Working in revenue focused roles over the past 20 + years in professional services and B2B SaaS, the CRO Accelerator Course was the only professional training I found focused on my specific role. The content was deep and relevant -- love it when theory and solid business frameworks come together to drive high impact. Thank you Warren and Janelle for this invaluable experience and to the cohort for the shared learnings.

Hi Warren, I just wanted to take a moment to sincerely thank you for the experience of being part of the CRO Accelerator. Your message means a lot to me, and I’ve been reflecting on just how impactful these past 20 weeks have been. What initially drew me in was your thinking around the alignment of marketing, sales, and customer success—it was exactly the clarity I’d been searching for. But what I gained went far beyond that. Through your guidance, I developed a much deeper understanding of what it truly means to be a Chief Revenue Officer—and just as importantly, what it doesn’t mean. That distinction alone has already helped me navigate some complex conversations and expectations in my own work. The structure of the program, the relevance of the content, and the caliber of the presenters you brought in all made this feel like more than just a course—it felt like an immersion into a new way of thinking and leading. I’m walking away with not only new skills, but a new lens through which I view my role and potential. I hope this is just the beginning. I’d love to stay in touch, continue learning from you, and hopefully find ways to collaborate in the future. Thanks again for everything you’ve built—and for the way you show up in this work. Brian

The CRO Collective Accelerator course was such a worthwhile investment and a game-changer for me and my company. The program delivered high-impact revenue strategies and provides a holistic and methodical approach to the entire revenue system. The entire 15 week program with Warren and the cohort, the guests, and the project has given me the competence and confidence to start the transformation. I highly recommend this course to any CRO or aspiring sales leader looking to make an meaning and sustainable change for their organization.

As an SVP of Revenue with responsibility across the revenue engine, I chose to take the CRO Collective course to level up my skills and build meaningful relationships with others in a similar situation to solve those tough opportunities and challenges we face every day. Warren and the CRO Collective team did a fantastic job balancing the 'why' behind the CRO role, the strategic nature of the job, and tactical insights from very qualified guests who specialize in everything from Rev Ops to board communications. A CRO has to have a growth mindset and this is the perfect avenue to execute on that mindset. I would highly recommend this program to anyone looking to progress their CRO competencies and career.

As the VP of Sales for a craft distillery, I was drawn to the CRO Collective for its unique opportunity to enhance my professional growth while accommodating my full-time work schedule and busy personal life. Participating in the CRO Accelerator course proved to be an invaluable experience. The chance to connect with and learn from seasoned C-suite professionals transformed my approach to problem-solving and analysis. This course significantly enhanced my business acumen and provided the foundation I needed to advance my career. From my experience, I can confidently say that this course is an exceptional opportunity for VP-level professionals looking to elevate their skills and accelerate their career growth.

As an owner and partner at Proformance, we recognized the need to formalize our revenue operations to support our growth. To achieve this, we sought expert guidance and, after some research, chose the CRO Accelerator program. The experience far exceeded my expectations, offering valuable insights not only through the comprehensive course curriculum but also from engaging with other participants. The most impactful aspect of the program was how it highlighted critical gaps in our existing operations, allowing us to identify areas for improvement. Armed with the knowledge and tools provided in the course, we’ve been able to chart a clear path toward scalable and efficient revenue operations. Previously, I used to describe our sales process as "throwing darts." Now, thanks to the strategies and processes we’ve implemented, I can confidently say we operate with a more strategic and customer-focused approach. I highly recommend this program to any business looking to take the next step in its evolution. The CRO role is essential for building a scalable, process-driven revenue engine, and this course is an invaluable resource for achieving that goal.

I have worked in various go to market capacities for over 20 years. And while I have worked in venture-backed startups, PE-backed companies, and large multinational Fortune 50s, most of my senior leadership experience has been in the latter where functions often work in silos and even executive roles can be boxed into a narrow and overly specific view of a large business. The CRO Collective live cohort provided an environment for a more generalist look across all go to market functions through live discussions and project-based problem solving for businesses facing touch challenges requiring C-Level, cross functional thinking and strategy to come to solutions. Additionally, the frameworks covered were excellent take aways that I plan to implement in real time.

As a lifelong learner with a passion for personal and professional growth, taking on this program was a natural step for me. Embracing a growth mindset has always been at the core of my values, and I believe in practicing what I preach, especially when it comes to continuous learning. One of the driving forces behind my decision was the opportunity to align myself more closely with the principles I advocate for with my own sales team – the power of ongoing education and the pursuit of excellence. By immersing myself in the CRO Readiness Program, I aimed not only to enhance my own skill set but to gain a deeper understanding of the challenges and opportunities faced by Chief Revenue Officers. Understanding the charter, challenges, and strategies of CROs is not just a professional goal but a commitment to better serve and align with the brilliant CROs we collaborate with daily. This experience has given me critical insights into their world, allowing me to step into their shoes and empathize with the intricacies of their roles. Moreover, this investment in education positions me as a credible partner, both now and in the future. By staying ahead of the curve and being equipped with the latest industry knowledge, I'm ready to contribute more effectively to our collective success. I'm incredibly grateful for this enriching experience and excited about the positive impact it will have on my professional journey. Here's to continuous learning, growth, and the exciting adventures that lie ahead!

As a founder it was a delight to work with the CRO Collective. The investment of my time paid off notably. I was absolutely pleased with the quality of the recommendations and the caliber of the participants. We went ahead and implemented most of the proposals in our company, driving great results so far. It was overall a fantastic experience.

I recently completed the CRO Accelerator Course, which was a game-changer for how I view my career. I've known that I wanted to be a CRO for years and have taken steps to fulfill that goal, but nothing has been as comprehensive as this course. This program provided a deep dive into the intricacies of Chief Revenue Officer and a framework that I will use time and time again. Warren is highly knowledgeable, and the guest lecturers give in-depth perspectives on several of the framework aspects. Lastly, the connection to other professionals made it an enriching experience. I highly recommend the CRO Accelerator Course to any professional looking to excel in revenue-focused leadership roles. It's a worthwhile investment in your personal and professional growth.

I have enjoyed the CRO Colective Workshop with Warren, Not only is he fixing a huge issue on the industry which is understandin the need and time to hire a CRO, but also he is introducing a detialed Step by Step framework on how to prepare your organization for a CRO. And as an incoming CRO what should be your framework on refrence. During the workshop, We were able to work with Real Customers who are either in an Need of a CRO, or need to preapre their organization to be CRO Ready. Tones of learning and notes. Thank you Warren and Team!

I looked forward to the CRO Accelerator Course every Friday, rounding out my week with a session of learning, collaborating and reflecting. Having had a long history in Marketing I was excited to dive deep into the other revenue functions, and to get more confident in how I could bring value to those departments. I left the course with some great tactical and strategic tools to add to my revenue playbook, which I have already applied in my day-to-day!

Creating an aligned revenue engine is tough! It is much easier said than done. CRO may be one of the most difficult jobs in any company. Warren breaks down the process and provides a formula for success. Warren is a great coach, a great listener and a great leader in this space. He has given me the confidence and a formula to develop a highly effective and aligned revenue engine. Warren has been extremely instrumental in my development and pursuit to become a CRO. I would highly recommend the CRO Collective to anyone aspiring to be a CRO or any Sales Executive or Company Revenue leaders who want to help their firms grow. In short, this course will help you run a better business, differentiate yourself and help your firm become more relavent. It is worth every penny. You will see a high ROI!

Creating an aligned revenue engine is no easy task and Warren's curriculum - including regular discussions with industry leading guests - has been instrumental in my development as a CRO. I would highly recommend the CRO Collective to aspiring & current CROs who want to help their firms grow.

Hello, all - Quick note, I highly recommend you check out The CRO Collective's Podcast - The CRO Spotlight Podcast. The Collective has helped me a ton, and this is yet another awesome resource.   The content here focuses on all things related to the Chief Revenue Officer role and function in different types of organizations. How CEOs can hinder or help CROs flourish as well. Great to hear this perspective from two highly respected people Warren Zenna and Lupe Feld - as they really dig in with their guests on all things related to Revenue Operations, Sales, Marketing and Customer outcomes.   If interested, you can find the podcast here: lnkd.in/exxX-FJk

Special shout out to Warren Zenna of The CRO Collective! His course has changed the game for me personally. My biggest takeaways he taught are about the "traps" VPs/CROs experience in a new role and expectation setting with the board. He also brings in amazing guests like Rosalyn Santa Elena and Ray Rike. Check him out...thank you Warren! #cro #chiefrevenueofficer #vpsales #vpoperations #gtm