I'm so glad I learned English, as it allowed me to discover Eddie's unique way of thinking. This course, which is worth every penny, has taught me everything I needed to learn, and more. If you are still hesitating, I can assure you that you will learn lots of useful skills that will probably benefit you for the rest of your life.

TLP is such a practical way to improve not just your landing page creation, but your copywriting in general. Eddie explains things so clearly and he gives real-world examples along the way to support each lesson. I particularly found the fascination formulas useful and have already begun applying them to my copywriting and content creation.

I've been following Eddie for over 2 years now. I thought I knew a lot about landing pages, yet I walked away from the program with an entirely new and different framework to test against what we've been doing at my company so far. Great program.

Working with Eddie Shleyner was a game-changer. I’d spent years tweaking my landing page, never quite able to nail the message. But within just a session or two, Eddie helped me uncover a structure and through-line that brought everything into focus. I’m thrilled with the result. Taking Transformational Landing Pages (and adding the working session with Eddie) was one of the best professional decisions I've made. Eddie is warm, thoughtful, and incredibly generous with his time and expertise. Most importantly, he truly cares — about helping you succeed and about making sure your authentic voice shines through. If you’re on the fence: take the leap. You’ll walk away with not just a better landing page, but a better understanding of how to communicate your value with clarity and confidence.

"It was clear from my first meeting with Eddie that he has a deep expertise in direct response copywriting. Initially, we struggled to find a unique messaging angle to promote our annual marketing conference, but Eddie discovered an angle we'd never considered and provided suggestions for making our registration page more compelling and cohesive. His recommendations were rooted in psychological principles he's learned over the years, making them concrete rather than merely his opinion. After our Private Session with Eddie, we revised our landing page copy following his advice and saw a 37% increase in conversion rate. Simply incredible."

It's a really helpful and profoundly practical training!

Over the past year, I have immersed myself in the writings of the Copy Greats of the Earth: Claude Hopkins, Joe Sugarman, Gene Schwartz, Gary Bencivenga, Gary Halbert, Drayton Bird. In short, I thought I knew everything about writing copy. Until I read Very Good Copy. Completely different from anything I had read before. Eddie sheds light on copy and the profession of copywriter from all angles. Every page is a surprise. I consider it my private treasure trove that I like to return to again and again. So I became very curious about Transformational Landing Pages. I am now a third of the way through the course and once again I say: fantastic! Just like in Very Good Copy, Eddie serves up the information in small, manageable chunks. A lot of content and yet easy to digest. Highly recommended!

Eddie's course is unlocking a huge missing piece for me when it comes to how to communicate value to my audience. It's not just helping me with landing pages (but the framework is so clear and easy to follow that even this would be enough value for me) but he's teaching me how to think in a way where I can communicate more persuasively in general. Super happy, would spend double the price to buy this course.

Loved every minute of it (and I didn't skip a single lesson)! So well explained, both thorough and concise...a rare and precious combination. The well-structured micro lessons are clearly addictive, and teach a lot without overwhelm. I bought the course because love your newsletter and book, and it managed to exceed my already high expectations. A massive thank you 🙏

I've been following Eddie for a couple of months now. And he's simply astounding. His insight, his experience, and most of all his generosity in sharing everything he knows is profoundly different than you'll experience anywhere else. Eddie's approach to this course is so refreshing. Bite sized, but dense, nuggets of information delivered in digestible (and logical) order. Things are spelled out in a way that even the newest of copywriters can replicate his simple genius. Smart. Friendly. Accessible. Useful as f#ck information! If you have the chance, buy this course. Follow his directions. It'll simply blow you away - and likely drive incredible conversion for your landing pages!

My God. Eddie's the real deal. Listen when this man speaks. I knew landing pages were important but this is something else. Game-changing.

It's worth the wait. And the clear head space that I can give it. I'm binging the whole thing as if it's the latest Harlan Coben adaptation on Netflix. Got lots of thoughts and ideas just bubbling in my mind that will be ready for more events in 2025.

Yo Eddie! Great work on the course, short n' sweet, but impactful. Btw, I read the VGC book before this and I must say - we need more stuff like that - what does it mean to actually BE a copywriter, not just write. Everyone is different, but you captured the essence of the creative madness of the mind, body and soul of a copywriter. Cheers!

I first read Eddie's book. Loved it. Bought the course and I'm finding it very useful. As a freelance copywriter this is the most useful course I've invested in - no doubt.

I am loving this course...crisp, snackable, easy-to-digest and apply video trainings. But it doesn't sacrifice on the depth. Fantastic learnings. I'm finally getting it. Just what I needed. Thank you!

Most courses I have checked out use a lot to say a little. Eddie manages to make big concepts easily understood with no wasted words. 

This course opened my eyes to the power of simplicity in creating effective landing pages.

I've been a subscriber to VGC for a while now, and I've been loving it. So, when I came across the TLP course, I couldn't not get it!

Every module is packed with valuable information, and the whole course includes 2-minute videos you can complete quickly.

I can't recommend this enough if you want to seriously improve your copywriting skills!

I'm not a copywriter but this short course is incredibly good! 

I'm a Data-Driven CRO Consultant and I signed up for this short course precisely because it's short, concise and because I follow Eddie on Linkedin (and obviously trust him). Although I'm not a Copywriter, as I mentioned and although I have over 12 years experience in CRO, I think the course is very well structured and action-oriented, so it raises some questions and gives you new ideas you can test. I think the course is very good for a CRO or PPC Manager: it's short, easy to go through and unlike most long and boring courses, I can guarantee you will complete it! 

Expectations you can have: you will know how to structure a landing page so that it sets expectations, is clear, relevant, and effective. 

I began the course after dinner and ran straight for 6 hours to finish my landing page, implementing each step as I learned.

Easily one of the best (in terms of value) and easiest (to implement) courses I've taken in this decade. Thanks, Eddie!

I absolutely loved this course and I've already recommended it to several clients and colleagues.

Eddie is a brilliant teacher. He breaks down each step of the process in a way that is easy to understand with actionable steps that are also easily applicable.

What I love the most is that you really get two lessons for the price of one. Not only do you learn how to create a superior landing page but you get a comprehensive introduction to the art of masterful copywriting. I learned so much and I'm so grateful for taking the course.

I've taken so many courses – learned a lot. Started a successful career... But when it comes specifically to copywriting, I've gotten more value in the last hour than I have in the last four years. 

Unbelievable.

Anyway, I just wanted to thank you for your skill and execution to make me a better copywriter. ♥️

I have gone through many marketing programs, and this is hands down the best explanation I've ever seen on how to build a landing page that converts.

It is so clear and concise with its bite-sized videos and easily digestible content. The step-by-step walkthrough of creating an effective landing page really delves into the psychology of each section and its clear purpose.

I wish I had found this sooner. Loved it!

Eddie's course is amazing. In just 2.5 hours, it answered crucial questions I had been thinking about for years.

Building landing pages is far easier thanks to the template he shares and uses throughout the course. Gladly recommend it to anyone who wants to accelerate the learning process and avoid making costly mistakes.

Mind-blowing course.

I love the simplicity, clarity, and structure of Eddie's teachings. He gives you templates and homework assignments for every module as well to facilitate instant application.

This course helped me stand up a new landing page for my coaching business in 24 hours. Thanks Eddie!

This course fundamentally shifted how I think about landing pages, from the overarching structure to nuanced micro copy.

The course itself is short, sweet, and jam-packed with applicable insights. I could not have been more satisfied and will continue to devour anything and everything Eddie puts out.

Just an all-around amazing course.

It taught me how to craft compelling landing page copy — and how to structure landing pages — to get high conversions. 

Eddie, this course was eye-opening. I learned so many new tactics and I'm anxious to use them.

Your teaching style is magnificent - many short and easy-to-digest chunks of information that really helps in retaining what you learn. Very impressive. 

I'm now going back to watch the course again as I build my draft landing page. Thanks for an illuminating course.

Eddie's Transformational Landing Pages course is one of the best 'lightbulb' moments in my career.

No more stumbling in the dark, tripping over useless sh*t. With his calm, clear, concise explanations and thoughtful way of teaching, I instantly felt confidence set in.

When you're ready to dial in your skill set, Eddie's TLP is what you need.

My head is thumping. I got some amazing wisdom from this course. It was revelatory.

And I love how efficient my page got!

My goal was to learn how to create phenomenal landing pages. Taking this course was the best decision I've ever made. 

Eddie made it so easy to digest and practice without making me feel like I was doing too much brain work. Take this course, put it into practice, and then come back and give Eddie his flowers.

I invested in Eddie's training to improve my copywriting skills. As a web designer, it was a unique opportunity to be able to add additional value to my support. I was not disappointed :)

The content is very relevant and Eddie is generous with his advice. Thanks to him, I have more confidence in myself and my future landing pages.

Thanks, Eddie, for sharing with us your powerful knowledge.

Eddie walked me through his system on a 1:1 consultation call. He explained the principles and showed me the techniques he used to create landing pages. I used what Eddie taught me to write landing pages for my courses, which, so far, have surpassed $2.8 million in sales.

The fact Eddie’s giving this system away, at this price, is awesome. If you’re building landing pages to convert, buy this course.

Great course! Clear, concise, dare I say binge-able? A how-to that I look forward to putting into practice. 

Thanks, Eddie!

This is the most actionable online course I've ever taken on copywriting. 

Eddie provides so much value by masterfully synthesizing his knowledge and experience and sharing it in a well-structured course format.

Eddie has boiled everything down into incredibly clear and concise lessons. 

From his simple visuals to his clear examples and follow-along templates, this has been the most useful and valuable professional development course I can remember taking.

You could add another zero to the price of this course and it'd still be worth it. 

I'm taking notes left and right on how to use these concepts for current and future projects. Eddie's short, insight-packed lessons aren't just a masterclass on writing landing pages. This is an essential primer on conversion copy and persuasion in marketing.

This course cut the amount of time it takes me to write a landing page by more than half. 

I used to feel nervous starting a new project and now I can’t wait to take on more. Love the quotes, the psychology, the copy legends — so much great material in here. Thank you so much for putting this together!

Eddie TLP course has completely transformed the way I write landing pages. It's made me a better writer, a better critic, and a better marketer.

I can't thank Eddie enough for putting it all together. 

I’ve learned more in two days than I have in 6 years as a copywriter. 

The short videos make everything digestible — and teaching the concepts while building a landing page is brilliant because you’ll remember and actually apply what you learn. 

From the "Hero" divider to the "Fascinations" technique: this course is incredibly robust for being so streamlined.

An absolute game-changer. We immediately implemented Eddie's process on a low-performing landing page and saw conversions jump from 7% to 28% almost overnight. 

Astonishing.

I took the course and half an hour later applied everything I had learned in a client project. The client loved it. 

What more can you ask for?

I'm only through the first third of Eddie's course, but oh boy — it's definitely transformative! I can only hope that my students feel as compelled to contact me with thanks as I feel now watching this content. 

It's excellent, and you're a legend for putting this into the world. Have a great day, sir! 😎 ❤️

By far the best framework to produce copy at a scale and variation. 

Even for mid-career marketers this course has nuts and bolts in place you haven't seen yet.

If you're a good writer, but want to be an excellent copywriter, this course is for you. 

Eddie teaches his frameworks with such precision that within hours you walk away with 25+ conversions techniques and your new landing page ready to go. 

I thought online courses were a waste of time… until this one. Thank you!

Essential for any copywriter, no matter their experience level.

Eddie's bite-sized lessons make completing it easy — and everything you learn from the first lesson on is actionable in your daily work.

Highly recommended. A no-regrets purchase. Thank you Eddie, I appreciate you.

Highly recommend this course. 

It will get you thinking beyond landing pages, as it provides tips and strategies you can use across all content writing. Eddie is engaging, personable, and a deep well of useful information!

I love Eddie's course. It's clear, to the point, really well structured, and entices me to practice because it lowers the threshold of difficulty with very clear explanations. The steps are small enough for me to understand exactly what I'm supposed to do — and there is no fluff, which means I'm not wasting any time. 

This course is extremely helpful! It's everything I was hoping for and probably the best course I've ever bought on any topic.

I was not surprised to see Eddie's talent, but I was shocked to see his mastery of the ability to teach.

Bite-sized pieces, homework that's practical, and insights that are clear make this guy Clayton Makepeace 2.0. (Having spent a lot of time and money learning from Clayton gives me the ability to compare Eddie.) If Makepeace was a control, there is a new one that beats it. I will continue to look for most of Eddie's work to take my skills up a level.

This course is an immersive, interactive journey into copywriting that offers invaluable hands-on experience.