A couple of weeks ago at my new role at Brainlabs, we co-hosted YouTube Unboxed with Google. Venya Wijegoonewardene and I spoke about the ever-complex, ever-changing behaviours of the "messy" mid-funnel. There's an incredible amount of opportunity here and we've been testing & learning at pace and at scale on how brands can win big. So, watch this space for more! You can also check out our guide to winning the mid-funnel with YouTube here - lnkd.in/enivY9ty Youtube Unboxed was an awesome day to be a part of and the perfect opportunity to show what it means to be a high performance media agency!

Yesterday, I had the privilege of speaking at our “The AI Advantage” event hosted by Google. Alongside Stella Rossi, we highlighted the pivotal role of expert human intervention in enhancing AI across the marketing funnel. We discussed how Brainlabs boost the effectiveness of leading AI tools, and even offered a preview of our upcoming guide to mastering Demand Gen, set for release next week! A big thank you to all the participants and organisers for making the event engaging, thought-provoking, and enjoyable!

Has anyone experimented with Google’s Demand Gen lately? Well, with AI front of mind right now, we have been hard at work with our testing! After running 199 campaigns, across 12 markets, we saw an average 35% uplift across all consideration objectives, and Joe Spicer and I have published a paper on our findings 👉 lnkd.in/gap-Ecpd We have seen Demand Gen deliver value throughout the whole consideration journey by: ✅ Helping to shorten the initial exploration journey: ➕ 78% uplift in page views ✅ Moving Users deeper through the consideration journey: ➕ 20% uplift in on-site actions ✅ Reducing the friction from intent to action: ➕ 26% uplift in sales Our guide to "Mastering Demand Gen" explores how expert human intervention can augment the power of AI, leading to even better results. Learn how to optimise Creative, Placements, Bidding, and Audiences to empower the algorithm and boost campaign performance! With all the recent product announcements at GML, we anticipate more exciting developments on the horizon. Stay tuned for more Brainlabs insights and learnings in the world of Demand Gen…

Our Programmatic team Brainlabs is still growing, and we are on the lookout for an Associate Director. If you are interested in being part of our brilliant team, please apply here: lnkd.in/dgxhefZi Shivani Patel Matthew Brett

So proud to share that Brainlabs has been shortlisted for the Creative Coverage award, one of our 5 Google Agency Excellence Awards nominations this year 🎉 This achievement showcases the commitment of our incredible programmatic team to pushing boundaries, testing for success, and delivering real impact for our clients. Fingers crossed for the win! 🌟 #Brainlabs #Awards

Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both. Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon... lnkd.in/ewMfnrFP

Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both. Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon... lnkd.in/ewMfnrFP

🎉 Thrilled to Announce our Google Partner Summit Win! 🎉 We're over the moon to share that Brainlabs has been awarded the Creative Coverage prize at Google's Partner Summit! This recognition is a testament to our team's unwavering dedication to pushing the boundaries of AI-powered solutions. Our wonderful partnership with The Estée Lauder Companies Inc. and Tom Ford, along with our innovative work in Demand Gen, VVC, and VRC, have been instrumental in achieving this milestone. A huge shoutout to our incredible team and all the other winners! Andy Goodwin Nathan Ridout Matthew Brett

I’m lucky enough to be spending the next month in our Buenos Aires office training our latest Brainlabs Academy intake of Programmatic superstars. A huge welcome to Tom Menlove, Naoumi Lugtu and Hali Wu, so glad to have you on board 🎉 (It’s only been three days and I’m loving every second of it 🇦🇷🇦🇷🇦🇷)

🇦🇷 Calling all Buenos Aires-based Programmatic experts... I am super excited to announce that we are expanding our Buenos Aires Prog team! 🇦🇷 This is an opportunity to be part of our amazing set-up at Brainlabs collaborating with our Buenos Aires & UK teams. So, if you are interested in being part of one of the most exciting prog teams in the world, please apply through the link below: lnkd.in/eJwWzF8m Fernando Emilio Silva Sophie Newton Matthew Brett

🇦🇷 And that’s a wrap for this round of the Brainlabs Programmatic Academy 🇦🇷 33 live sessions, 6 certifications, 9 presentations, 18 exercises, and 6 client projects all in one month! Naoumi Lugtu, Tom Menlove and Hali Wu - you should all be incredibly proud of yourselves, I know I am! I have loved every minute of this incredible city, the wonderful people I have met, and the fantastic academy that Brainlabs has built. Very proud to be a Brainlabber right now!!! Until next time Buenos Aires… Fernando Emilio Silva Sophie Newton

✨ ✨ I'm Hiring... and its a big one ✨ ✨ We are cooking up something special here at Brainlabs in our Programmatic team, and I'm looking for a Head of Programmatic that wants to be a part of this journey. If you are genuinely passionate about Programmatic, you like building 🧱 , creating 🎨 , problem solving 🔬 , challenging 🏆, and you want to be part of one of the most exciting teams out there - then please get in touch and apply here: lnkd.in/eku9VAkC James Glick Simon Prior Shivani Patel Harriet Williams

We tested a unified CTV campaign across YouTube and Netflix— and beat all of our performance targets, including reach, ad-recall & search lift! The TV balance has changed. Linear is declining. CTV is surging. But with that growth comes chaos: fragmented platforms, siloed buys, overlapping frequency. So we asked: What if we could break the silos? Using DV360, we consolidated buys across YouTube + Netflix. We applied cross-publisher frequency capping. And we didn’t just prove it works—we proved it performs. 🔹 +380k added incremental reach 🔹 +342% product search lift 🔹 £40K in added media value from reduced waste 🔹 Live mid-campaign optimisations based on real-time Brand Lift data And here's the kicker: CTV let us do what linear never could — in the way we optimised for impact mid-flight. This isn’t just a new channel. It’s a new way of doing TV. 👉 Want the full breakdown? Link in the comments below. #Brainlabs #CTV #MediaInnovation #DV360 #ProgrammaticTV #StreamingAds #AdTech #UnifiedCTV #BrandLift #Netflix

✈️ On my way to GML Dublin with Andy Goodwin & Holly Chetwood. Can’t wait to hear the announcements Google have in store for us! ✈️ DM me if you are heading there too and want to catch up.

Another sunny day in Dublin at GML, and time for some sessions on the future of CTV!

What a 24 hours for the future of CTV - the Cannes-timed announcements are keeping us on the edge of our seats, and it's only one day in! - Amazon's integration with Disney+ - lnkd.in/dB7xBWmg - Sky Media's Sports surge - Programmatic Live Sports advertising on Sky with TTD - lnkd.in/d8Ad_TSX - A unified, self-serve, Broadcaster marketplace with ITV, Sky & C4 - lnkd.in/dntSdxaw - Google audiences across 3P CTV streaming inventory So great to see agencies, brands, platforms and providers pushing towards Unified CTV. I wonder what else we have in store? Can't wait to get testing. Watch this space....

A couple of weeks ago at my new role at Brainlabs, we co-hosted YouTube Unboxed with Google. Venya Wijegoonewardene and I spoke about the ever-complex, ever-changing behaviours of the "messy" mid-funnel. There's an incredible amount of opportunity here and we've been testing & learning at pace and at scale on how brands can win big. So, watch this space for more! You can also check out our guide to winning the mid-funnel with YouTube here - lnkd.in/enivY9ty Youtube Unboxed was an awesome day to be a part of and the perfect opportunity to show what it means to be a high performance media agency!

Yesterday, I had the privilege of speaking at our “The AI Advantage” event hosted by Google. Alongside Stella Rossi, we highlighted the pivotal role of expert human intervention in enhancing AI across the marketing funnel. We discussed how Brainlabs boost the effectiveness of leading AI tools, and even offered a preview of our upcoming guide to mastering Demand Gen, set for release next week! A big thank you to all the participants and organisers for making the event engaging, thought-provoking, and enjoyable!

Has anyone experimented with Google’s Demand Gen lately? Well, with AI front of mind right now, we have been hard at work with our testing! After running 199 campaigns, across 12 markets, we saw an average 35% uplift across all consideration objectives, and Joe Spicer and I have published a paper on our findings 👉 lnkd.in/gap-Ecpd We have seen Demand Gen deliver value throughout the whole consideration journey by: ✅ Helping to shorten the initial exploration journey: ➕ 78% uplift in page views ✅ Moving Users deeper through the consideration journey: ➕ 20% uplift in on-site actions ✅ Reducing the friction from intent to action: ➕ 26% uplift in sales Our guide to "Mastering Demand Gen" explores how expert human intervention can augment the power of AI, leading to even better results. Learn how to optimise Creative, Placements, Bidding, and Audiences to empower the algorithm and boost campaign performance! With all the recent product announcements at GML, we anticipate more exciting developments on the horizon. Stay tuned for more Brainlabs insights and learnings in the world of Demand Gen…

Our Programmatic team Brainlabs is still growing, and we are on the lookout for an Associate Director. If you are interested in being part of our brilliant team, please apply here: lnkd.in/dgxhefZi Shivani Patel Matthew Brett

So proud to share that Brainlabs has been shortlisted for the Creative Coverage award, one of our 5 Google Agency Excellence Awards nominations this year 🎉 This achievement showcases the commitment of our incredible programmatic team to pushing boundaries, testing for success, and delivering real impact for our clients. Fingers crossed for the win! 🌟 #Brainlabs #Awards

Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both. Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon... lnkd.in/ewMfnrFP

Thanks to Will Green, Finn McDuffie, and the team at Google for having me yesterday to talk through our recent work on Demand Gen, the impact it can deliver for your campaigns, and how you can get the best out of the tool. Always a pleasure working with you both. Link below if you missed it, and keep your eyes peeled for the next addition to our series of papers coming soon... lnkd.in/ewMfnrFP

🎉 Thrilled to Announce our Google Partner Summit Win! 🎉 We're over the moon to share that Brainlabs has been awarded the Creative Coverage prize at Google's Partner Summit! This recognition is a testament to our team's unwavering dedication to pushing the boundaries of AI-powered solutions. Our wonderful partnership with The Estée Lauder Companies Inc. and Tom Ford, along with our innovative work in Demand Gen, VVC, and VRC, have been instrumental in achieving this milestone. A huge shoutout to our incredible team and all the other winners! Andy Goodwin Nathan Ridout Matthew Brett

I’m lucky enough to be spending the next month in our Buenos Aires office training our latest Brainlabs Academy intake of Programmatic superstars. A huge welcome to Tom Menlove, Naoumi Lugtu and Hali Wu, so glad to have you on board 🎉 (It’s only been three days and I’m loving every second of it 🇦🇷🇦🇷🇦🇷)

🇦🇷 Calling all Buenos Aires-based Programmatic experts... I am super excited to announce that we are expanding our Buenos Aires Prog team! 🇦🇷 This is an opportunity to be part of our amazing set-up at Brainlabs collaborating with our Buenos Aires & UK teams. So, if you are interested in being part of one of the most exciting prog teams in the world, please apply through the link below: lnkd.in/eJwWzF8m Fernando Emilio Silva Sophie Newton Matthew Brett

🇦🇷 And that’s a wrap for this round of the Brainlabs Programmatic Academy 🇦🇷 33 live sessions, 6 certifications, 9 presentations, 18 exercises, and 6 client projects all in one month! Naoumi Lugtu, Tom Menlove and Hali Wu - you should all be incredibly proud of yourselves, I know I am! I have loved every minute of this incredible city, the wonderful people I have met, and the fantastic academy that Brainlabs has built. Very proud to be a Brainlabber right now!!! Until next time Buenos Aires… Fernando Emilio Silva Sophie Newton

✨ ✨ I'm Hiring... and its a big one ✨ ✨ We are cooking up something special here at Brainlabs in our Programmatic team, and I'm looking for a Head of Programmatic that wants to be a part of this journey. If you are genuinely passionate about Programmatic, you like building 🧱 , creating 🎨 , problem solving 🔬 , challenging 🏆, and you want to be part of one of the most exciting teams out there - then please get in touch and apply here: lnkd.in/eku9VAkC James Glick Simon Prior Shivani Patel Harriet Williams

We tested a unified CTV campaign across YouTube and Netflix— and beat all of our performance targets, including reach, ad-recall & search lift! The TV balance has changed. Linear is declining. CTV is surging. But with that growth comes chaos: fragmented platforms, siloed buys, overlapping frequency. So we asked: What if we could break the silos? Using DV360, we consolidated buys across YouTube + Netflix. We applied cross-publisher frequency capping. And we didn’t just prove it works—we proved it performs. 🔹 +380k added incremental reach 🔹 +342% product search lift 🔹 £40K in added media value from reduced waste 🔹 Live mid-campaign optimisations based on real-time Brand Lift data And here's the kicker: CTV let us do what linear never could — in the way we optimised for impact mid-flight. This isn’t just a new channel. It’s a new way of doing TV. 👉 Want the full breakdown? Link in the comments below. #Brainlabs #CTV #MediaInnovation #DV360 #ProgrammaticTV #StreamingAds #AdTech #UnifiedCTV #BrandLift #Netflix

✈️ On my way to GML Dublin with Andy Goodwin & Holly Chetwood. Can’t wait to hear the announcements Google have in store for us! ✈️ DM me if you are heading there too and want to catch up.

Another sunny day in Dublin at GML, and time for some sessions on the future of CTV!

What a 24 hours for the future of CTV - the Cannes-timed announcements are keeping us on the edge of our seats, and it's only one day in! - Amazon's integration with Disney+ - lnkd.in/dB7xBWmg - Sky Media's Sports surge - Programmatic Live Sports advertising on Sky with TTD - lnkd.in/d8Ad_TSX - A unified, self-serve, Broadcaster marketplace with ITV, Sky & C4 - lnkd.in/dntSdxaw - Google audiences across 3P CTV streaming inventory So great to see agencies, brands, platforms and providers pushing towards Unified CTV. I wonder what else we have in store? Can't wait to get testing. Watch this space....