Mark K.
Snr Digital Marketing Mgr at Zuken UK Ltd
Moved our Wordpress blog and wanted to send out daily alerts to subscribers via Marketo. Feedotter allows us to take our feed and convert into emails sent automatically to our subscribers within Marketo allowing for centralised subscription management.
Verified Reviewer
We use feedotter to automat our newsletter so basically we don't have to have a lot of work creating our weekly blog newsletters, FeedOtter simply get's the new posts.
Joe V.
"So easy to use (and help when you don't even know you need it)" Pros: We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works. I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer success sends me an email saying something along the lines of "I noticed you were getting some errors. I took a look at your template and I noticed you edited some code. I found the piece that was giving you the problem and fixed it for you. Hope that was ok." It was more than OK, it was FANTASTIC! Boom -- it worked flawlessly from that point on. I wish every software solution had that level of proactive customer service. Cons: Nothing yet. It is totally turn-key and is really smart. I had it set up so the automated email that goes out weekly shows the newest 3 episodes. One week we only had 2 new podcast episodes. I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes. I have literally 0 complaints.
Taylor G.
"Easily the best email software I've ever used" Pros: This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I've recommended it to other Marketing pros and teams within our organization. Couldn't be happier with it. As an added bonus, the level of customer support I've received is way above any other vendor I've worked with. Cons: Being able to easily customize each template a bit more would be nice. But that certainly isn't a deal breaker for me.
Joseph C.
"Great Product, Amazing Customer Service!" Pros: FeedOtter is great for our company! As a means to send out automated emails to our clientele and people interested in our suite of products, it's an invaluable tool that has proven to be extremely useful for our company and easy to use. And their customer service was so outstanding that they were able to work with me on the Marketo integration as well. They respond quickly whenever we have questions and are always pleasant to deal with.
Ryan B.
"Great Product. Great Price. " Pros: Quick and easy installation out of the box integration with Marketo. Great customer support to help add modifications. Andy took a lot of time to help implement several changes to fit our RSS feed. He was very attentive, knowledgeable, and was great to work with. Cons: Implementation can be a little tricky if you have custom RSS elements, but the team is more than capable to help get whatever you need up and running.
Farrah Raine B.
"FeedOtter does exactly what it says it does, and it does it well!" Pros: Easy to install and set up - customer service is top notch and really made it easy to get what I needed done. Execution of these types of emails is something people take for granted - for years I executed "blog subscription emails" in a manual process. I am THRILLED that FeedOtter has tackled this issue with a smart easy to use product. Cons: I am pissed I didn't find it sooner! Love FeedOtter!!
Farrah Raine B.
Demand Generation Manager at Tradeshift
Easy to install and set up - customer service is top notch and really made it easy to get what I needed done. Execution of these types of emails is something people take for granted - for years I executed "blog subscription emails" in a manual process. I am THRILLED that FeedOtter has tackled this issue with a smart easy to use product.
Farrah Raine B.
"FeedOtter does exactly what it says it does, and it does it well!" Pros: Easy to install and set up - customer service is top notch and really made it easy to get what I needed done. Execution of these types of emails is something people take for granted - for years I executed "blog subscription emails" in a manual process. I am THRILLED that FeedOtter has tackled this issue with a smart easy to use product. Cons: I am pissed I didn't find it sooner! Love FeedOtter!!
Joe V.
Senior Content Managing Editor at Outreach
We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works. I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer success sends me an email saying something along the lines of "I noticed you were getting some errors. I took a look at your template and I noticed you edited some code. I found the piece that was giving you the problem and fixed it for you. Hope that was ok." It was more than OK, it was FANTASTIC! Boom -- it worked flawlessly from that point on. I wish every software solution had that level of proactive customer service.
megan p.
marketing automation manager at appian
Everything is very straight forward. Someone with no email or HTML experience can get this up and running, but it still also allows someone that does have experience to further customize. The integration with Pardot took only a few minutes and all the data is collected and stored in there so it makes reporting and checking the success of each send very easy. The time interval options are also a really great feature. You can have it go out immediately upon each blog post or as a weekly or monthly round-up. Andy, the founder/creator of it is also very helpful. Any question I have he'll either answer via email or point me to a blog that he's already written that's very straightforward with instructions. The documentation is great and I used that to easily set up a new feed specifically for this program so we can pick the best blogs to include.
Taylor G.
Content Marketing Specialist at Clinicient
This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I've recommended it to other Marketing pros and teams within our organization. Couldn't be happier with it. As an added bonus, the level of customer support I've received is way above any other vendor I've worked with.
Ryan B.
"Great Product. Great Price. " Pros: Quick and easy installation out of the box integration with Marketo. Great customer support to help add modifications. Andy took a lot of time to help implement several changes to fit our RSS feed. He was very attentive, knowledgeable, and was great to work with. Cons: Implementation can be a little tricky if you have custom RSS elements, but the team is more than capable to help get whatever you need up and running.
Taylor G.
"Easily the best email software I've ever used" Pros: This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I've recommended it to other Marketing pros and teams within our organization. Couldn't be happier with it. As an added bonus, the level of customer support I've received is way above any other vendor I've worked with. Cons: Being able to easily customize each template a bit more would be nice. But that certainly isn't a deal breaker for me.
Tammi S.
Sr. Manager, Global Marketing Automation and Email Strategy at Genesys
There was no other equivalent in the market to FeedOtter. We needed dynamic capabilities to allow us to generate emails only when new content was posted to our RSS for several regional feeds. Feedotter provided full control of those capabilities we needed.
Kaitlyn H.
"Great tool for an okay price" Overall: A little overpriced for our specific use case. Hopefully we'll get more use out of it in the future to make it work the price tag but overall the product itself is great and works perfectly with Marketo. Pros: We use Marketo and set up was a breeze. Took about 15 minutes total and that included taking my time to review things as I set it up. Cons: It's super easy to set up but there are plenty of free tools out there through wordpress that automate blog send outs for you. If we weren't using Marketo, I probably wouldn't pay the monthly price simply to automate blog post notifications.
Verified Reviewer
The Pardot integration is seamless and ties all our RSS emails directly to the prospect activity! It's brilliant for functionality and you can also create custom templates if that is your desire.
Ryan B.
Senior Communications Specialist at Ligonier Ministries
Quick and easy installation out of the box integration with Marketo. Great customer support to help add modifications. Andy took a lot of time to help implement several changes to fit our RSS feed. He was very attentive, knowledgeable, and was great to work with.
Joshua F.
"beautiful automagic emails" Overall: Save time. Make a good impression. Easily create automated emails from RSS (blog posts) to Pardot email list Pros: Super easy, gorgeous emails from RSS. Works seamlessly and, as a not-super-technical user, I was able to set up weekly RSS feed->Pardot took under an hour. Been easy to do things like modify template, I like it that I can directly edit stuff in HTML Cons: more amount than I wanted to spend, it's good software but it's a bit of a stretch to add on top of pretty expensive Pardot
Sydney S.
Digital Marketing Manager at Kustomer
FeedOtter delivers exactly what they promise: a simple, automated connection between your RSS feed and your marketing automation platform. I've used FeedOtter for years with both Marketo and Pardot to build blog subscription campaigns. The team is very responsive, the email builder is drag and drop (but also gives you access to the html if you want to dig into the code) and the overall setup is very straightforward. Well worth the investment!