We love how clean the integration with Marketo is as well as how easy it was for us to upload our own custom HTML template and code it with tokens to track attribution. The ability to A/B test blog digests is also key to our program development.
Senior Marketing Systems Manager at BetterCloud
Ease of implementation - Takes less than an hour to set up
Flexibility of automation - If you are worried about sending an automated email that pulls content from an entirely different system, you can just have FeedOtter create the email and infrastructure to send out the email, and then you can test the email, create a/b tests, etc to ensure it is exactly to your liking
Price - This also happened to be one of the cheaper solutions on the market
Digital Operations Marketing Manager at Change Healthcare
The product integrates easily with WordPress and Marketo. You can choose to review the email generated in the send program before sending or automate the email send process. Features include single blog post, digest with configurable number of posts, multiple templates, sending a sample email, and cloning RSS Campaigns.
Support was very responsive and was able to answer all of my questions so that I could get up and running quickly.
Sr Manager, Demand Generation at LookingGlass Cyber Solutions, Inc.
FeedOtter is great for our company! As a means to send out automated emails to our clientele and people interested in our suite of products, it's an invaluable tool that has proven to be extremely useful for our company and easy to use. And their customer service was so outstanding that they were able to work with me on the Marketo integration as well. They respond quickly whenever we have questions and are always pleasant to deal with.
Director, Demand Generation at MomentFeed
Easily integrates with WordPress and Marketo to eliminate manual work. End result - more time for you to spend elsewhere.
Manager, Marketing Operations and GTM Technology at FINCAD
Integration with Marketo and ability to customize the email template. RSS feed setup is quick/easy.
Content Marketing Specialist at Clinicient
This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I've recommended it to other Marketing pros and teams within our organization. Couldn't be happier with it. As an added bonus, the level of customer support I've received is way above any other vendor I've worked with.
Digital Marketing Manager at Allegro Development Corp.
We use Marketo and set up was a breeze. Took about 15 minutes total and that included taking my time to review things as I set it up.
Digital Marketing Manager at Kustomer
FeedOtter delivers exactly what they promise: a simple, automated connection between your RSS feed and your marketing automation platform. I've used FeedOtter for years with both Marketo and Pardot to build blog subscription campaigns. The team is very responsive, the email builder is drag and drop (but also gives you access to the html if you want to dig into the code) and the overall setup is very straightforward. Well worth the investment!
We've integrated FeedOtter with our Marketo instance and found it to be a clean, simple way to deliver digest emails to blog subscribers. Great tool!
Snr Digital Marketing Mgr at Zuken UK Ltd
Moved our Wordpress blog and wanted to send out daily alerts to subscribers via Marketo. Feedotter allows us to take our feed and convert into emails sent automatically to our subscribers within Marketo allowing for centralised subscription management.