I've been following Eddie for over 2 years now. I thought I knew a lot about landing pages, yet I walked away from the program with an entirely new and different framework to test against what we've been doing at my company so far. Great program.

I’m one-third of the way through the course and I’ve already got my money’s worth. Eddie walks you through exactly how to create and write a landing page that converts, and he does it in the tiniest bite-sized pieces, which suits my struggles with attention perfectly. He’s not only helping me create the landing page, either; he’s pushing me to think more deeply about what I’m offering, and how I can improve it. I’m excited to finish it, and release my brand new landing page into the wild — then use this course to do every other landing page I have, too!

This 2.5 hour video course is like a nutrient dense meal that tastes good and is easy to digest. I've been in sales and marketing for over 20 years. This course taught me more about how to make a compelling offer than any other training I can think of. The knowledge shared here goes beyond landing pages. It's super clear and packed with insights I started to use right away.

As an academic, Eddie's concise approach to both teaching and writing copy is inspiring and clear. This course is methodical and very well-organized. The micro-lessons make it easy to take notes and remember where you left off.

Working with Eddie Shleyner was a game-changer. I’d spent years tweaking my landing page, never quite able to nail the message. But within just a session or two, Eddie helped me uncover a structure and through-line that brought everything into focus. I’m thrilled with the result. Taking Transformational Landing Pages (and adding the working session with Eddie) was one of the best professional decisions I've made. Eddie is warm, thoughtful, and incredibly generous with his time and expertise. Most importantly, he truly cares — about helping you succeed and about making sure your authentic voice shines through. If you’re on the fence: take the leap. You’ll walk away with not just a better landing page, but a better understanding of how to communicate your value with clarity and confidence.

I thought this was super helpful! Especially the parts of the page and fascinations part. The only reason I don't give it five stars is because there are many small videos, and they should probably be combined. Other than that annoyance, the content is great aside from the unnecessary intros and outros!

I am only part way through the course when I write this testimonial, and I am already 1000% sure this is one of the most worthwhile investments I've made in building my business. You can't afford to not listen to what Eddie says, especially when he breaks it down into actionable insights that help you build your skills.

"It was clear from my first meeting with Eddie that he has a deep expertise in direct response copywriting. Initially, we struggled to find a unique messaging angle to promote our annual marketing conference, but Eddie discovered an angle we'd never considered and provided suggestions for making our registration page more compelling and cohesive. His recommendations were rooted in psychological principles he's learned over the years, making them concrete rather than merely his opinion. After our Private Session with Eddie, we revised our landing page copy following his advice and saw a 37% increase in conversion rate. Simply incredible."

I've never been taught to write landing pages the way Eddie teaches it (and I've been in marketing for a looooong time). The way he presents the info and makes a case for what he wants you to do is super clear and the outcome is VERY cool. I LOVE this course and I'm in love with my landing page (which I've never said before).

It's a really helpful and profoundly practical training!

This course literally has the cheat codes to writing good copy! Loved it!

Over the past year, I have immersed myself in the writings of the Copy Greats of the Earth: Claude Hopkins, Joe Sugarman, Gene Schwartz, Gary Bencivenga, Gary Halbert, Drayton Bird. In short, I thought I knew everything about writing copy. Until I read Very Good Copy. Completely different from anything I had read before. Eddie sheds light on copy and the profession of copywriter from all angles. Every page is a surprise. I consider it my private treasure trove that I like to return to again and again. So I became very curious about Transformational Landing Pages. I am now a third of the way through the course and once again I say: fantastic! Just like in Very Good Copy, Eddie serves up the information in small, manageable chunks. A lot of content and yet easy to digest. Highly recommended!

Eddie's course is unlocking a huge missing piece for me when it comes to how to communicate value to my audience. It's not just helping me with landing pages (but the framework is so clear and easy to follow that even this would be enough value for me) but he's teaching me how to think in a way where I can communicate more persuasively in general. Super happy, would spend double the price to buy this course.

I loved every part of this course. My only feedback is that I wish at the end we have 3 or 4 more examples, maybe a long form video or a recorded workshop.

Loved every minute of it (and I didn't skip a single lesson)! So well explained, both thorough and concise...a rare and precious combination. The well-structured micro lessons are clearly addictive, and teach a lot without overwhelm. I bought the course because love your newsletter and book, and it managed to exceed my already high expectations. A massive thank you 🙏

I've been following Eddie for a couple of months now. And he's simply astounding. His insight, his experience, and most of all his generosity in sharing everything he knows is profoundly different than you'll experience anywhere else. Eddie's approach to this course is so refreshing. Bite sized, but dense, nuggets of information delivered in digestible (and logical) order. Things are spelled out in a way that even the newest of copywriters can replicate his simple genius. Smart. Friendly. Accessible. Useful as f#ck information! If you have the chance, buy this course. Follow his directions. It'll simply blow you away - and likely drive incredible conversion for your landing pages!

My God. Eddie's the real deal. Listen when this man speaks. I knew landing pages were important but this is something else. Game-changing.

It's worth the wait. And the clear head space that I can give it. I'm binging the whole thing as if it's the latest Harlan Coben adaptation on Netflix. Got lots of thoughts and ideas just bubbling in my mind that will be ready for more events in 2025.

My consulting website was generating enough traffic and it was time to move onto conversions. I bought Eddie's course and finished it in two days. I was a little skeptical because in a world where length implies strength, a 2 hour course implied the opposite. But on the contrary, I was able to finish, took way more notes, and am applying the concepts the day after starting it. Well organized and thoughtful. The course hosting platform, Kajabi, is a little clunky but that's a minor point. It didn't get in the way of me obtaining a ridiculous amount of value from this course.

I've been a copywriter for almost 5 years and there was still so much gold in this course. Eddie presents tried-and-true concepts in an interesting new way, and he also incorporates a modern spin that I can't wait to test out. Definitely worth the investment.

Yo Eddie! Great work on the course, short n' sweet, but impactful. Btw, I read the VGC book before this and I must say - we need more stuff like that - what does it mean to actually BE a copywriter, not just write. Everyone is different, but you captured the essence of the creative madness of the mind, body and soul of a copywriter. Cheers!

I got the Transformational Landing Pages course a while ago because I needed it for a job, and the job finished, and I never wrote a landing page again. Until now. I have to build my own, so I am revisiting many of the modules again and feeling the same way I felt the first time. It's like going through a popcorn and caramel bucket while binge-watching The Bear. The classes are fun and short. While the lessons do not take more than 4 minutes each, nothing is left behind. Eddie covers everything in a way that guarantees we can get the job done.

I first read Eddie's book. Loved it. Bought the course and I'm finding it very useful. As a freelance copywriter this is the most useful course I've invested in - no doubt.

Your teaching style is so easy to digest - everything was super clear and well-segmented. All those examples you provided were gold, and that Charlie Brown reference? Brilliant! Loved your breakdown of landing page dividers. That six-element hero section is going to be a game-changer for our events. You've got me fired up about the rest of the course! Merci

This is chunked in a way that each concept appears in turn, giving you a break between concepts to digest what it means for you. I've pulled together the guidance into my own workbook that I'm now using to overhaul every one of our landing pages. So powerful.

I'm only a third into this course and I've already learned so much! Thanks Eddie!

This course is a must have for any marketer. After over 10 years in digital marketing, there were some things I already knew in this course, but there were plenty of things I did not know, or that I could not structure in a proper way. Eddie is doing a fantastic job with short video clips, illustrated PDFs and homework to help me improve. I highly recommend this course.

I greatly appreciate the depth of this course - each session in consumable, bite-size pieces of learning. Fantastic learning - I'm finally getting it!

I am loving this course...crisp, snackable, easy-to-digest and apply video trainings. But it doesn't sacrifice on the depth. Fantastic learnings. I'm finally getting it. Just what I needed. Thank you!

Most courses I have checked out use a lot to say a little. Eddie manages to make big concepts easily understood with no wasted words. 

This course opened my eyes to the power of simplicity in creating effective landing pages.

I've been a subscriber to VGC for a while now, and I've been loving it. So, when I came across the TLP course, I couldn't not get it!

Every module is packed with valuable information, and the whole course includes 2-minute videos you can complete quickly.

I can't recommend this enough if you want to seriously improve your copywriting skills!

I'm not a copywriter but this short course is incredibly good! 

I'm a Data-Driven CRO Consultant and I signed up for this short course precisely because it's short, concise and because I follow Eddie on Linkedin (and obviously trust him). Although I'm not a Copywriter, as I mentioned and although I have over 12 years experience in CRO, I think the course is very well structured and action-oriented, so it raises some questions and gives you new ideas you can test. I think the course is very good for a CRO or PPC Manager: it's short, easy to go through and unlike most long and boring courses, I can guarantee you will complete it! 

Expectations you can have: you will know how to structure a landing page so that it sets expectations, is clear, relevant, and effective. 

I began the course after dinner and ran straight for 6 hours to finish my landing page, implementing each step as I learned.

Easily one of the best (in terms of value) and easiest (to implement) courses I've taken in this decade. Thanks, Eddie!

I absolutely loved this course and I've already recommended it to several clients and colleagues.

Eddie is a brilliant teacher. He breaks down each step of the process in a way that is easy to understand with actionable steps that are also easily applicable.

What I love the most is that you really get two lessons for the price of one. Not only do you learn how to create a superior landing page but you get a comprehensive introduction to the art of masterful copywriting. I learned so much and I'm so grateful for taking the course.

I've taken so many courses – learned a lot. Started a successful career... But when it comes specifically to copywriting, I've gotten more value in the last hour than I have in the last four years. 

Unbelievable.

Anyway, I just wanted to thank you for your skill and execution to make me a better copywriter. ♥️

I have gone through many marketing programs, and this is hands down the best explanation I've ever seen on how to build a landing page that converts.

It is so clear and concise with its bite-sized videos and easily digestible content. The step-by-step walkthrough of creating an effective landing page really delves into the psychology of each section and its clear purpose.

I wish I had found this sooner. Loved it!

Thanks for demystifying the process of creating an effective landing page! I am preparing to launch my startup's MVP and I feel much more confident.

Eddie's course is amazing. In just 2.5 hours, it answered crucial questions I had been thinking about for years.

Building landing pages is far easier thanks to the template he shares and uses throughout the course. Gladly recommend it to anyone who wants to accelerate the learning process and avoid making costly mistakes.

Mind-blowing course.

I love the simplicity, clarity, and structure of Eddie's teachings. He gives you templates and homework assignments for every module as well to facilitate instant application.

This course helped me stand up a new landing page for my coaching business in 24 hours. Thanks Eddie!

This course fundamentally shifted how I think about landing pages, from the overarching structure to nuanced micro copy.

The course itself is short, sweet, and jam-packed with applicable insights. I could not have been more satisfied and will continue to devour anything and everything Eddie puts out.

Just an all-around amazing course.

It taught me how to craft compelling landing page copy — and how to structure landing pages — to get high conversions. 

Eddie, this course was eye-opening. I learned so many new tactics and I'm anxious to use them.

Your teaching style is magnificent - many short and easy-to-digest chunks of information that really helps in retaining what you learn. Very impressive. 

I'm now going back to watch the course again as I build my draft landing page. Thanks for an illuminating course.

Eddie's Transformational Landing Pages course is one of the best 'lightbulb' moments in my career.

No more stumbling in the dark, tripping over useless sh*t. With his calm, clear, concise explanations and thoughtful way of teaching, I instantly felt confidence set in.

When you're ready to dial in your skill set, Eddie's TLP is what you need.

My head is thumping. I got some amazing wisdom from this course. It was revelatory.

And I love how efficient my page got!

My goal was to learn how to create phenomenal landing pages. Taking this course was the best decision I've ever made. 

Eddie made it so easy to digest and practice without making me feel like I was doing too much brain work. Take this course, put it into practice, and then come back and give Eddie his flowers.

I invested in Eddie's training to improve my copywriting skills. As a web designer, it was a unique opportunity to be able to add additional value to my support. I was not disappointed :)

The content is very relevant and Eddie is generous with his advice. Thanks to him, I have more confidence in myself and my future landing pages.

Thanks, Eddie, for sharing with us your powerful knowledge.

Eddie walked me through his system on a 1:1 consultation call. He explained the principles and showed me the techniques he used to create landing pages. I used what Eddie taught me to write landing pages for my courses, which, so far, have surpassed $2.8 million in sales.

The fact Eddie’s giving this system away, at this price, is awesome. If you’re building landing pages to convert, buy this course.

Great course! Clear, concise, dare I say binge-able? A how-to that I look forward to putting into practice. 

Thanks, Eddie!

This is the most actionable online course I've ever taken on copywriting. 

Eddie provides so much value by masterfully synthesizing his knowledge and experience and sharing it in a well-structured course format.

Eddie has boiled everything down into incredibly clear and concise lessons. 

From his simple visuals to his clear examples and follow-along templates, this has been the most useful and valuable professional development course I can remember taking.

You could add another zero to the price of this course and it'd still be worth it. 

I'm taking notes left and right on how to use these concepts for current and future projects. Eddie's short, insight-packed lessons aren't just a masterclass on writing landing pages. This is an essential primer on conversion copy and persuasion in marketing.

This course cut the amount of time it takes me to write a landing page by more than half. 

I used to feel nervous starting a new project and now I can’t wait to take on more. Love the quotes, the psychology, the copy legends — so much great material in here. Thank you so much for putting this together!

Eddie TLP course has completely transformed the way I write landing pages. It's made me a better writer, a better critic, and a better marketer.

I can't thank Eddie enough for putting it all together. 

I’ve learned more in two days than I have in 6 years as a copywriter. 

The short videos make everything digestible — and teaching the concepts while building a landing page is brilliant because you’ll remember and actually apply what you learn. 

From the "Hero" divider to the "Fascinations" technique: this course is incredibly robust for being so streamlined.

An absolute game-changer. We immediately implemented Eddie's process on a low-performing landing page and saw conversions jump from 7% to 28% almost overnight. 

Astonishing.

I took the course and half an hour later applied everything I had learned in a client project. The client loved it. 

What more can you ask for?

I'm only through the first third of Eddie's course, but oh boy — it's definitely transformative! I can only hope that my students feel as compelled to contact me with thanks as I feel now watching this content. 

It's excellent, and you're a legend for putting this into the world. Have a great day, sir! 😎 ❤️

By far the best framework to produce copy at a scale and variation. 

Even for mid-career marketers this course has nuts and bolts in place you haven't seen yet.

If you're a good writer, but want to be an excellent copywriter, this course is for you. 

Eddie teaches his frameworks with such precision that within hours you walk away with 25+ conversions techniques and your new landing page ready to go. 

I thought online courses were a waste of time… until this one. Thank you!