An awesome report from IAB Europe on key trends & growth areas in Europe for Retail Media. Anyone in the industry should read this as Retail Media is increasingly enhancing broader media planning. Great work Marie-Clare Puffett and exciting times ahead!

Yet another successful Retail Media Breakfast & Learn series conducted at Brainlabs HQ yesterday morning 🙌 ! Thanks to Mhairi Harris at dunnhumby and Tesco Media and Insight Platform for taking the teams through the onsite opportunity and how relevant it is for our clients. Did you know that Tesco.com is the UK’s leading Online Grocery Retailer and commands 35.5% of the Online Grocery market share? Best not ignore that as the opportunity is huge! ⬆ 💰 💥

Thank you to our friends at Criteo for hosting us at their Sunset Social! Nicole Kivel, Katy Holliday Asmik Bagdasarian , Lola D., Izzy Hardie, and Justin Tay thanks for a fabulous evening packed with wonderful treats, games and great company. I know Fiona O'Sullivan, Brianna Jones and myself feel so lucky at Brainlabs to be working with a super Commerce Max team. Go Retail Media and let all the great work and collaborations keep coming!

The #RetailMedia team at Brainlabs enjoys the flexibility of working both remotely and in the office. When we gather for in-person team meetings, we celebrate our wins with delicious cake and non-alcoholic Prosecco. It's the perfect blend of productivity and camaraderie! Thanks Heidrun Thrainsdottir Kelly Adam Tetlow Fiona O'Sullivan Brianna Jones Katrine E. for taking part in this sweet moment and to Reemie's Cakes for supplying us with a scrumptious treat! 🍰🥂 #Brainlabs #TeamCulture

The best conference I’ve attended this year was hands down today’s Retail Media Summit hosted by FT Events LLC . What a great day packed with fantastic insights on how Retail Media can build brands. To Nicole Kivel’s point, we tend to underestimate the richness of the data we can get from Retail Media and how that adds so much value to brand equity in store and beyond. Loved meeting new friends and catching up with old ones from the industry. Big shoutout to Nadine Young and Jason Wescott for educating the audience on the importance of involving Planners and the Strategy teams into the Retail Media conversation. This wave is only starting to rise and it’s about to shake the whole industry - Retail Media will soon undoubtedly become as importwnt as any other lever within a client’s integrated media strategy. #media #retailmedia Event Sponsors: Koddi | Mirakl | Epsilon | STRATACACHE | retailmediatools

Over the past few weeks we’ve had the pleasure of hosting Epsilon EMEA and dunnhumby over to our Brainlabs office for some Breakfast & Learn sessions. Thank you Leila Sheridan, Ellie Lathrope and Mhairi Harris for your time educating our teams on the importance of granular consumer data & insights and an omnichannel approach when it comes to planning & activating Retail Media for our clients. And last but certainly not least, thank you so much for all the generous breakfast goodies you spoilt us with! 🙏🏻🥐🧇☕️ #RetailMedia #TrainLikeAChampion #Brainlabs

I really enjoyed attending the Digital Food & Beverage conference last week. Thanks to my friends at Criteo Lara Ayodeji Izzy Hardie and Vince Amato, MCIM CMktr for the invitation. Key topics included how different FMCGs categorize retail media within their organizations and who has access to those budgets. For some, retail media is part of a Marketing department, for others it sits within Sales and for a few, retail media is part of a central team. Budgets might even be restricted to onsite retail media without a clear indication of who might own the offsite budgets. We at Brainlabs are agile and nimble enough to act as a bridge between Sales, Marketing, and other teams to create a more unified approach to retail media. We add value for our clients with the following tactics: 1. Integrated Strategy Development: We work across Sales and Marketing departments to develop cohesive retail media strategies that align with business objectives. By creating integrated campaigns that consider both sales goals and brand marketing, we can ensure that messaging and efforts are consistent and optimized. 2. Data and Insights: We have our own proprietary data and work with third-party advanced analytics and reporting tools. These help us leverage data from different sources (sales data, customer behavior, marketing performance) to create more effective, targeted campaigns. By doing this, we can ensure our clients’ budgets are spent efficiently, driving maximum ROI. 3. Technology Solutions and Optimization Across Channels: Our partnerships with key retail media networks such as Criteo allow us to help client teams navigate and implement the right technology stack. This includes optimizing ad spend across various retail media channels and ensuring campaigns are delivered across the right formats and touchpoints for maximum visibility and conversion. By bringing these capabilities to the table, we can help our clients navigate the fragmented world of retail media, leading to more effective and efficient use of budgets and resources. Do get in touch if you want to find out more about our retail media services! #RetailMedia #Brainlabs #DigitalTransformation

Two weeks ago Criteo and Brainlabs hosted an awesome Retail Media Morning event. The session was attended by some of our greatest clients on brand side and packed with valuable insights on how brands, retailers, retail media networks and agencies can best work together to drive the most value out of their retail media strategies. I was especially fortunate to take part in a panel chaired by our dear friend Katy Holliday alongside Dimitrios Derveklis at DECIEM | THE ABNORMAL BEAUTY COMPANY and Lucie Leverton at Harrods. We shared our thoughts on the future of retail media, and how AI, personalisation and standardised measurement will play a part in it. Special thanks to Lara Ayodeji and Alice Breakwell for tirelessly organising and brilliantly executing this event. A big thank you also goes to Laurel Kaye, Remy Wasyluk and Carla Henderson for sharing their opening and closing thoughts and for their great MC skills. Last but not least, a big shoutout goes to Fiona O'Sullivan, Lola D. , Brianna Jones and Adam Howard for their insightful perspectives in their respective keynotes and fireside chats. #retailmedia #brainlabs #raisethebar #buildforthefuture

Two weeks ago Criteo and Brainlabs hosted an awesome Retail Media Morning event. The session was attended by some of our greatest clients on brand side and packed with valuable insights on how brands, retailers, retail media networks and agencies can best work together to drive the most value out of their retail media strategies. I was especially fortunate to take part in a panel chaired by our dear friend Katy Holliday alongside Dimitrios Derveklis at DECIEM | THE ABNORMAL BEAUTY COMPANY and Lucie Leverton at Harrods. We shared our thoughts on the future of retail media, and how AI, personalisation and standardised measurement will play a part in it. Special thanks to Lara Ayodeji and Alice Breakwell for tirelessly organising and brilliantly executing this event. A big thank you also goes to Laurel Kaye, Remy Wasyluk and Carla Henderson for sharing their opening and closing thoughts and for their great MC skills. Last but not least, a big shoutout goes to Fiona O'Sullivan, Lola D. , Brianna Jones and Adam Howard for their insightful perspectives in their respective keynotes and fireside chats. #retailmedia #brainlabs #raisethebar #buildforthefuture

This fresh off the news on Digiday - read about my perspective on whether smaller retail media networks can steal a significant market share away from Amazon and Walmart. Thanks Kimeko McCoy for the awesome opportunity to feature Brainlabs on here! #retailmedia #brainlabs #buildforthefuture

🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨. Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel. Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session! #retailmedia #brainlabs #adweek #luxurymarketing

Thanks for the shoutout LDSK 🙌🏻 . It has been a real pleasure representing Brainlabs and speaking alongside you again at Advertising Week Remy Wasyluk and Lucie Leverton ! #RetailMedia #AI #Personalisation #LuxuryMarketing #AdWeekEurope

Thank you Zac W. and the Current (The Trade Desk ) for featuring Brainlabs and my perspective on how Retail Media is going luxe! #RetailMedia #LuxuryMarketing #BuildforTheFuture

Thanks Criteo for having me and Fiona O'Sullivan at the UK Commerce Media Summit 2025. The day was packed with insightful talks and panels. One panel that specifically resonated with me was the one on Redefining #LuxuryAdvertising: Reaching #LuxuryConsumers While Maintaining #BrandHeritage. Katy Holliday, Kay Manning , Laura Kalinska and Lucie Leverton brilliantly highlighted the surge of #luxurybrands jumping onto the #retailmedia bandwagon. My key takeaways from this panel: Selfridges have introduced digital screens to encourage storytelling and connect with consumers in store, and the retailer will endeavour to replicate this experience online. Selfridges have also built their Unlocked customer loyalty programme to enable their brand partners to target customers with bespoke ads and further personalize the experience. Mytheresa’s onsite retail media programme is invite-only, thus recreating the exclusivity associated with luxury brands online. They are also about to open their invite-only retail media programme to non endemic advertisers in an attempt to move beyond trade budgets and bring something special to customers for the first time. Thus any luxury brands in Beauty, Travel or even Auto could potentially advertise on the retailer website. Last but not least, Harrods is placing a huge onus on personalization. This retailer aims to offer customers an ultra luxury white glove service both online and offline. Harrods customers are private, and therefore the challenge working with Criteo will be to integrate a new retail media programme into Harrods’s existing personalization strategy. This will require integrating all of the retailer’s first-party data from their Rewards Programme and ensuring customers continue seeing what they like / are likely to buy only and feel they are being treated in a bespoke way. Once again, thanks for having Brainlabs join today. I personally remember finishing my Luxury MBA Programme determined to work in Digital and in Luxury. I was met with so many skeptical frowns back in 2014 and even labeled the “digital girl” of the class. Fast forward 11 years later and I have the opportunity to work with some fantastic luxury brands on behalf of a trailblazing digital agency. I couldn’t be more thankful and proud.

Thanks Criteo for having me and Fiona O'Sullivan at the UK Commerce Media Summit 2025. The day was packed with insightful talks and panels. One panel that specifically resonated with me was the one on Redefining #LuxuryAdvertising: Reaching #LuxuryConsumers While Maintaining #BrandHeritage. Katy Holliday, Kay Manning , Laura Kalinska and Lucie Leverton brilliantly highlighted the surge of #luxurybrands jumping onto the #retailmedia bandwagon. My key takeaways from this panel: Selfridges have introduced digital screens to encourage storytelling and connect with consumers in store, and the retailer will endeavour to replicate this experience online. Selfridges have also built their Unlocked customer loyalty programme to enable their brand partners to target customers with bespoke ads and further personalize the experience. Mytheresa’s onsite retail media programme is invite-only, thus recreating the exclusivity associated with luxury brands online. They are also about to open their invite-only retail media programme to non endemic advertisers in an attempt to move beyond trade budgets and bring something special to customers for the first time. Thus any luxury brands in Beauty, Travel or even Auto could potentially advertise on the retailer website. Last but not least, Harrods is placing a huge onus on personalization. This retailer aims to offer customers an ultra luxury white glove service both online and offline. Harrods customers are private, and therefore the challenge working with Criteo will be to integrate a new retail media programme into Harrods’s existing personalization strategy. This will require integrating all of the retailer’s first-party data from their Rewards Programme and ensuring customers continue seeing what they like / are likely to buy only and feel they are being treated in a bespoke way. Once again, thanks for having Brainlabs join today. I personally remember finishing my Luxury MBA Programme determined to work in Digital and in Luxury. I was met with so many skeptical frowns back in 2014 and even labeled the “digital girl” of the class. Fast forward 11 years later and I have the opportunity to work with some fantastic luxury brands on behalf of a trailblazing digital agency. I couldn’t be more thankful and proud.

Ended the day in a very luxurious manner thanks to the Partnerships team at Selfridges . Special thanks to Kay Manning and Kate Eastop for offering Brainlabs a sneak preview of what’s in store for Selfridges #Retail and #RetailMedia. Brianna Jones and I certainly shared a few ideas after this event and we of course loved the touch of popcorn and wonderful goodie bags! #Brainlabs #RaiseTheBar #BiasForAction #BuildForTheFuture #LuxuryRetail

What a packed day it was at RetailX’s Retail Media X event today. Thank you Marvin Roberts, Lara Ayodeji and the rest of our friends at Criteo for having Brainlabs be part of all these insightful conversations and panels. Fiona O'Sullivan and I certainly parted with some key takeaways from the sessions. What particularly resonated with me were 1. Colin Lewis’s zoom in on the Seven Challenges in Retail Media for 2025 (link in comment below) 2. Ryan den Rooijen’s depiction of Currys plc as having unparalleled reach and omnichannel experiences that bring the wonders of AI to life, thus enabling it to become more of a brand vs. a sales only channel in a fireside chat moderated by Nicole Kivel 3. Paul Stafford’s stance on how most (80-90%) retail media briefs coming in are still ROAS focused. There are a minority of leading brands which are leveraging digital screens in store at Superdrug and favoring brand uplift as a result, however this longer term thinking is still a work in progress for the majority It was also so lovely bumping into some old friends Jason Wescott Adonis A. Maximilian Knorr Leila Sheridan Asmik Bagdasarian Liz Dowsett Vince Amato, MCIM CMktr Thomas Boateng Christine Lu Marie-Clare Puffett Remy Wasyluk and connecting with new ones Emma Helsloot Elizabeth Smith Kay Manning. I’m excited for what’s to come for Brainlabs in Retail Media and how we will be playing more and more in this space 🙌🏻. #Brainlabs #RetailMedia #RetailMediaX #BuildForTheFuture #BiasForAction

Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak. Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice! #retail #retailmedia #blackfriday #peakprep

Had a fantastic time tonight at the Women in Retail Media Summer Event, thanks to Ellie Prendergast for the invitation! It was an incredible platform bringing together driven women in the sector to exchange stories and advice. Special thanks to Stefanie Sword-Williams FRSA (she/her) for the empowering pep talk on embracing ambition and conquering self-doubt. Your insights inspired many of us tonight to continuously stretch ourselves outside our comfort zones and be surrounded by the right people in our journey to success. This mindset shift aligns perfectly with our #RetailMedia team's goal at Brainlabs of enhancing our role as strategic partners, out of the box thinkers, top consultants, and activation specialists for our clients. I was also great to see a few industry friends there Kay Manning, Elizabeth Smith, Maria Wallenius, Vicky Foster and the lovely Suzy Knight who shared her own journey as a mom of 2 following her professional ambitions unapologetically and so successfully. Last but not least, it was great meeting new friends Louise Khan and Liz Guiney. Your personal stories were super inspiring to listen to and proof that we are all much stronger than we think. #WomeninRetailMedia #BiasForAction #FBeingHumble

An awesome report from IAB Europe on key trends & growth areas in Europe for Retail Media. Anyone in the industry should read this as Retail Media is increasingly enhancing broader media planning. Great work Marie-Clare Puffett and exciting times ahead!

Yet another successful Retail Media Breakfast & Learn series conducted at Brainlabs HQ yesterday morning 🙌 ! Thanks to Mhairi Harris at dunnhumby and Tesco Media and Insight Platform for taking the teams through the onsite opportunity and how relevant it is for our clients. Did you know that Tesco.com is the UK’s leading Online Grocery Retailer and commands 35.5% of the Online Grocery market share? Best not ignore that as the opportunity is huge! ⬆ 💰 💥

Thank you to our friends at Criteo for hosting us at their Sunset Social! Nicole Kivel, Katy Holliday Asmik Bagdasarian , Lola D., Izzy Hardie, and Justin Tay thanks for a fabulous evening packed with wonderful treats, games and great company. I know Fiona O'Sullivan, Brianna Jones and myself feel so lucky at Brainlabs to be working with a super Commerce Max team. Go Retail Media and let all the great work and collaborations keep coming!

The #RetailMedia team at Brainlabs enjoys the flexibility of working both remotely and in the office. When we gather for in-person team meetings, we celebrate our wins with delicious cake and non-alcoholic Prosecco. It's the perfect blend of productivity and camaraderie! Thanks Heidrun Thrainsdottir Kelly Adam Tetlow Fiona O'Sullivan Brianna Jones Katrine E. for taking part in this sweet moment and to Reemie's Cakes for supplying us with a scrumptious treat! 🍰🥂 #Brainlabs #TeamCulture

The best conference I’ve attended this year was hands down today’s Retail Media Summit hosted by FT Events LLC . What a great day packed with fantastic insights on how Retail Media can build brands. To Nicole Kivel’s point, we tend to underestimate the richness of the data we can get from Retail Media and how that adds so much value to brand equity in store and beyond. Loved meeting new friends and catching up with old ones from the industry. Big shoutout to Nadine Young and Jason Wescott for educating the audience on the importance of involving Planners and the Strategy teams into the Retail Media conversation. This wave is only starting to rise and it’s about to shake the whole industry - Retail Media will soon undoubtedly become as importwnt as any other lever within a client’s integrated media strategy. #media #retailmedia Event Sponsors: Koddi | Mirakl | Epsilon | STRATACACHE | retailmediatools

Over the past few weeks we’ve had the pleasure of hosting Epsilon EMEA and dunnhumby over to our Brainlabs office for some Breakfast & Learn sessions. Thank you Leila Sheridan, Ellie Lathrope and Mhairi Harris for your time educating our teams on the importance of granular consumer data & insights and an omnichannel approach when it comes to planning & activating Retail Media for our clients. And last but certainly not least, thank you so much for all the generous breakfast goodies you spoilt us with! 🙏🏻🥐🧇☕️ #RetailMedia #TrainLikeAChampion #Brainlabs

I really enjoyed attending the Digital Food & Beverage conference last week. Thanks to my friends at Criteo Lara Ayodeji Izzy Hardie and Vince Amato, MCIM CMktr for the invitation. Key topics included how different FMCGs categorize retail media within their organizations and who has access to those budgets. For some, retail media is part of a Marketing department, for others it sits within Sales and for a few, retail media is part of a central team. Budgets might even be restricted to onsite retail media without a clear indication of who might own the offsite budgets. We at Brainlabs are agile and nimble enough to act as a bridge between Sales, Marketing, and other teams to create a more unified approach to retail media. We add value for our clients with the following tactics: 1. Integrated Strategy Development: We work across Sales and Marketing departments to develop cohesive retail media strategies that align with business objectives. By creating integrated campaigns that consider both sales goals and brand marketing, we can ensure that messaging and efforts are consistent and optimized. 2. Data and Insights: We have our own proprietary data and work with third-party advanced analytics and reporting tools. These help us leverage data from different sources (sales data, customer behavior, marketing performance) to create more effective, targeted campaigns. By doing this, we can ensure our clients’ budgets are spent efficiently, driving maximum ROI. 3. Technology Solutions and Optimization Across Channels: Our partnerships with key retail media networks such as Criteo allow us to help client teams navigate and implement the right technology stack. This includes optimizing ad spend across various retail media channels and ensuring campaigns are delivered across the right formats and touchpoints for maximum visibility and conversion. By bringing these capabilities to the table, we can help our clients navigate the fragmented world of retail media, leading to more effective and efficient use of budgets and resources. Do get in touch if you want to find out more about our retail media services! #RetailMedia #Brainlabs #DigitalTransformation

Two weeks ago Criteo and Brainlabs hosted an awesome Retail Media Morning event. The session was attended by some of our greatest clients on brand side and packed with valuable insights on how brands, retailers, retail media networks and agencies can best work together to drive the most value out of their retail media strategies. I was especially fortunate to take part in a panel chaired by our dear friend Katy Holliday alongside Dimitrios Derveklis at DECIEM | THE ABNORMAL BEAUTY COMPANY and Lucie Leverton at Harrods. We shared our thoughts on the future of retail media, and how AI, personalisation and standardised measurement will play a part in it. Special thanks to Lara Ayodeji and Alice Breakwell for tirelessly organising and brilliantly executing this event. A big thank you also goes to Laurel Kaye, Remy Wasyluk and Carla Henderson for sharing their opening and closing thoughts and for their great MC skills. Last but not least, a big shoutout goes to Fiona O'Sullivan, Lola D. , Brianna Jones and Adam Howard for their insightful perspectives in their respective keynotes and fireside chats. #retailmedia #brainlabs #raisethebar #buildforthefuture

Two weeks ago Criteo and Brainlabs hosted an awesome Retail Media Morning event. The session was attended by some of our greatest clients on brand side and packed with valuable insights on how brands, retailers, retail media networks and agencies can best work together to drive the most value out of their retail media strategies. I was especially fortunate to take part in a panel chaired by our dear friend Katy Holliday alongside Dimitrios Derveklis at DECIEM | THE ABNORMAL BEAUTY COMPANY and Lucie Leverton at Harrods. We shared our thoughts on the future of retail media, and how AI, personalisation and standardised measurement will play a part in it. Special thanks to Lara Ayodeji and Alice Breakwell for tirelessly organising and brilliantly executing this event. A big thank you also goes to Laurel Kaye, Remy Wasyluk and Carla Henderson for sharing their opening and closing thoughts and for their great MC skills. Last but not least, a big shoutout goes to Fiona O'Sullivan, Lola D. , Brianna Jones and Adam Howard for their insightful perspectives in their respective keynotes and fireside chats. #retailmedia #brainlabs #raisethebar #buildforthefuture

This fresh off the news on Digiday - read about my perspective on whether smaller retail media networks can steal a significant market share away from Amazon and Walmart. Thanks Kimeko McCoy for the awesome opportunity to feature Brainlabs on here! #retailmedia #brainlabs #buildforthefuture

🎤 Thrilled to be speaking today at Advertising Week alongside Remy Wasyluk from Criteo and Lucie Leverton from Harrods to explore how simplicity is key to unlocking better outcomes in retail media—especially for luxury brands ✨. Special thanks to Lara Ayodeji for organizing everything in the background and for including Brainlabs in this panel. Tune in at 10:40am if you’ll be attending and catch me if you can for any questions after the session! #retailmedia #brainlabs #adweek #luxurymarketing

Thanks for the shoutout LDSK 🙌🏻 . It has been a real pleasure representing Brainlabs and speaking alongside you again at Advertising Week Remy Wasyluk and Lucie Leverton ! #RetailMedia #AI #Personalisation #LuxuryMarketing #AdWeekEurope

Thank you Zac W. and the Current (The Trade Desk ) for featuring Brainlabs and my perspective on how Retail Media is going luxe! #RetailMedia #LuxuryMarketing #BuildforTheFuture

Thanks Criteo for having me and Fiona O'Sullivan at the UK Commerce Media Summit 2025. The day was packed with insightful talks and panels. One panel that specifically resonated with me was the one on Redefining #LuxuryAdvertising: Reaching #LuxuryConsumers While Maintaining #BrandHeritage. Katy Holliday, Kay Manning , Laura Kalinska and Lucie Leverton brilliantly highlighted the surge of #luxurybrands jumping onto the #retailmedia bandwagon. My key takeaways from this panel: Selfridges have introduced digital screens to encourage storytelling and connect with consumers in store, and the retailer will endeavour to replicate this experience online. Selfridges have also built their Unlocked customer loyalty programme to enable their brand partners to target customers with bespoke ads and further personalize the experience. Mytheresa’s onsite retail media programme is invite-only, thus recreating the exclusivity associated with luxury brands online. They are also about to open their invite-only retail media programme to non endemic advertisers in an attempt to move beyond trade budgets and bring something special to customers for the first time. Thus any luxury brands in Beauty, Travel or even Auto could potentially advertise on the retailer website. Last but not least, Harrods is placing a huge onus on personalization. This retailer aims to offer customers an ultra luxury white glove service both online and offline. Harrods customers are private, and therefore the challenge working with Criteo will be to integrate a new retail media programme into Harrods’s existing personalization strategy. This will require integrating all of the retailer’s first-party data from their Rewards Programme and ensuring customers continue seeing what they like / are likely to buy only and feel they are being treated in a bespoke way. Once again, thanks for having Brainlabs join today. I personally remember finishing my Luxury MBA Programme determined to work in Digital and in Luxury. I was met with so many skeptical frowns back in 2014 and even labeled the “digital girl” of the class. Fast forward 11 years later and I have the opportunity to work with some fantastic luxury brands on behalf of a trailblazing digital agency. I couldn’t be more thankful and proud.

Thanks Criteo for having me and Fiona O'Sullivan at the UK Commerce Media Summit 2025. The day was packed with insightful talks and panels. One panel that specifically resonated with me was the one on Redefining #LuxuryAdvertising: Reaching #LuxuryConsumers While Maintaining #BrandHeritage. Katy Holliday, Kay Manning , Laura Kalinska and Lucie Leverton brilliantly highlighted the surge of #luxurybrands jumping onto the #retailmedia bandwagon. My key takeaways from this panel: Selfridges have introduced digital screens to encourage storytelling and connect with consumers in store, and the retailer will endeavour to replicate this experience online. Selfridges have also built their Unlocked customer loyalty programme to enable their brand partners to target customers with bespoke ads and further personalize the experience. Mytheresa’s onsite retail media programme is invite-only, thus recreating the exclusivity associated with luxury brands online. They are also about to open their invite-only retail media programme to non endemic advertisers in an attempt to move beyond trade budgets and bring something special to customers for the first time. Thus any luxury brands in Beauty, Travel or even Auto could potentially advertise on the retailer website. Last but not least, Harrods is placing a huge onus on personalization. This retailer aims to offer customers an ultra luxury white glove service both online and offline. Harrods customers are private, and therefore the challenge working with Criteo will be to integrate a new retail media programme into Harrods’s existing personalization strategy. This will require integrating all of the retailer’s first-party data from their Rewards Programme and ensuring customers continue seeing what they like / are likely to buy only and feel they are being treated in a bespoke way. Once again, thanks for having Brainlabs join today. I personally remember finishing my Luxury MBA Programme determined to work in Digital and in Luxury. I was met with so many skeptical frowns back in 2014 and even labeled the “digital girl” of the class. Fast forward 11 years later and I have the opportunity to work with some fantastic luxury brands on behalf of a trailblazing digital agency. I couldn’t be more thankful and proud.

Ended the day in a very luxurious manner thanks to the Partnerships team at Selfridges . Special thanks to Kay Manning and Kate Eastop for offering Brainlabs a sneak preview of what’s in store for Selfridges #Retail and #RetailMedia. Brianna Jones and I certainly shared a few ideas after this event and we of course loved the touch of popcorn and wonderful goodie bags! #Brainlabs #RaiseTheBar #BiasForAction #BuildForTheFuture #LuxuryRetail

What a packed day it was at RetailX’s Retail Media X event today. Thank you Marvin Roberts, Lara Ayodeji and the rest of our friends at Criteo for having Brainlabs be part of all these insightful conversations and panels. Fiona O'Sullivan and I certainly parted with some key takeaways from the sessions. What particularly resonated with me were 1. Colin Lewis’s zoom in on the Seven Challenges in Retail Media for 2025 (link in comment below) 2. Ryan den Rooijen’s depiction of Currys plc as having unparalleled reach and omnichannel experiences that bring the wonders of AI to life, thus enabling it to become more of a brand vs. a sales only channel in a fireside chat moderated by Nicole Kivel 3. Paul Stafford’s stance on how most (80-90%) retail media briefs coming in are still ROAS focused. There are a minority of leading brands which are leveraging digital screens in store at Superdrug and favoring brand uplift as a result, however this longer term thinking is still a work in progress for the majority It was also so lovely bumping into some old friends Jason Wescott Adonis A. Maximilian Knorr Leila Sheridan Asmik Bagdasarian Liz Dowsett Vince Amato, MCIM CMktr Thomas Boateng Christine Lu Marie-Clare Puffett Remy Wasyluk and connecting with new ones Emma Helsloot Elizabeth Smith Kay Manning. I’m excited for what’s to come for Brainlabs in Retail Media and how we will be playing more and more in this space 🙌🏻. #Brainlabs #RetailMedia #RetailMediaX #BuildForTheFuture #BiasForAction

Coming back to work on Tuesday after a 10 day break was great fun, thanks to Bazaarvoice ‘s Peak Prep Innovation session. Thanks Stefano Guarnieri for having Brainlabs in the room and taking us through the key strategic content techniques that help engage shoppers and drive high conversions in the run up to and during Peak. Achieving the retail basics is key to implementing a successful retail media strategy, especially during a period when shoppers show high purchase intent. Looking forward to finding ways of working more closely together with you folks at Bazaarvoice! #retail #retailmedia #blackfriday #peakprep

Had a fantastic time tonight at the Women in Retail Media Summer Event, thanks to Ellie Prendergast for the invitation! It was an incredible platform bringing together driven women in the sector to exchange stories and advice. Special thanks to Stefanie Sword-Williams FRSA (she/her) for the empowering pep talk on embracing ambition and conquering self-doubt. Your insights inspired many of us tonight to continuously stretch ourselves outside our comfort zones and be surrounded by the right people in our journey to success. This mindset shift aligns perfectly with our #RetailMedia team's goal at Brainlabs of enhancing our role as strategic partners, out of the box thinkers, top consultants, and activation specialists for our clients. I was also great to see a few industry friends there Kay Manning, Elizabeth Smith, Maria Wallenius, Vicky Foster and the lovely Suzy Knight who shared her own journey as a mom of 2 following her professional ambitions unapologetically and so successfully. Last but not least, it was great meeting new friends Louise Khan and Liz Guiney. Your personal stories were super inspiring to listen to and proof that we are all much stronger than we think. #WomeninRetailMedia #BiasForAction #FBeingHumble