Maureen Mai

I recently had the pleasure of working with Sarah-Jane (SJ) Lewis, an Etsy Coach who truly stands out in her field.  SJ's knowledge of the ins and outs of managing an Etsy store is impressive, and her expertise in leveraging social media to amplify business visibility is particularly invaluable.  She is a treasure trove of innovative ideas that can transform an online shop from good to great.  Beyond her professional skills, SJ's approachable and supportive demeanour makes every conversation enjoyable and enlightening.  I would highly recommend her services to Etsy Shop Owners and anyone running an online business.  Working with SJ has been a remarkable experience positively impacting my business.

Apr 15, 2024
Roslyn
I will always recommend SJ and any of her courses to anyone looking for help with Etsy in a heartbeat! I've been running a shop on Etsy in all the wrong ways for 2 years now and decided to start from scratch with a new Etsy shop and purchase SJs Etsy Blueprint course. In the second month of my shop being open I've hit star seller status which is just mind blowing as it took almost a year to get this on my first shop! Her blueprint course is great for beginners needing to learn the basics and then some as well as still proving an amazing amount of information for those who may be a little more knowledgeable in the Etsy platform! Whether you're just starting or have been doing Etsy for a while and you need help driving traffic and learning all there is to learn - this course is definitely for you it will not disappoint!
Mar 12, 2024
Shelley peterson
I adore SJ! I wish I wasn't halfway across the world from her because I'd love to be able to hangout with her in person someday...she is so real & genuine, in addition to helping me out with my Etsy shop AND building my Shopify store! When you sign up for one of her programs, she walks you through every step of the way, and will always answer any questions you may have. This has been worth every minute and penny I've spent on it!
Feb 28, 2024
Meghan
SJ's course is full of information that has helped every step of the way! I highly recommend The Etsy Shop Blueprint for both new and experienced sellers!
Aug 19, 2024
Lynne Thompson
Hi I just wanted to say thankyou for the inspiring conversation yesterday I was really skeptical before I actually spoke to you I am so confident that I have made the correct decision to be working with you to Kickstart my new business. I'm so excited and looking forward to great things. Lynne Thompson
Jul 18, 2024
Sandrine Bramley
What I liked the best with the in-person networking meet up we had in Birmingham was that it was well organised, and we all got to talk and share our experiences with each other, whilst completing a very useful goal setting exercise. SJ gave us the time to ask plenty of questions also. It was nice to meet up in person! As for the one-to-one zoom session, I like the fact that SJ asked a few questions, listened to me, understood me (despite me going off in all directions) and got straight to the point with a clear idea, a clear plan or path for me to follow and start putting into action after our one-to-one. SJ is very approachable, knows what she is talking about and clearly understands us because she is or has been going through the same journey. She is very down-to-earth and real - unlike some of the other so-called "gurus" who seem to live on their own little world and never really have time for anyone, never really answer any questions in a straightforward manner. Would I recommend SJ The Etsy Queen to others? Absolutely yes!
Jul 17, 2024
Kate Barratt-Smith
Amazing course with SJ which has included access to online materials as well as 1 to 1 sessions with SJ herself. Those meetings have been incredibly valuable for myself and my Etsy business. The online material is easy to follow, well explained and full of a wealth of knowledge. Thank you so much! 100% recommended!
Jul 10, 2024
Sara
I did love all the detailed info regarding SEO as this is what I am struggling with. Also the excel tracker shared was a lightbulb with this new technique! I have now applied this system to one listing and realised how much “space” I was wasting in my tags! I did like the shop review as well. I was hesitant to pay for this as my business is still not making that much but now I see it was worth it!
May 25, 2024
Shelby
SJ was very informative, but also made everything make sense. It was refreshing to get straight answers and honesty. I have come away from the masterclass with a huge list of things I can improve on. I did not understand SEO at all before this masterclass, but from the get go, even the short videos before the zoom meeting…I learned SO much. To the point of something I originally found daunting, I now find myself genuinely interested in SEO and how it works. SJ really breaks it all down well. You can tell she cares about each individual and wants you to succeed. I would definitely recommend to anyone that needs a helping hand with their Etsy. It is worth the money.
May 22, 2024
Lisa Roselli
I had a power hour with SJ and it was full of easy ideas to change and update my Etsy shop. My shop is generally doing well but I needed to enhance my SEO but I got stuck and couldn’t think of anything more to do! I found it was so good having someone as knowledgeable as SJ looking over my shop and providing me with small things that I can update and change that will make a big difference! It all made sense straight away and provided me with renewed enthusiasm for my Etsy business! I would definitely recommend! Thank you!
May 16, 2024
Christel
I first saw SJ on tiktok and although I am quite suspicious of all those etsy gurus, I decided to purchase her 'Etsy Blueprint' course anyway. Not regretted it for a second, the course is an inexhaustible source of information. Step by step, you learn how to set up your shop. After that I joined the VIP membership, which is also very valuable. Twice a month there are live calls with SJ where you can ask all your questions. In addition, there are master classes by other specialists in all kinds of areas. Finally, I recently booked a power hour. 1 hour of borrowing SJ's brain. After our conversation, I knew what direction to go and what steps to take. I am confident that I will soon have my first sale on Etsy.
Apr 18, 2024
Rachel
Thank you so much, I have taken so many notes. It was nice to have someone strip it back to basics and make it feel like it will all be possible
Mar 22, 2024
Tammy
Great course, very useful information. Have implemented the new knowledge as I went along. Still need to work on my tags and find which way best suits me. Had an increase in sales and views to my shop from a new listing I had implemented the strategies for choosing tags but also do think it was due to mother's day too as it was only that one listing that bought in the views and sales. Sales and views have reduced again since after mother's day. Going to keep working on SEO and tags, hopefully will see more visits and sales. Also implemented the how to increase your reviews lesson with all recent orders from Mother's day week and already have 4 new reviews, really do feel it helps to build relationships with customers, not everyone responds but makes a difference with the small amount that do.
Mar 12, 2024
Antonia Pacitti
Was lovely to talk to SJ The Etsy Queen, she made the process easy and I felt very relaxed. Her informations were highly knowledgeable and clearly explained and I highly recommend a chat with her 😁👍
Feb 29, 2024
Isabelle
I just finished my 3rd one to one call with Sarah and it's been really helpful. I was tentative to spend money on a coach seeing g as my business is so small but each video call was really helpful. She answered loads of questions I had, was really down to earth and honest and a real encouragement to me to keep going in these slow months of Jan/Feb. There is no falseness or spin with Sarah, she has advice grounded in reality and I really appreciated that. Thanks for your help Sarah! Watch this space!!
Feb 28, 2024
Lisa Broom
Love that these were cut down into small bite sized categories that you could watch in your own time. I learnt alot about listings and SEO which has helped me to think in much more broader terms, but also use the tools which were not accessible before. I'd definitely recommend this course to anyone who's trying to grow their business.
Feb 8, 2024
Claire moore
It was so nice having a face to face chat about my business, s j is so relatable and easy to talk to .All the information I was even was informative and attainable, I really liked the idea of having different shops with other niches so everything is not in one basket . I would definitely recommend SJ the Etsy Queen to others, as she's taught me so much already and I'm still learning .
Feb 7, 2024
Donna Taylor
I love that these videos are so bitesize and it's encouraged to do as you work through the videos! The information is easy to understand and mega easy to implement. I would definitely recommend SJ to others because honestly this is the most comprehensive Etsy course I have come across. You've turned SEO from a dark art into something I can understand and actually implement hurrah! I tried to have an etsy store before but honesly I had no clue what I was doing so I am setting up from fresh and now stuff just makes sense and I have created a landing page, a QR code to go on my banner to get you to said landing page and all sorts of little things and I love it! You've actually gotten me to fall in love with a business and honestly I didn't think that could happen for me (I have tried a lot of things!!) thank you :)
Jan 28, 2024
Lottie Reeves
Sarah was so welcoming and friendly, I felt like she’d really taken the time to find out about me and what I offer prior to our call. She listened to my waffle, made sense of it and gave great feedback with actionable steps for me to take. I’d definitely recommend booking a call!
Jan 14, 2024
Lisa
I love how SJ doesn't judge you at all, where there was an issue I had with listing an item SJ was just able to work around it without battering an eyelid! All her suggestions and information was easy to understand and follow which will help me so much in my Etsy business! If someone said to me they were having trouble with their business or even just Etsy I would definitely recommend SJ to them, I mean why struggle when you could.have all the answers put right in front of you!!
Jan 10, 2024
Pamela
Glad that I reached out to Sarah. I think sometimes the truth hurts. Sarah's honest feedback was really appreciated and has med me think outside the box. Very grateful for the brilliant honest feedback. Look forward to work with her.
Dec 4, 2023
Shelley Peterson

I had my first session with Sarah Jane yesterday, and it was amazing! Before I knew it, our hour was up… It was jampacked with all sorts of information and critiques by Sarah-Jane… I had some major things that I hadn’t even realized I had not set up for my shop I think I’ve just been on Etsy so long, there are several things that I hadn’t even explored yet.  I spent the rest of my afternoon tweaking a few things on some listings as a test to see how they perform. I don’t know if it was coincidence or not, but this morning I woke up to two new orders (one was a large custom order), as well as more activity on my shop, in terms of favourites. I have been really down about my shop, because sales plummeted in October, but I am really energized after working with Sarah-Jane, and I’m excited for the changes I’m sure will be coming! If you’ve been on the fence about buying any of her courses… I encourage you to pull the trigger and do it! ❤️

Nov 30, 2023
Sarah Bailey
I cannot thank you enough for this course Sarah-Jane. In a space where it is often difficult to put your trust into purchasing courses, not knowing the value you will gain from them, this course has proved that there are still amazing value courses out there!! Implementing it has been of huge value and it is something I will go back to again and again at each stage of my business and Business Growth.
Nov 30, 2023
Sarah Bailey
The Etsy Shop Blueprint is amazing! Thank you! You have taught me so so much already in a few hours and upped my listing scores from D to A !
Nov 23, 2023
Sarah
I came across SJ on TikTok and started watching her video. She is extremely knowledgeable about everything Etsy and has been so helpful already. From our 15 minute chat I have decided to take the plunge and enrol on the blueprint course. I’m really excited to grow my business and feel that with Sarah-Jane’s support I will.
Nov 19, 2023
Gill Matthews
I've just had my first coaching session with SJ and it was brilliant! I've come away with lots of tweaks and adjustments to make to my shop and listings (4 pages of notes and actions!). If you are new to Etsy or have had a shop for some time (like me), then I urge you to contact SJ to arrange 1-2-1 coaching - she really knows her stuff and you will learn so much. Thanks again SJ!
Nov 14, 2023
Jo Berry
I just wanted to share a recent success after using Sarah-Jane Keyword tool. I used it to come up with 13 unique keywords for my new Cocker Spaniel Christmas Card collection. Within 3 hours I had sold a pack of 4 🤩this wasn’t from any of the social media posts I did, it was from someone searching Etsy! I have never has a sale so quickly after listing! I would highly recommend it trying it out.
Nov 14, 2023
Isabelle
Had an incredible one-on-one call with Sarah-Jane Lewis after an Etsy shop assessment, and it was nothing short of fantastic! Despite my Etsy shop being relatively new and feeling like a lone venture in the desert, Sarah's insights and guidance infused a renewed sense of hope. Her wealth of knowledge and practical advice left me eager to implement positive changes. Investing in this experience was truly worthwhile, and I'm excited about organizing my shop and anticipating the fruitful results. Grateful for your guidance, Sarah – I was buzzing with inspiration after our call! 🌟
Nov 10, 2023
Faye
In only 15 mins with the wonderful SJ she managed to identify key areas of my shop to improve and redirect me to a unique selling point. I feel motivated to take action. Thank you SJ!
Nov 7, 2023
Sarah Dodd
Thanks for the extras in this course! Highly recommend to anyone who has any kind of online shop!
Oct 27, 2023
Kerry Appleton
I found SJ on tiktok in June 2023 after a friend shared one of her posts. To say my business has improved since implementing some of the easy step by step advice SJ shares would be an understatement. I have gone from 21 sales in May before I found SJ to 67 sales in September (over 3 times as many sales). I have recommended SJ to so many other crafters in the tiktok community I've actually lost count the amount of times I've told people about her and all her advice. She truly cares and is passionate about helping others achieve their dreams and I can't thank her enough !
Oct 13, 2023
Sarah Sweetland
Wish I had found SJ when I first started out as she explains it all in one go with what you need to know when setting up an Etsy shop. When I first started I did a lot of research on how to start an Etsy shop which took hours so I did already know most things on this course but there were some other really useful tips and tricks that I have put into my shop. But if you are first starting out then definitely recommend this course.
Oct 3, 2023
The Rural Pot
Thank you so much for yesterday it was fabulous. I certainly was happy with the outcome of our meeting, very insightful. You have given me the confidence to do videos about myself on TikTok, to give viewers/followers more of who I am and what I do behind the scenes. I found the tip of adding matching items or collections to my listings so helpful, so it’s much easier for the customer to see. The reason why I got in touch in the first place is because of YOU, you are so relatable and easy to understand. A friendly face is always a winner in my book!! I would definitely recommend your services…..why? See all the above. Thank you once again Love Nic x
Sep 27, 2023
Sarah Dodd
Sarah-Jane's course has totally changed my shop to the point it is now my full time income. My weekly orders have tripled, i couldnt of done this on my own without Sarah-Jane's course. Anyone thinking of doing it, go for it! I can't thank Sarah-Jane enough! Change your shop and your life today!
Aug 30, 2023
Lynsey
What did you like best about your experience? The videos were very informative and easy to follow with step by step instructions. Some great top tips which you would be hard to find outside this course. It also gets you mind working and thinking up additional things you could sell too. Was the information informative and easy to implement? Great to be able to work at your own pace, I decided to watch all the videos first before implementing, this is generally my way of learning absorb it all, work out my plan and go back and implement, just in the process of doing this now, great to be able to rewatch any videos as required. Would you recommend SJ The Etsy Queen to others? 100% if you are thinking of opening or already have an Etsy shop, some great tips, easy to follow, plus also lots of things I can implement on my website too.
Jul 10, 2023
sarina scimeca
A very straight forward course with lots of things to implement in your shop!
Jul 6, 2023
Shona
I had a 5 minute audit from SJ and received a lot of good advice on what to improve on my Etsy store. After making the changes suggested in my audit, I had a really good month of sales every day! I found the audit really helpful because SJ also explained the reason behind what she was suggesting rather than just telling you what needs changed. I would definitely recommend SJ The Etsy Queen to everyone - I feel like every shop owner is likely to learn something new.
Jun 2, 2023
Stevie
SJ was kind enough to do a 5 minute review of my store and gave me some super helpful advice in order to help me get more sales. Since then I've hit two consecutive Star Seller targets and a huge amount of that is down to SJ's help. If you're trying to decide whether to join up with SJ... do it, if she can help me that much in 5 minutes, imagine what she could do 1-2-1
Jun 1, 2023
Natalie Green
Sarah was fantastic, her ideas were useful and outside the box but easily implemented. Feedback on my shop setup was given in a friendly manner and the advice to improve was clear and friendly. I am excited to see how the ideas given improve my little business. The main advice I took from my session was HAVE FUN. I would highly recommend Sarah to anyone looking to learn the secrets of Etzy.
May 25, 2023
Laura
I liked that I have received honest opinion and suggestions how to improve my store. Information given was really helpful and easy understandable. I do recomend SJ The Etsy Queen to others.
May 24, 2023
Sarah Dodd
I 100% recommend Sarah Jane's course! It's so useful,informative and has helped me improve not just my Etsy shop but my website too! Thank you for all your support Sarah, you are always there if I have any questions. Thanks ❤️
May 16, 2023
Dee locker
Been following sj quietly for only a couple weeks. Kept hearing all the great advice she was giving out. So went on my shop today and filled loads in I had left blank and made sure to do my banner. Thank u so much so xx
May 15, 2023
Kaz Bean
SJ Etsy Queen Thank You. Your course has helped me improve my store front. The insight has really been helpful. I recommend this course to anyone else that's need help and guidance.
May 11, 2023
Andrea Sessa
Your insights and knowledge have been invaluable in my learning process to sell on Etsy, and I cannot thank you enough for all the time and effort you put into helping other Etsy sellers. I am so grateful for the wealth of information you have provided. I am truly blessed to have found such a wonderful mentor and resource in you.
May 11, 2023
Nicola Longhurst
So much great advice on how to start an Etsy Shop - it's hard to choose the best thing. If I had to choose I would say how the course is split into easy bite-sized chunks - making it easy to understand.
May 11, 2023
Nicola Longhurst
Would you recommend The Etsy Shop Blueprint to others? Absolutely - 100%
May 11, 2023
Nicola Longhurst
So much great advice on how to start an Etsy Shop - it's hard to choose the best thing. If I had to choose I would say how the course is split into easy bite-sized chunks - making it easy to understand.
May 11, 2023
UglyArt
Today saw my first ever sale. I used your free guide to help go through the process of setting it up. still work to do and will definitely take on board the comments from your audit today. Thanks btw!
May 9, 2023
David No
Yes I would recommend this to others who have a similar approach that want to take Etsy seriously. In doing so it will help deepen your knowledge and clear up any misunderstanding. You have provided great guidance with the topics and things we covered in the session.
May 3, 2023
David No
You have given me advice and input on my store, cleared up some misunderstandings with Etsy, and filled gaps in knowledge. Through this interaction, you have helped by getting my business in line with what I truly wanted to do and made a clearer direction to head towards.
May 3, 2023
Curious Cub
Thank you for your advice. I am loving your videos! I have sold more items than before since I implemented your advice! Thank you again!
May 2, 2023
Carol
I want to thank you for the time it was sooo helpful. Thank you for your time and knowledge it’s absolutely and very much appreciated…Keep up the fantastic work you do!
Apr 28, 2023
Shellys Crafting Room
Thank you very much for your time, it was full of excellent feedback. I feel like I am moving in the right direction now. Thanks again.
Apr 27, 2023
Maureen Mai

I recently had the pleasure of working with Sarah-Jane (SJ) Lewis, an Etsy Coach who truly stands out in her field.  SJ's knowledge of the ins and outs of managing an Etsy store is impressive, and her expertise in leveraging social media to amplify business visibility is particularly invaluable.  She is a treasure trove of innovative ideas that can transform an online shop from good to great.  Beyond her professional skills, SJ's approachable and supportive demeanour makes every conversation enjoyable and enlightening.  I would highly recommend her services to Etsy Shop Owners and anyone running an online business.  Working with SJ has been a remarkable experience positively impacting my business.

Apr 15, 2024
Roslyn
I will always recommend SJ and any of her courses to anyone looking for help with Etsy in a heartbeat! I've been running a shop on Etsy in all the wrong ways for 2 years now and decided to start from scratch with a new Etsy shop and purchase SJs Etsy Blueprint course. In the second month of my shop being open I've hit star seller status which is just mind blowing as it took almost a year to get this on my first shop! Her blueprint course is great for beginners needing to learn the basics and then some as well as still proving an amazing amount of information for those who may be a little more knowledgeable in the Etsy platform! Whether you're just starting or have been doing Etsy for a while and you need help driving traffic and learning all there is to learn - this course is definitely for you it will not disappoint!
Mar 12, 2024
Shelley peterson
I adore SJ! I wish I wasn't halfway across the world from her because I'd love to be able to hangout with her in person someday...she is so real & genuine, in addition to helping me out with my Etsy shop AND building my Shopify store! When you sign up for one of her programs, she walks you through every step of the way, and will always answer any questions you may have. This has been worth every minute and penny I've spent on it!
Feb 28, 2024
Meghan
SJ's course is full of information that has helped every step of the way! I highly recommend The Etsy Shop Blueprint for both new and experienced sellers!
Aug 19, 2024
Lynne Thompson
Hi I just wanted to say thankyou for the inspiring conversation yesterday I was really skeptical before I actually spoke to you I am so confident that I have made the correct decision to be working with you to Kickstart my new business. I'm so excited and looking forward to great things. Lynne Thompson
Jul 18, 2024
Sandrine Bramley
What I liked the best with the in-person networking meet up we had in Birmingham was that it was well organised, and we all got to talk and share our experiences with each other, whilst completing a very useful goal setting exercise. SJ gave us the time to ask plenty of questions also. It was nice to meet up in person! As for the one-to-one zoom session, I like the fact that SJ asked a few questions, listened to me, understood me (despite me going off in all directions) and got straight to the point with a clear idea, a clear plan or path for me to follow and start putting into action after our one-to-one. SJ is very approachable, knows what she is talking about and clearly understands us because she is or has been going through the same journey. She is very down-to-earth and real - unlike some of the other so-called "gurus" who seem to live on their own little world and never really have time for anyone, never really answer any questions in a straightforward manner. Would I recommend SJ The Etsy Queen to others? Absolutely yes!
Jul 17, 2024
Kate Barratt-Smith
Amazing course with SJ which has included access to online materials as well as 1 to 1 sessions with SJ herself. Those meetings have been incredibly valuable for myself and my Etsy business. The online material is easy to follow, well explained and full of a wealth of knowledge. Thank you so much! 100% recommended!
Jul 10, 2024
Sara
I did love all the detailed info regarding SEO as this is what I am struggling with. Also the excel tracker shared was a lightbulb with this new technique! I have now applied this system to one listing and realised how much “space” I was wasting in my tags! I did like the shop review as well. I was hesitant to pay for this as my business is still not making that much but now I see it was worth it!
May 25, 2024
Shelby
SJ was very informative, but also made everything make sense. It was refreshing to get straight answers and honesty. I have come away from the masterclass with a huge list of things I can improve on. I did not understand SEO at all before this masterclass, but from the get go, even the short videos before the zoom meeting…I learned SO much. To the point of something I originally found daunting, I now find myself genuinely interested in SEO and how it works. SJ really breaks it all down well. You can tell she cares about each individual and wants you to succeed. I would definitely recommend to anyone that needs a helping hand with their Etsy. It is worth the money.
May 22, 2024
Lisa Roselli
I had a power hour with SJ and it was full of easy ideas to change and update my Etsy shop. My shop is generally doing well but I needed to enhance my SEO but I got stuck and couldn’t think of anything more to do! I found it was so good having someone as knowledgeable as SJ looking over my shop and providing me with small things that I can update and change that will make a big difference! It all made sense straight away and provided me with renewed enthusiasm for my Etsy business! I would definitely recommend! Thank you!
May 16, 2024
Christel
I first saw SJ on tiktok and although I am quite suspicious of all those etsy gurus, I decided to purchase her 'Etsy Blueprint' course anyway. Not regretted it for a second, the course is an inexhaustible source of information. Step by step, you learn how to set up your shop. After that I joined the VIP membership, which is also very valuable. Twice a month there are live calls with SJ where you can ask all your questions. In addition, there are master classes by other specialists in all kinds of areas. Finally, I recently booked a power hour. 1 hour of borrowing SJ's brain. After our conversation, I knew what direction to go and what steps to take. I am confident that I will soon have my first sale on Etsy.
Apr 18, 2024
Rachel
Thank you so much, I have taken so many notes. It was nice to have someone strip it back to basics and make it feel like it will all be possible
Mar 22, 2024
Tammy
Great course, very useful information. Have implemented the new knowledge as I went along. Still need to work on my tags and find which way best suits me. Had an increase in sales and views to my shop from a new listing I had implemented the strategies for choosing tags but also do think it was due to mother's day too as it was only that one listing that bought in the views and sales. Sales and views have reduced again since after mother's day. Going to keep working on SEO and tags, hopefully will see more visits and sales. Also implemented the how to increase your reviews lesson with all recent orders from Mother's day week and already have 4 new reviews, really do feel it helps to build relationships with customers, not everyone responds but makes a difference with the small amount that do.
Mar 12, 2024
Antonia Pacitti
Was lovely to talk to SJ The Etsy Queen, she made the process easy and I felt very relaxed. Her informations were highly knowledgeable and clearly explained and I highly recommend a chat with her 😁👍
Feb 29, 2024