving the energy—sharing the journey video and a few special moments from the finale."
#BrainlabsIndia
#BrainSpark
#IgniteInnovation
#InnovationCulture
#MVPMode
#CreativityAtWork
#SuccessStory
Divya P
Director – Data Engineering | Driving Scalable Data Platforms & High-Impact Solutions
A little late, but absolutely worth the wait!
🔥 BrainSpark 2024–2025 – And that’s a wrap!
🚀 The final spark has flown—but the fire of innovation still burns bright!!!!
From bold ideas to brilliant MVPs, we've journeyed through every spark of creativity, innovation, and collaboration. What started as a flicker has now grown into a flame of possibility—one that will continue to light the way forward.
💡 36 ideas sparked bold beginnings
⚡ 20 shortlisted for MVP development
🚀 6 winning ideas advancing to the final development phase
➕ 3 more marked “To Be Continued”—because the spark lives on
🏁 6 final contenders who dared to dream, build, and lead the way forward
💸 6 teams awarded ₹1 lakh each for their groundbreaking innovation
🌟 And countless moments of ingenuity, collaboration, and passion
A massive shoutout to everyone who made this incredible journey possible—our participants, mentors, jurors from the hives, India Leadership team jurors(Vivek Kulkarni, Badrinath Vankadari (Badri), Asheel Monteiro, Sumit Sharma) , hosts (Bhavani Kulkarni, Anmol Gautam), designers (Tanuj Dixit, Chase Bogan Sellers), tech champions, and the powerhouse teams behind the scenes: Facilities(Naveen kumar Yaranagalu), IT(Nagarjuna A N & team), Finance (Leena Moolya), and HR (Garima Rastogi,Navya Nalluru). BrainSpark wouldn’t shine this bright without you!
First and foremost, a huge thankyou to Vivek Kulkarni for fostering a culture of innovation and continuously encouraging bold ideas.
A special shoutout to my incredible co-organizer Badrinath Vankadari (Badri) without your constant support, energy, and partnership, none of this would have been possible. Thank you for being the backbone of this journey.
While this chapter closes, the spirit of innovation lives on. The sparks we’ve ignited today will continue to shape tomorrow.
Thank you for being part of the magic.
"Reliving the energy—sharing the journey video and a few special moments from the finale."
#BrainlabsIndia
#BrainSpark
#IgniteInnovation
#InnovationCulture
#MVPMode
#CreativityAtWork
#SuccessStory
Apr 11, 2025
Apr 11, 2025
Tom Sweeney
Global Managing Partner @ Brainlabs | Influencer, Social, Creative & Strategy | Board Trustee at Havens Hospices | Public Speaker
BACK IN ATHENS WITH A BANG (and hopefully a tan) for Social Media Conference Athens 🇬🇷
Last week I flew out to Athens to represent Brainlabs on stage for the third time at this amazing event. This has to be one of my favourite events - no sales pitches, just actionable insight rooted in real work with real brands and agencies.
A special shout out to my fellow international speakers:
⭐️ Sam Gillies - one of the best presenters I’ve ever seen, who broke down exactly why some posts blow up and others falter.
⭐️ Hannah Anderson - who reminded us that social “isn’t that deep” and that the best content is instinctively made.
⭐️ Sam Grischotti & Gabe Jaffe - this amazing duo shared their take on the bravery required to succeed on social.
⭐️ Asavari Moon - who ran us through the TikTok AI stack and how it could supercharge our output on social.
⭐️ Jasmine Allen - last and by no means least, in her first ever speaking engagement, gave us the formula to content success, and a masterclass in first-time presentations!
I absolutely love coming out here. The attendees are so engaged and eager to learn, and their questions are thought provoking. A special thank you to BOUSSIAS and MarketingWeek with particular thanks to Dannos Tsakalos and Sylvana Papaioannou!
Tom Sweeney
Global Managing Partner @ Brainlabs | Influencer, Social, Creative & Strategy | Board Trustee at Havens Hospices | Public Speaker
BACK IN ATHENS WITH A BANG (and hopefully a tan) for Social Media Conference Athens 🇬🇷
Last week I flew out to Athens to represent Brainlabs on stage for the third time at this amazing event. This has to be one of my favourite events - no sales pitches, just actionable insight rooted in real work with real brands and agencies.
A special shout out to my fellow international speakers:
⭐️ Sam Gillies - one of the best presenters I’ve ever seen, who broke down exactly why some posts blow up and others falter.
⭐️ Hannah Anderson - who reminded us that social “isn’t that deep” and that the best content is instinctively made.
⭐️ Sam Grischotti & Gabe Jaffe - this amazing duo shared their take on the bravery required to succeed on social.
⭐️ Asavari Moon - who ran us through the TikTok AI stack and how it could supercharge our output on social.
⭐️ Jasmine Allen - last and by no means least, in her first ever speaking engagement, gave us the formula to content success, and a masterclass in first-time presentations!
I absolutely love coming out here. The attendees are so engaged and eager to learn, and their questions are thought provoking. A special thank you to BOUSSIAS and MarketingWeek with particular thanks to Dannos Tsakalos and Sylvana Papaioannou!
May 29, 2025
May 29, 2025
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak.
Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice!
#retail
#retailmedia
#blackfriday
#peakprep
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak.
Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice!
#retail
#retailmedia
#blackfriday
#peakprep
May 29, 2025
May 29, 2025
Leigh Temple
Managing Director, Influencer Marketing
A New Breed of Influence: Purpose, Performance, and Pedigree
Proud to share the work we delivered for Mars Petcare and Battersea on the new E-Doption campaign for Pedigree - A project that redefines how brands can connect with Gen Z audiences through culture, tech, and purpose. At its heart, E-Doption is about one thing: Giving rescue dogs a second chance, but behind the warmth is some serious strategic thinking.
We tapped into an insight that surprised even us - The strong connection between Gen Z gamers and pet adoption - And brought it to life in an innovative way.
🚨 The big moment: A live-streamed Twitch match where 15 rescue dogs digitally invaded the pitch via a custom-built FC25 mod. Not just a creative gimmick - Each avatar represented a real-life dog at Battersea Dog's Home, ready for adoption. Viewers could scan a QR code to start the adoption journey or find out more.
🎮 The Activation: We collaborated with a brilliant group of influencers across lifestyle, sport, and gaming (many of whom are rescue dog owners themselves). To spread the message and encourage their communities to adopt, donate, or simply share the cause.
💡 Strategic. Purpose-driven. Joyfully disruptive.
With average organic engagement rates achieving DOUBLE the standard Instagram & TikTok benchmarks (pre-boost), this campaign proves that high-performance influencer marketing doesn’t mean sacrificing heart. When insight meets innovation, storytelling drives real-world outcomes.
As someone who already shares life with a Pomsky (Pomeranian x Husky) this campaign has tempted me to make it two… 🐺🐺
Huge thanks to the incredible Brainlabs team and partners who made this happen - Pushing boundaries with creativity, compassion, and impact. Charlotte Littlewood, Alex Scarlett, Noah Atkinson, Ben Scotti, Ellie Doherr, Ed Owen, Hannah Leslie S., Aoife O'Neill, Laura Vallance.
Leigh Temple
Managing Director, Influencer Marketing
A New Breed of Influence: Purpose, Performance, and Pedigree
Proud to share the work we delivered for Mars Petcare and Battersea on the new E-Doption campaign for Pedigree - A project that redefines how brands can connect with Gen Z audiences through culture, tech, and purpose. At its heart, E-Doption is about one thing: Giving rescue dogs a second chance, but behind the warmth is some serious strategic thinking.
We tapped into an insight that surprised even us - The strong connection between Gen Z gamers and pet adoption - And brought it to life in an innovative way.
🚨 The big moment: A live-streamed Twitch match where 15 rescue dogs digitally invaded the pitch via a custom-built FC25 mod. Not just a creative gimmick - Each avatar represented a real-life dog at Battersea Dog's Home, ready for adoption. Viewers could scan a QR code to start the adoption journey or find out more.
🎮 The Activation: We collaborated with a brilliant group of influencers across lifestyle, sport, and gaming (many of whom are rescue dog owners themselves). To spread the message and encourage their communities to adopt, donate, or simply share the cause.
💡 Strategic. Purpose-driven. Joyfully disruptive.
With average organic engagement rates achieving DOUBLE the standard Instagram & TikTok benchmarks (pre-boost), this campaign proves that high-performance influencer marketing doesn’t mean sacrificing heart. When insight meets innovation, storytelling drives real-world outcomes.
As someone who already shares life with a Pomsky (Pomeranian x Husky) this campaign has tempted me to make it two… 🐺🐺
Huge thanks to the incredible Brainlabs team and partners who made this happen - Pushing boundaries with creativity, compassion, and impact. Charlotte Littlewood, Alex Scarlett, Noah Atkinson, Ben Scotti, Ellie Doherr, Ed Owen, Hannah Leslie S., Aoife O'Neill, Laura Vallance.
Jun 3, 2025
Jun 3, 2025
Melissa McLintock
Managing Director, Canada - Focused on building and growing partnerships at Brainlabs Canada
Excited to be hosting a dynamic creative event on June 26th focused on the power of Dynamic Creative Optimization. We’ll dig into how smarter, more personalized creative can drive stronger performance across digital channels
Spots are limited - register now to join us!
lnkd.in/gTYjeZTM
Melissa McLintock
Managing Director, Canada - Focused on building and growing partnerships at Brainlabs Canada
Excited to be hosting a dynamic creative event on June 26th focused on the power of Dynamic Creative Optimization. We’ll dig into how smarter, more personalized creative can drive stronger performance across digital channels
Spots are limited - register now to join us!
lnkd.in/gTYjeZTM
Jun 2, 2025
Jun 2, 2025
Shea Lynch
Senior Manager, SEO at Brainlabs
Got my swag! Brainlabs
Shea Lynch
Senior Manager, SEO at Brainlabs
Got my swag! Brainlabs
Jun 4, 2025
Jun 4, 2025
Jeremy Hull
Chief Solutions Officer, North America
I had the pleasure of speaking to Laurie Sullivan at MediaPost about Google's latest AI & ads innovations recently. Check out my thoughts in the below article with a super provocative headline!
lnkd.in/gE24at3B
Jeremy Hull
Chief Solutions Officer, North America
I had the pleasure of speaking to Laurie Sullivan at MediaPost about Google's latest AI & ads innovations recently. Check out my thoughts in the below article with a super provocative headline!
lnkd.in/gE24at3B
Jun 4, 2025
Jun 4, 2025
Sue Unerman
Strategy and Transformation leader, author 4 bestselling books:A Year of Creativity; Belonging;The Glass Wall; Tell the Truth. Winner Cannes Lions Creativity 4 Good, Glass Lion judge, Coach, Speaker
Here's another creativity myth to smash : there's no elite with a talent moat anymore even if there ever was. Unleash the creativity in everyone. Unlock your innate creativity.
From my chats with Tom Sweeney Brainlabs
IPA (Institute of Practitioners in Advertising)
Sue Unerman
Strategy and Transformation leader, author 4 bestselling books:A Year of Creativity; Belonging;The Glass Wall; Tell the Truth. Winner Cannes Lions Creativity 4 Good, Glass Lion judge, Coach, Speaker
Here's another creativity myth to smash : there's no elite with a talent moat anymore even if there ever was. Unleash the creativity in everyone. Unlock your innate creativity.
From my chats with Tom Sweeney Brainlabs
IPA (Institute of Practitioners in Advertising)
Jun 6, 2025
Jun 6, 2025
Daniel Gilbert
Global CEO at Brainlabs
Brainlabs has officially landed in Boca Raton, Florida.
And yes - it’s just as stunning as it sounds.
Our brand-new office is now open inside the beautiful Boca Raton Innovation Campus.
Whether you’re already part of the Brainlabs team or thinking about joining us—this is your chance to work from sunny Boca.
💼 We’ve got a few open roles based in this new location (link to apply in the comments).
📩 Brainlabbers interested in relocating (USA only) or learning more? Reach out to your People Partners for all the details.
Let’s build something special - under the palm trees. 🌴
#Brainlabs
#BocaRaton
#NewOffice
#TeamCulture
#Hiring
Daniel Gilbert
Global CEO at Brainlabs
Brainlabs has officially landed in Boca Raton, Florida.
And yes - it’s just as stunning as it sounds.
Our brand-new office is now open inside the beautiful Boca Raton Innovation Campus.
Whether you’re already part of the Brainlabs team or thinking about joining us—this is your chance to work from sunny Boca.
💼 We’ve got a few open roles based in this new location (link to apply in the comments).
📩 Brainlabbers interested in relocating (USA only) or learning more? Reach out to your People Partners for all the details.
Let’s build something special - under the palm trees. 🌴
#Brainlabs
#BocaRaton
#NewOffice
#TeamCulture
#Hiring
Jun 9, 2025
Jun 9, 2025
Hannah Killick
Data Strategy Partner at Brainlabs
So I was lucky enough to attend the Google,
GA EMEA Partner Summit in Paris 🇫🇷 with Abdirahim A.. 20 countries, 60 partners, 200+ guests and all on the 20th anniversary of Google Analytics!
My three key takeaways from the last 48 hours:
1️⃣ Google were upfront with the GA4 migration issues and understand customers are still experiencing issues HOWEVER the future looks bright with many new launches and fixes that are all going to land in 2025
2️⃣ There is endless data to use…but are we using GA to its full extent to provide value for our clients through recommendations that directly answer their business challenges? Again new and exciting launches coming to help with this for agencies and clients
3️⃣ GA is becoming a cross channel measurement platform - integrations with wider media platforms and the ability to ingest more first party data is going to make GA a one stop shop for measurement
Oh and of course AI is going to fuel all of this!
If you want to hear more about the summit, have questions about your Google Analytics set up or want tips on how to use its full capabilities reach out to our amazing Analytics team!
Hannah Killick
Data Strategy Partner at Brainlabs
So I was lucky enough to attend the Google,
GA EMEA Partner Summit in Paris 🇫🇷 with Abdirahim A.. 20 countries, 60 partners, 200+ guests and all on the 20th anniversary of Google Analytics!
My three key takeaways from the last 48 hours:
1️⃣ Google were upfront with the GA4 migration issues and understand customers are still experiencing issues HOWEVER the future looks bright with many new launches and fixes that are all going to land in 2025
2️⃣ There is endless data to use…but are we using GA to its full extent to provide value for our clients through recommendations that directly answer their business challenges? Again new and exciting launches coming to help with this for agencies and clients
3️⃣ GA is becoming a cross channel measurement platform - integrations with wider media platforms and the ability to ingest more first party data is going to make GA a one stop shop for measurement
Oh and of course AI is going to fuel all of this!
If you want to hear more about the summit, have questions about your Google Analytics set up or want tips on how to use its full capabilities reach out to our amazing Analytics team!
Jun 3, 2025
Jun 3, 2025
Anushka Bharvani
VP Brand and Marketing at DSG Consumer Partners
Search is being rewritten—are you ready?
I see it in my own behavior where I'm searching on TikTok, ChatGPT and now with AI Overviews and conversational search changing discovery, the rules of SEO are shifting fast.
We're hosting a 1-hour tactical session with Brainlabs to unpack what this means for your brand.
📅 Wednesday, June 18, 4-5pm SGT
👉 Register now: lnkd.in/g6zvKXPG
Anushka Bharvani
VP Brand and Marketing at DSG Consumer Partners
Search is being rewritten—are you ready?
I see it in my own behavior where I'm searching on TikTok, ChatGPT and now with AI Overviews and conversational search changing discovery, the rules of SEO are shifting fast.
We're hosting a 1-hour tactical session with Brainlabs to unpack what this means for your brand.
📅 Wednesday, June 18, 4-5pm SGT
👉 Register now: lnkd.in/g6zvKXPG
Jun 16, 2025
Jun 16, 2025
Previsible
7,900 followers
Reporting SEO metrics to executives often feels like speaking a foreign language. But here's what many SEOs don't realize about communicating value upstairs.
The right KPIs can transform how leadership perceives and values your SEO efforts.
Our COO and co-founder Tyson Stockton recently spoke with Travis Tallent from Brainlabs, who's mastered the art of executive-level SEO reporting. His framework for selecting metrics that resonate with C-suite leaders provides a clear roadmap for gaining more strategic buy-in.
It's surprisingly simple.
Here are the three KPIs that actually make executives care about your SEO work:
💰 Revenue and Conversions: Skip the vanity metrics and lead with what directly impacts the bottom line — the language executives inherently understand and value.
🔍 Search Share of Voice: Not just organic, but the complete picture including paid search visibility and emerging AI search engine presence to show true market position.
🏢 Brand Visibility Trends: Demonstrating how your SEO efforts contribute to overall brand growth creates a narrative that resonates in board meetings and investor presentations.
These metrics translate your technical SEO work into business outcomes that leadership can immediately connect with their strategic objectives.
Are you still reporting on rankings and traffic, or have you evolved to metrics that speak the language of the C-suite?
You'll find Travis and Tyson’s full video interview here: ➡ lnkd.in/gassMXAn
Or listen to their full audio podcast here: ➡ lnkd.in/ghE3QNdX
#VoicesOfSearch
#Podcast
#Interview
#ElevateSEO
#Previsible
#Brainlabs
Previsible
7,900 followers
Reporting SEO metrics to executives often feels like speaking a foreign language. But here's what many SEOs don't realize about communicating value upstairs.
The right KPIs can transform how leadership perceives and values your SEO efforts.
Our COO and co-founder Tyson Stockton recently spoke with Travis Tallent from Brainlabs, who's mastered the art of executive-level SEO reporting. His framework for selecting metrics that resonate with C-suite leaders provides a clear roadmap for gaining more strategic buy-in.
It's surprisingly simple.
Here are the three KPIs that actually make executives care about your SEO work:
💰 Revenue and Conversions: Skip the vanity metrics and lead with what directly impacts the bottom line — the language executives inherently understand and value.
🔍 Search Share of Voice: Not just organic, but the complete picture including paid search visibility and emerging AI search engine presence to show true market position.
🏢 Brand Visibility Trends: Demonstrating how your SEO efforts contribute to overall brand growth creates a narrative that resonates in board meetings and investor presentations.
These metrics translate your technical SEO work into business outcomes that leadership can immediately connect with their strategic objectives.
Are you still reporting on rankings and traffic, or have you evolved to metrics that speak the language of the C-suite?
You'll find Travis and Tyson’s full video interview here: ➡ lnkd.in/gassMXAn
Or listen to their full audio podcast here: ➡ lnkd.in/ghE3QNdX
#VoicesOfSearch
#Podcast
#Interview
#ElevateSEO
#Previsible
#Brainlabs
Jun 13, 2025
Jun 13, 2025
Adam Potashnick
CEO at Brainlabs | Innovative Media Executive | Collaborative & Passionate Leader | Transforming Brands at Scale
✈️ Approximately 2K miles from NYC 🗽as I head home after four jammed packed days at the Cannes Lions International Festival of Creativity
What an incredible week at the world’s biggest marketing event — and I’m absolutely buzzing with ideas, inspired, full of energy, and excited about what’s ahead! 🚀
Representing Brainlabs on the global stage was not just a privilege — it was a reminder of why we do what we do: to connect with people, to create, to grow in partnership with the most ambitious brands and tech companies in the world.
Our passion for smart collaboration and relentless growth is at the heart of everything we do — and this week brought that to life (again) in the most 🔥 way possible.
Huge shoutout to many of my amazing friends and collaborators I got to spend some time with — you make this community and journey so much fun and so rewarding. 🤝❤️
Zach Sorscher Adnan Brankovic Eric Danetz Eric J. Kelliher Cory Berger Jeff Birnbaum Divya Gururaj, PhD Fernando Emilio Silva Stephen Allan OBE Tom Sweeney Liz Yoselowitz Jeremy Hull Sue Unerman Michelle McDonald Holmes Marc Siegel David Himmel Jed Hartman Linda Boff Alexander Jutkowitz Daniel Jeffries Bryan Seltzer Donna Sharp Matthew Goldstein Anthony DeMaio Ron Amram Dana Boskoff Robin Steinberg Keith "Kappy" Kaplan Kevin Hein Charlotte Jackson Lauren (Brickley) Allen Matt Cronin Alex Campbell Edgar Hernandez Jessica Nuremberg 3C Ventures MediaLink
Let’s always support one another (have the time of our lives) and build what’s next — together. 🙌💥
#Marketing
#Brainlabs
#Collaboration
#Passion
#Growth
#Gratitude
#LetsGo
#lessonlearned
#Cannes
Adam Potashnick
CEO at Brainlabs | Innovative Media Executive | Collaborative & Passionate Leader | Transforming Brands at Scale
✈️ Approximately 2K miles from NYC 🗽as I head home after four jammed packed days at the Cannes Lions International Festival of Creativity
What an incredible week at the world’s biggest marketing event — and I’m absolutely buzzing with ideas, inspired, full of energy, and excited about what’s ahead! 🚀
Representing Brainlabs on the global stage was not just a privilege — it was a reminder of why we do what we do: to connect with people, to create, to grow in partnership with the most ambitious brands and tech companies in the world.
Our passion for smart collaboration and relentless growth is at the heart of everything we do — and this week brought that to life (again) in the most 🔥 way possible.
Huge shoutout to many of my amazing friends and collaborators I got to spend some time with — you make this community and journey so much fun and so rewarding. 🤝❤️
Zach Sorscher Adnan Brankovic Eric Danetz Eric J. Kelliher Cory Berger Jeff Birnbaum Divya Gururaj, PhD Fernando Emilio Silva Stephen Allan OBE Tom Sweeney Liz Yoselowitz Jeremy Hull Sue Unerman Michelle McDonald Holmes Marc Siegel David Himmel Jed Hartman Linda Boff Alexander Jutkowitz Daniel Jeffries Bryan Seltzer Donna Sharp Matthew Goldstein Anthony DeMaio Ron Amram Dana Boskoff Robin Steinberg Keith "Kappy" Kaplan Kevin Hein Charlotte Jackson Lauren (Brickley) Allen Matt Cronin Alex Campbell Edgar Hernandez Jessica Nuremberg 3C Ventures MediaLink
Let’s always support one another (have the time of our lives) and build what’s next — together. 🙌💥
#Marketing
#Brainlabs
#Collaboration
#Passion
#Growth
#Gratitude
#LetsGo
#lessonlearned
#Cannes
Jun 19, 2025
Jun 19, 2025
Will Green
Media Manager & Social Enablement Agency Lead
Love spending time at our EMEA home in Dublin. As you can see from the smiles Alex Glover, Sarah Byrne & I had a blast talking all things CTV & Brainlabs last week! Congratulations to the whole team on the amazing work with Jo Malone London. Stay tuned for the full conversation coming soon...
Will Green
Media Manager & Social Enablement Agency Lead
Love spending time at our EMEA home in Dublin. As you can see from the smiles Alex Glover, Sarah Byrne & I had a blast talking all things CTV & Brainlabs last week! Congratulations to the whole team on the amazing work with Jo Malone London. Stay tuned for the full conversation coming soon...
Aug 5, 2025
Aug 5, 2025
Campaign UK
56,313 followers
🚀 Mars shakes up the pet food space by ditching safe, traditional marketing in favour of AI-driven insights and influencer-led creativity.
Working with Brainlabs, they’ve redefined pet parent engagement, turning intent signals into ROI and social content into sales.
✨ Read here lnkd.in/e3eABREW how this bold move proves even the biggest brands can thrive when they let go of control and embrace change.
#ad
#MarketingStrategy
#InfluencerMarketing
#DigitalTransformation
#AI
#BrandInnovation
Campaign UK
56,313 followers
🚀 Mars shakes up the pet food space by ditching safe, traditional marketing in favour of AI-driven insights and influencer-led creativity.
Working with Brainlabs, they’ve redefined pet parent engagement, turning intent signals into ROI and social content into sales.
✨ Read here lnkd.in/e3eABREW how this bold move proves even the biggest brands can thrive when they let go of control and embrace change.
#ad
#MarketingStrategy
#InfluencerMarketing
#DigitalTransformation
#AI
#BrandInnovation
Jul 29, 2025
Jul 29, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
What happens when you think Influencer first? You drive amazing results! 🚀
At Brainlabs, we're incredibly proud of our partnership with Mars 🐾 where we worked together to turn the traditional marketing strategy on its head to unlock incredible results
What results, you ask? 🤔
📈 60% higher return on social media
💰 35% better ROI on influencer-generated content
How did we do it?
We went audience first. We leaned into influencer marketing and leveraged AI 🤖 to understand consumer intent signals, putting us at the heart of the pet parent journey. We weren't just focused on where they buy, but where they engage with the brand! 🐶🐱
Our long-term collaboration proves that when we trust our partners, give influencers creative control, and listen to what our audience really wants, we're able to win 🏆🏆🏆
#Mars
#Brainlabs
#InfluencerMarketing
#DigitalMarketing
#Innovation
#TestAndLearn
Helen Clow
Growth Director @ Brainlabs | Influencer
What happens when you think Influencer first? You drive amazing results! 🚀
At Brainlabs, we're incredibly proud of our partnership with Mars 🐾 where we worked together to turn the traditional marketing strategy on its head to unlock incredible results
What results, you ask? 🤔
📈 60% higher return on social media
💰 35% better ROI on influencer-generated content
How did we do it?
We went audience first. We leaned into influencer marketing and leveraged AI 🤖 to understand consumer intent signals, putting us at the heart of the pet parent journey. We weren't just focused on where they buy, but where they engage with the brand! 🐶🐱
Our long-term collaboration proves that when we trust our partners, give influencers creative control, and listen to what our audience really wants, we're able to win 🏆🏆🏆
#Mars
#Brainlabs
#InfluencerMarketing
#DigitalMarketing
#Innovation
#TestAndLearn
Aug 12, 2025
Aug 12, 2025
Rachelle Risner
Driving Growth & Innovation | Strategic Marketer | Collaborative Leader | Challenger of the Status Quo
This week I had the privilege of attending the MediaPost Retail Brand Insider Summit alongside some of the most iconic brands in retail, fashion, and consumer products. The conversations were inspiring, honest, and a reminder of how fast our industry is evolving.
Key themes that stood out to me:
✨ Insights before ideas – listen to the customer first, the best ideas are already in the data.
✨ Make it personal – Gen Z (and beyond) doesn’t just want products, they want to be part of the brand.
✨ Test, learn, repeat – when tests fail, they give us the best insights.
Highlights from speakers:
🔹 Erin Everhart(MediaPost)
“I hate that marketing is viewed as an expense vs. an investment. It’s not just about selling products—it’s about shaping consumer behavior.”
🔹 Lisa Zlotnick (SHEIN)
“Understand not what consumers are buying, but why they are buying.”
“Listen harder than you speak, the best ideas are already in your data.”
🔹 @Daniel Campbell (Wayfair)
“When tests fail, it gives the best insights.”
🔹 Roshan Varma (Delta Galil)
“Always use the RICE method when testing to instill innovation at an organization.”
🔹 Jason Adlman Alderman (Hibbett Sports)
“It’s a constant process in tracking trends. At the end of the day we just want you shopping"
🔹 Sarah Grosz (Allbirds)
“Working with influencers’ audiences means it’s always in promotion mode—it’s a really powerful testing ground. I send pre-built content directly to their phones in real time—during loyalty programs—so they can easily repost to their stories."
🔹 Regina Campbell (Tanger Outlets)
“It’s not your grandmother’s outlet. We are building a community experience.”
🔹 Angela Johnson (Edible)
"People are craving genuine connections. We need to create experiences that feel trendy and relevant for this generation. That can even mean renaming products in ways that emotionally resonate with Gen Z. They want to be part of the brand—and it’s our job to help them do that. "
🔹 Brooke Danesh (ThirdLove)
“We designed a separate fitting room quiz. Not just what size are you, but how do we solve your bra-blem?”
🔹 Tiffany Li (Wayfair)
“Pinterest is kind of in between Google and Meta. You are searching and targeting inspiration—people are ready to act but open.”
🔹 Katherine Philpot (Minted)
“Consumer loyalty is about emotional connection and convenience in addition to value exchange.”
🔹 Chanda Bell & Christa Pitts (The Lumistella Company)
“Your fans will show you the way when you are listening. Don’t rely only on AI.
🔹 🔹 🔹 And my personal favorite Rajpal Bhogal (Noble Panacea)
"Localization is no longer an option it's a key driver of growth"
Grateful to have spent time with so many smart marketers who are not just keeping up with change—but helping define where we go next. 🚀
#MediaPost
#Marketing
#ConsumerInsights
#BrandStrategy
#GenZ
#AI
#Loyalty
#Community
Rachelle Risner
Driving Growth & Innovation | Strategic Marketer | Collaborative Leader | Challenger of the Status Quo
This week I had the privilege of attending the MediaPost Retail Brand Insider Summit alongside some of the most iconic brands in retail, fashion, and consumer products. The conversations were inspiring, honest, and a reminder of how fast our industry is evolving.
Key themes that stood out to me:
✨ Insights before ideas – listen to the customer first, the best ideas are already in the data.
✨ Make it personal – Gen Z (and beyond) doesn’t just want products, they want to be part of the brand.
✨ Test, learn, repeat – when tests fail, they give us the best insights.
Highlights from speakers:
🔹 Erin Everhart(MediaPost)
“I hate that marketing is viewed as an expense vs. an investment. It’s not just about selling products—it’s about shaping consumer behavior.”
🔹 Lisa Zlotnick (SHEIN)
“Understand not what consumers are buying, but why they are buying.”
“Listen harder than you speak, the best ideas are already in your data.”
🔹 @Daniel Campbell (Wayfair)
“When tests fail, it gives the best insights.”
🔹 Roshan Varma (Delta Galil)
“Always use the RICE method when testing to instill innovation at an organization.”
🔹 Jason Adlman Alderman (Hibbett Sports)
“It’s a constant process in tracking trends. At the end of the day we just want you shopping"
🔹 Sarah Grosz (Allbirds)
“Working with influencers’ audiences means it’s always in promotion mode—it’s a really powerful testing ground. I send pre-built content directly to their phones in real time—during loyalty programs—so they can easily repost to their stories."
🔹 Regina Campbell (Tanger Outlets)
“It’s not your grandmother’s outlet. We are building a community experience.”
🔹 Angela Johnson (Edible)
"People are craving genuine connections. We need to create experiences that feel trendy and relevant for this generation. That can even mean renaming products in ways that emotionally resonate with Gen Z. They want to be part of the brand—and it’s our job to help them do that. "
🔹 Brooke Danesh (ThirdLove)
“We designed a separate fitting room quiz. Not just what size are you, but how do we solve your bra-blem?”
🔹 Tiffany Li (Wayfair)
“Pinterest is kind of in between Google and Meta. You are searching and targeting inspiration—people are ready to act but open.”
🔹 Katherine Philpot (Minted)
“Consumer loyalty is about emotional connection and convenience in addition to value exchange.”
🔹 Chanda Bell & Christa Pitts (The Lumistella Company)
“Your fans will show you the way when you are listening. Don’t rely only on AI.
🔹 🔹 🔹 And my personal favorite Rajpal Bhogal (Noble Panacea)
"Localization is no longer an option it's a key driver of growth"
Grateful to have spent time with so many smart marketers who are not just keeping up with change—but helping define where we go next. 🚀
#MediaPost
#Marketing
#ConsumerInsights
#BrandStrategy
#GenZ
#AI
#Loyalty
#Community
Aug 20, 2025
Aug 20, 2025
Edgar Andrade Núñez
Senior Associate Director, Retail Media & Marketplaces | ExL'Oreal | ExCemex | ExFOREO
✨ Orgullosos y agradecidos ✨
Con mucha emoción les comparto que hemos sido nominados como Agencia de Retail Media del Año por Walmart Connect 🙌💙
Este reconocimiento es fruto del esfuerzo Equipo increíble, que todos los días pone talento y pasión sobre la mesa. También de Brainlabs que nos da el apoyo y las herramientas para crecer.
Gracias a Fernando Emilio Silva por su liderazgo que inspira.
Y gracias, sobre todo, a nuestros clientes: su confianza hace que todo esto sea posible.
¡Vamos por más! 🚀
#Orgullo
#RetailMedia
#WalmartConnect
#Equipo
------------------------------------------------------------------------------
✨ Proud & Grateful ✨
So excited to share that we’ve been nominated as Retail Media Agency of the Year by Walmart Connect 🙌💙
This recognition is the result of an amazing Team effort, who bring passion and talent to every single project. Also, thanks to Brainlabs for providing us with the tools and support to continue growing.
Huge thanks to Fernando Emilio Silva for the inspiring leadership,
and above all, to our clients – your trust is what makes this possible.
The best is yet to come! 🚀
#Proud
#RetailMedia
#WalmartConnect
#Team
Angel Melchor Castro Karla Covarrubias Molina Viridiana Zamora Alcantara David Posada
Edgar Andrade Núñez
Senior Associate Director, Retail Media & Marketplaces | ExL'Oreal | ExCemex | ExFOREO
✨ Orgullosos y agradecidos ✨
Con mucha emoción les comparto que hemos sido nominados como Agencia de Retail Media del Año por Walmart Connect 🙌💙
Este reconocimiento es fruto del esfuerzo Equipo increíble, que todos los días pone talento y pasión sobre la mesa. También de Brainlabs que nos da el apoyo y las herramientas para crecer.
Gracias a Fernando Emilio Silva por su liderazgo que inspira.
Y gracias, sobre todo, a nuestros clientes: su confianza hace que todo esto sea posible.
¡Vamos por más! 🚀
#Orgullo
#RetailMedia
#WalmartConnect
#Equipo
------------------------------------------------------------------------------
✨ Proud & Grateful ✨
So excited to share that we’ve been nominated as Retail Media Agency of the Year by Walmart Connect 🙌💙
This recognition is the result of an amazing Team effort, who bring passion and talent to every single project. Also, thanks to Brainlabs for providing us with the tools and support to continue growing.
Huge thanks to Fernando Emilio Silva for the inspiring leadership,
and above all, to our clients – your trust is what makes this possible.
The best is yet to come! 🚀
#Proud
#RetailMedia
#WalmartConnect
#Team
Angel Melchor Castro Karla Covarrubias Molina Viridiana Zamora Alcantara David Posada
Aug 25, 2025
Aug 25, 2025
Sean Halpin
AdTech & Programmatic | Podcast Host | AdTech Connect Co-Founder | Founder @ Sentient Talent
📢 Programmatic Pulse New Episode 📢
Ep.82 | Alex Glover | Managing Director, Programmatic at Brainlabs
Alex and his team are shaping Brainlabs’ programmatic proposition into one of the strongest in the market.
We talked CTV, digital OOH, grad schemes in Buenos Aires, and why curiosity is the fastest way to move up.
We discussed 👇
00:15 Alex’s Career Journey
04:15 Who Brainlabs Are & Why He Joined
06:38 Exciting Channels: CTV, Audio & Digital OOH
08:57 Brainlabs’ Work in CTV & Unified Approach
11:24 Digital OOH: Opportunities & Challenges
13:51 Big Agency vs Indie: What’s Different
16:13 Brainlabs’ Graduate Scheme in Buenos Aires
20:54 Developing Passion & Craft in Programmatic
23:15 Career Advice
25:42 Getting Noticed for Promotions
Link to the episodes in the comments.
A massive thank you to our show sponsors adnomaly 🙌
Sean Halpin
AdTech & Programmatic | Podcast Host | AdTech Connect Co-Founder | Founder @ Sentient Talent
📢 Programmatic Pulse New Episode 📢
Ep.82 | Alex Glover | Managing Director, Programmatic at Brainlabs
Alex and his team are shaping Brainlabs’ programmatic proposition into one of the strongest in the market.
We talked CTV, digital OOH, grad schemes in Buenos Aires, and why curiosity is the fastest way to move up.
We discussed 👇
00:15 Alex’s Career Journey
04:15 Who Brainlabs Are & Why He Joined
06:38 Exciting Channels: CTV, Audio & Digital OOH
08:57 Brainlabs’ Work in CTV & Unified Approach
11:24 Digital OOH: Opportunities & Challenges
13:51 Big Agency vs Indie: What’s Different
16:13 Brainlabs’ Graduate Scheme in Buenos Aires
20:54 Developing Passion & Craft in Programmatic
23:15 Career Advice
25:42 Getting Noticed for Promotions
Link to the episodes in the comments.
A massive thank you to our show sponsors adnomaly 🙌
Aug 26, 2025
Aug 26, 2025
PPC Land
1,032 followers
Brainlabs study reveals three consumer search personas across 3,000 journeys
#Marketing
#ConsumerResearch
#DigitalMarketing
#AI
#SearchPersonas
PPC Land
1,032 followers
Brainlabs study reveals three consumer search personas across 3,000 journeys
#Marketing
#ConsumerResearch
#DigitalMarketing
#AI
#SearchPersonas
Aug 26, 2025
Aug 26, 2025
Lucas Palmero
Client Partner at Sparro
I recently had the amazing opportunity to visit our office in Buenos Aires🇦🇷. During my time there, I got to know the team, the academy and had the pleasure of running a number of workshops, which was a lot of fun. Still blown away by how incredible the academy is!
I'd like to say a huge thank you to Cameron Bryant, Morris Bryant, Hannah Jones and to Leonor Jennings for their support and for making my visit so productive and enjoyable. And of course, a big thank you to Brainlabs for providing this incredible opportunity.
Lucas Palmero
Client Partner at Sparro
I recently had the amazing opportunity to visit our office in Buenos Aires🇦🇷. During my time there, I got to know the team, the academy and had the pleasure of running a number of workshops, which was a lot of fun. Still blown away by how incredible the academy is!
I'd like to say a huge thank you to Cameron Bryant, Morris Bryant, Hannah Jones and to Leonor Jennings for their support and for making my visit so productive and enjoyable. And of course, a big thank you to Brainlabs for providing this incredible opportunity.
Aug 21, 2025
Aug 21, 2025
Daniel Gilbert
Global CEO at Brainlabs
Our industry is filled with distractions—buzzwords, trends, and endless debates that don’t answer the real questions:
1. How do we move the work forward?
2. How do we create real impact for businesses?
3. How do we grow people’s careers?
Somewhere along the way, work became about being everything at once. But at Brainlabs, we keep it simple: Deliver great work. Grow great people.
And this year? I think the industry is shifting back to that focus. Less noise. More impact.
#Brainlabs
#Marketing
#HighPerformance
#Leadership
Daniel Gilbert
Global CEO at Brainlabs
Our industry is filled with distractions—buzzwords, trends, and endless debates that don’t answer the real questions:
1. How do we move the work forward?
2. How do we create real impact for businesses?
3. How do we grow people’s careers?
Somewhere along the way, work became about being everything at once. But at Brainlabs, we keep it simple: Deliver great work. Grow great people.
And this year? I think the industry is shifting back to that focus. Less noise. More impact.
#Brainlabs
#Marketing
#HighPerformance
#Leadership
Mar 24, 2025
Mar 24, 2025
Brainlabs
44,569 followers
As platforms like YouTube and Netflix venture into the world of gaming, the landscape for brands is being redefined, and the roadmap to connect with brands in ways never explored before is being paved. 🚀
In our latest report, influencer experts Hannah Cole, Shamim Ahmed, and Celeste Houlker explore what’s happened, what’s currently happening, and what’s to come in the gaming industry, along with some top tips for tapping into the gaming community. 🎮
Download the report here: lnkd.in/euEnWvkD
#gaming
#digitalmarketing
#influencermarketing
Brainlabs
44,569 followers
As platforms like YouTube and Netflix venture into the world of gaming, the landscape for brands is being redefined, and the roadmap to connect with brands in ways never explored before is being paved. 🚀
In our latest report, influencer experts Hannah Cole, Shamim Ahmed, and Celeste Houlker explore what’s happened, what’s currently happening, and what’s to come in the gaming industry, along with some top tips for tapping into the gaming community. 🎮
Download the report here: lnkd.in/euEnWvkD
#gaming
#digitalmarketing
#influencermarketing
Nov 1, 2024
Nov 1, 2024
Caitlyn MacAllister
Director of Strategy & Operations, Global Sales & Membership at The Leading Hotels of the World
Throughout my career, mentorship has been a game-changer. Having the right guidance, along with the right tools and resources, at pivotal moments has helped me navigate challenges, seize opportunities, and grow in ways I couldn’t have imagined on my own.
I have been a mentor with Step-Up for eight years and it's been one of the most fulfilling aspects of my adult life. The students and young professionals that I have worked with never failed to inspire me through their ambition, talent and tenacity. Organizations that help give talented young women every chance to capitalize on their potential, are more important than ever. Personally, with having a girl of my own imminently, modeling the example of "pull as you climb" has taken on new meaning.
With that, I’m excited to share that I’m joining the Eastern Regional Board for Step Up, the mentorship nonprofit that guides girls (and those who identify with girlhood) on their path to success. With structured mentorship programs, focused support, and inspiring connections, Step Up has established a multi-generational community that shares the resources and relationships needed for individual and collective success. Learn more at suwn.org and let me know if you can join me in support of our next generation of leaders.
Step Up
Caitlyn MacAllister
Director of Strategy & Operations, Global Sales & Membership at The Leading Hotels of the World
Throughout my career, mentorship has been a game-changer. Having the right guidance, along with the right tools and resources, at pivotal moments has helped me navigate challenges, seize opportunities, and grow in ways I couldn’t have imagined on my own.
I have been a mentor with Step-Up for eight years and it's been one of the most fulfilling aspects of my adult life. The students and young professionals that I have worked with never failed to inspire me through their ambition, talent and tenacity. Organizations that help give talented young women every chance to capitalize on their potential, are more important than ever. Personally, with having a girl of my own imminently, modeling the example of "pull as you climb" has taken on new meaning.
With that, I’m excited to share that I’m joining the Eastern Regional Board for Step Up, the mentorship nonprofit that guides girls (and those who identify with girlhood) on their path to success. With structured mentorship programs, focused support, and inspiring connections, Step Up has established a multi-generational community that shares the resources and relationships needed for individual and collective success. Learn more at suwn.org and let me know if you can join me in support of our next generation of leaders.
Step Up
Feb 23, 2025
Feb 23, 2025
Google Marketing Platform
343,003 followers
Netflix Ads is now available programmatically in Europe (see which countries below) with Display & Video 360 via a beta program!
Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧
A pairing that just makes sense, as if it were written into an Emily in Paris script.
It’s never been easier for Display & Video 360 advertisers to get started with Netflix Ads. Reach out to your DV360 rep today to get started with Netflix Ads.
#NetflixDV360
#NetflixAdEMEA
Google Marketing Platform
343,003 followers
Netflix Ads is now available programmatically in Europe (see which countries below) with Display & Video 360 via a beta program!
Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧
A pairing that just makes sense, as if it were written into an Emily in Paris script.
It’s never been easier for Display & Video 360 advertisers to get started with Netflix Ads. Reach out to your DV360 rep today to get started with Netflix Ads.
#NetflixDV360
#NetflixAdEMEA
Feb 25, 2025
Feb 25, 2025
Dina Baker, SCMP
Brand Manager, Marketer, Integrator, Communicator, Leader. Matching great fractional executives to great companies.
Thanks to Michael Waxman-Lenz, CEO of American Technion Society, for sending me the link to the IdeaCast podcast featuring Sue Unerman and Kathryn Jacob OBE, authors of A Year of Creativity. They discuss making creativity a weekly work practice for everyone, in all roles, leading to greater well-being (there's an interesting stat from a study by the LEGO Group), agency and ownership for the individual; and real, manageable improvements for the organization. That's what's in today's video about
#WhatILearnedThisWeek.
#creativity
#leadership
#marketing
#fractionalcmo
#fractionalexecutive Chief Outsiders
Dina Baker, SCMP
Brand Manager, Marketer, Integrator, Communicator, Leader. Matching great fractional executives to great companies.
Thanks to Michael Waxman-Lenz, CEO of American Technion Society, for sending me the link to the IdeaCast podcast featuring Sue Unerman and Kathryn Jacob OBE, authors of A Year of Creativity. They discuss making creativity a weekly work practice for everyone, in all roles, leading to greater well-being (there's an interesting stat from a study by the LEGO Group), agency and ownership for the individual; and real, manageable improvements for the organization. That's what's in today's video about
#WhatILearnedThisWeek.
#creativity
#leadership
#marketing
#fractionalcmo
#fractionalexecutive Chief Outsiders
Jan 6, 2025
Jan 6, 2025
Think with Google
919,717 followers
We’re incredibly grateful to all the amazing guests who joined us — and host Neil Perkin — on the Think with Google Firestarters podcast in 2024. 🔥🎙️
From turning uncertainty into a superpower to how to bring joy to the workplace, your insights, expertise, and inspiring stories have sparked countless conversations and fueled the curiosity of the Think with Google team and our podcast listeners. 🙌
A special thank you to Jason Oke, Sophie Lewis, Gen Kobayashi, Ann Handley, Sam Conniff, James Whatley, Vikki Ross, Phil Adams, Tanya (Bagchi) Evans, Robin Bonn, Kris Tait, Sue Unerman, and Kathryn Jacob OBE.
Missed any of these incredible episodes? Don’t worry!
Catch up on all the conversations and subscribe to the Firestarters Podcast to help you thrive in 2025.
YouTube playlist 👉 goo.gle/3BAREuG
Spotify 👉 goo.gle/41NQTct
Apple Music 👉 goo.gle/41DhOHK
#ThinkwithGoogle
#Podcast
#MarketingInspiration
Think with Google
919,717 followers
We’re incredibly grateful to all the amazing guests who joined us — and host Neil Perkin — on the Think with Google Firestarters podcast in 2024. 🔥🎙️
From turning uncertainty into a superpower to how to bring joy to the workplace, your insights, expertise, and inspiring stories have sparked countless conversations and fueled the curiosity of the Think with Google team and our podcast listeners. 🙌
A special thank you to Jason Oke, Sophie Lewis, Gen Kobayashi, Ann Handley, Sam Conniff, James Whatley, Vikki Ross, Phil Adams, Tanya (Bagchi) Evans, Robin Bonn, Kris Tait, Sue Unerman, and Kathryn Jacob OBE.
Missed any of these incredible episodes? Don’t worry!
Catch up on all the conversations and subscribe to the Firestarters Podcast to help you thrive in 2025.
YouTube playlist 👉 goo.gle/3BAREuG
Spotify 👉 goo.gle/41NQTct
Apple Music 👉 goo.gle/41DhOHK
#ThinkwithGoogle
#Podcast
#MarketingInspiration
Jan 13, 2025
Jan 13, 2025
Noah Learner
Director of Innovation at Sterling Sky - Founder of The SEO Community | Automator who builds SEO tools and Data Pipelines | MozCon, brightonSEO, & SearchLove Speaker | Count Advocate
After talking with Nick LeRoy have some great news. Nick LeRoy, Tyson Stockton and I will be hosting an event I’m calling The Hunt - Jobseeker’s Open Mic on February 20th from 12-1PM CST. It's to give our SEO Community members who are looking for work a platform to do a 3-5 minute elevator pitch to get noticed.
The event will be recorded so we can chop it up after the fact for each person to have their own clip.
If you are involved in hiring for SEO Roles and want to help out as a co-host DM me directly.
It's important to mention that the focus of this event is to help folks who are **currently unemployed** in their hunt for whatever’s next.
If you want a spot to do the Open Mic, you've got to join the community first!!!
Please share this post with your network to help us amplify impact!
Noah Learner
Director of Innovation at Sterling Sky - Founder of The SEO Community | Automator who builds SEO tools and Data Pipelines | MozCon, brightonSEO, & SearchLove Speaker | Count Advocate
After talking with Nick LeRoy have some great news. Nick LeRoy, Tyson Stockton and I will be hosting an event I’m calling The Hunt - Jobseeker’s Open Mic on February 20th from 12-1PM CST. It's to give our SEO Community members who are looking for work a platform to do a 3-5 minute elevator pitch to get noticed.
The event will be recorded so we can chop it up after the fact for each person to have their own clip.
If you are involved in hiring for SEO Roles and want to help out as a co-host DM me directly.
It's important to mention that the focus of this event is to help folks who are **currently unemployed** in their hunt for whatever’s next.
If you want a spot to do the Open Mic, you've got to join the community first!!!
Please share this post with your network to help us amplify impact!
Feb 10, 2025
Feb 10, 2025
Brainlabs
44,569 followers
Welcome back to your monthly dose of
#Brainwaves 🧠 🌊 Influencer Insights!
Our December edition looks into:
🔥 What decentralised social media means for audience engagement.
🧠 Why TikTok's new generative AI tool could pose a risk for influencer marketing.
🤳 What YouTube's Hype option means for emerging creators.
⚽ How the UK launch of Baller League is pushing influencer boundaries.
📈 How to tap into nostalgia and ignite the Y2K trend with influencers.
🎮 What brands can learn from the gaming industry boom.
Interested in learning more? Subscribe to our newsletter today!
#Newsletter
#SocialMediaTips
#IndustryInsights
#Gaming
#TikTok
#AI
#YouTube
#BallerLeague
#Y2K
#Trends
#SocialMedia
#InfluencerMarketing
Brainlabs
44,569 followers
Welcome back to your monthly dose of
#Brainwaves 🧠 🌊 Influencer Insights!
Our December edition looks into:
🔥 What decentralised social media means for audience engagement.
🧠 Why TikTok's new generative AI tool could pose a risk for influencer marketing.
🤳 What YouTube's Hype option means for emerging creators.
⚽ How the UK launch of Baller League is pushing influencer boundaries.
📈 How to tap into nostalgia and ignite the Y2K trend with influencers.
🎮 What brands can learn from the gaming industry boom.
Interested in learning more? Subscribe to our newsletter today!
#Newsletter
#SocialMediaTips
#IndustryInsights
#Gaming
#TikTok
#AI
#YouTube
#BallerLeague
#Y2K
#Trends
#SocialMedia
#InfluencerMarketing
Dec 10, 2024
Dec 10, 2024
Brainlabs
44,569 followers
This week, our very own Sue Unerman joined the Harvard Business Review podcast to discuss the importance of innovative thinking in the age of AI. 👏
Listen here 👇
Brainlabs
44,569 followers
This week, our very own Sue Unerman joined the Harvard Business Review podcast to discuss the importance of innovative thinking in the age of AI. 👏
Listen here 👇
Dec 6, 2024
Dec 6, 2024
Brainlabs
44,569 followers
Our Global VP of Product, Ofir Halfon, spoke with Digiday about our proprietary Bytesights Booster technology, which leverages the Meta Partnership Ads API to optimise influencer campaigns in real time.
As Ofir put it: “Bytesights Booster applies Brainlabs’ gold-standard media principles to the influencer industry, bringing our High-Performance promise to one of the fastest-growing components of advertisers’ marketing mix. By integrating real-time data and cutting-edge technology, we’re able to maximise campaign effectiveness, deliver exceptional ROI, and stretch clients’ budgets further.”
🗞 Read the full article here: lnkd.in/ezf_a_B9
Brainlabs
44,569 followers
Our Global VP of Product, Ofir Halfon, spoke with Digiday about our proprietary Bytesights Booster technology, which leverages the Meta Partnership Ads API to optimise influencer campaigns in real time.
As Ofir put it: “Bytesights Booster applies Brainlabs’ gold-standard media principles to the influencer industry, bringing our High-Performance promise to one of the fastest-growing components of advertisers’ marketing mix. By integrating real-time data and cutting-edge technology, we’re able to maximise campaign effectiveness, deliver exceptional ROI, and stretch clients’ budgets further.”
🗞 Read the full article here: lnkd.in/ezf_a_B9
Nov 19, 2024
Nov 19, 2024
Cameron Bryant
Sparro & Jack Nimble : Australia's Most Impactful Agency
Google's Meridian MMM model has launched to the public after the private testing.
Wondering if it's for you and who it might suit? Well..
👍 Do you want more control of your MMM model and adapting it for your business. Understanding what goes into it as well as what comes out? Not just a black box.
👎 Worried about your data being used for competitors models?!
🔍 Heavy spender on Google Ads? Understand how much more opportunity is available in this channel with including search volume data.
📈 Experiment and test the recommendations. Get the output, test it using incrementality experiments and then feed these back into the model.
🤩 Lastly, if you have been running incrementality experiments, you can feed the backlog in to get you started!
There's more choice than ever for MMM, and if you're feeling a bit lost out there, give me a shout!
Cameron Bryant
Sparro & Jack Nimble : Australia's Most Impactful Agency
Google's Meridian MMM model has launched to the public after the private testing.
Wondering if it's for you and who it might suit? Well..
👍 Do you want more control of your MMM model and adapting it for your business. Understanding what goes into it as well as what comes out? Not just a black box.
👎 Worried about your data being used for competitors models?!
🔍 Heavy spender on Google Ads? Understand how much more opportunity is available in this channel with including search volume data.
📈 Experiment and test the recommendations. Get the output, test it using incrementality experiments and then feed these back into the model.
🤩 Lastly, if you have been running incrementality experiments, you can feed the backlog in to get you started!
There's more choice than ever for MMM, and if you're feeling a bit lost out there, give me a shout!
Jan 30, 2025
Jan 30, 2025
Pallav Agrawal
Sr. Client Director at Brainlabs
I'm
#hiring! Brainlabs is looking for a talented professional to lead the Paid Social strategy for one of the largest retailers in Canada. If you're interested or know someone who might be a great fit, please reach out—I’d love to connect!
Pallav Agrawal
Sr. Client Director at Brainlabs
I'm
#hiring! Brainlabs is looking for a talented professional to lead the Paid Social strategy for one of the largest retailers in Canada. If you're interested or know someone who might be a great fit, please reach out—I’d love to connect!
Jan 27, 2025
Jan 27, 2025
Dariusz Kuchta
Agency Head at Performance Group, Client Growth & Partnership. MBA Candidate at Kozminski University
2 days of inspiration and knowledge exchange in London with Everywhere Network - TOP independent agencies in Europe. Our strength and impact are growing! Performance Group
Thanks Arjan ter Huurne Henry Bennett Martine Krop Juraj Sasko Iwan Caouren Anders Bjerre Marcel Becker David Drake af Hagelsrum James Glick Mārtiņš Kažemaks Frank Dalhuisen Sebastian Bergendorf Ofir Halfon Adam Hendele Anna Bula Andrea Misso Gaspare Riccobene
Dariusz Kuchta
Agency Head at Performance Group, Client Growth & Partnership. MBA Candidate at Kozminski University
2 days of inspiration and knowledge exchange in London with Everywhere Network - TOP independent agencies in Europe. Our strength and impact are growing! Performance Group
Thanks Arjan ter Huurne Henry Bennett Martine Krop Juraj Sasko Iwan Caouren Anders Bjerre Marcel Becker David Drake af Hagelsrum James Glick Mārtiņš Kažemaks Frank Dalhuisen Sebastian Bergendorf Ofir Halfon Adam Hendele Anna Bula Andrea Misso Gaspare Riccobene
Jan 31, 2025
Jan 31, 2025
Brainlabs
44,569 followers
Brainlabs has come out on top at the 2024 Google Agency Excellence Awards in EMEA for Creative Coverage! 🏆
This award recognises our rigorous testing of Google's Demand Gen and Video Reach Campaigns, combining creativity with technology for high-performance results.
Speaking on the win, our Deputy Managing Director, Programmatic UK, Alex Glover said: “Our dedication to exploring Google's AI tools across the marketing funnel has paid off. The Tom Ford campaign is a prime example of how this innovation can drive success, and this award is a recognition of our team's dedication to testing, our collaboration with Estee Lauder Companies and Tom Ford, and our unwavering commitment to pushing the boundaries of Video & Display through the funnel.”
A huge congratulations to all other winners and finalists on their entries!
👉 Read more about the win here: lnkd.in/g42gaQQu
#AgencyExcellenceAwards
#GooglePartnerSummit
Brainlabs
44,569 followers
Brainlabs has come out on top at the 2024 Google Agency Excellence Awards in EMEA for Creative Coverage! 🏆
This award recognises our rigorous testing of Google's Demand Gen and Video Reach Campaigns, combining creativity with technology for high-performance results.
Speaking on the win, our Deputy Managing Director, Programmatic UK, Alex Glover said: “Our dedication to exploring Google's AI tools across the marketing funnel has paid off. The Tom Ford campaign is a prime example of how this innovation can drive success, and this award is a recognition of our team's dedication to testing, our collaboration with Estee Lauder Companies and Tom Ford, and our unwavering commitment to pushing the boundaries of Video & Display through the funnel.”
A huge congratulations to all other winners and finalists on their entries!
👉 Read more about the win here: lnkd.in/g42gaQQu
#AgencyExcellenceAwards
#GooglePartnerSummit
Nov 10, 2024
Nov 10, 2024
Brainlabs
44,569 followers
Artificial vs. Authentic: The Tug of War in Influencer Marketing’s Future 🤳
A new battle is emerging in the world of digital: artificial intelligence versus human authenticity.
It’s the term on everyone's lips, but will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection?
In our latest report, Tom Sweeney and Will Akhurst dive into the heart of this debate, exploring how AI is reshaping influencer marketing and how brands can utilize whole-brain thinking, seamlessly blending brand data-driven insights and creative innovation.
Get your copy here to discover who came out on top: AI or human creativity ⤵
lnkd.in/e8wWdmic
#AIMarketing
#InfluencerMarketing
#FutureOfMarketing
#CreativityVsAI
Brainlabs
44,569 followers
Artificial vs. Authentic: The Tug of War in Influencer Marketing’s Future 🤳
A new battle is emerging in the world of digital: artificial intelligence versus human authenticity.
It’s the term on everyone's lips, but will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection?
In our latest report, Tom Sweeney and Will Akhurst dive into the heart of this debate, exploring how AI is reshaping influencer marketing and how brands can utilize whole-brain thinking, seamlessly blending brand data-driven insights and creative innovation.
Get your copy here to discover who came out on top: AI or human creativity ⤵
lnkd.in/e8wWdmic
#AIMarketing
#InfluencerMarketing
#FutureOfMarketing
#CreativityVsAI
Jan 11, 2025
Jan 11, 2025
Gerry Kelly
CEO at OptusApp
Great that Housing Executive Magazine are also picking up on Calico Homes' fantastic achievement. Tenant registration rate is now over 60% in 10 days... 👏 👏 Calico Homes and OptusApp -- a great combination. Read the details in the link below.
Gerry Kelly
CEO at OptusApp
Great that Housing Executive Magazine are also picking up on Calico Homes' fantastic achievement. Tenant registration rate is now over 60% in 10 days... 👏 👏 Calico Homes and OptusApp -- a great combination. Read the details in the link below.
Feb 7, 2025
Feb 7, 2025
Daniel Gilbert
Global CEO at Brainlabs
UNBELIEVABLY PROUD!!!! Congrats to my dear friend and partner Stephen Allan OBE. I have the privilege of working with this special man every day. What a chance to celebrate him with an OBE!!!
Daniel Gilbert
Global CEO at Brainlabs
UNBELIEVABLY PROUD!!!! Congrats to my dear friend and partner Stephen Allan OBE. I have the privilege of working with this special man every day. What a chance to celebrate him with an OBE!!!
Jan 2, 2025
Jan 2, 2025
Daniel Gilbert
Global CEO at Brainlabs
In a year where the marketing industry faced minimal growth and tightening margins, some agencies found ways to accelerate.
Moore Kingston Smith’s 2024 report paints a tough picture the year prior:
👉 Industry growth slowed to 3.2%
👉 Agencies dealt with shrinking client demand and rising costs
👉 Some agencies saw income fall by over 20%
But not everyone was stuck in survival mode…
Brainlabs led the charge with an impressive 75% income growth, driven by strategic acquisitions and expansion into new markets. Compare that to the top quartile’s 36.1% growth, and it’s clear Brainlabs didn’t just keep up—we set the pace.
We owe this result to an incredible team that stayed focused and to our clients who trusted us to deliver through uncertain times.
If there’s one thing I’ve learned over the years, it’s that with the right people, focus, and determination, growth isn’t just possible—it’s within reach, even when the odds are stacked against you.
How do you see the agency landscape evolving in 2025? Will we see more consolidation, or will innovation take the lead?
#Marketing
#BusinessGrowth
#AgencyTrends
#DigitalMarketing
#Leadership
Daniel Gilbert
Global CEO at Brainlabs
In a year where the marketing industry faced minimal growth and tightening margins, some agencies found ways to accelerate.
Moore Kingston Smith’s 2024 report paints a tough picture the year prior:
👉 Industry growth slowed to 3.2%
👉 Agencies dealt with shrinking client demand and rising costs
👉 Some agencies saw income fall by over 20%
But not everyone was stuck in survival mode…
Brainlabs led the charge with an impressive 75% income growth, driven by strategic acquisitions and expansion into new markets. Compare that to the top quartile’s 36.1% growth, and it’s clear Brainlabs didn’t just keep up—we set the pace.
We owe this result to an incredible team that stayed focused and to our clients who trusted us to deliver through uncertain times.
If there’s one thing I’ve learned over the years, it’s that with the right people, focus, and determination, growth isn’t just possible—it’s within reach, even when the odds are stacked against you.
How do you see the agency landscape evolving in 2025? Will we see more consolidation, or will innovation take the lead?
#Marketing
#BusinessGrowth
#AgencyTrends
#DigitalMarketing
#Leadership
Jan 8, 2025
Jan 8, 2025
Pawel Sieradzki
Global IT Director at Brainlabs
Exciting Opportunity for a Junior IT Support Specialist!
We're looking for a passionate and talented IT Support Specialist to join our growing team in London.
In this role, you'll be at the forefront of ensuring our employees have the technology they need to be successful.
Here's what makes this role unique:
Impactful Work: Directly impact employee productivity and success.
Continuous Growth: Learn the latest technologies and develop skills in cloud, cybersecurity, and automation.
Strong Teamwork: Collaborate with a supportive team and colleagues across departments.
Make a Difference: Contribute to a positive and efficient work environment.
Advancement Opportunities: Grow your skills and advance your IT career.
Ready to make a real impact? Apply now!
lnkd.in/dEYfHfcz
#ITSupportSpecialist
#ITJobs
#Technology
#CareerOpportunity
#Teamwork
#Growth
Pawel Sieradzki
Global IT Director at Brainlabs
Exciting Opportunity for a Junior IT Support Specialist!
We're looking for a passionate and talented IT Support Specialist to join our growing team in London.
In this role, you'll be at the forefront of ensuring our employees have the technology they need to be successful.
Here's what makes this role unique:
Impactful Work: Directly impact employee productivity and success.
Continuous Growth: Learn the latest technologies and develop skills in cloud, cybersecurity, and automation.
Strong Teamwork: Collaborate with a supportive team and colleagues across departments.
Make a Difference: Contribute to a positive and efficient work environment.
Advancement Opportunities: Grow your skills and advance your IT career.
Ready to make a real impact? Apply now!
lnkd.in/dEYfHfcz
#ITSupportSpecialist
#ITJobs
#Technology
#CareerOpportunity
#Teamwork
#Growth
Jan 23, 2025
Jan 23, 2025
Brainlabs
44,569 followers
We’re excited to have been recognised as one of the first agencies to achieve Google’s Test & Experiments Certification! 🚀 🚀 🚀
This huge milestone showcases our commitment to pushing the boundaries of experimentation and driving high-performance results for our clients. Thanks to our strong partnership with Google, we’re now equipped with the latest tools and methodologies to deliver advanced insights and smarter strategies - helping our clients get more from their campaigns.
Shoutout to our amazing team for their dedication to raising the bar and constantly evolving the way we work! 👏
Learn more about what this certification means for our clients here: lnkd.in/ehYVg_aG
Brainlabs
44,569 followers
We’re excited to have been recognised as one of the first agencies to achieve Google’s Test & Experiments Certification! 🚀 🚀 🚀
This huge milestone showcases our commitment to pushing the boundaries of experimentation and driving high-performance results for our clients. Thanks to our strong partnership with Google, we’re now equipped with the latest tools and methodologies to deliver advanced insights and smarter strategies - helping our clients get more from their campaigns.
Shoutout to our amazing team for their dedication to raising the bar and constantly evolving the way we work! 👏
Learn more about what this certification means for our clients here: lnkd.in/ehYVg_aG
Dec 9, 2024
Dec 9, 2024
Brainlabs
44,569 followers
Marketing in 2025 isn’t just about reaching humans—it’s about influencing algorithms.
AI-driven algorithms are shaping who sees your ads, what content gets amplified, and how customers engage. If you’re not adapting, you’re falling behind.
Join top experts from LinkedIn, Brainlabs, and leading brands as we break down the marketing trends your CEO will actually care about in 2025.
🔥 Why you can’t afford to miss this:
✅ How to market to both humans & algorithms for maximum impact
✅ Smart budget allocation in an AI-first world
✅ B2B & B2C strategies that actually work
✅ Proven insights—no fluff, just real strategies
This isn’t your typical marketing trends event. It’s a blueprint for staying ahead in 2025.
🔗 RSVP link in the comments. Drop a 🚀 if you’re in!
#MarketingTrends
#AI
#DigitalMarketing
#Brainlabs
#B2BMarketing
Brainlabs
44,569 followers
Marketing in 2025 isn’t just about reaching humans—it’s about influencing algorithms.
AI-driven algorithms are shaping who sees your ads, what content gets amplified, and how customers engage. If you’re not adapting, you’re falling behind.
Join top experts from LinkedIn, Brainlabs, and leading brands as we break down the marketing trends your CEO will actually care about in 2025.
🔥 Why you can’t afford to miss this:
✅ How to market to both humans & algorithms for maximum impact
✅ Smart budget allocation in an AI-first world
✅ B2B & B2C strategies that actually work
✅ Proven insights—no fluff, just real strategies
This isn’t your typical marketing trends event. It’s a blueprint for staying ahead in 2025.
🔗 RSVP link in the comments. Drop a 🚀 if you’re in!
#MarketingTrends
#AI
#DigitalMarketing
#Brainlabs
#B2BMarketing
Feb 19, 2025
Feb 19, 2025
Brainlabs
44,569 followers
🚨 B2B marketers—this is your reminder! 🚨
The future of B2B influencer marketing isn’t about likes or reach. It’s about real influence—understanding when and where decision-makers are ready to act.
At Brainlabs, we’re breaking the old playbook and showing you what actually works.
Join us TOMORROW for a power-packed session with WFA, where we’ll cover:
🔥 How to decode buyer intent through digital signals
🔥 The generational shift changing B2B decision-making
🔥 The most effective influencer strategies today
🔥 How to measure success beyond vanity metrics
🔗 Registration link in the comments! Don’t miss out—this session will change the way you think about B2B marketing.
Drop a ✅ in the comments if you’re attending!
#B2BMarketing
#InfluencerMarketing
#MarketingStrategy
#Brainlabs
Brainlabs
44,569 followers
🚨 B2B marketers—this is your reminder! 🚨
The future of B2B influencer marketing isn’t about likes or reach. It’s about real influence—understanding when and where decision-makers are ready to act.
At Brainlabs, we’re breaking the old playbook and showing you what actually works.
Join us TOMORROW for a power-packed session with WFA, where we’ll cover:
🔥 How to decode buyer intent through digital signals
🔥 The generational shift changing B2B decision-making
🔥 The most effective influencer strategies today
🔥 How to measure success beyond vanity metrics
🔗 Registration link in the comments! Don’t miss out—this session will change the way you think about B2B marketing.
Drop a ✅ in the comments if you’re attending!
#B2BMarketing
#InfluencerMarketing
#MarketingStrategy
#Brainlabs
Feb 18, 2025
Feb 18, 2025
Miranda Busick
Talent Acquisition Lead @ Brainlabs | Recruiting, Talent Strategy, Building Relationships
Do you have Metasearch experience and have worked on hotel clients? If so, let's chat! :)
Miranda Busick
Talent Acquisition Lead @ Brainlabs | Recruiting, Talent Strategy, Building Relationships
Do you have Metasearch experience and have worked on hotel clients? If so, let's chat! :)
Jan 27, 2025
Jan 27, 2025
Adam Potashnick
CEO at Brainlabs | Innovative Media Executive | Collaborative & Passionate Leader | Transforming Brands at Scale
Great leaders are optimistic. We are drawn to positive people. No one wants to follow someone who constantly complains and anticipates failure.
We gravitate toward leaders who inspire us, see potential in us, and believe in a brighter future.
Great leaders, like my dear friend and colleague Andrew Littlewood FCIM have faced tough times like everyone else, but he consistently reframed the challenges into opportunities to learn, teach, and grow with our clients.
Andy’s relentless optimism is what sets Andy apart and I could not be more thrilled to announce 📣 that he has joined us at Brainlabs as Chief Planning & Data Officer, North America.
Andy aka HOK (IYKYK) is truly one of kind in our industry and will immediately start helping to shape our future —pushing boundaries in data-driven media, marketing and innovation.
Welcome to the team, Andy! We can’t wait to see the 📈 and impact you’ll make 💙 !!
#lessonlearned
Adam Potashnick
CEO at Brainlabs | Innovative Media Executive | Collaborative & Passionate Leader | Transforming Brands at Scale
Great leaders are optimistic. We are drawn to positive people. No one wants to follow someone who constantly complains and anticipates failure.
We gravitate toward leaders who inspire us, see potential in us, and believe in a brighter future.
Great leaders, like my dear friend and colleague Andrew Littlewood FCIM have faced tough times like everyone else, but he consistently reframed the challenges into opportunities to learn, teach, and grow with our clients.
Andy’s relentless optimism is what sets Andy apart and I could not be more thrilled to announce 📣 that he has joined us at Brainlabs as Chief Planning & Data Officer, North America.
Andy aka HOK (IYKYK) is truly one of kind in our industry and will immediately start helping to shape our future —pushing boundaries in data-driven media, marketing and innovation.
Welcome to the team, Andy! We can’t wait to see the 📈 and impact you’ll make 💙 !!
#lessonlearned
Feb 13, 2025
Feb 13, 2025
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
🧠 Brainlabs Hiring Alert for SEO & Content Roles 🧠
Our team is growing (again)! I am hiring an Associate Director, Content Strategy, and a Senior Manager, SEO.
Enterprise experience is required, working with companies with over $5B in annual revenue. You *must* be based in the USA—no exceptions.
What makes Brainlabs different?
📈 We drive high-performance results
👩💻 We have a tech-forward approach that automates the tedious stuff
💙 We know smart people are the core of our offering, and we treat them right
Join over 80 SEO & CRO experts supporting North America alone to deliver strategies for the biggest brands in the world.
See all our current openings in the link below 👇
#hiring
#seo
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
🧠 Brainlabs Hiring Alert for SEO & Content Roles 🧠
Our team is growing (again)! I am hiring an Associate Director, Content Strategy, and a Senior Manager, SEO.
Enterprise experience is required, working with companies with over $5B in annual revenue. You *must* be based in the USA—no exceptions.
What makes Brainlabs different?
📈 We drive high-performance results
👩💻 We have a tech-forward approach that automates the tedious stuff
💙 We know smart people are the core of our offering, and we treat them right
Join over 80 SEO & CRO experts supporting North America alone to deliver strategies for the biggest brands in the world.
See all our current openings in the link below 👇
#hiring
#seo
Feb 5, 2025
Feb 5, 2025
Katherine Cook
MP, Strategy & Planning
To all my fellow planners:
A great brand and great team to work with, apply below or share with anyone you think might be interested.
Katherine Cook
MP, Strategy & Planning
To all my fellow planners:
A great brand and great team to work with, apply below or share with anyone you think might be interested.
Feb 12, 2025
Feb 12, 2025
Stephen Allan OBE
Executive Chairman at Brainlabs | Chair of Trustees at Rays of Sunshine
Many brands are gambling millions by using the same legacy Super Bowl equation – is there a way to up the odds?
$7m for each 30-second ad. Is it worth it?
Every Super Bowl, advertisers spend $m’s on their campaigns. Some make history. Others are forgotten by Monday.
The difference? Strategy!
Winning isn’t about spending the most. It’s about owning the moment in a way your audience can’t ignore.
My colleagues Katherine Cook and Hallie Wilson at Brainlabs have broken down past Super Bowl campaigns—and what this year’s Doritos ad gets right. Link to the full article in the comments section 👇
#SuperBowl
#MarketingStrategy
#BrandGrowth
Stephen Allan OBE
Executive Chairman at Brainlabs | Chair of Trustees at Rays of Sunshine
Many brands are gambling millions by using the same legacy Super Bowl equation – is there a way to up the odds?
$7m for each 30-second ad. Is it worth it?
Every Super Bowl, advertisers spend $m’s on their campaigns. Some make history. Others are forgotten by Monday.
The difference? Strategy!
Winning isn’t about spending the most. It’s about owning the moment in a way your audience can’t ignore.
My colleagues Katherine Cook and Hallie Wilson at Brainlabs have broken down past Super Bowl campaigns—and what this year’s Doritos ad gets right. Link to the full article in the comments section 👇
#SuperBowl
#MarketingStrategy
#BrandGrowth
Feb 8, 2025
Feb 8, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
It is essential to integrate high performing players to ensure that every aspect of a brand’s campaign is designed to work together to win.
Because the siloes across disciplines are entirely artificial. In the real world, of course, everything is connected, and interpreting data from one field can supercharge the effectiveness of another.
Latest blog post on the need to integrate for campaigns to succeed
lnkd.in/ehaMYmDZ
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
It is essential to integrate high performing players to ensure that every aspect of a brand’s campaign is designed to work together to win.
Because the siloes across disciplines are entirely artificial. In the real world, of course, everything is connected, and interpreting data from one field can supercharge the effectiveness of another.
Latest blog post on the need to integrate for campaigns to succeed
lnkd.in/ehaMYmDZ
Mar 5, 2025
Mar 5, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
As GenAI becomes more prevalent, the key to success for all of us humans - whether we're senior or just starting out - is to delegate what we can to the robots and dedicate ourselves to breakthrough creativity.
Harvard Business Review feature on our new book gives some top tips for stepchanging success in 2025 lnkd.in/e2pJnqmu
Read our book now to supercharge this lnkd.in/e8ZMKvJm
With Kathryn Jacob OBE
Get in touch at Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
As GenAI becomes more prevalent, the key to success for all of us humans - whether we're senior or just starting out - is to delegate what we can to the robots and dedicate ourselves to breakthrough creativity.
Harvard Business Review feature on our new book gives some top tips for stepchanging success in 2025 lnkd.in/e2pJnqmu
Read our book now to supercharge this lnkd.in/e8ZMKvJm
With Kathryn Jacob OBE
Get in touch at Brainlabs
Jan 24, 2025
Jan 24, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
How do you know when you need radical change and when you should harvest? See our guide to the seasons in A year of creativity lnkd.in/eMMWjFTN
If you're falling behind your competitors and cannot make change stick, it is time to spring forward.
If you need to navigate lean times, some winter reflections might be more tranformative
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
How do you know when you need radical change and when you should harvest? See our guide to the seasons in A year of creativity lnkd.in/eMMWjFTN
If you're falling behind your competitors and cannot make change stick, it is time to spring forward.
If you need to navigate lean times, some winter reflections might be more tranformative
Jan 28, 2025
Jan 28, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Sometimes we need to be reasonable. Sometimes we need to push, and then push further. See our thoughts in A year of creativity
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Sometimes we need to be reasonable. Sometimes we need to push, and then push further. See our thoughts in A year of creativity
Jan 27, 2025
Jan 27, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
"As generative artificial intelligence becomes more prevalent in business, the key to success for all of us humans — whether we’re junior employees or senior executives — will be to delegate our routine work to technology and dedicate ourselves to more creative pursuits."
What an opening! Loved hearing Brainlabs Global CSO's thoughts on prioritising creativity in 2025.
Check out the insights for yourself 👇
Helen Clow
Growth Director @ Brainlabs | Influencer
"As generative artificial intelligence becomes more prevalent in business, the key to success for all of us humans — whether we’re junior employees or senior executives — will be to delegate our routine work to technology and dedicate ourselves to more creative pursuits."
What an opening! Loved hearing Brainlabs Global CSO's thoughts on prioritising creativity in 2025.
Check out the insights for yourself 👇
Jan 20, 2025
Jan 20, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
In an age of GenAI human creativity matters more than ever. How do you jumpstart your own and your team's creativity? Here's Harvard Business Review article about our new book. lnkd.in/e2pJnqmu
Brainlabs Kathryn Jacob OBE Bloomsbury Business
More detail in our book, out now, lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
In an age of GenAI human creativity matters more than ever. How do you jumpstart your own and your team's creativity? Here's Harvard Business Review article about our new book. lnkd.in/e2pJnqmu
Brainlabs Kathryn Jacob OBE Bloomsbury Business
More detail in our book, out now, lnkd.in/e8ZMKvJm
Jan 22, 2025
Jan 22, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thank you Katie, we are inspired by your work too. Kathryn Jacob OBE
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thank you Katie, we are inspired by your work too. Kathryn Jacob OBE
Jan 30, 2025
Jan 30, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Kathryn Jacob OBE and I talk to Scott LaPierre for Harvard Business Review about our book A Year of Creativity. I suggest that you need to actively break your own algorithm in order to come up with new thinking - what do you think ?
lnkd.in/emQNV49K
lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Kathryn Jacob OBE and I talk to Scott LaPierre for Harvard Business Review about our book A Year of Creativity. I suggest that you need to actively break your own algorithm in order to come up with new thinking - what do you think ?
lnkd.in/emQNV49K
lnkd.in/e8ZMKvJm
Feb 28, 2025
Feb 28, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Jan 17, 2025
Jan 17, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Jan 17, 2025
Jan 17, 2025
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
Our team in Buenos Aires is growing and we're looking for great SEO talent to join.....
If you're based in BA and looking to join an awesome team - then we'd love for you to apply
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
Our team in Buenos Aires is growing and we're looking for great SEO talent to join.....
If you're based in BA and looking to join an awesome team - then we'd love for you to apply
Mar 5, 2025
Mar 5, 2025
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Great to see clients are finding real value in the connected power of the GMP products!
#gmp
#google
#googlemarketingplatform
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Great to see clients are finding real value in the connected power of the GMP products!
#gmp
#google
#googlemarketingplatform
Feb 27, 2025
Feb 27, 2025
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
To my friends in Singapore....check this out....get along to what's going to be a great event to expand your mind and expand your network!!!
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
To my friends in Singapore....check this out....get along to what's going to be a great event to expand your mind and expand your network!!!
Feb 11, 2025
Feb 11, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Why do we stifle our creative instincts which are so strong as children? See Kathryn Jacob OBE perspective on this, and how overcoming it can step change your career. lnkd.in/emQNV49K
Thanks to Harvard Business Review featuring us talking about our book A year of Creativity
Pearl & Dean Bloomsbury Business
lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Why do we stifle our creative instincts which are so strong as children? See Kathryn Jacob OBE perspective on this, and how overcoming it can step change your career. lnkd.in/emQNV49K
Thanks to Harvard Business Review featuring us talking about our book A year of Creativity
Pearl & Dean Bloomsbury Business
lnkd.in/e8ZMKvJm
Mar 3, 2025
Mar 3, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
10-15% of bees do not follow the waggle dance. Instead they set off on their own. They are independent of the hive, and play a vital role in finding new and unexplored sources of nectar, which are crucial if and when the established sources are depleted. In addition they help to create increased genetic diversity among the plants that they visit through cross pollination. Overall this behaviour ensures that the hive can efficiently exploit known resources while also discovering new ones. Media independents ensure fresh thinking on growing brands. See my post for more on this lnkd.in/eMuMWCuB
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
10-15% of bees do not follow the waggle dance. Instead they set off on their own. They are independent of the hive, and play a vital role in finding new and unexplored sources of nectar, which are crucial if and when the established sources are depleted. In addition they help to create increased genetic diversity among the plants that they visit through cross pollination. Overall this behaviour ensures that the hive can efficiently exploit known resources while also discovering new ones. Media independents ensure fresh thinking on growing brands. See my post for more on this lnkd.in/eMuMWCuB
Feb 3, 2025
Feb 3, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Veánlo a el crack de David Posada, nuestro CGO LATAM....
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Veánlo a el crack de David Posada, nuestro CGO LATAM....
Feb 28, 2025
Feb 28, 2025
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Interested in how to maximise marketing effectiveness? Read about some successful tactics from Brainlabs' experienced team!
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Interested in how to maximise marketing effectiveness? Read about some successful tactics from Brainlabs' experienced team!
Feb 7, 2025
Feb 7, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
FOLLOW UP. Duolingo you continue to show that rapid response and adaptability drives success with an immediate response to
#tiktokrefugee
✅ Reactive
✅Culturally relevant
✅On Brand
Interested to see who will be next...
Helen Clow
Growth Director @ Brainlabs | Influencer
FOLLOW UP. Duolingo you continue to show that rapid response and adaptability drives success with an immediate response to
#tiktokrefugee
✅ Reactive
✅Culturally relevant
✅On Brand
Interested to see who will be next...
Jan 15, 2025
Jan 15, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
lnkd.in/emQNV49K
Thanks to Harvard Business Review for featuring us Kathryn Jacob OBE and our book A year of Creativity. Bloomsbury Business Clare Grist Taylor
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
lnkd.in/emQNV49K
Thanks to Harvard Business Review for featuring us Kathryn Jacob OBE and our book A year of Creativity. Bloomsbury Business Clare Grist Taylor
Feb 28, 2025
Feb 28, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here's one technique to spark creativity, innovation and inspiration at work: Exaggerate. What is the most outlandish thing you could do? Of course you can roll back and make it practical, but by taking it to the max you might come up with something that can give you a real advantage. For this and more techniques see our article (with Kathryn Jacob OBE) at Harvard Business Review lnkd.in/e2pJnqmu
And for more ideas to supercharge your strategies to win contact Brainlabs
Our new book is out now lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here's one technique to spark creativity, innovation and inspiration at work: Exaggerate. What is the most outlandish thing you could do? Of course you can roll back and make it practical, but by taking it to the max you might come up with something that can give you a real advantage. For this and more techniques see our article (with Kathryn Jacob OBE) at Harvard Business Review lnkd.in/e2pJnqmu
And for more ideas to supercharge your strategies to win contact Brainlabs
Our new book is out now lnkd.in/e8ZMKvJm
Jan 23, 2025
Jan 23, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
Fake Influence, Real Data: Why I Don’t Trust Vanity Metrics
I’ve been in marketing data world for a long time and I’ve seen how brands waste marketing budgets on influencers who game the system—buying followers, engagement pods, and inflating their metrics to appear more influential than they really are. The problem? Without real data validation, these vanity metrics deceive brands into believing they’re reaching an engaged audience when, in reality, they’re just paying for bots.
When I evaluate influencer data, I focus on data integrity. A high follower count means nothing if engagement is artificial and conversions are nonexistent. I look at audience authenticity, engagement quality, and whether influencer content actually drives measurable outcomes.
Brands need to shift from trusting surface-level metrics to data-driven influencer validation. That means leveraging fraud detection tools, analyzing audience quality, and demanding transparency in performance reporting. In a world full of fake influence, only real, data-backed impact should dictate marketing spend.
#DataDrivenMarketing
#InfluencerFraud
#MarketingScams
#Data
AS
Atul Sharma
Head of Data @ Brainlabs
Fake Influence, Real Data: Why I Don’t Trust Vanity Metrics
I’ve been in marketing data world for a long time and I’ve seen how brands waste marketing budgets on influencers who game the system—buying followers, engagement pods, and inflating their metrics to appear more influential than they really are. The problem? Without real data validation, these vanity metrics deceive brands into believing they’re reaching an engaged audience when, in reality, they’re just paying for bots.
When I evaluate influencer data, I focus on data integrity. A high follower count means nothing if engagement is artificial and conversions are nonexistent. I look at audience authenticity, engagement quality, and whether influencer content actually drives measurable outcomes.
Brands need to shift from trusting surface-level metrics to data-driven influencer validation. That means leveraging fraud detection tools, analyzing audience quality, and demanding transparency in performance reporting. In a world full of fake influence, only real, data-backed impact should dictate marketing spend.
#DataDrivenMarketing
#InfluencerFraud
#MarketingScams
#Data
Jan 26, 2025
Jan 26, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here is our guest blog post Mumsnet
Everyone needs creativity at work.
Thanks Sophia Carlton Justine Roberts CBE
lnkd.in/eMFCXTnH
Kathryn Jacob OBE Bloomsbury Business
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here is our guest blog post Mumsnet
Everyone needs creativity at work.
Thanks Sophia Carlton Justine Roberts CBE
lnkd.in/eMFCXTnH
Kathryn Jacob OBE Bloomsbury Business
Jan 20, 2025
Jan 20, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
In my previous post, I shared my perspective on the importance of using real data vs. synthetic data in training AI models. It sparked some great conversations, so I wanted to take a moment to dive deeper into what sets these two types of data apart.
Real data is exactly what it sounds like—data collected from real-world interactions, behaviors, and systems. It reflects the complexities, patterns, and unpredictability of real life, making it invaluable for creating AI models that are both accurate and resilient.
Synthetic data, on the other hand, is artificially generated. It’s designed to mimic real-world data but is often used to address specific challenges, like filling data gaps, ensuring privacy, or testing edge cases that are rare in real-world datasets.
While synthetic data has its advantages, particularly in controlled scenarios, I firmly believe it works best as a complement to real data—not a replacement. Real data provides the foundation of authenticity and depth, while synthetic data can help refine, supplement, or expand the dataset when needed.
As I mentioned in my previous post, the balance between these two is key. Real-world data grounds AI in reality, while synthetic data can enhance its scope and flexibility. Together, they have the potential to create models that are robust, ethical, and truly impactful.
#ArtificialIntellegence
#Data
#AI
AS
Atul Sharma
Head of Data @ Brainlabs
In my previous post, I shared my perspective on the importance of using real data vs. synthetic data in training AI models. It sparked some great conversations, so I wanted to take a moment to dive deeper into what sets these two types of data apart.
Real data is exactly what it sounds like—data collected from real-world interactions, behaviors, and systems. It reflects the complexities, patterns, and unpredictability of real life, making it invaluable for creating AI models that are both accurate and resilient.
Synthetic data, on the other hand, is artificially generated. It’s designed to mimic real-world data but is often used to address specific challenges, like filling data gaps, ensuring privacy, or testing edge cases that are rare in real-world datasets.
While synthetic data has its advantages, particularly in controlled scenarios, I firmly believe it works best as a complement to real data—not a replacement. Real data provides the foundation of authenticity and depth, while synthetic data can help refine, supplement, or expand the dataset when needed.
As I mentioned in my previous post, the balance between these two is key. Real-world data grounds AI in reality, while synthetic data can enhance its scope and flexibility. Together, they have the potential to create models that are robust, ethical, and truly impactful.
#ArtificialIntellegence
#Data
#AI
Jan 15, 2025
Jan 15, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
Sharing Sophie Booth's sentiment here - if you want to join a fast growing Influencer team that are looking at how we do more, better and bigger... then check out Brainlabs roles!
Helen Clow
Growth Director @ Brainlabs | Influencer
Sharing Sophie Booth's sentiment here - if you want to join a fast growing Influencer team that are looking at how we do more, better and bigger... then check out Brainlabs roles!
Feb 19, 2025
Feb 19, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Strategic advice should follow two paths on a clients’ business. One is to make sure that the plan makes the most of existing and established sources of growth. To leverage those established rules of growth from Byron Sharp and the beliefs enshrined in Binet and Field’s The long and the short of it. In essence to follow the Binet, Field and Sharp Waggle dance.
But in addition, in a world where media is changing faster than ever, the strategy must also follow an independent path, go beyond the heritage herd practices and also explore new and unexplored sources of growth.
Read more in my recent post on LinkedIn lnkd.in/eMuMWCuB
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Strategic advice should follow two paths on a clients’ business. One is to make sure that the plan makes the most of existing and established sources of growth. To leverage those established rules of growth from Byron Sharp and the beliefs enshrined in Binet and Field’s The long and the short of it. In essence to follow the Binet, Field and Sharp Waggle dance.
But in addition, in a world where media is changing faster than ever, the strategy must also follow an independent path, go beyond the heritage herd practices and also explore new and unexplored sources of growth.
Read more in my recent post on LinkedIn lnkd.in/eMuMWCuB
Feb 5, 2025
Feb 5, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Transformation has been important to every agency I have worked in. But sometimes you need to slow things down, reflect and review, and be kind. See our thoughts in A year of creativity lnkd.in/eMMWjFTN Kathryn Jacob OBE
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Transformation has been important to every agency I have worked in. But sometimes you need to slow things down, reflect and review, and be kind. See our thoughts in A year of creativity lnkd.in/eMMWjFTN Kathryn Jacob OBE
Jan 26, 2025
Jan 26, 2025
Heather Green
Managing Director & NAMER Practice Lead, Influencer Marketing at Brainlabs
Proud to be a Brainlabber. ⚡️🤘🏻🚀
Heather Green
Managing Director & NAMER Practice Lead, Influencer Marketing at Brainlabs
Proud to be a Brainlabber. ⚡️🤘🏻🚀
Jan 8, 2025
Jan 8, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
Why I Believe Data Infrastructure is the Backbone of Growth
I’ve seen too many businesses focus on adding dashboards without investing in a solid data foundation. It’s like building a skyscraper on unstable ground—it might look fine at first, but the moment you try to scale, everything starts to crack.
For me, a well-architected data warehouse isn’t just about storing data; it’s about scalability, reliability, and unlocking insights that drive long-term growth. Here’s why I prioritize it:
✅ Scaling Without Breaking
I’ve learned that as businesses grow, so does their data complexity. A strong data warehouse ensures seamless integration across teams, platforms, and analytics tools, creating a single source of truth instead of fragmented, unreliable data.
✅ Efficiency Fuels Organic Growth
Without a solid data foundation, teams end up firefighting instead of focusing on strategy. I’ve seen firsthand how a well-structured data warehouse streamlines analytics, helping teams make real-time, data-driven decisions that fuel sustainable, organic growth.
✅ Trust in Decision-Making
If data infrastructure is shaky, people lose confidence in the insights. I believe clean, structured, and governed data leads to better predictions, optimized marketing spend, and growth that isn’t dependent on excessive paid investments but rather on smart, data-driven strategies.
I’ve always found that companies chasing quick wins without foundational investments struggle to sustain their success. But those who prioritize data infrastructure and scalable data warehouse strategies set themselves up for exponential, organic growth.
So the next time someone says, “We just need a few dashboards,” I always ask: “Is our data infrastructure built to support what comes next?”
#DataStrategy
#DataWarehouse
#MarketingAnalytics
#Growth
#Scalability
AS
Atul Sharma
Head of Data @ Brainlabs
Why I Believe Data Infrastructure is the Backbone of Growth
I’ve seen too many businesses focus on adding dashboards without investing in a solid data foundation. It’s like building a skyscraper on unstable ground—it might look fine at first, but the moment you try to scale, everything starts to crack.
For me, a well-architected data warehouse isn’t just about storing data; it’s about scalability, reliability, and unlocking insights that drive long-term growth. Here’s why I prioritize it:
✅ Scaling Without Breaking
I’ve learned that as businesses grow, so does their data complexity. A strong data warehouse ensures seamless integration across teams, platforms, and analytics tools, creating a single source of truth instead of fragmented, unreliable data.
✅ Efficiency Fuels Organic Growth
Without a solid data foundation, teams end up firefighting instead of focusing on strategy. I’ve seen firsthand how a well-structured data warehouse streamlines analytics, helping teams make real-time, data-driven decisions that fuel sustainable, organic growth.
✅ Trust in Decision-Making
If data infrastructure is shaky, people lose confidence in the insights. I believe clean, structured, and governed data leads to better predictions, optimized marketing spend, and growth that isn’t dependent on excessive paid investments but rather on smart, data-driven strategies.
I’ve always found that companies chasing quick wins without foundational investments struggle to sustain their success. But those who prioritize data infrastructure and scalable data warehouse strategies set themselves up for exponential, organic growth.
So the next time someone says, “We just need a few dashboards,” I always ask: “Is our data infrastructure built to support what comes next?”
#DataStrategy
#DataWarehouse
#MarketingAnalytics
#Growth
#Scalability
Feb 2, 2025
Feb 2, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Obrigado pelo seu post e menção Denise Porto Hruby. É um prazer e uma honra fazer parte do IAB BRASIL. Esperamos poder compartilhar muitos momentos interessantes com vocês. Abraço e obrigado.
IAB Brasil Brainlabs Fabio Montenegro Henrique Daniel Rangel
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Obrigado pelo seu post e menção Denise Porto Hruby. É um prazer e uma honra fazer parte do IAB BRASIL. Esperamos poder compartilhar muitos momentos interessantes com vocês. Abraço e obrigado.
IAB Brasil Brainlabs Fabio Montenegro Henrique Daniel Rangel
Feb 8, 2025
Feb 8, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
Marketing That Moves Culture: How Lifebuoy Won Maha Kumbh in India
I’ve always believed that great marketing isn’t just about visibility—it’s about relevance and impact. One of the best examples I’ve seen is Lifebuoy’s campaign at Maha Kumbh, a religious gathering held every 12 years in India, where millions of pilgrims come together for a sacred dip in the Ganges River. It’s the largest human congregation in the world, with over 120 million attendees—a staggering scale for any brand to engage with.
Lifebuoy, a global leader in hygiene and handwashing products, recognized the importance of promoting hand hygiene in such a crowded environment. But instead of relying on traditional ads, they did something brilliant—they stamped “Wash Your Hands with Lifebuoy” onto millions of rotis (flatbreads) served at community kitchens.
Here’s why this campaign stood out to me:
✅ Cultural Relevance – Instead of interrupting, the brand integrated its message into a sacred tradition.
✅ Behavioral Impact – It didn’t just promote a product; it reinforced a life-saving hygiene habit.
✅ Massive Reach – With millions of attendees, this was more than marketing—it was a public health initiative.
Lifebuoy’s approach is a masterclass in purpose-driven marketing—meeting people where they are, respecting cultural practices, and delivering a meaningful message. It’s a reminder that the most effective campaigns don’t just sell; they solve real problems in ways that feel natural and valuable.
#Marketing
#BrandStrategy
#Lifebuoy
#MahaKumbh
#PurposeDrivenMarketing
AS
Atul Sharma
Head of Data @ Brainlabs
Marketing That Moves Culture: How Lifebuoy Won Maha Kumbh in India
I’ve always believed that great marketing isn’t just about visibility—it’s about relevance and impact. One of the best examples I’ve seen is Lifebuoy’s campaign at Maha Kumbh, a religious gathering held every 12 years in India, where millions of pilgrims come together for a sacred dip in the Ganges River. It’s the largest human congregation in the world, with over 120 million attendees—a staggering scale for any brand to engage with.
Lifebuoy, a global leader in hygiene and handwashing products, recognized the importance of promoting hand hygiene in such a crowded environment. But instead of relying on traditional ads, they did something brilliant—they stamped “Wash Your Hands with Lifebuoy” onto millions of rotis (flatbreads) served at community kitchens.
Here’s why this campaign stood out to me:
✅ Cultural Relevance – Instead of interrupting, the brand integrated its message into a sacred tradition.
✅ Behavioral Impact – It didn’t just promote a product; it reinforced a life-saving hygiene habit.
✅ Massive Reach – With millions of attendees, this was more than marketing—it was a public health initiative.
Lifebuoy’s approach is a masterclass in purpose-driven marketing—meeting people where they are, respecting cultural practices, and delivering a meaningful message. It’s a reminder that the most effective campaigns don’t just sell; they solve real problems in ways that feel natural and valuable.
#Marketing
#BrandStrategy
#Lifebuoy
#MahaKumbh
#PurposeDrivenMarketing
Jan 27, 2025
Jan 27, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Gran POV de nuestro CHIEF GROWTH OFFICER en Brainlabs LATAM.
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Gran POV de nuestro CHIEF GROWTH OFFICER en Brainlabs LATAM.
Jan 10, 2025
Jan 10, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
The psychologist and social scientist Jonathan Haidt has stated that human beings are part bee. As well as the established habits we have hung on to from our ape ancestors, of wanting to stand out and be recognised by the alpha in the group, we also have the bee habit of collaborating and doing what is best for the hive.
If you can make your culture more bee than ape you stand a good chance of succeeding in creating a culture of high performance. But it isn't just about being part of an obedient hive. It is crucial to drive innovation and difference. Read more about this in my linkedin blog post lnkd.in/eeciu-zm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
The psychologist and social scientist Jonathan Haidt has stated that human beings are part bee. As well as the established habits we have hung on to from our ape ancestors, of wanting to stand out and be recognised by the alpha in the group, we also have the bee habit of collaborating and doing what is best for the hive.
If you can make your culture more bee than ape you stand a good chance of succeeding in creating a culture of high performance. But it isn't just about being part of an obedient hive. It is crucial to drive innovation and difference. Read more about this in my linkedin blog post lnkd.in/eeciu-zm
Feb 2, 2025
Feb 2, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
At Anthropy25, over 2,000 leaders from a wide range of sectors will come together to discuss the vision for a brighter Britain in 30 years time, and how we might get there. I am excited to play my part in Rebooting Britain.
Join me from 26-28 March at The Eden Project in Cornwall.
Secure your ticket today: lnkd.in/et_kXNtx
Anthropy UK
#Anthropy
#Anthropy25
#RebootBritain
Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
At Anthropy25, over 2,000 leaders from a wide range of sectors will come together to discuss the vision for a brighter Britain in 30 years time, and how we might get there. I am excited to play my part in Rebooting Britain.
Join me from 26-28 March at The Eden Project in Cornwall.
Secure your ticket today: lnkd.in/et_kXNtx
Anthropy UK
#Anthropy
#Anthropy25
#RebootBritain
Brainlabs
Feb 13, 2025
Feb 13, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
As someone who has spent years working with data and building AI solutions, I often find myself reflecting on the age-old debate: real data vs. synthetic data in training AI models. While synthetic data has its merits—like filling in gaps or simulating edge cases—there’s no substitute for the depth and authenticity that real data provides.
Real data captures the complexities, nuances, and unpredictability of the real world. These are the elements that make AI models robust, reliable, and genuinely impactful. When we rely solely on synthetic data, we risk oversimplifying reality and missing out on those subtle patterns that drive truly meaningful insights.
That said, I’m not dismissing synthetic data entirely. It has its place in augmenting real-world data, especially when privacy concerns or data scarcity come into play. But in my experience, the strongest AI models are those rooted in real-world data, guided by ethical considerations and enhanced with carefully curated synthetic data when needed.
#ArtificialIntellegence
#Data
#AI Brainlabs
AS
Atul Sharma
Head of Data @ Brainlabs
As someone who has spent years working with data and building AI solutions, I often find myself reflecting on the age-old debate: real data vs. synthetic data in training AI models. While synthetic data has its merits—like filling in gaps or simulating edge cases—there’s no substitute for the depth and authenticity that real data provides.
Real data captures the complexities, nuances, and unpredictability of the real world. These are the elements that make AI models robust, reliable, and genuinely impactful. When we rely solely on synthetic data, we risk oversimplifying reality and missing out on those subtle patterns that drive truly meaningful insights.
That said, I’m not dismissing synthetic data entirely. It has its place in augmenting real-world data, especially when privacy concerns or data scarcity come into play. But in my experience, the strongest AI models are those rooted in real-world data, guided by ethical considerations and enhanced with carefully curated synthetic data when needed.
#ArtificialIntellegence
#Data
#AI Brainlabs
Jan 15, 2025
Jan 15, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
We love working with talent who are as passionate about our clients as we are! A massive shoutout to Arielle Strangwood & the wider Brainlabs team 😍
Helen Clow
Growth Director @ Brainlabs | Influencer
We love working with talent who are as passionate about our clients as we are! A massive shoutout to Arielle Strangwood & the wider Brainlabs team 😍
Jan 31, 2025
Jan 31, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Mansfield College, Oxford University of Oxford Thanks for featuring our new book in latest magazine Kathryn Jacob OBE Clare Grist Taylor Bloomsbury Business
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Mansfield College, Oxford University of Oxford Thanks for featuring our new book in latest magazine Kathryn Jacob OBE Clare Grist Taylor Bloomsbury Business
Feb 16, 2025
Feb 16, 2025
Agnieszka Kosik
CEO at Brainlabs in Poland
Przyszłość Influencer marketingu: AI vs. Autentyczny Człowiek...
Agnieszka Kosik
CEO at Brainlabs in Poland
Przyszłość Influencer marketingu: AI vs. Autentyczny Człowiek...
Jan 9, 2025
Jan 9, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Always interested in Brian’s perspective. My view is that strategy is crucial for competitive difference.
Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Always interested in Brian’s perspective. My view is that strategy is crucial for competitive difference.
Brainlabs
Feb 3, 2025
Feb 3, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
A Brainlabs Brasil tá voando! Aos meus contatos no Brasil, solicito a gentileza de compartilharem esta informação. Obrigado!!
Brainlabs Fabio Montenegro Henrique Daniel Rangel
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
A Brainlabs Brasil tá voando! Aos meus contatos no Brasil, solicito a gentileza de compartilharem esta informação. Obrigado!!
Brainlabs Fabio Montenegro Henrique Daniel Rangel
Feb 28, 2025
Feb 28, 2025
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Just going to drop this here. 🫳 🎤
lnkd.in/gfiBYr8S
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Just going to drop this here. 🫳 🎤
lnkd.in/gfiBYr8S
Feb 6, 2025
Feb 6, 2025
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
I’m honored to be joining this panel to help candidates in the job market improve their personal pitches & storytelling.
Register at the link provided. I hope to see you there!
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
I’m honored to be joining this panel to help candidates in the job market improve their personal pitches & storytelling.
Register at the link provided. I hope to see you there!
Feb 20, 2025
Feb 20, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Over the last two decades there have been more silos in how organisations approach things popping up rather than fewer. Its time to reset and to integrate thinking against one goal - revenue and profit for the brand
Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Over the last two decades there have been more silos in how organisations approach things popping up rather than fewer. Its time to reset and to integrate thinking against one goal - revenue and profit for the brand
Brainlabs
Jan 31, 2025
Jan 31, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Fantastic results from High-Performance team leadership
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Fantastic results from High-Performance team leadership
Jan 8, 2025
Jan 8, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
El BIG BOSS, un gran corazón !!Stephen Allan OBE
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
El BIG BOSS, un gran corazón !!Stephen Allan OBE
Jan 3, 2025
Jan 3, 2025
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Everybody talking about AI agents…
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Everybody talking about AI agents…
Jan 14, 2025
Jan 14, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
The Potential TikTok Ban: What It Means for Marketers
The possible TikTok ban in the U.S. isn’t just about one platform—it’s about the shifting landscape of digital marketing and how we adapt. TikTok has fundamentally changed how brands engage with audiences, setting new standards for short-form video, community-driven content, and algorithmic discovery. If it disappears, the impact will be massive.
For marketers, this raises critical questions:
🔹 Where do we reallocate budgets meant for TikTok?
🔹 How do we replicate its unique engagement and organic reach elsewhere?
🔹 What does this mean for first-party data strategies as brands lose a key customer touchpoint?
Platforms like YouTube Shorts, Instagram Reels, and Snapchat Spotlight will likely see a surge in ad dollars and user migration. But the cultural and behavioral shifts TikTok created—authentic storytelling, creator-driven marketing, and micro-trends—won’t simply vanish. Marketers will need to rethink how they drive discovery and engagement in a world without TikTok.
I see this as a reminder that no platform is permanent, and diversification is key. Whether TikTok stays or goes, adaptability will define who wins in the next phase of digital marketing.
AS
Atul Sharma
Head of Data @ Brainlabs
The Potential TikTok Ban: What It Means for Marketers
The possible TikTok ban in the U.S. isn’t just about one platform—it’s about the shifting landscape of digital marketing and how we adapt. TikTok has fundamentally changed how brands engage with audiences, setting new standards for short-form video, community-driven content, and algorithmic discovery. If it disappears, the impact will be massive.
For marketers, this raises critical questions:
🔹 Where do we reallocate budgets meant for TikTok?
🔹 How do we replicate its unique engagement and organic reach elsewhere?
🔹 What does this mean for first-party data strategies as brands lose a key customer touchpoint?
Platforms like YouTube Shorts, Instagram Reels, and Snapchat Spotlight will likely see a surge in ad dollars and user migration. But the cultural and behavioral shifts TikTok created—authentic storytelling, creator-driven marketing, and micro-trends—won’t simply vanish. Marketers will need to rethink how they drive discovery and engagement in a world without TikTok.
I see this as a reminder that no platform is permanent, and diversification is key. Whether TikTok stays or goes, adaptability will define who wins in the next phase of digital marketing.
Jan 17, 2025
Jan 17, 2025
Sean Seamer
Global COO
Come join Gyn and our amazing team in Singapore for this session!
Sean Seamer
Global COO
Come join Gyn and our amazing team in Singapore for this session!
Feb 11, 2025
Feb 11, 2025
Rachelle Risner
Driving Growth & Innovation | Strategic Marketer | Collaborative Leader | Challenger of the Status Quo
A fantastic chance to join a fun and growing company!
Rachelle Risner
Driving Growth & Innovation | Strategic Marketer | Collaborative Leader | Challenger of the Status Quo
A fantastic chance to join a fun and growing company!
Feb 12, 2025
Feb 12, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Be more bee, but make sure that you are exploring independent and innovative sources of growth.
Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Be more bee, but make sure that you are exploring independent and innovative sources of growth.
Brainlabs
Jan 31, 2025
Jan 31, 2025
Tom H.
Performance Agency Executive, Growth Consultant, Guest Lecturer
If you're looking for a new opportunity or have been impacted by layoffs, here's a great resource shared by Daniel Paulino!
Tom H.
Performance Agency Executive, Growth Consultant, Guest Lecturer
If you're looking for a new opportunity or have been impacted by layoffs, here's a great resource shared by Daniel Paulino!
Feb 19, 2025
Feb 19, 2025
Katy Holliday
Commercial & People Leader | Commerce & Retail Media | Mental Health & Wellbeing
Last week we were so lucky to host a very special event 'The Retail Media Morning: A playbook for Brands' at Soho Works with our Criteo partner, Brainlabs to bring together a mix of brands in the room across Beauty and Consumer Electronics. Personally, I love an intimate gathering, the discussion throughout the morning was meaningful and connected and relationships were nurtured 🙂
For brands, it’s clear that getting the basics right is important: retail readiness, data-first decision making, partnering effectively with their agency, and thinking about the complex shopper journey so they do not miss the opportunity for Retail Media and the innovation that we're seeing right now taking off... 🚀
Special thanks to Lucie Leverton, Dimitrios Derveklis Roxanna Larizadeh Nassif for sharing your experience, obstacles, and expectations on the panel, which I thoroughly enjoyed chairing. And of course Carla Henderson for being a seamless MC on the day 🤩
Fiona O'Sullivan Alice Breakwell Lara Ayodeji Lola D. Remy Wasyluk put so much work into this event pre, during and after.. and it was a success due to your combined efforts.
Asmik Bagdasarian Gareth Wragg
#retailmedia
#partnership
#beauty
#ai
#innovation
#luxury
Katy Holliday
Commercial & People Leader | Commerce & Retail Media | Mental Health & Wellbeing
Last week we were so lucky to host a very special event 'The Retail Media Morning: A playbook for Brands' at Soho Works with our Criteo partner, Brainlabs to bring together a mix of brands in the room across Beauty and Consumer Electronics. Personally, I love an intimate gathering, the discussion throughout the morning was meaningful and connected and relationships were nurtured 🙂
For brands, it’s clear that getting the basics right is important: retail readiness, data-first decision making, partnering effectively with their agency, and thinking about the complex shopper journey so they do not miss the opportunity for Retail Media and the innovation that we're seeing right now taking off... 🚀
Special thanks to Lucie Leverton, Dimitrios Derveklis Roxanna Larizadeh Nassif for sharing your experience, obstacles, and expectations on the panel, which I thoroughly enjoyed chairing. And of course Carla Henderson for being a seamless MC on the day 🤩
Fiona O'Sullivan Alice Breakwell Lara Ayodeji Lola D. Remy Wasyluk put so much work into this event pre, during and after.. and it was a success due to your combined efforts.
Asmik Bagdasarian Gareth Wragg
#retailmedia
#partnership
#beauty
#ai
#innovation
#luxury
Mar 28, 2025
Mar 28, 2025
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨.
Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel.
Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session!
#retailmedia
#brainlabs
#adweek
#luxurymarketing
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨.
Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel.
Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session!
#retailmedia
#brainlabs
#adweek
#luxurymarketing
Apr 1, 2025
Apr 1, 2025
Divya P
Director – Data Engineering | Driving Scalable Data Platforms & High-Impact Solutions
A little late, but absolutely worth the wait!
🔥 BrainSpark 2024–2025 – And that’s a wrap!
🚀 The final spark has flown—but the fire of innovation still burns bright!!!!
From bold ideas to brilliant MVPs, we've journeyed through every spark of creativity, innovation, and collaboration. What started as a flicker has now grown into a flame of possibility—one that will continue to light the way forward.
💡 36 ideas sparked bold beginnings
⚡ 20 shortlisted for MVP development
🚀 6 winning ideas advancing to the final development phase
➕ 3 more marked “To Be Continued”—because the spark lives on
🏁 6 final contenders who dared to dream, build, and lead the way forward
💸 6 teams awarded ₹1 lakh each for their groundbreaking innovation
🌟 And countless moments of ingenuity, collaboration, and passion
A massive shoutout to everyone who made this incredible journey possible—our participants, mentors, jurors from the hives, India Leadership team jurors(Vivek Kulkarni, Badrinath Vankadari (Badri), Asheel Monteiro, Sumit Sharma) , hosts (Bhavani Kulkarni, Anmol Gautam), designers (Tanuj Dixit, Chase Bogan Sellers), tech champions, and the powerhouse teams behind the scenes: Facilities(Naveen kumar Yaranagalu), IT(Nagarjuna A N & team), Finance (Leena Moolya), and HR (Garima Rastogi,Navya Nalluru). BrainSpark wouldn’t shine this bright without you!
First and foremost, a huge thankyou to Vivek Kulkarni for fostering a culture of innovation and continuously encouraging bold ideas.
A special shoutout to my incredible co-organizer Badrinath Vankadari (Badri) without your constant support, energy, and partnership, none of this would have been possible. Thank you for being the backbone of this journey.
While this chapter closes, the spirit of innovation lives on. The sparks we’ve ignited today will continue to shape tomorrow.
Thank you for being part of the magic.
"Reliving the energy—sharing the journey video and a few special moments from the finale."
#BrainlabsIndia
#BrainSpark
#IgniteInnovation
#InnovationCulture
#MVPMode
#CreativityAtWork
#SuccessStory
Divya P
Director – Data Engineering | Driving Scalable Data Platforms & High-Impact Solutions
A little late, but absolutely worth the wait!
🔥 BrainSpark 2024–2025 – And that’s a wrap!
🚀 The final spark has flown—but the fire of innovation still burns bright!!!!
From bold ideas to brilliant MVPs, we've journeyed through every spark of creativity, innovation, and collaboration. What started as a flicker has now grown into a flame of possibility—one that will continue to light the way forward.
💡 36 ideas sparked bold beginnings
⚡ 20 shortlisted for MVP development
🚀 6 winning ideas advancing to the final development phase
➕ 3 more marked “To Be Continued”—because the spark lives on
🏁 6 final contenders who dared to dream, build, and lead the way forward
💸 6 teams awarded ₹1 lakh each for their groundbreaking innovation
🌟 And countless moments of ingenuity, collaboration, and passion
A massive shoutout to everyone who made this incredible journey possible—our participants, mentors, jurors from the hives, India Leadership team jurors(Vivek Kulkarni, Badrinath Vankadari (Badri), Asheel Monteiro, Sumit Sharma) , hosts (Bhavani Kulkarni, Anmol Gautam), designers (Tanuj Dixit, Chase Bogan Sellers), tech champions, and the powerhouse teams behind the scenes: Facilities(Naveen kumar Yaranagalu), IT(Nagarjuna A N & team), Finance (Leena Moolya), and HR (Garima Rastogi,Navya Nalluru). BrainSpark wouldn’t shine this bright without you!
First and foremost, a huge thankyou to Vivek Kulkarni for fostering a culture of innovation and continuously encouraging bold ideas.
A special shoutout to my incredible co-organizer Badrinath Vankadari (Badri) without your constant support, energy, and partnership, none of this would have been possible. Thank you for being the backbone of this journey.
While this chapter closes, the spirit of innovation lives on. The sparks we’ve ignited today will continue to shape tomorrow.
Thank you for being part of the magic.
"Reliving the energy—sharing the journey video and a few special moments from the finale."
#BrainlabsIndia
#BrainSpark
#IgniteInnovation
#InnovationCulture
#MVPMode
#CreativityAtWork
#SuccessStory
Apr 11, 2025
Apr 11, 2025
Tom Sweeney
Global Managing Partner @ Brainlabs | Influencer, Social, Creative & Strategy | Board Trustee at Havens Hospices | Public Speaker
BACK IN ATHENS WITH A BANG (and hopefully a tan) for Social Media Conference Athens 🇬🇷
Last week I flew out to Athens to represent Brainlabs on stage for the third time at this amazing event. This has to be one of my favourite events - no sales pitches, just actionable insight rooted in real work with real brands and agencies.
A special shout out to my fellow international speakers:
⭐️ Sam Gillies - one of the best presenters I’ve ever seen, who broke down exactly why some posts blow up and others falter.
⭐️ Hannah Anderson - who reminded us that social “isn’t that deep” and that the best content is instinctively made.
⭐️ Sam Grischotti & Gabe Jaffe - this amazing duo shared their take on the bravery required to succeed on social.
⭐️ Asavari Moon - who ran us through the TikTok AI stack and how it could supercharge our output on social.
⭐️ Jasmine Allen - last and by no means least, in her first ever speaking engagement, gave us the formula to content success, and a masterclass in first-time presentations!
I absolutely love coming out here. The attendees are so engaged and eager to learn, and their questions are thought provoking. A special thank you to BOUSSIAS and MarketingWeek with particular thanks to Dannos Tsakalos and Sylvana Papaioannou!
Tom Sweeney
Global Managing Partner @ Brainlabs | Influencer, Social, Creative & Strategy | Board Trustee at Havens Hospices | Public Speaker
BACK IN ATHENS WITH A BANG (and hopefully a tan) for Social Media Conference Athens 🇬🇷
Last week I flew out to Athens to represent Brainlabs on stage for the third time at this amazing event. This has to be one of my favourite events - no sales pitches, just actionable insight rooted in real work with real brands and agencies.
A special shout out to my fellow international speakers:
⭐️ Sam Gillies - one of the best presenters I’ve ever seen, who broke down exactly why some posts blow up and others falter.
⭐️ Hannah Anderson - who reminded us that social “isn’t that deep” and that the best content is instinctively made.
⭐️ Sam Grischotti & Gabe Jaffe - this amazing duo shared their take on the bravery required to succeed on social.
⭐️ Asavari Moon - who ran us through the TikTok AI stack and how it could supercharge our output on social.
⭐️ Jasmine Allen - last and by no means least, in her first ever speaking engagement, gave us the formula to content success, and a masterclass in first-time presentations!
I absolutely love coming out here. The attendees are so engaged and eager to learn, and their questions are thought provoking. A special thank you to BOUSSIAS and MarketingWeek with particular thanks to Dannos Tsakalos and Sylvana Papaioannou!
May 29, 2025
May 29, 2025
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak.
Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice!
#retail
#retailmedia
#blackfriday
#peakprep
Roxanna Larizadeh Nassif
Deputy Managing Director at Brainlabs - Luxury Retail and Beauty expert
Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak.
Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice!
#retail
#retailmedia
#blackfriday
#peakprep
May 29, 2025
May 29, 2025
Leigh Temple
Managing Director, Influencer Marketing
A New Breed of Influence: Purpose, Performance, and Pedigree
Proud to share the work we delivered for Mars Petcare and Battersea on the new E-Doption campaign for Pedigree - A project that redefines how brands can connect with Gen Z audiences through culture, tech, and purpose. At its heart, E-Doption is about one thing: Giving rescue dogs a second chance, but behind the warmth is some serious strategic thinking.
We tapped into an insight that surprised even us - The strong connection between Gen Z gamers and pet adoption - And brought it to life in an innovative way.
🚨 The big moment: A live-streamed Twitch match where 15 rescue dogs digitally invaded the pitch via a custom-built FC25 mod. Not just a creative gimmick - Each avatar represented a real-life dog at Battersea Dog's Home, ready for adoption. Viewers could scan a QR code to start the adoption journey or find out more.
🎮 The Activation: We collaborated with a brilliant group of influencers across lifestyle, sport, and gaming (many of whom are rescue dog owners themselves). To spread the message and encourage their communities to adopt, donate, or simply share the cause.
💡 Strategic. Purpose-driven. Joyfully disruptive.
With average organic engagement rates achieving DOUBLE the standard Instagram & TikTok benchmarks (pre-boost), this campaign proves that high-performance influencer marketing doesn’t mean sacrificing heart. When insight meets innovation, storytelling drives real-world outcomes.
As someone who already shares life with a Pomsky (Pomeranian x Husky) this campaign has tempted me to make it two… 🐺🐺
Huge thanks to the incredible Brainlabs team and partners who made this happen - Pushing boundaries with creativity, compassion, and impact. Charlotte Littlewood, Alex Scarlett, Noah Atkinson, Ben Scotti, Ellie Doherr, Ed Owen, Hannah Leslie S., Aoife O'Neill, Laura Vallance.
Leigh Temple
Managing Director, Influencer Marketing
A New Breed of Influence: Purpose, Performance, and Pedigree
Proud to share the work we delivered for Mars Petcare and Battersea on the new E-Doption campaign for Pedigree - A project that redefines how brands can connect with Gen Z audiences through culture, tech, and purpose. At its heart, E-Doption is about one thing: Giving rescue dogs a second chance, but behind the warmth is some serious strategic thinking.
We tapped into an insight that surprised even us - The strong connection between Gen Z gamers and pet adoption - And brought it to life in an innovative way.
🚨 The big moment: A live-streamed Twitch match where 15 rescue dogs digitally invaded the pitch via a custom-built FC25 mod. Not just a creative gimmick - Each avatar represented a real-life dog at Battersea Dog's Home, ready for adoption. Viewers could scan a QR code to start the adoption journey or find out more.
🎮 The Activation: We collaborated with a brilliant group of influencers across lifestyle, sport, and gaming (many of whom are rescue dog owners themselves). To spread the message and encourage their communities to adopt, donate, or simply share the cause.
💡 Strategic. Purpose-driven. Joyfully disruptive.
With average organic engagement rates achieving DOUBLE the standard Instagram & TikTok benchmarks (pre-boost), this campaign proves that high-performance influencer marketing doesn’t mean sacrificing heart. When insight meets innovation, storytelling drives real-world outcomes.
As someone who already shares life with a Pomsky (Pomeranian x Husky) this campaign has tempted me to make it two… 🐺🐺
Huge thanks to the incredible Brainlabs team and partners who made this happen - Pushing boundaries with creativity, compassion, and impact. Charlotte Littlewood, Alex Scarlett, Noah Atkinson, Ben Scotti, Ellie Doherr, Ed Owen, Hannah Leslie S., Aoife O'Neill, Laura Vallance.
Jun 3, 2025
Jun 3, 2025
Melissa McLintock
Managing Director, Canada - Focused on building and growing partnerships at Brainlabs Canada
Excited to be hosting a dynamic creative event on June 26th focused on the power of Dynamic Creative Optimization. We’ll dig into how smarter, more personalized creative can drive stronger performance across digital channels
Spots are limited - register now to join us!
lnkd.in/gTYjeZTM
Melissa McLintock
Managing Director, Canada - Focused on building and growing partnerships at Brainlabs Canada
Excited to be hosting a dynamic creative event on June 26th focused on the power of Dynamic Creative Optimization. We’ll dig into how smarter, more personalized creative can drive stronger performance across digital channels
Spots are limited - register now to join us!
lnkd.in/gTYjeZTM
Jun 2, 2025
Jun 2, 2025
Shea Lynch
Senior Manager, SEO at Brainlabs
Got my swag! Brainlabs
Shea Lynch
Senior Manager, SEO at Brainlabs
Got my swag! Brainlabs
Jun 4, 2025
Jun 4, 2025
Jeremy Hull
Chief Solutions Officer, North America
I had the pleasure of speaking to Laurie Sullivan at MediaPost about Google's latest AI & ads innovations recently. Check out my thoughts in the below article with a super provocative headline!
lnkd.in/gE24at3B
Jeremy Hull
Chief Solutions Officer, North America
I had the pleasure of speaking to Laurie Sullivan at MediaPost about Google's latest AI & ads innovations recently. Check out my thoughts in the below article with a super provocative headline!
lnkd.in/gE24at3B
Jun 4, 2025
Jun 4, 2025
Sue Unerman
Strategy and Transformation leader, author 4 bestselling books:A Year of Creativity; Belonging;The Glass Wall; Tell the Truth. Winner Cannes Lions Creativity 4 Good, Glass Lion judge, Coach, Speaker
Here's another creativity myth to smash : there's no elite with a talent moat anymore even if there ever was. Unleash the creativity in everyone. Unlock your innate creativity.
From my chats with Tom Sweeney Brainlabs
IPA (Institute of Practitioners in Advertising)
Sue Unerman
Strategy and Transformation leader, author 4 bestselling books:A Year of Creativity; Belonging;The Glass Wall; Tell the Truth. Winner Cannes Lions Creativity 4 Good, Glass Lion judge, Coach, Speaker
Here's another creativity myth to smash : there's no elite with a talent moat anymore even if there ever was. Unleash the creativity in everyone. Unlock your innate creativity.
From my chats with Tom Sweeney Brainlabs
IPA (Institute of Practitioners in Advertising)
Jun 6, 2025
Jun 6, 2025
Daniel Gilbert
Global CEO at Brainlabs
Brainlabs has officially landed in Boca Raton, Florida.
And yes - it’s just as stunning as it sounds.
Our brand-new office is now open inside the beautiful Boca Raton Innovation Campus.
Whether you’re already part of the Brainlabs team or thinking about joining us—this is your chance to work from sunny Boca.
💼 We’ve got a few open roles based in this new location (link to apply in the comments).
📩 Brainlabbers interested in relocating (USA only) or learning more? Reach out to your People Partners for all the details.
Let’s build something special - under the palm trees. 🌴
#Brainlabs
#BocaRaton
#NewOffice
#TeamCulture
#Hiring
Daniel Gilbert
Global CEO at Brainlabs
Brainlabs has officially landed in Boca Raton, Florida.
And yes - it’s just as stunning as it sounds.
Our brand-new office is now open inside the beautiful Boca Raton Innovation Campus.
Whether you’re already part of the Brainlabs team or thinking about joining us—this is your chance to work from sunny Boca.
💼 We’ve got a few open roles based in this new location (link to apply in the comments).
📩 Brainlabbers interested in relocating (USA only) or learning more? Reach out to your People Partners for all the details.
Let’s build something special - under the palm trees. 🌴
#Brainlabs
#BocaRaton
#NewOffice
#TeamCulture
#Hiring
Jun 9, 2025
Jun 9, 2025
Hannah Killick
Data Strategy Partner at Brainlabs
So I was lucky enough to attend the Google,
GA EMEA Partner Summit in Paris 🇫🇷 with Abdirahim A.. 20 countries, 60 partners, 200+ guests and all on the 20th anniversary of Google Analytics!
My three key takeaways from the last 48 hours:
1️⃣ Google were upfront with the GA4 migration issues and understand customers are still experiencing issues HOWEVER the future looks bright with many new launches and fixes that are all going to land in 2025
2️⃣ There is endless data to use…but are we using GA to its full extent to provide value for our clients through recommendations that directly answer their business challenges? Again new and exciting launches coming to help with this for agencies and clients
3️⃣ GA is becoming a cross channel measurement platform - integrations with wider media platforms and the ability to ingest more first party data is going to make GA a one stop shop for measurement
Oh and of course AI is going to fuel all of this!
If you want to hear more about the summit, have questions about your Google Analytics set up or want tips on how to use its full capabilities reach out to our amazing Analytics team!
Hannah Killick
Data Strategy Partner at Brainlabs
So I was lucky enough to attend the Google,
GA EMEA Partner Summit in Paris 🇫🇷 with Abdirahim A.. 20 countries, 60 partners, 200+ guests and all on the 20th anniversary of Google Analytics!
My three key takeaways from the last 48 hours:
1️⃣ Google were upfront with the GA4 migration issues and understand customers are still experiencing issues HOWEVER the future looks bright with many new launches and fixes that are all going to land in 2025
2️⃣ There is endless data to use…but are we using GA to its full extent to provide value for our clients through recommendations that directly answer their business challenges? Again new and exciting launches coming to help with this for agencies and clients
3️⃣ GA is becoming a cross channel measurement platform - integrations with wider media platforms and the ability to ingest more first party data is going to make GA a one stop shop for measurement
Oh and of course AI is going to fuel all of this!
If you want to hear more about the summit, have questions about your Google Analytics set up or want tips on how to use its full capabilities reach out to our amazing Analytics team!
Jun 3, 2025
Jun 3, 2025
Anushka Bharvani
VP Brand and Marketing at DSG Consumer Partners
Search is being rewritten—are you ready?
I see it in my own behavior where I'm searching on TikTok, ChatGPT and now with AI Overviews and conversational search changing discovery, the rules of SEO are shifting fast.
We're hosting a 1-hour tactical session with Brainlabs to unpack what this means for your brand.
📅 Wednesday, June 18, 4-5pm SGT
👉 Register now: lnkd.in/g6zvKXPG
Anushka Bharvani
VP Brand and Marketing at DSG Consumer Partners
Search is being rewritten—are you ready?
I see it in my own behavior where I'm searching on TikTok, ChatGPT and now with AI Overviews and conversational search changing discovery, the rules of SEO are shifting fast.
We're hosting a 1-hour tactical session with Brainlabs to unpack what this means for your brand.
📅 Wednesday, June 18, 4-5pm SGT
👉 Register now: lnkd.in/g6zvKXPG
Jun 16, 2025
Jun 16, 2025
Previsible
7,900 followers
Reporting SEO metrics to executives often feels like speaking a foreign language. But here's what many SEOs don't realize about communicating value upstairs.
The right KPIs can transform how leadership perceives and values your SEO efforts.
Our COO and co-founder Tyson Stockton recently spoke with Travis Tallent from Brainlabs, who's mastered the art of executive-level SEO reporting. His framework for selecting metrics that resonate with C-suite leaders provides a clear roadmap for gaining more strategic buy-in.
It's surprisingly simple.
Here are the three KPIs that actually make executives care about your SEO work:
💰 Revenue and Conversions: Skip the vanity metrics and lead with what directly impacts the bottom line — the language executives inherently understand and value.
🔍 Search Share of Voice: Not just organic, but the complete picture including paid search visibility and emerging AI search engine presence to show true market position.
🏢 Brand Visibility Trends: Demonstrating how your SEO efforts contribute to overall brand growth creates a narrative that resonates in board meetings and investor presentations.
These metrics translate your technical SEO work into business outcomes that leadership can immediately connect with their strategic objectives.
Are you still reporting on rankings and traffic, or have you evolved to metrics that speak the language of the C-suite?
You'll find Travis and Tyson’s full video interview here: ➡ lnkd.in/gassMXAn
Or listen to their full audio podcast here: ➡ lnkd.in/ghE3QNdX
#VoicesOfSearch
#Podcast
#Interview
#ElevateSEO
#Previsible
#Brainlabs
Previsible
7,900 followers
Reporting SEO metrics to executives often feels like speaking a foreign language. But here's what many SEOs don't realize about communicating value upstairs.
The right KPIs can transform how leadership perceives and values your SEO efforts.
Our COO and co-founder Tyson Stockton recently spoke with Travis Tallent from Brainlabs, who's mastered the art of executive-level SEO reporting. His framework for selecting metrics that resonate with C-suite leaders provides a clear roadmap for gaining more strategic buy-in.
It's surprisingly simple.
Here are the three KPIs that actually make executives care about your SEO work:
💰 Revenue and Conversions: Skip the vanity metrics and lead with what directly impacts the bottom line — the language executives inherently understand and value.
🔍 Search Share of Voice: Not just organic, but the complete picture including paid search visibility and emerging AI search engine presence to show true market position.
🏢 Brand Visibility Trends: Demonstrating how your SEO efforts contribute to overall brand growth creates a narrative that resonates in board meetings and investor presentations.
These metrics translate your technical SEO work into business outcomes that leadership can immediately connect with their strategic objectives.
Are you still reporting on rankings and traffic, or have you evolved to metrics that speak the language of the C-suite?
You'll find Travis and Tyson’s full video interview here: ➡ lnkd.in/gassMXAn
Or listen to their full audio podcast here: ➡ lnkd.in/ghE3QNdX
#VoicesOfSearch
#Podcast
#Interview
#ElevateSEO
#Previsible
#Brainlabs
Jun 13, 2025
Jun 13, 2025
Adam Potashnick
CEO at Brainlabs | Innovative Media Executive | Collaborative & Passionate Leader | Transforming Brands at Scale
✈️ Approximately 2K miles from NYC 🗽as I head home after four jammed packed days at the Cannes Lions International Festival of Creativity
What an incredible week at the world’s biggest marketing event — and I’m absolutely buzzing with ideas, inspired, full of energy, and excited about what’s ahead! 🚀
Representing Brainlabs on the global stage was not just a privilege — it was a reminder of why we do what we do: to connect with people, to create, to grow in partnership with the most ambitious brands and tech companies in the world.
Our passion for smart collaboration and relentless growth is at the heart of everything we do — and this week brought that to life (again) in the most 🔥 way possible.
Huge shoutout to many of my amazing friends and collaborators I got to spend some time with — you make this community and journey so much fun and so rewarding. 🤝❤️
Zach Sorscher Adnan Brankovic Eric Danetz Eric J. Kelliher Cory Berger Jeff Birnbaum Divya Gururaj, PhD Fernando Emilio Silva Stephen Allan OBE Tom Sweeney Liz Yoselowitz Jeremy Hull Sue Unerman Michelle McDonald Holmes Marc Siegel David Himmel Jed Hartman Linda Boff Alexander Jutkowitz Daniel Jeffries Bryan Seltzer Donna Sharp Matthew Goldstein Anthony DeMaio Ron Amram Dana Boskoff Robin Steinberg Keith "Kappy" Kaplan Kevin Hein Charlotte Jackson Lauren (Brickley) Allen Matt Cronin Alex Campbell Edgar Hernandez Jessica Nuremberg 3C Ventures MediaLink
Let’s always support one another (have the time of our lives) and build what’s next — together. 🙌💥
#Marketing
#Brainlabs
#Collaboration
#Passion
#Growth
#Gratitude
#LetsGo
#lessonlearned
#Cannes
Adam Potashnick
CEO at Brainlabs | Innovative Media Executive | Collaborative & Passionate Leader | Transforming Brands at Scale
✈️ Approximately 2K miles from NYC 🗽as I head home after four jammed packed days at the Cannes Lions International Festival of Creativity
What an incredible week at the world’s biggest marketing event — and I’m absolutely buzzing with ideas, inspired, full of energy, and excited about what’s ahead! 🚀
Representing Brainlabs on the global stage was not just a privilege — it was a reminder of why we do what we do: to connect with people, to create, to grow in partnership with the most ambitious brands and tech companies in the world.
Our passion for smart collaboration and relentless growth is at the heart of everything we do — and this week brought that to life (again) in the most 🔥 way possible.
Huge shoutout to many of my amazing friends and collaborators I got to spend some time with — you make this community and journey so much fun and so rewarding. 🤝❤️
Zach Sorscher Adnan Brankovic Eric Danetz Eric J. Kelliher Cory Berger Jeff Birnbaum Divya Gururaj, PhD Fernando Emilio Silva Stephen Allan OBE Tom Sweeney Liz Yoselowitz Jeremy Hull Sue Unerman Michelle McDonald Holmes Marc Siegel David Himmel Jed Hartman Linda Boff Alexander Jutkowitz Daniel Jeffries Bryan Seltzer Donna Sharp Matthew Goldstein Anthony DeMaio Ron Amram Dana Boskoff Robin Steinberg Keith "Kappy" Kaplan Kevin Hein Charlotte Jackson Lauren (Brickley) Allen Matt Cronin Alex Campbell Edgar Hernandez Jessica Nuremberg 3C Ventures MediaLink
Let’s always support one another (have the time of our lives) and build what’s next — together. 🙌💥
#Marketing
#Brainlabs
#Collaboration
#Passion
#Growth
#Gratitude
#LetsGo
#lessonlearned
#Cannes
Jun 19, 2025
Jun 19, 2025
Will Green
Media Manager & Social Enablement Agency Lead
Love spending time at our EMEA home in Dublin. As you can see from the smiles Alex Glover, Sarah Byrne & I had a blast talking all things CTV & Brainlabs last week! Congratulations to the whole team on the amazing work with Jo Malone London. Stay tuned for the full conversation coming soon...
Will Green
Media Manager & Social Enablement Agency Lead
Love spending time at our EMEA home in Dublin. As you can see from the smiles Alex Glover, Sarah Byrne & I had a blast talking all things CTV & Brainlabs last week! Congratulations to the whole team on the amazing work with Jo Malone London. Stay tuned for the full conversation coming soon...
Aug 5, 2025
Aug 5, 2025
Campaign UK
56,313 followers
🚀 Mars shakes up the pet food space by ditching safe, traditional marketing in favour of AI-driven insights and influencer-led creativity.
Working with Brainlabs, they’ve redefined pet parent engagement, turning intent signals into ROI and social content into sales.
✨ Read here lnkd.in/e3eABREW how this bold move proves even the biggest brands can thrive when they let go of control and embrace change.
#ad
#MarketingStrategy
#InfluencerMarketing
#DigitalTransformation
#AI
#BrandInnovation
Campaign UK
56,313 followers
🚀 Mars shakes up the pet food space by ditching safe, traditional marketing in favour of AI-driven insights and influencer-led creativity.
Working with Brainlabs, they’ve redefined pet parent engagement, turning intent signals into ROI and social content into sales.
✨ Read here lnkd.in/e3eABREW how this bold move proves even the biggest brands can thrive when they let go of control and embrace change.
#ad
#MarketingStrategy
#InfluencerMarketing
#DigitalTransformation
#AI
#BrandInnovation
Jul 29, 2025
Jul 29, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
What happens when you think Influencer first? You drive amazing results! 🚀
At Brainlabs, we're incredibly proud of our partnership with Mars 🐾 where we worked together to turn the traditional marketing strategy on its head to unlock incredible results
What results, you ask? 🤔
📈 60% higher return on social media
💰 35% better ROI on influencer-generated content
How did we do it?
We went audience first. We leaned into influencer marketing and leveraged AI 🤖 to understand consumer intent signals, putting us at the heart of the pet parent journey. We weren't just focused on where they buy, but where they engage with the brand! 🐶🐱
Our long-term collaboration proves that when we trust our partners, give influencers creative control, and listen to what our audience really wants, we're able to win 🏆🏆🏆
#Mars
#Brainlabs
#InfluencerMarketing
#DigitalMarketing
#Innovation
#TestAndLearn
Helen Clow
Growth Director @ Brainlabs | Influencer
What happens when you think Influencer first? You drive amazing results! 🚀
At Brainlabs, we're incredibly proud of our partnership with Mars 🐾 where we worked together to turn the traditional marketing strategy on its head to unlock incredible results
What results, you ask? 🤔
📈 60% higher return on social media
💰 35% better ROI on influencer-generated content
How did we do it?
We went audience first. We leaned into influencer marketing and leveraged AI 🤖 to understand consumer intent signals, putting us at the heart of the pet parent journey. We weren't just focused on where they buy, but where they engage with the brand! 🐶🐱
Our long-term collaboration proves that when we trust our partners, give influencers creative control, and listen to what our audience really wants, we're able to win 🏆🏆🏆
#Mars
#Brainlabs
#InfluencerMarketing
#DigitalMarketing
#Innovation
#TestAndLearn
Aug 12, 2025
Aug 12, 2025
Rachelle Risner
Driving Growth & Innovation | Strategic Marketer | Collaborative Leader | Challenger of the Status Quo
This week I had the privilege of attending the MediaPost Retail Brand Insider Summit alongside some of the most iconic brands in retail, fashion, and consumer products. The conversations were inspiring, honest, and a reminder of how fast our industry is evolving.
Key themes that stood out to me:
✨ Insights before ideas – listen to the customer first, the best ideas are already in the data.
✨ Make it personal – Gen Z (and beyond) doesn’t just want products, they want to be part of the brand.
✨ Test, learn, repeat – when tests fail, they give us the best insights.
Highlights from speakers:
🔹 Erin Everhart(MediaPost)
“I hate that marketing is viewed as an expense vs. an investment. It’s not just about selling products—it’s about shaping consumer behavior.”
🔹 Lisa Zlotnick (SHEIN)
“Understand not what consumers are buying, but why they are buying.”
“Listen harder than you speak, the best ideas are already in your data.”
🔹 @Daniel Campbell (Wayfair)
“When tests fail, it gives the best insights.”
🔹 Roshan Varma (Delta Galil)
“Always use the RICE method when testing to instill innovation at an organization.”
🔹 Jason Adlman Alderman (Hibbett Sports)
“It’s a constant process in tracking trends. At the end of the day we just want you shopping"
🔹 Sarah Grosz (Allbirds)
“Working with influencers’ audiences means it’s always in promotion mode—it’s a really powerful testing ground. I send pre-built content directly to their phones in real time—during loyalty programs—so they can easily repost to their stories."
🔹 Regina Campbell (Tanger Outlets)
“It’s not your grandmother’s outlet. We are building a community experience.”
🔹 Angela Johnson (Edible)
"People are craving genuine connections. We need to create experiences that feel trendy and relevant for this generation. That can even mean renaming products in ways that emotionally resonate with Gen Z. They want to be part of the brand—and it’s our job to help them do that. "
🔹 Brooke Danesh (ThirdLove)
“We designed a separate fitting room quiz. Not just what size are you, but how do we solve your bra-blem?”
🔹 Tiffany Li (Wayfair)
“Pinterest is kind of in between Google and Meta. You are searching and targeting inspiration—people are ready to act but open.”
🔹 Katherine Philpot (Minted)
“Consumer loyalty is about emotional connection and convenience in addition to value exchange.”
🔹 Chanda Bell & Christa Pitts (The Lumistella Company)
“Your fans will show you the way when you are listening. Don’t rely only on AI.
🔹 🔹 🔹 And my personal favorite Rajpal Bhogal (Noble Panacea)
"Localization is no longer an option it's a key driver of growth"
Grateful to have spent time with so many smart marketers who are not just keeping up with change—but helping define where we go next. 🚀
#MediaPost
#Marketing
#ConsumerInsights
#BrandStrategy
#GenZ
#AI
#Loyalty
#Community
Rachelle Risner
Driving Growth & Innovation | Strategic Marketer | Collaborative Leader | Challenger of the Status Quo
This week I had the privilege of attending the MediaPost Retail Brand Insider Summit alongside some of the most iconic brands in retail, fashion, and consumer products. The conversations were inspiring, honest, and a reminder of how fast our industry is evolving.
Key themes that stood out to me:
✨ Insights before ideas – listen to the customer first, the best ideas are already in the data.
✨ Make it personal – Gen Z (and beyond) doesn’t just want products, they want to be part of the brand.
✨ Test, learn, repeat – when tests fail, they give us the best insights.
Highlights from speakers:
🔹 Erin Everhart(MediaPost)
“I hate that marketing is viewed as an expense vs. an investment. It’s not just about selling products—it’s about shaping consumer behavior.”
🔹 Lisa Zlotnick (SHEIN)
“Understand not what consumers are buying, but why they are buying.”
“Listen harder than you speak, the best ideas are already in your data.”
🔹 @Daniel Campbell (Wayfair)
“When tests fail, it gives the best insights.”
🔹 Roshan Varma (Delta Galil)
“Always use the RICE method when testing to instill innovation at an organization.”
🔹 Jason Adlman Alderman (Hibbett Sports)
“It’s a constant process in tracking trends. At the end of the day we just want you shopping"
🔹 Sarah Grosz (Allbirds)
“Working with influencers’ audiences means it’s always in promotion mode—it’s a really powerful testing ground. I send pre-built content directly to their phones in real time—during loyalty programs—so they can easily repost to their stories."
🔹 Regina Campbell (Tanger Outlets)
“It’s not your grandmother’s outlet. We are building a community experience.”
🔹 Angela Johnson (Edible)
"People are craving genuine connections. We need to create experiences that feel trendy and relevant for this generation. That can even mean renaming products in ways that emotionally resonate with Gen Z. They want to be part of the brand—and it’s our job to help them do that. "
🔹 Brooke Danesh (ThirdLove)
“We designed a separate fitting room quiz. Not just what size are you, but how do we solve your bra-blem?”
🔹 Tiffany Li (Wayfair)
“Pinterest is kind of in between Google and Meta. You are searching and targeting inspiration—people are ready to act but open.”
🔹 Katherine Philpot (Minted)
“Consumer loyalty is about emotional connection and convenience in addition to value exchange.”
🔹 Chanda Bell & Christa Pitts (The Lumistella Company)
“Your fans will show you the way when you are listening. Don’t rely only on AI.
🔹 🔹 🔹 And my personal favorite Rajpal Bhogal (Noble Panacea)
"Localization is no longer an option it's a key driver of growth"
Grateful to have spent time with so many smart marketers who are not just keeping up with change—but helping define where we go next. 🚀
#MediaPost
#Marketing
#ConsumerInsights
#BrandStrategy
#GenZ
#AI
#Loyalty
#Community
Aug 20, 2025
Aug 20, 2025
Edgar Andrade Núñez
Senior Associate Director, Retail Media & Marketplaces | ExL'Oreal | ExCemex | ExFOREO
✨ Orgullosos y agradecidos ✨
Con mucha emoción les comparto que hemos sido nominados como Agencia de Retail Media del Año por Walmart Connect 🙌💙
Este reconocimiento es fruto del esfuerzo Equipo increíble, que todos los días pone talento y pasión sobre la mesa. También de Brainlabs que nos da el apoyo y las herramientas para crecer.
Gracias a Fernando Emilio Silva por su liderazgo que inspira.
Y gracias, sobre todo, a nuestros clientes: su confianza hace que todo esto sea posible.
¡Vamos por más! 🚀
#Orgullo
#RetailMedia
#WalmartConnect
#Equipo
------------------------------------------------------------------------------
✨ Proud & Grateful ✨
So excited to share that we’ve been nominated as Retail Media Agency of the Year by Walmart Connect 🙌💙
This recognition is the result of an amazing Team effort, who bring passion and talent to every single project. Also, thanks to Brainlabs for providing us with the tools and support to continue growing.
Huge thanks to Fernando Emilio Silva for the inspiring leadership,
and above all, to our clients – your trust is what makes this possible.
The best is yet to come! 🚀
#Proud
#RetailMedia
#WalmartConnect
#Team
Angel Melchor Castro Karla Covarrubias Molina Viridiana Zamora Alcantara David Posada
Edgar Andrade Núñez
Senior Associate Director, Retail Media & Marketplaces | ExL'Oreal | ExCemex | ExFOREO
✨ Orgullosos y agradecidos ✨
Con mucha emoción les comparto que hemos sido nominados como Agencia de Retail Media del Año por Walmart Connect 🙌💙
Este reconocimiento es fruto del esfuerzo Equipo increíble, que todos los días pone talento y pasión sobre la mesa. También de Brainlabs que nos da el apoyo y las herramientas para crecer.
Gracias a Fernando Emilio Silva por su liderazgo que inspira.
Y gracias, sobre todo, a nuestros clientes: su confianza hace que todo esto sea posible.
¡Vamos por más! 🚀
#Orgullo
#RetailMedia
#WalmartConnect
#Equipo
------------------------------------------------------------------------------
✨ Proud & Grateful ✨
So excited to share that we’ve been nominated as Retail Media Agency of the Year by Walmart Connect 🙌💙
This recognition is the result of an amazing Team effort, who bring passion and talent to every single project. Also, thanks to Brainlabs for providing us with the tools and support to continue growing.
Huge thanks to Fernando Emilio Silva for the inspiring leadership,
and above all, to our clients – your trust is what makes this possible.
The best is yet to come! 🚀
#Proud
#RetailMedia
#WalmartConnect
#Team
Angel Melchor Castro Karla Covarrubias Molina Viridiana Zamora Alcantara David Posada
Aug 25, 2025
Aug 25, 2025
Sean Halpin
AdTech & Programmatic | Podcast Host | AdTech Connect Co-Founder | Founder @ Sentient Talent
📢 Programmatic Pulse New Episode 📢
Ep.82 | Alex Glover | Managing Director, Programmatic at Brainlabs
Alex and his team are shaping Brainlabs’ programmatic proposition into one of the strongest in the market.
We talked CTV, digital OOH, grad schemes in Buenos Aires, and why curiosity is the fastest way to move up.
We discussed 👇
00:15 Alex’s Career Journey
04:15 Who Brainlabs Are & Why He Joined
06:38 Exciting Channels: CTV, Audio & Digital OOH
08:57 Brainlabs’ Work in CTV & Unified Approach
11:24 Digital OOH: Opportunities & Challenges
13:51 Big Agency vs Indie: What’s Different
16:13 Brainlabs’ Graduate Scheme in Buenos Aires
20:54 Developing Passion & Craft in Programmatic
23:15 Career Advice
25:42 Getting Noticed for Promotions
Link to the episodes in the comments.
A massive thank you to our show sponsors adnomaly 🙌
Sean Halpin
AdTech & Programmatic | Podcast Host | AdTech Connect Co-Founder | Founder @ Sentient Talent
📢 Programmatic Pulse New Episode 📢
Ep.82 | Alex Glover | Managing Director, Programmatic at Brainlabs
Alex and his team are shaping Brainlabs’ programmatic proposition into one of the strongest in the market.
We talked CTV, digital OOH, grad schemes in Buenos Aires, and why curiosity is the fastest way to move up.
We discussed 👇
00:15 Alex’s Career Journey
04:15 Who Brainlabs Are & Why He Joined
06:38 Exciting Channels: CTV, Audio & Digital OOH
08:57 Brainlabs’ Work in CTV & Unified Approach
11:24 Digital OOH: Opportunities & Challenges
13:51 Big Agency vs Indie: What’s Different
16:13 Brainlabs’ Graduate Scheme in Buenos Aires
20:54 Developing Passion & Craft in Programmatic
23:15 Career Advice
25:42 Getting Noticed for Promotions
Link to the episodes in the comments.
A massive thank you to our show sponsors adnomaly 🙌
Aug 26, 2025
Aug 26, 2025
PPC Land
1,032 followers
Brainlabs study reveals three consumer search personas across 3,000 journeys
#Marketing
#ConsumerResearch
#DigitalMarketing
#AI
#SearchPersonas
PPC Land
1,032 followers
Brainlabs study reveals three consumer search personas across 3,000 journeys
#Marketing
#ConsumerResearch
#DigitalMarketing
#AI
#SearchPersonas
Aug 26, 2025
Aug 26, 2025
Lucas Palmero
Client Partner at Sparro
I recently had the amazing opportunity to visit our office in Buenos Aires🇦🇷. During my time there, I got to know the team, the academy and had the pleasure of running a number of workshops, which was a lot of fun. Still blown away by how incredible the academy is!
I'd like to say a huge thank you to Cameron Bryant, Morris Bryant, Hannah Jones and to Leonor Jennings for their support and for making my visit so productive and enjoyable. And of course, a big thank you to Brainlabs for providing this incredible opportunity.
Lucas Palmero
Client Partner at Sparro
I recently had the amazing opportunity to visit our office in Buenos Aires🇦🇷. During my time there, I got to know the team, the academy and had the pleasure of running a number of workshops, which was a lot of fun. Still blown away by how incredible the academy is!
I'd like to say a huge thank you to Cameron Bryant, Morris Bryant, Hannah Jones and to Leonor Jennings for their support and for making my visit so productive and enjoyable. And of course, a big thank you to Brainlabs for providing this incredible opportunity.
Aug 21, 2025
Aug 21, 2025
Daniel Gilbert
Global CEO at Brainlabs
Our industry is filled with distractions—buzzwords, trends, and endless debates that don’t answer the real questions:
1. How do we move the work forward?
2. How do we create real impact for businesses?
3. How do we grow people’s careers?
Somewhere along the way, work became about being everything at once. But at Brainlabs, we keep it simple: Deliver great work. Grow great people.
And this year? I think the industry is shifting back to that focus. Less noise. More impact.
#Brainlabs
#Marketing
#HighPerformance
#Leadership
Daniel Gilbert
Global CEO at Brainlabs
Our industry is filled with distractions—buzzwords, trends, and endless debates that don’t answer the real questions:
1. How do we move the work forward?
2. How do we create real impact for businesses?
3. How do we grow people’s careers?
Somewhere along the way, work became about being everything at once. But at Brainlabs, we keep it simple: Deliver great work. Grow great people.
And this year? I think the industry is shifting back to that focus. Less noise. More impact.
#Brainlabs
#Marketing
#HighPerformance
#Leadership
Mar 24, 2025
Mar 24, 2025
Brainlabs
44,569 followers
As platforms like YouTube and Netflix venture into the world of gaming, the landscape for brands is being redefined, and the roadmap to connect with brands in ways never explored before is being paved. 🚀
In our latest report, influencer experts Hannah Cole, Shamim Ahmed, and Celeste Houlker explore what’s happened, what’s currently happening, and what’s to come in the gaming industry, along with some top tips for tapping into the gaming community. 🎮
Download the report here: lnkd.in/euEnWvkD
#gaming
#digitalmarketing
#influencermarketing
Brainlabs
44,569 followers
As platforms like YouTube and Netflix venture into the world of gaming, the landscape for brands is being redefined, and the roadmap to connect with brands in ways never explored before is being paved. 🚀
In our latest report, influencer experts Hannah Cole, Shamim Ahmed, and Celeste Houlker explore what’s happened, what’s currently happening, and what’s to come in the gaming industry, along with some top tips for tapping into the gaming community. 🎮
Download the report here: lnkd.in/euEnWvkD
#gaming
#digitalmarketing
#influencermarketing
Nov 1, 2024
Nov 1, 2024
Caitlyn MacAllister
Director of Strategy & Operations, Global Sales & Membership at The Leading Hotels of the World
Throughout my career, mentorship has been a game-changer. Having the right guidance, along with the right tools and resources, at pivotal moments has helped me navigate challenges, seize opportunities, and grow in ways I couldn’t have imagined on my own.
I have been a mentor with Step-Up for eight years and it's been one of the most fulfilling aspects of my adult life. The students and young professionals that I have worked with never failed to inspire me through their ambition, talent and tenacity. Organizations that help give talented young women every chance to capitalize on their potential, are more important than ever. Personally, with having a girl of my own imminently, modeling the example of "pull as you climb" has taken on new meaning.
With that, I’m excited to share that I’m joining the Eastern Regional Board for Step Up, the mentorship nonprofit that guides girls (and those who identify with girlhood) on their path to success. With structured mentorship programs, focused support, and inspiring connections, Step Up has established a multi-generational community that shares the resources and relationships needed for individual and collective success. Learn more at suwn.org and let me know if you can join me in support of our next generation of leaders.
Step Up
Caitlyn MacAllister
Director of Strategy & Operations, Global Sales & Membership at The Leading Hotels of the World
Throughout my career, mentorship has been a game-changer. Having the right guidance, along with the right tools and resources, at pivotal moments has helped me navigate challenges, seize opportunities, and grow in ways I couldn’t have imagined on my own.
I have been a mentor with Step-Up for eight years and it's been one of the most fulfilling aspects of my adult life. The students and young professionals that I have worked with never failed to inspire me through their ambition, talent and tenacity. Organizations that help give talented young women every chance to capitalize on their potential, are more important than ever. Personally, with having a girl of my own imminently, modeling the example of "pull as you climb" has taken on new meaning.
With that, I’m excited to share that I’m joining the Eastern Regional Board for Step Up, the mentorship nonprofit that guides girls (and those who identify with girlhood) on their path to success. With structured mentorship programs, focused support, and inspiring connections, Step Up has established a multi-generational community that shares the resources and relationships needed for individual and collective success. Learn more at suwn.org and let me know if you can join me in support of our next generation of leaders.
Step Up
Feb 23, 2025
Feb 23, 2025
Google Marketing Platform
343,003 followers
Netflix Ads is now available programmatically in Europe (see which countries below) with Display & Video 360 via a beta program!
Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧
A pairing that just makes sense, as if it were written into an Emily in Paris script.
It’s never been easier for Display & Video 360 advertisers to get started with Netflix Ads. Reach out to your DV360 rep today to get started with Netflix Ads.
#NetflixDV360
#NetflixAdEMEA
Google Marketing Platform
343,003 followers
Netflix Ads is now available programmatically in Europe (see which countries below) with Display & Video 360 via a beta program!
Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧
A pairing that just makes sense, as if it were written into an Emily in Paris script.
It’s never been easier for Display & Video 360 advertisers to get started with Netflix Ads. Reach out to your DV360 rep today to get started with Netflix Ads.
#NetflixDV360
#NetflixAdEMEA
Feb 25, 2025
Feb 25, 2025
Dina Baker, SCMP
Brand Manager, Marketer, Integrator, Communicator, Leader. Matching great fractional executives to great companies.
Thanks to Michael Waxman-Lenz, CEO of American Technion Society, for sending me the link to the IdeaCast podcast featuring Sue Unerman and Kathryn Jacob OBE, authors of A Year of Creativity. They discuss making creativity a weekly work practice for everyone, in all roles, leading to greater well-being (there's an interesting stat from a study by the LEGO Group), agency and ownership for the individual; and real, manageable improvements for the organization. That's what's in today's video about
#WhatILearnedThisWeek.
#creativity
#leadership
#marketing
#fractionalcmo
#fractionalexecutive Chief Outsiders
Dina Baker, SCMP
Brand Manager, Marketer, Integrator, Communicator, Leader. Matching great fractional executives to great companies.
Thanks to Michael Waxman-Lenz, CEO of American Technion Society, for sending me the link to the IdeaCast podcast featuring Sue Unerman and Kathryn Jacob OBE, authors of A Year of Creativity. They discuss making creativity a weekly work practice for everyone, in all roles, leading to greater well-being (there's an interesting stat from a study by the LEGO Group), agency and ownership for the individual; and real, manageable improvements for the organization. That's what's in today's video about
#WhatILearnedThisWeek.
#creativity
#leadership
#marketing
#fractionalcmo
#fractionalexecutive Chief Outsiders
Jan 6, 2025
Jan 6, 2025
Think with Google
919,717 followers
We’re incredibly grateful to all the amazing guests who joined us — and host Neil Perkin — on the Think with Google Firestarters podcast in 2024. 🔥🎙️
From turning uncertainty into a superpower to how to bring joy to the workplace, your insights, expertise, and inspiring stories have sparked countless conversations and fueled the curiosity of the Think with Google team and our podcast listeners. 🙌
A special thank you to Jason Oke, Sophie Lewis, Gen Kobayashi, Ann Handley, Sam Conniff, James Whatley, Vikki Ross, Phil Adams, Tanya (Bagchi) Evans, Robin Bonn, Kris Tait, Sue Unerman, and Kathryn Jacob OBE.
Missed any of these incredible episodes? Don’t worry!
Catch up on all the conversations and subscribe to the Firestarters Podcast to help you thrive in 2025.
YouTube playlist 👉 goo.gle/3BAREuG
Spotify 👉 goo.gle/41NQTct
Apple Music 👉 goo.gle/41DhOHK
#ThinkwithGoogle
#Podcast
#MarketingInspiration
Think with Google
919,717 followers
We’re incredibly grateful to all the amazing guests who joined us — and host Neil Perkin — on the Think with Google Firestarters podcast in 2024. 🔥🎙️
From turning uncertainty into a superpower to how to bring joy to the workplace, your insights, expertise, and inspiring stories have sparked countless conversations and fueled the curiosity of the Think with Google team and our podcast listeners. 🙌
A special thank you to Jason Oke, Sophie Lewis, Gen Kobayashi, Ann Handley, Sam Conniff, James Whatley, Vikki Ross, Phil Adams, Tanya (Bagchi) Evans, Robin Bonn, Kris Tait, Sue Unerman, and Kathryn Jacob OBE.
Missed any of these incredible episodes? Don’t worry!
Catch up on all the conversations and subscribe to the Firestarters Podcast to help you thrive in 2025.
YouTube playlist 👉 goo.gle/3BAREuG
Spotify 👉 goo.gle/41NQTct
Apple Music 👉 goo.gle/41DhOHK
#ThinkwithGoogle
#Podcast
#MarketingInspiration
Jan 13, 2025
Jan 13, 2025
Noah Learner
Director of Innovation at Sterling Sky - Founder of The SEO Community | Automator who builds SEO tools and Data Pipelines | MozCon, brightonSEO, & SearchLove Speaker | Count Advocate
After talking with Nick LeRoy have some great news. Nick LeRoy, Tyson Stockton and I will be hosting an event I’m calling The Hunt - Jobseeker’s Open Mic on February 20th from 12-1PM CST. It's to give our SEO Community members who are looking for work a platform to do a 3-5 minute elevator pitch to get noticed.
The event will be recorded so we can chop it up after the fact for each person to have their own clip.
If you are involved in hiring for SEO Roles and want to help out as a co-host DM me directly.
It's important to mention that the focus of this event is to help folks who are **currently unemployed** in their hunt for whatever’s next.
If you want a spot to do the Open Mic, you've got to join the community first!!!
Please share this post with your network to help us amplify impact!
Noah Learner
Director of Innovation at Sterling Sky - Founder of The SEO Community | Automator who builds SEO tools and Data Pipelines | MozCon, brightonSEO, & SearchLove Speaker | Count Advocate
After talking with Nick LeRoy have some great news. Nick LeRoy, Tyson Stockton and I will be hosting an event I’m calling The Hunt - Jobseeker’s Open Mic on February 20th from 12-1PM CST. It's to give our SEO Community members who are looking for work a platform to do a 3-5 minute elevator pitch to get noticed.
The event will be recorded so we can chop it up after the fact for each person to have their own clip.
If you are involved in hiring for SEO Roles and want to help out as a co-host DM me directly.
It's important to mention that the focus of this event is to help folks who are **currently unemployed** in their hunt for whatever’s next.
If you want a spot to do the Open Mic, you've got to join the community first!!!
Please share this post with your network to help us amplify impact!
Feb 10, 2025
Feb 10, 2025
Brainlabs
44,569 followers
Welcome back to your monthly dose of
#Brainwaves 🧠 🌊 Influencer Insights!
Our December edition looks into:
🔥 What decentralised social media means for audience engagement.
🧠 Why TikTok's new generative AI tool could pose a risk for influencer marketing.
🤳 What YouTube's Hype option means for emerging creators.
⚽ How the UK launch of Baller League is pushing influencer boundaries.
📈 How to tap into nostalgia and ignite the Y2K trend with influencers.
🎮 What brands can learn from the gaming industry boom.
Interested in learning more? Subscribe to our newsletter today!
#Newsletter
#SocialMediaTips
#IndustryInsights
#Gaming
#TikTok
#AI
#YouTube
#BallerLeague
#Y2K
#Trends
#SocialMedia
#InfluencerMarketing
Brainlabs
44,569 followers
Welcome back to your monthly dose of
#Brainwaves 🧠 🌊 Influencer Insights!
Our December edition looks into:
🔥 What decentralised social media means for audience engagement.
🧠 Why TikTok's new generative AI tool could pose a risk for influencer marketing.
🤳 What YouTube's Hype option means for emerging creators.
⚽ How the UK launch of Baller League is pushing influencer boundaries.
📈 How to tap into nostalgia and ignite the Y2K trend with influencers.
🎮 What brands can learn from the gaming industry boom.
Interested in learning more? Subscribe to our newsletter today!
#Newsletter
#SocialMediaTips
#IndustryInsights
#Gaming
#TikTok
#AI
#YouTube
#BallerLeague
#Y2K
#Trends
#SocialMedia
#InfluencerMarketing
Dec 10, 2024
Dec 10, 2024
Brainlabs
44,569 followers
This week, our very own Sue Unerman joined the Harvard Business Review podcast to discuss the importance of innovative thinking in the age of AI. 👏
Listen here 👇
Brainlabs
44,569 followers
This week, our very own Sue Unerman joined the Harvard Business Review podcast to discuss the importance of innovative thinking in the age of AI. 👏
Listen here 👇
Dec 6, 2024
Dec 6, 2024
Brainlabs
44,569 followers
Our Global VP of Product, Ofir Halfon, spoke with Digiday about our proprietary Bytesights Booster technology, which leverages the Meta Partnership Ads API to optimise influencer campaigns in real time.
As Ofir put it: “Bytesights Booster applies Brainlabs’ gold-standard media principles to the influencer industry, bringing our High-Performance promise to one of the fastest-growing components of advertisers’ marketing mix. By integrating real-time data and cutting-edge technology, we’re able to maximise campaign effectiveness, deliver exceptional ROI, and stretch clients’ budgets further.”
🗞 Read the full article here: lnkd.in/ezf_a_B9
Brainlabs
44,569 followers
Our Global VP of Product, Ofir Halfon, spoke with Digiday about our proprietary Bytesights Booster technology, which leverages the Meta Partnership Ads API to optimise influencer campaigns in real time.
As Ofir put it: “Bytesights Booster applies Brainlabs’ gold-standard media principles to the influencer industry, bringing our High-Performance promise to one of the fastest-growing components of advertisers’ marketing mix. By integrating real-time data and cutting-edge technology, we’re able to maximise campaign effectiveness, deliver exceptional ROI, and stretch clients’ budgets further.”
🗞 Read the full article here: lnkd.in/ezf_a_B9
Nov 19, 2024
Nov 19, 2024
Cameron Bryant
Sparro & Jack Nimble : Australia's Most Impactful Agency
Google's Meridian MMM model has launched to the public after the private testing.
Wondering if it's for you and who it might suit? Well..
👍 Do you want more control of your MMM model and adapting it for your business. Understanding what goes into it as well as what comes out? Not just a black box.
👎 Worried about your data being used for competitors models?!
🔍 Heavy spender on Google Ads? Understand how much more opportunity is available in this channel with including search volume data.
📈 Experiment and test the recommendations. Get the output, test it using incrementality experiments and then feed these back into the model.
🤩 Lastly, if you have been running incrementality experiments, you can feed the backlog in to get you started!
There's more choice than ever for MMM, and if you're feeling a bit lost out there, give me a shout!
Cameron Bryant
Sparro & Jack Nimble : Australia's Most Impactful Agency
Google's Meridian MMM model has launched to the public after the private testing.
Wondering if it's for you and who it might suit? Well..
👍 Do you want more control of your MMM model and adapting it for your business. Understanding what goes into it as well as what comes out? Not just a black box.
👎 Worried about your data being used for competitors models?!
🔍 Heavy spender on Google Ads? Understand how much more opportunity is available in this channel with including search volume data.
📈 Experiment and test the recommendations. Get the output, test it using incrementality experiments and then feed these back into the model.
🤩 Lastly, if you have been running incrementality experiments, you can feed the backlog in to get you started!
There's more choice than ever for MMM, and if you're feeling a bit lost out there, give me a shout!
Jan 30, 2025
Jan 30, 2025
Pallav Agrawal
Sr. Client Director at Brainlabs
I'm
#hiring! Brainlabs is looking for a talented professional to lead the Paid Social strategy for one of the largest retailers in Canada. If you're interested or know someone who might be a great fit, please reach out—I’d love to connect!
Pallav Agrawal
Sr. Client Director at Brainlabs
I'm
#hiring! Brainlabs is looking for a talented professional to lead the Paid Social strategy for one of the largest retailers in Canada. If you're interested or know someone who might be a great fit, please reach out—I’d love to connect!
Jan 27, 2025
Jan 27, 2025
Dariusz Kuchta
Agency Head at Performance Group, Client Growth & Partnership. MBA Candidate at Kozminski University
2 days of inspiration and knowledge exchange in London with Everywhere Network - TOP independent agencies in Europe. Our strength and impact are growing! Performance Group
Thanks Arjan ter Huurne Henry Bennett Martine Krop Juraj Sasko Iwan Caouren Anders Bjerre Marcel Becker David Drake af Hagelsrum James Glick Mārtiņš Kažemaks Frank Dalhuisen Sebastian Bergendorf Ofir Halfon Adam Hendele Anna Bula Andrea Misso Gaspare Riccobene
Dariusz Kuchta
Agency Head at Performance Group, Client Growth & Partnership. MBA Candidate at Kozminski University
2 days of inspiration and knowledge exchange in London with Everywhere Network - TOP independent agencies in Europe. Our strength and impact are growing! Performance Group
Thanks Arjan ter Huurne Henry Bennett Martine Krop Juraj Sasko Iwan Caouren Anders Bjerre Marcel Becker David Drake af Hagelsrum James Glick Mārtiņš Kažemaks Frank Dalhuisen Sebastian Bergendorf Ofir Halfon Adam Hendele Anna Bula Andrea Misso Gaspare Riccobene
Jan 31, 2025
Jan 31, 2025
Brainlabs
44,569 followers
Brainlabs has come out on top at the 2024 Google Agency Excellence Awards in EMEA for Creative Coverage! 🏆
This award recognises our rigorous testing of Google's Demand Gen and Video Reach Campaigns, combining creativity with technology for high-performance results.
Speaking on the win, our Deputy Managing Director, Programmatic UK, Alex Glover said: “Our dedication to exploring Google's AI tools across the marketing funnel has paid off. The Tom Ford campaign is a prime example of how this innovation can drive success, and this award is a recognition of our team's dedication to testing, our collaboration with Estee Lauder Companies and Tom Ford, and our unwavering commitment to pushing the boundaries of Video & Display through the funnel.”
A huge congratulations to all other winners and finalists on their entries!
👉 Read more about the win here: lnkd.in/g42gaQQu
#AgencyExcellenceAwards
#GooglePartnerSummit
Brainlabs
44,569 followers
Brainlabs has come out on top at the 2024 Google Agency Excellence Awards in EMEA for Creative Coverage! 🏆
This award recognises our rigorous testing of Google's Demand Gen and Video Reach Campaigns, combining creativity with technology for high-performance results.
Speaking on the win, our Deputy Managing Director, Programmatic UK, Alex Glover said: “Our dedication to exploring Google's AI tools across the marketing funnel has paid off. The Tom Ford campaign is a prime example of how this innovation can drive success, and this award is a recognition of our team's dedication to testing, our collaboration with Estee Lauder Companies and Tom Ford, and our unwavering commitment to pushing the boundaries of Video & Display through the funnel.”
A huge congratulations to all other winners and finalists on their entries!
👉 Read more about the win here: lnkd.in/g42gaQQu
#AgencyExcellenceAwards
#GooglePartnerSummit
Nov 10, 2024
Nov 10, 2024
Brainlabs
44,569 followers
Artificial vs. Authentic: The Tug of War in Influencer Marketing’s Future 🤳
A new battle is emerging in the world of digital: artificial intelligence versus human authenticity.
It’s the term on everyone's lips, but will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection?
In our latest report, Tom Sweeney and Will Akhurst dive into the heart of this debate, exploring how AI is reshaping influencer marketing and how brands can utilize whole-brain thinking, seamlessly blending brand data-driven insights and creative innovation.
Get your copy here to discover who came out on top: AI or human creativity ⤵
lnkd.in/e8wWdmic
#AIMarketing
#InfluencerMarketing
#FutureOfMarketing
#CreativityVsAI
Brainlabs
44,569 followers
Artificial vs. Authentic: The Tug of War in Influencer Marketing’s Future 🤳
A new battle is emerging in the world of digital: artificial intelligence versus human authenticity.
It’s the term on everyone's lips, but will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection?
In our latest report, Tom Sweeney and Will Akhurst dive into the heart of this debate, exploring how AI is reshaping influencer marketing and how brands can utilize whole-brain thinking, seamlessly blending brand data-driven insights and creative innovation.
Get your copy here to discover who came out on top: AI or human creativity ⤵
lnkd.in/e8wWdmic
#AIMarketing
#InfluencerMarketing
#FutureOfMarketing
#CreativityVsAI
Jan 11, 2025
Jan 11, 2025
Gerry Kelly
CEO at OptusApp
Great that Housing Executive Magazine are also picking up on Calico Homes' fantastic achievement. Tenant registration rate is now over 60% in 10 days... 👏 👏 Calico Homes and OptusApp -- a great combination. Read the details in the link below.
Gerry Kelly
CEO at OptusApp
Great that Housing Executive Magazine are also picking up on Calico Homes' fantastic achievement. Tenant registration rate is now over 60% in 10 days... 👏 👏 Calico Homes and OptusApp -- a great combination. Read the details in the link below.
Feb 7, 2025
Feb 7, 2025
Daniel Gilbert
Global CEO at Brainlabs
UNBELIEVABLY PROUD!!!! Congrats to my dear friend and partner Stephen Allan OBE. I have the privilege of working with this special man every day. What a chance to celebrate him with an OBE!!!
Daniel Gilbert
Global CEO at Brainlabs
UNBELIEVABLY PROUD!!!! Congrats to my dear friend and partner Stephen Allan OBE. I have the privilege of working with this special man every day. What a chance to celebrate him with an OBE!!!
Jan 2, 2025
Jan 2, 2025
Daniel Gilbert
Global CEO at Brainlabs
In a year where the marketing industry faced minimal growth and tightening margins, some agencies found ways to accelerate.
Moore Kingston Smith’s 2024 report paints a tough picture the year prior:
👉 Industry growth slowed to 3.2%
👉 Agencies dealt with shrinking client demand and rising costs
👉 Some agencies saw income fall by over 20%
But not everyone was stuck in survival mode…
Brainlabs led the charge with an impressive 75% income growth, driven by strategic acquisitions and expansion into new markets. Compare that to the top quartile’s 36.1% growth, and it’s clear Brainlabs didn’t just keep up—we set the pace.
We owe this result to an incredible team that stayed focused and to our clients who trusted us to deliver through uncertain times.
If there’s one thing I’ve learned over the years, it’s that with the right people, focus, and determination, growth isn’t just possible—it’s within reach, even when the odds are stacked against you.
How do you see the agency landscape evolving in 2025? Will we see more consolidation, or will innovation take the lead?
#Marketing
#BusinessGrowth
#AgencyTrends
#DigitalMarketing
#Leadership
Daniel Gilbert
Global CEO at Brainlabs
In a year where the marketing industry faced minimal growth and tightening margins, some agencies found ways to accelerate.
Moore Kingston Smith’s 2024 report paints a tough picture the year prior:
👉 Industry growth slowed to 3.2%
👉 Agencies dealt with shrinking client demand and rising costs
👉 Some agencies saw income fall by over 20%
But not everyone was stuck in survival mode…
Brainlabs led the charge with an impressive 75% income growth, driven by strategic acquisitions and expansion into new markets. Compare that to the top quartile’s 36.1% growth, and it’s clear Brainlabs didn’t just keep up—we set the pace.
We owe this result to an incredible team that stayed focused and to our clients who trusted us to deliver through uncertain times.
If there’s one thing I’ve learned over the years, it’s that with the right people, focus, and determination, growth isn’t just possible—it’s within reach, even when the odds are stacked against you.
How do you see the agency landscape evolving in 2025? Will we see more consolidation, or will innovation take the lead?
#Marketing
#BusinessGrowth
#AgencyTrends
#DigitalMarketing
#Leadership
Jan 8, 2025
Jan 8, 2025
Pawel Sieradzki
Global IT Director at Brainlabs
Exciting Opportunity for a Junior IT Support Specialist!
We're looking for a passionate and talented IT Support Specialist to join our growing team in London.
In this role, you'll be at the forefront of ensuring our employees have the technology they need to be successful.
Here's what makes this role unique:
Impactful Work: Directly impact employee productivity and success.
Continuous Growth: Learn the latest technologies and develop skills in cloud, cybersecurity, and automation.
Strong Teamwork: Collaborate with a supportive team and colleagues across departments.
Make a Difference: Contribute to a positive and efficient work environment.
Advancement Opportunities: Grow your skills and advance your IT career.
Ready to make a real impact? Apply now!
lnkd.in/dEYfHfcz
#ITSupportSpecialist
#ITJobs
#Technology
#CareerOpportunity
#Teamwork
#Growth
Pawel Sieradzki
Global IT Director at Brainlabs
Exciting Opportunity for a Junior IT Support Specialist!
We're looking for a passionate and talented IT Support Specialist to join our growing team in London.
In this role, you'll be at the forefront of ensuring our employees have the technology they need to be successful.
Here's what makes this role unique:
Impactful Work: Directly impact employee productivity and success.
Continuous Growth: Learn the latest technologies and develop skills in cloud, cybersecurity, and automation.
Strong Teamwork: Collaborate with a supportive team and colleagues across departments.
Make a Difference: Contribute to a positive and efficient work environment.
Advancement Opportunities: Grow your skills and advance your IT career.
Ready to make a real impact? Apply now!
lnkd.in/dEYfHfcz
#ITSupportSpecialist
#ITJobs
#Technology
#CareerOpportunity
#Teamwork
#Growth
Jan 23, 2025
Jan 23, 2025
Brainlabs
44,569 followers
We’re excited to have been recognised as one of the first agencies to achieve Google’s Test & Experiments Certification! 🚀 🚀 🚀
This huge milestone showcases our commitment to pushing the boundaries of experimentation and driving high-performance results for our clients. Thanks to our strong partnership with Google, we’re now equipped with the latest tools and methodologies to deliver advanced insights and smarter strategies - helping our clients get more from their campaigns.
Shoutout to our amazing team for their dedication to raising the bar and constantly evolving the way we work! 👏
Learn more about what this certification means for our clients here: lnkd.in/ehYVg_aG
Brainlabs
44,569 followers
We’re excited to have been recognised as one of the first agencies to achieve Google’s Test & Experiments Certification! 🚀 🚀 🚀
This huge milestone showcases our commitment to pushing the boundaries of experimentation and driving high-performance results for our clients. Thanks to our strong partnership with Google, we’re now equipped with the latest tools and methodologies to deliver advanced insights and smarter strategies - helping our clients get more from their campaigns.
Shoutout to our amazing team for their dedication to raising the bar and constantly evolving the way we work! 👏
Learn more about what this certification means for our clients here: lnkd.in/ehYVg_aG
Dec 9, 2024
Dec 9, 2024
Brainlabs
44,569 followers
Marketing in 2025 isn’t just about reaching humans—it’s about influencing algorithms.
AI-driven algorithms are shaping who sees your ads, what content gets amplified, and how customers engage. If you’re not adapting, you’re falling behind.
Join top experts from LinkedIn, Brainlabs, and leading brands as we break down the marketing trends your CEO will actually care about in 2025.
🔥 Why you can’t afford to miss this:
✅ How to market to both humans & algorithms for maximum impact
✅ Smart budget allocation in an AI-first world
✅ B2B & B2C strategies that actually work
✅ Proven insights—no fluff, just real strategies
This isn’t your typical marketing trends event. It’s a blueprint for staying ahead in 2025.
🔗 RSVP link in the comments. Drop a 🚀 if you’re in!
#MarketingTrends
#AI
#DigitalMarketing
#Brainlabs
#B2BMarketing
Brainlabs
44,569 followers
Marketing in 2025 isn’t just about reaching humans—it’s about influencing algorithms.
AI-driven algorithms are shaping who sees your ads, what content gets amplified, and how customers engage. If you’re not adapting, you’re falling behind.
Join top experts from LinkedIn, Brainlabs, and leading brands as we break down the marketing trends your CEO will actually care about in 2025.
🔥 Why you can’t afford to miss this:
✅ How to market to both humans & algorithms for maximum impact
✅ Smart budget allocation in an AI-first world
✅ B2B & B2C strategies that actually work
✅ Proven insights—no fluff, just real strategies
This isn’t your typical marketing trends event. It’s a blueprint for staying ahead in 2025.
🔗 RSVP link in the comments. Drop a 🚀 if you’re in!
#MarketingTrends
#AI
#DigitalMarketing
#Brainlabs
#B2BMarketing
Feb 19, 2025
Feb 19, 2025
Brainlabs
44,569 followers
🚨 B2B marketers—this is your reminder! 🚨
The future of B2B influencer marketing isn’t about likes or reach. It’s about real influence—understanding when and where decision-makers are ready to act.
At Brainlabs, we’re breaking the old playbook and showing you what actually works.
Join us TOMORROW for a power-packed session with WFA, where we’ll cover:
🔥 How to decode buyer intent through digital signals
🔥 The generational shift changing B2B decision-making
🔥 The most effective influencer strategies today
🔥 How to measure success beyond vanity metrics
🔗 Registration link in the comments! Don’t miss out—this session will change the way you think about B2B marketing.
Drop a ✅ in the comments if you’re attending!
#B2BMarketing
#InfluencerMarketing
#MarketingStrategy
#Brainlabs
Brainlabs
44,569 followers
🚨 B2B marketers—this is your reminder! 🚨
The future of B2B influencer marketing isn’t about likes or reach. It’s about real influence—understanding when and where decision-makers are ready to act.
At Brainlabs, we’re breaking the old playbook and showing you what actually works.
Join us TOMORROW for a power-packed session with WFA, where we’ll cover:
🔥 How to decode buyer intent through digital signals
🔥 The generational shift changing B2B decision-making
🔥 The most effective influencer strategies today
🔥 How to measure success beyond vanity metrics
🔗 Registration link in the comments! Don’t miss out—this session will change the way you think about B2B marketing.
Drop a ✅ in the comments if you’re attending!
#B2BMarketing
#InfluencerMarketing
#MarketingStrategy
#Brainlabs
Feb 18, 2025
Feb 18, 2025
Miranda Busick
Talent Acquisition Lead @ Brainlabs | Recruiting, Talent Strategy, Building Relationships
Do you have Metasearch experience and have worked on hotel clients? If so, let's chat! :)
Miranda Busick
Talent Acquisition Lead @ Brainlabs | Recruiting, Talent Strategy, Building Relationships
Do you have Metasearch experience and have worked on hotel clients? If so, let's chat! :)
Jan 27, 2025
Jan 27, 2025
Adam Potashnick
CEO at Brainlabs | Innovative Media Executive | Collaborative & Passionate Leader | Transforming Brands at Scale
Great leaders are optimistic. We are drawn to positive people. No one wants to follow someone who constantly complains and anticipates failure.
We gravitate toward leaders who inspire us, see potential in us, and believe in a brighter future.
Great leaders, like my dear friend and colleague Andrew Littlewood FCIM have faced tough times like everyone else, but he consistently reframed the challenges into opportunities to learn, teach, and grow with our clients.
Andy’s relentless optimism is what sets Andy apart and I could not be more thrilled to announce 📣 that he has joined us at Brainlabs as Chief Planning & Data Officer, North America.
Andy aka HOK (IYKYK) is truly one of kind in our industry and will immediately start helping to shape our future —pushing boundaries in data-driven media, marketing and innovation.
Welcome to the team, Andy! We can’t wait to see the 📈 and impact you’ll make 💙 !!
#lessonlearned
Adam Potashnick
CEO at Brainlabs | Innovative Media Executive | Collaborative & Passionate Leader | Transforming Brands at Scale
Great leaders are optimistic. We are drawn to positive people. No one wants to follow someone who constantly complains and anticipates failure.
We gravitate toward leaders who inspire us, see potential in us, and believe in a brighter future.
Great leaders, like my dear friend and colleague Andrew Littlewood FCIM have faced tough times like everyone else, but he consistently reframed the challenges into opportunities to learn, teach, and grow with our clients.
Andy’s relentless optimism is what sets Andy apart and I could not be more thrilled to announce 📣 that he has joined us at Brainlabs as Chief Planning & Data Officer, North America.
Andy aka HOK (IYKYK) is truly one of kind in our industry and will immediately start helping to shape our future —pushing boundaries in data-driven media, marketing and innovation.
Welcome to the team, Andy! We can’t wait to see the 📈 and impact you’ll make 💙 !!
#lessonlearned
Feb 13, 2025
Feb 13, 2025
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
🧠 Brainlabs Hiring Alert for SEO & Content Roles 🧠
Our team is growing (again)! I am hiring an Associate Director, Content Strategy, and a Senior Manager, SEO.
Enterprise experience is required, working with companies with over $5B in annual revenue. You *must* be based in the USA—no exceptions.
What makes Brainlabs different?
📈 We drive high-performance results
👩💻 We have a tech-forward approach that automates the tedious stuff
💙 We know smart people are the core of our offering, and we treat them right
Join over 80 SEO & CRO experts supporting North America alone to deliver strategies for the biggest brands in the world.
See all our current openings in the link below 👇
#hiring
#seo
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
🧠 Brainlabs Hiring Alert for SEO & Content Roles 🧠
Our team is growing (again)! I am hiring an Associate Director, Content Strategy, and a Senior Manager, SEO.
Enterprise experience is required, working with companies with over $5B in annual revenue. You *must* be based in the USA—no exceptions.
What makes Brainlabs different?
📈 We drive high-performance results
👩💻 We have a tech-forward approach that automates the tedious stuff
💙 We know smart people are the core of our offering, and we treat them right
Join over 80 SEO & CRO experts supporting North America alone to deliver strategies for the biggest brands in the world.
See all our current openings in the link below 👇
#hiring
#seo
Feb 5, 2025
Feb 5, 2025
Katherine Cook
MP, Strategy & Planning
To all my fellow planners:
A great brand and great team to work with, apply below or share with anyone you think might be interested.
Katherine Cook
MP, Strategy & Planning
To all my fellow planners:
A great brand and great team to work with, apply below or share with anyone you think might be interested.
Feb 12, 2025
Feb 12, 2025
Stephen Allan OBE
Executive Chairman at Brainlabs | Chair of Trustees at Rays of Sunshine
Many brands are gambling millions by using the same legacy Super Bowl equation – is there a way to up the odds?
$7m for each 30-second ad. Is it worth it?
Every Super Bowl, advertisers spend $m’s on their campaigns. Some make history. Others are forgotten by Monday.
The difference? Strategy!
Winning isn’t about spending the most. It’s about owning the moment in a way your audience can’t ignore.
My colleagues Katherine Cook and Hallie Wilson at Brainlabs have broken down past Super Bowl campaigns—and what this year’s Doritos ad gets right. Link to the full article in the comments section 👇
#SuperBowl
#MarketingStrategy
#BrandGrowth
Stephen Allan OBE
Executive Chairman at Brainlabs | Chair of Trustees at Rays of Sunshine
Many brands are gambling millions by using the same legacy Super Bowl equation – is there a way to up the odds?
$7m for each 30-second ad. Is it worth it?
Every Super Bowl, advertisers spend $m’s on their campaigns. Some make history. Others are forgotten by Monday.
The difference? Strategy!
Winning isn’t about spending the most. It’s about owning the moment in a way your audience can’t ignore.
My colleagues Katherine Cook and Hallie Wilson at Brainlabs have broken down past Super Bowl campaigns—and what this year’s Doritos ad gets right. Link to the full article in the comments section 👇
#SuperBowl
#MarketingStrategy
#BrandGrowth
Feb 8, 2025
Feb 8, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
It is essential to integrate high performing players to ensure that every aspect of a brand’s campaign is designed to work together to win.
Because the siloes across disciplines are entirely artificial. In the real world, of course, everything is connected, and interpreting data from one field can supercharge the effectiveness of another.
Latest blog post on the need to integrate for campaigns to succeed
lnkd.in/ehaMYmDZ
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
It is essential to integrate high performing players to ensure that every aspect of a brand’s campaign is designed to work together to win.
Because the siloes across disciplines are entirely artificial. In the real world, of course, everything is connected, and interpreting data from one field can supercharge the effectiveness of another.
Latest blog post on the need to integrate for campaigns to succeed
lnkd.in/ehaMYmDZ
Mar 5, 2025
Mar 5, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
As GenAI becomes more prevalent, the key to success for all of us humans - whether we're senior or just starting out - is to delegate what we can to the robots and dedicate ourselves to breakthrough creativity.
Harvard Business Review feature on our new book gives some top tips for stepchanging success in 2025 lnkd.in/e2pJnqmu
Read our book now to supercharge this lnkd.in/e8ZMKvJm
With Kathryn Jacob OBE
Get in touch at Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
As GenAI becomes more prevalent, the key to success for all of us humans - whether we're senior or just starting out - is to delegate what we can to the robots and dedicate ourselves to breakthrough creativity.
Harvard Business Review feature on our new book gives some top tips for stepchanging success in 2025 lnkd.in/e2pJnqmu
Read our book now to supercharge this lnkd.in/e8ZMKvJm
With Kathryn Jacob OBE
Get in touch at Brainlabs
Jan 24, 2025
Jan 24, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
How do you know when you need radical change and when you should harvest? See our guide to the seasons in A year of creativity lnkd.in/eMMWjFTN
If you're falling behind your competitors and cannot make change stick, it is time to spring forward.
If you need to navigate lean times, some winter reflections might be more tranformative
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
How do you know when you need radical change and when you should harvest? See our guide to the seasons in A year of creativity lnkd.in/eMMWjFTN
If you're falling behind your competitors and cannot make change stick, it is time to spring forward.
If you need to navigate lean times, some winter reflections might be more tranformative
Jan 28, 2025
Jan 28, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Sometimes we need to be reasonable. Sometimes we need to push, and then push further. See our thoughts in A year of creativity
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Sometimes we need to be reasonable. Sometimes we need to push, and then push further. See our thoughts in A year of creativity
Jan 27, 2025
Jan 27, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
"As generative artificial intelligence becomes more prevalent in business, the key to success for all of us humans — whether we’re junior employees or senior executives — will be to delegate our routine work to technology and dedicate ourselves to more creative pursuits."
What an opening! Loved hearing Brainlabs Global CSO's thoughts on prioritising creativity in 2025.
Check out the insights for yourself 👇
Helen Clow
Growth Director @ Brainlabs | Influencer
"As generative artificial intelligence becomes more prevalent in business, the key to success for all of us humans — whether we’re junior employees or senior executives — will be to delegate our routine work to technology and dedicate ourselves to more creative pursuits."
What an opening! Loved hearing Brainlabs Global CSO's thoughts on prioritising creativity in 2025.
Check out the insights for yourself 👇
Jan 20, 2025
Jan 20, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
In an age of GenAI human creativity matters more than ever. How do you jumpstart your own and your team's creativity? Here's Harvard Business Review article about our new book. lnkd.in/e2pJnqmu
Brainlabs Kathryn Jacob OBE Bloomsbury Business
More detail in our book, out now, lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
In an age of GenAI human creativity matters more than ever. How do you jumpstart your own and your team's creativity? Here's Harvard Business Review article about our new book. lnkd.in/e2pJnqmu
Brainlabs Kathryn Jacob OBE Bloomsbury Business
More detail in our book, out now, lnkd.in/e8ZMKvJm
Jan 22, 2025
Jan 22, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thank you Katie, we are inspired by your work too. Kathryn Jacob OBE
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thank you Katie, we are inspired by your work too. Kathryn Jacob OBE
Jan 30, 2025
Jan 30, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Kathryn Jacob OBE and I talk to Scott LaPierre for Harvard Business Review about our book A Year of Creativity. I suggest that you need to actively break your own algorithm in order to come up with new thinking - what do you think ?
lnkd.in/emQNV49K
lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Kathryn Jacob OBE and I talk to Scott LaPierre for Harvard Business Review about our book A Year of Creativity. I suggest that you need to actively break your own algorithm in order to come up with new thinking - what do you think ?
lnkd.in/emQNV49K
lnkd.in/e8ZMKvJm
Feb 28, 2025
Feb 28, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Jan 17, 2025
Jan 17, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Thanks for sharing: book out now lnkd.in/eMMWjFTN
Jan 17, 2025
Jan 17, 2025
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
Our team in Buenos Aires is growing and we're looking for great SEO talent to join.....
If you're based in BA and looking to join an awesome team - then we'd love for you to apply
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
Our team in Buenos Aires is growing and we're looking for great SEO talent to join.....
If you're based in BA and looking to join an awesome team - then we'd love for you to apply
Mar 5, 2025
Mar 5, 2025
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Great to see clients are finding real value in the connected power of the GMP products!
#gmp
#google
#googlemarketingplatform
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Great to see clients are finding real value in the connected power of the GMP products!
#gmp
#google
#googlemarketingplatform
Feb 27, 2025
Feb 27, 2025
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
To my friends in Singapore....check this out....get along to what's going to be a great event to expand your mind and expand your network!!!
Simon Prior
Chief People Officer - helping organisations and people focus for maximum impact
To my friends in Singapore....check this out....get along to what's going to be a great event to expand your mind and expand your network!!!
Feb 11, 2025
Feb 11, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Why do we stifle our creative instincts which are so strong as children? See Kathryn Jacob OBE perspective on this, and how overcoming it can step change your career. lnkd.in/emQNV49K
Thanks to Harvard Business Review featuring us talking about our book A year of Creativity
Pearl & Dean Bloomsbury Business
lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Why do we stifle our creative instincts which are so strong as children? See Kathryn Jacob OBE perspective on this, and how overcoming it can step change your career. lnkd.in/emQNV49K
Thanks to Harvard Business Review featuring us talking about our book A year of Creativity
Pearl & Dean Bloomsbury Business
lnkd.in/e8ZMKvJm
Mar 3, 2025
Mar 3, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
10-15% of bees do not follow the waggle dance. Instead they set off on their own. They are independent of the hive, and play a vital role in finding new and unexplored sources of nectar, which are crucial if and when the established sources are depleted. In addition they help to create increased genetic diversity among the plants that they visit through cross pollination. Overall this behaviour ensures that the hive can efficiently exploit known resources while also discovering new ones. Media independents ensure fresh thinking on growing brands. See my post for more on this lnkd.in/eMuMWCuB
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
10-15% of bees do not follow the waggle dance. Instead they set off on their own. They are independent of the hive, and play a vital role in finding new and unexplored sources of nectar, which are crucial if and when the established sources are depleted. In addition they help to create increased genetic diversity among the plants that they visit through cross pollination. Overall this behaviour ensures that the hive can efficiently exploit known resources while also discovering new ones. Media independents ensure fresh thinking on growing brands. See my post for more on this lnkd.in/eMuMWCuB
Feb 3, 2025
Feb 3, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Veánlo a el crack de David Posada, nuestro CGO LATAM....
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Veánlo a el crack de David Posada, nuestro CGO LATAM....
Feb 28, 2025
Feb 28, 2025
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Interested in how to maximise marketing effectiveness? Read about some successful tactics from Brainlabs' experienced team!
John Cawdery
SVP Sales @ Brainlabs | Digital Strategy | Ad Tech Sales Leader | Partnerships | Former Google
Interested in how to maximise marketing effectiveness? Read about some successful tactics from Brainlabs' experienced team!
Feb 7, 2025
Feb 7, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
FOLLOW UP. Duolingo you continue to show that rapid response and adaptability drives success with an immediate response to
#tiktokrefugee
✅ Reactive
✅Culturally relevant
✅On Brand
Interested to see who will be next...
Helen Clow
Growth Director @ Brainlabs | Influencer
FOLLOW UP. Duolingo you continue to show that rapid response and adaptability drives success with an immediate response to
#tiktokrefugee
✅ Reactive
✅Culturally relevant
✅On Brand
Interested to see who will be next...
Jan 15, 2025
Jan 15, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
lnkd.in/emQNV49K
Thanks to Harvard Business Review for featuring us Kathryn Jacob OBE and our book A year of Creativity. Bloomsbury Business Clare Grist Taylor
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
lnkd.in/emQNV49K
Thanks to Harvard Business Review for featuring us Kathryn Jacob OBE and our book A year of Creativity. Bloomsbury Business Clare Grist Taylor
Feb 28, 2025
Feb 28, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here's one technique to spark creativity, innovation and inspiration at work: Exaggerate. What is the most outlandish thing you could do? Of course you can roll back and make it practical, but by taking it to the max you might come up with something that can give you a real advantage. For this and more techniques see our article (with Kathryn Jacob OBE) at Harvard Business Review lnkd.in/e2pJnqmu
And for more ideas to supercharge your strategies to win contact Brainlabs
Our new book is out now lnkd.in/e8ZMKvJm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here's one technique to spark creativity, innovation and inspiration at work: Exaggerate. What is the most outlandish thing you could do? Of course you can roll back and make it practical, but by taking it to the max you might come up with something that can give you a real advantage. For this and more techniques see our article (with Kathryn Jacob OBE) at Harvard Business Review lnkd.in/e2pJnqmu
And for more ideas to supercharge your strategies to win contact Brainlabs
Our new book is out now lnkd.in/e8ZMKvJm
Jan 23, 2025
Jan 23, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
Fake Influence, Real Data: Why I Don’t Trust Vanity Metrics
I’ve been in marketing data world for a long time and I’ve seen how brands waste marketing budgets on influencers who game the system—buying followers, engagement pods, and inflating their metrics to appear more influential than they really are. The problem? Without real data validation, these vanity metrics deceive brands into believing they’re reaching an engaged audience when, in reality, they’re just paying for bots.
When I evaluate influencer data, I focus on data integrity. A high follower count means nothing if engagement is artificial and conversions are nonexistent. I look at audience authenticity, engagement quality, and whether influencer content actually drives measurable outcomes.
Brands need to shift from trusting surface-level metrics to data-driven influencer validation. That means leveraging fraud detection tools, analyzing audience quality, and demanding transparency in performance reporting. In a world full of fake influence, only real, data-backed impact should dictate marketing spend.
#DataDrivenMarketing
#InfluencerFraud
#MarketingScams
#Data
AS
Atul Sharma
Head of Data @ Brainlabs
Fake Influence, Real Data: Why I Don’t Trust Vanity Metrics
I’ve been in marketing data world for a long time and I’ve seen how brands waste marketing budgets on influencers who game the system—buying followers, engagement pods, and inflating their metrics to appear more influential than they really are. The problem? Without real data validation, these vanity metrics deceive brands into believing they’re reaching an engaged audience when, in reality, they’re just paying for bots.
When I evaluate influencer data, I focus on data integrity. A high follower count means nothing if engagement is artificial and conversions are nonexistent. I look at audience authenticity, engagement quality, and whether influencer content actually drives measurable outcomes.
Brands need to shift from trusting surface-level metrics to data-driven influencer validation. That means leveraging fraud detection tools, analyzing audience quality, and demanding transparency in performance reporting. In a world full of fake influence, only real, data-backed impact should dictate marketing spend.
#DataDrivenMarketing
#InfluencerFraud
#MarketingScams
#Data
Jan 26, 2025
Jan 26, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here is our guest blog post Mumsnet
Everyone needs creativity at work.
Thanks Sophia Carlton Justine Roberts CBE
lnkd.in/eMFCXTnH
Kathryn Jacob OBE Bloomsbury Business
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Here is our guest blog post Mumsnet
Everyone needs creativity at work.
Thanks Sophia Carlton Justine Roberts CBE
lnkd.in/eMFCXTnH
Kathryn Jacob OBE Bloomsbury Business
Jan 20, 2025
Jan 20, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
In my previous post, I shared my perspective on the importance of using real data vs. synthetic data in training AI models. It sparked some great conversations, so I wanted to take a moment to dive deeper into what sets these two types of data apart.
Real data is exactly what it sounds like—data collected from real-world interactions, behaviors, and systems. It reflects the complexities, patterns, and unpredictability of real life, making it invaluable for creating AI models that are both accurate and resilient.
Synthetic data, on the other hand, is artificially generated. It’s designed to mimic real-world data but is often used to address specific challenges, like filling data gaps, ensuring privacy, or testing edge cases that are rare in real-world datasets.
While synthetic data has its advantages, particularly in controlled scenarios, I firmly believe it works best as a complement to real data—not a replacement. Real data provides the foundation of authenticity and depth, while synthetic data can help refine, supplement, or expand the dataset when needed.
As I mentioned in my previous post, the balance between these two is key. Real-world data grounds AI in reality, while synthetic data can enhance its scope and flexibility. Together, they have the potential to create models that are robust, ethical, and truly impactful.
#ArtificialIntellegence
#Data
#AI
AS
Atul Sharma
Head of Data @ Brainlabs
In my previous post, I shared my perspective on the importance of using real data vs. synthetic data in training AI models. It sparked some great conversations, so I wanted to take a moment to dive deeper into what sets these two types of data apart.
Real data is exactly what it sounds like—data collected from real-world interactions, behaviors, and systems. It reflects the complexities, patterns, and unpredictability of real life, making it invaluable for creating AI models that are both accurate and resilient.
Synthetic data, on the other hand, is artificially generated. It’s designed to mimic real-world data but is often used to address specific challenges, like filling data gaps, ensuring privacy, or testing edge cases that are rare in real-world datasets.
While synthetic data has its advantages, particularly in controlled scenarios, I firmly believe it works best as a complement to real data—not a replacement. Real data provides the foundation of authenticity and depth, while synthetic data can help refine, supplement, or expand the dataset when needed.
As I mentioned in my previous post, the balance between these two is key. Real-world data grounds AI in reality, while synthetic data can enhance its scope and flexibility. Together, they have the potential to create models that are robust, ethical, and truly impactful.
#ArtificialIntellegence
#Data
#AI
Jan 15, 2025
Jan 15, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
Sharing Sophie Booth's sentiment here - if you want to join a fast growing Influencer team that are looking at how we do more, better and bigger... then check out Brainlabs roles!
Helen Clow
Growth Director @ Brainlabs | Influencer
Sharing Sophie Booth's sentiment here - if you want to join a fast growing Influencer team that are looking at how we do more, better and bigger... then check out Brainlabs roles!
Feb 19, 2025
Feb 19, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Strategic advice should follow two paths on a clients’ business. One is to make sure that the plan makes the most of existing and established sources of growth. To leverage those established rules of growth from Byron Sharp and the beliefs enshrined in Binet and Field’s The long and the short of it. In essence to follow the Binet, Field and Sharp Waggle dance.
But in addition, in a world where media is changing faster than ever, the strategy must also follow an independent path, go beyond the heritage herd practices and also explore new and unexplored sources of growth.
Read more in my recent post on LinkedIn lnkd.in/eMuMWCuB
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Strategic advice should follow two paths on a clients’ business. One is to make sure that the plan makes the most of existing and established sources of growth. To leverage those established rules of growth from Byron Sharp and the beliefs enshrined in Binet and Field’s The long and the short of it. In essence to follow the Binet, Field and Sharp Waggle dance.
But in addition, in a world where media is changing faster than ever, the strategy must also follow an independent path, go beyond the heritage herd practices and also explore new and unexplored sources of growth.
Read more in my recent post on LinkedIn lnkd.in/eMuMWCuB
Feb 5, 2025
Feb 5, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Transformation has been important to every agency I have worked in. But sometimes you need to slow things down, reflect and review, and be kind. See our thoughts in A year of creativity lnkd.in/eMMWjFTN Kathryn Jacob OBE
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Transformation has been important to every agency I have worked in. But sometimes you need to slow things down, reflect and review, and be kind. See our thoughts in A year of creativity lnkd.in/eMMWjFTN Kathryn Jacob OBE
Jan 26, 2025
Jan 26, 2025
Heather Green
Managing Director & NAMER Practice Lead, Influencer Marketing at Brainlabs
Proud to be a Brainlabber. ⚡️🤘🏻🚀
Heather Green
Managing Director & NAMER Practice Lead, Influencer Marketing at Brainlabs
Proud to be a Brainlabber. ⚡️🤘🏻🚀
Jan 8, 2025
Jan 8, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
Why I Believe Data Infrastructure is the Backbone of Growth
I’ve seen too many businesses focus on adding dashboards without investing in a solid data foundation. It’s like building a skyscraper on unstable ground—it might look fine at first, but the moment you try to scale, everything starts to crack.
For me, a well-architected data warehouse isn’t just about storing data; it’s about scalability, reliability, and unlocking insights that drive long-term growth. Here’s why I prioritize it:
✅ Scaling Without Breaking
I’ve learned that as businesses grow, so does their data complexity. A strong data warehouse ensures seamless integration across teams, platforms, and analytics tools, creating a single source of truth instead of fragmented, unreliable data.
✅ Efficiency Fuels Organic Growth
Without a solid data foundation, teams end up firefighting instead of focusing on strategy. I’ve seen firsthand how a well-structured data warehouse streamlines analytics, helping teams make real-time, data-driven decisions that fuel sustainable, organic growth.
✅ Trust in Decision-Making
If data infrastructure is shaky, people lose confidence in the insights. I believe clean, structured, and governed data leads to better predictions, optimized marketing spend, and growth that isn’t dependent on excessive paid investments but rather on smart, data-driven strategies.
I’ve always found that companies chasing quick wins without foundational investments struggle to sustain their success. But those who prioritize data infrastructure and scalable data warehouse strategies set themselves up for exponential, organic growth.
So the next time someone says, “We just need a few dashboards,” I always ask: “Is our data infrastructure built to support what comes next?”
#DataStrategy
#DataWarehouse
#MarketingAnalytics
#Growth
#Scalability
AS
Atul Sharma
Head of Data @ Brainlabs
Why I Believe Data Infrastructure is the Backbone of Growth
I’ve seen too many businesses focus on adding dashboards without investing in a solid data foundation. It’s like building a skyscraper on unstable ground—it might look fine at first, but the moment you try to scale, everything starts to crack.
For me, a well-architected data warehouse isn’t just about storing data; it’s about scalability, reliability, and unlocking insights that drive long-term growth. Here’s why I prioritize it:
✅ Scaling Without Breaking
I’ve learned that as businesses grow, so does their data complexity. A strong data warehouse ensures seamless integration across teams, platforms, and analytics tools, creating a single source of truth instead of fragmented, unreliable data.
✅ Efficiency Fuels Organic Growth
Without a solid data foundation, teams end up firefighting instead of focusing on strategy. I’ve seen firsthand how a well-structured data warehouse streamlines analytics, helping teams make real-time, data-driven decisions that fuel sustainable, organic growth.
✅ Trust in Decision-Making
If data infrastructure is shaky, people lose confidence in the insights. I believe clean, structured, and governed data leads to better predictions, optimized marketing spend, and growth that isn’t dependent on excessive paid investments but rather on smart, data-driven strategies.
I’ve always found that companies chasing quick wins without foundational investments struggle to sustain their success. But those who prioritize data infrastructure and scalable data warehouse strategies set themselves up for exponential, organic growth.
So the next time someone says, “We just need a few dashboards,” I always ask: “Is our data infrastructure built to support what comes next?”
#DataStrategy
#DataWarehouse
#MarketingAnalytics
#Growth
#Scalability
Feb 2, 2025
Feb 2, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Obrigado pelo seu post e menção Denise Porto Hruby. É um prazer e uma honra fazer parte do IAB BRASIL. Esperamos poder compartilhar muitos momentos interessantes com vocês. Abraço e obrigado.
IAB Brasil Brainlabs Fabio Montenegro Henrique Daniel Rangel
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Obrigado pelo seu post e menção Denise Porto Hruby. É um prazer e uma honra fazer parte do IAB BRASIL. Esperamos poder compartilhar muitos momentos interessantes com vocês. Abraço e obrigado.
IAB Brasil Brainlabs Fabio Montenegro Henrique Daniel Rangel
Feb 8, 2025
Feb 8, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
Marketing That Moves Culture: How Lifebuoy Won Maha Kumbh in India
I’ve always believed that great marketing isn’t just about visibility—it’s about relevance and impact. One of the best examples I’ve seen is Lifebuoy’s campaign at Maha Kumbh, a religious gathering held every 12 years in India, where millions of pilgrims come together for a sacred dip in the Ganges River. It’s the largest human congregation in the world, with over 120 million attendees—a staggering scale for any brand to engage with.
Lifebuoy, a global leader in hygiene and handwashing products, recognized the importance of promoting hand hygiene in such a crowded environment. But instead of relying on traditional ads, they did something brilliant—they stamped “Wash Your Hands with Lifebuoy” onto millions of rotis (flatbreads) served at community kitchens.
Here’s why this campaign stood out to me:
✅ Cultural Relevance – Instead of interrupting, the brand integrated its message into a sacred tradition.
✅ Behavioral Impact – It didn’t just promote a product; it reinforced a life-saving hygiene habit.
✅ Massive Reach – With millions of attendees, this was more than marketing—it was a public health initiative.
Lifebuoy’s approach is a masterclass in purpose-driven marketing—meeting people where they are, respecting cultural practices, and delivering a meaningful message. It’s a reminder that the most effective campaigns don’t just sell; they solve real problems in ways that feel natural and valuable.
#Marketing
#BrandStrategy
#Lifebuoy
#MahaKumbh
#PurposeDrivenMarketing
AS
Atul Sharma
Head of Data @ Brainlabs
Marketing That Moves Culture: How Lifebuoy Won Maha Kumbh in India
I’ve always believed that great marketing isn’t just about visibility—it’s about relevance and impact. One of the best examples I’ve seen is Lifebuoy’s campaign at Maha Kumbh, a religious gathering held every 12 years in India, where millions of pilgrims come together for a sacred dip in the Ganges River. It’s the largest human congregation in the world, with over 120 million attendees—a staggering scale for any brand to engage with.
Lifebuoy, a global leader in hygiene and handwashing products, recognized the importance of promoting hand hygiene in such a crowded environment. But instead of relying on traditional ads, they did something brilliant—they stamped “Wash Your Hands with Lifebuoy” onto millions of rotis (flatbreads) served at community kitchens.
Here’s why this campaign stood out to me:
✅ Cultural Relevance – Instead of interrupting, the brand integrated its message into a sacred tradition.
✅ Behavioral Impact – It didn’t just promote a product; it reinforced a life-saving hygiene habit.
✅ Massive Reach – With millions of attendees, this was more than marketing—it was a public health initiative.
Lifebuoy’s approach is a masterclass in purpose-driven marketing—meeting people where they are, respecting cultural practices, and delivering a meaningful message. It’s a reminder that the most effective campaigns don’t just sell; they solve real problems in ways that feel natural and valuable.
#Marketing
#BrandStrategy
#Lifebuoy
#MahaKumbh
#PurposeDrivenMarketing
Jan 27, 2025
Jan 27, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Gran POV de nuestro CHIEF GROWTH OFFICER en Brainlabs LATAM.
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
Gran POV de nuestro CHIEF GROWTH OFFICER en Brainlabs LATAM.
Jan 10, 2025
Jan 10, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
The psychologist and social scientist Jonathan Haidt has stated that human beings are part bee. As well as the established habits we have hung on to from our ape ancestors, of wanting to stand out and be recognised by the alpha in the group, we also have the bee habit of collaborating and doing what is best for the hive.
If you can make your culture more bee than ape you stand a good chance of succeeding in creating a culture of high performance. But it isn't just about being part of an obedient hive. It is crucial to drive innovation and difference. Read more about this in my linkedin blog post lnkd.in/eeciu-zm
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
The psychologist and social scientist Jonathan Haidt has stated that human beings are part bee. As well as the established habits we have hung on to from our ape ancestors, of wanting to stand out and be recognised by the alpha in the group, we also have the bee habit of collaborating and doing what is best for the hive.
If you can make your culture more bee than ape you stand a good chance of succeeding in creating a culture of high performance. But it isn't just about being part of an obedient hive. It is crucial to drive innovation and difference. Read more about this in my linkedin blog post lnkd.in/eeciu-zm
Feb 2, 2025
Feb 2, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
At Anthropy25, over 2,000 leaders from a wide range of sectors will come together to discuss the vision for a brighter Britain in 30 years time, and how we might get there. I am excited to play my part in Rebooting Britain.
Join me from 26-28 March at The Eden Project in Cornwall.
Secure your ticket today: lnkd.in/et_kXNtx
Anthropy UK
#Anthropy
#Anthropy25
#RebootBritain
Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
At Anthropy25, over 2,000 leaders from a wide range of sectors will come together to discuss the vision for a brighter Britain in 30 years time, and how we might get there. I am excited to play my part in Rebooting Britain.
Join me from 26-28 March at The Eden Project in Cornwall.
Secure your ticket today: lnkd.in/et_kXNtx
Anthropy UK
#Anthropy
#Anthropy25
#RebootBritain
Brainlabs
Feb 13, 2025
Feb 13, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
As someone who has spent years working with data and building AI solutions, I often find myself reflecting on the age-old debate: real data vs. synthetic data in training AI models. While synthetic data has its merits—like filling in gaps or simulating edge cases—there’s no substitute for the depth and authenticity that real data provides.
Real data captures the complexities, nuances, and unpredictability of the real world. These are the elements that make AI models robust, reliable, and genuinely impactful. When we rely solely on synthetic data, we risk oversimplifying reality and missing out on those subtle patterns that drive truly meaningful insights.
That said, I’m not dismissing synthetic data entirely. It has its place in augmenting real-world data, especially when privacy concerns or data scarcity come into play. But in my experience, the strongest AI models are those rooted in real-world data, guided by ethical considerations and enhanced with carefully curated synthetic data when needed.
#ArtificialIntellegence
#Data
#AI Brainlabs
AS
Atul Sharma
Head of Data @ Brainlabs
As someone who has spent years working with data and building AI solutions, I often find myself reflecting on the age-old debate: real data vs. synthetic data in training AI models. While synthetic data has its merits—like filling in gaps or simulating edge cases—there’s no substitute for the depth and authenticity that real data provides.
Real data captures the complexities, nuances, and unpredictability of the real world. These are the elements that make AI models robust, reliable, and genuinely impactful. When we rely solely on synthetic data, we risk oversimplifying reality and missing out on those subtle patterns that drive truly meaningful insights.
That said, I’m not dismissing synthetic data entirely. It has its place in augmenting real-world data, especially when privacy concerns or data scarcity come into play. But in my experience, the strongest AI models are those rooted in real-world data, guided by ethical considerations and enhanced with carefully curated synthetic data when needed.
#ArtificialIntellegence
#Data
#AI Brainlabs
Jan 15, 2025
Jan 15, 2025
Helen Clow
Growth Director @ Brainlabs | Influencer
We love working with talent who are as passionate about our clients as we are! A massive shoutout to Arielle Strangwood & the wider Brainlabs team 😍
Helen Clow
Growth Director @ Brainlabs | Influencer
We love working with talent who are as passionate about our clients as we are! A massive shoutout to Arielle Strangwood & the wider Brainlabs team 😍
Jan 31, 2025
Jan 31, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Mansfield College, Oxford University of Oxford Thanks for featuring our new book in latest magazine Kathryn Jacob OBE Clare Grist Taylor Bloomsbury Business
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Mansfield College, Oxford University of Oxford Thanks for featuring our new book in latest magazine Kathryn Jacob OBE Clare Grist Taylor Bloomsbury Business
Feb 16, 2025
Feb 16, 2025
Agnieszka Kosik
CEO at Brainlabs in Poland
Przyszłość Influencer marketingu: AI vs. Autentyczny Człowiek...
Agnieszka Kosik
CEO at Brainlabs in Poland
Przyszłość Influencer marketingu: AI vs. Autentyczny Człowiek...
Jan 9, 2025
Jan 9, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Always interested in Brian’s perspective. My view is that strategy is crucial for competitive difference.
Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Always interested in Brian’s perspective. My view is that strategy is crucial for competitive difference.
Brainlabs
Feb 3, 2025
Feb 3, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
A Brainlabs Brasil tá voando! Aos meus contatos no Brasil, solicito a gentileza de compartilharem esta informação. Obrigado!!
Brainlabs Fabio Montenegro Henrique Daniel Rangel
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
A Brainlabs Brasil tá voando! Aos meus contatos no Brasil, solicito a gentileza de compartilharem esta informação. Obrigado!!
Brainlabs Fabio Montenegro Henrique Daniel Rangel
Feb 28, 2025
Feb 28, 2025
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Just going to drop this here. 🫳 🎤
lnkd.in/gfiBYr8S
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Just going to drop this here. 🫳 🎤
lnkd.in/gfiBYr8S
Feb 6, 2025
Feb 6, 2025
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
I’m honored to be joining this panel to help candidates in the job market improve their personal pitches & storytelling.
Register at the link provided. I hope to see you there!
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
I’m honored to be joining this panel to help candidates in the job market improve their personal pitches & storytelling.
Register at the link provided. I hope to see you there!
Feb 20, 2025
Feb 20, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Over the last two decades there have been more silos in how organisations approach things popping up rather than fewer. Its time to reset and to integrate thinking against one goal - revenue and profit for the brand
Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Over the last two decades there have been more silos in how organisations approach things popping up rather than fewer. Its time to reset and to integrate thinking against one goal - revenue and profit for the brand
Brainlabs
Jan 31, 2025
Jan 31, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Fantastic results from High-Performance team leadership
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Fantastic results from High-Performance team leadership
Jan 8, 2025
Jan 8, 2025
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
El BIG BOSS, un gran corazón !!Stephen Allan OBE
Fernando Emilio Silva
CEO LATINAMERICA at BRAINLABS DIGITAL AGENCY
El BIG BOSS, un gran corazón !!Stephen Allan OBE
Jan 3, 2025
Jan 3, 2025
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Everybody talking about AI agents…
Travis Tallent
Managing Director, SEO & CRO | brightonSEO & MozCon Speaker
Everybody talking about AI agents…
Jan 14, 2025
Jan 14, 2025
AS
Atul Sharma
Head of Data @ Brainlabs
The Potential TikTok Ban: What It Means for Marketers
The possible TikTok ban in the U.S. isn’t just about one platform—it’s about the shifting landscape of digital marketing and how we adapt. TikTok has fundamentally changed how brands engage with audiences, setting new standards for short-form video, community-driven content, and algorithmic discovery. If it disappears, the impact will be massive.
For marketers, this raises critical questions:
🔹 Where do we reallocate budgets meant for TikTok?
🔹 How do we replicate its unique engagement and organic reach elsewhere?
🔹 What does this mean for first-party data strategies as brands lose a key customer touchpoint?
Platforms like YouTube Shorts, Instagram Reels, and Snapchat Spotlight will likely see a surge in ad dollars and user migration. But the cultural and behavioral shifts TikTok created—authentic storytelling, creator-driven marketing, and micro-trends—won’t simply vanish. Marketers will need to rethink how they drive discovery and engagement in a world without TikTok.
I see this as a reminder that no platform is permanent, and diversification is key. Whether TikTok stays or goes, adaptability will define who wins in the next phase of digital marketing.
AS
Atul Sharma
Head of Data @ Brainlabs
The Potential TikTok Ban: What It Means for Marketers
The possible TikTok ban in the U.S. isn’t just about one platform—it’s about the shifting landscape of digital marketing and how we adapt. TikTok has fundamentally changed how brands engage with audiences, setting new standards for short-form video, community-driven content, and algorithmic discovery. If it disappears, the impact will be massive.
For marketers, this raises critical questions:
🔹 Where do we reallocate budgets meant for TikTok?
🔹 How do we replicate its unique engagement and organic reach elsewhere?
🔹 What does this mean for first-party data strategies as brands lose a key customer touchpoint?
Platforms like YouTube Shorts, Instagram Reels, and Snapchat Spotlight will likely see a surge in ad dollars and user migration. But the cultural and behavioral shifts TikTok created—authentic storytelling, creator-driven marketing, and micro-trends—won’t simply vanish. Marketers will need to rethink how they drive discovery and engagement in a world without TikTok.
I see this as a reminder that no platform is permanent, and diversification is key. Whether TikTok stays or goes, adaptability will define who wins in the next phase of digital marketing.
Jan 17, 2025
Jan 17, 2025
Sean Seamer
Global COO
Come join Gyn and our amazing team in Singapore for this session!
Sean Seamer
Global COO
Come join Gyn and our amazing team in Singapore for this session!
Feb 11, 2025
Feb 11, 2025
Rachelle Risner
Driving Growth & Innovation | Strategic Marketer | Collaborative Leader | Challenger of the Status Quo
A fantastic chance to join a fun and growing company!
Rachelle Risner
Driving Growth & Innovation | Strategic Marketer | Collaborative Leader | Challenger of the Status Quo
A fantastic chance to join a fun and growing company!
Feb 12, 2025
Feb 12, 2025
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Be more bee, but make sure that you are exploring independent and innovative sources of growth.
Brainlabs
Sue Unerman
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
Be more bee, but make sure that you are exploring independent and innovative sources of growth.
Brainlabs
Jan 31, 2025
Jan 31, 2025
Tom H.
Performance Agency Executive, Growth Consultant, Guest Lecturer
If you're looking for a new opportunity or have been impacted by layoffs, here's a great resource shared by Daniel Paulino!
Tom H.
Performance Agency Executive, Growth Consultant, Guest Lecturer
If you're looking for a new opportunity or have been impacted by layoffs, here's a great resource shared by Daniel Paulino!
Feb 19, 2025
Feb 19, 2025