I'm so glad I learned English, as it allowed me to discover Eddie's unique way of thinking. This course, which is worth every penny (and I haven't even finished it yet), has taught me everything I needed to learn, and more. If you are still hesitating, I can assure you that you will learn lots of useful skills that will probably benefit you for the rest of your life.

TLP is such a practical way to improve not just your landing page creation, but your copywriting in general. Eddie explains things so clearly and he gives real-world examples along the way to support each lesson. I particularly found the fascination formulas useful and have already begun applying them to my copywriting and content creation.

I've been following Eddie for over 2 years now. I thought I knew a lot about landing pages, yet I walked away from the program with an entirely new and different framework to test against what we've been doing at my company so far. Great program.

I’m one-third of the way through the course and I’ve already got my money’s worth. Eddie walks you through exactly how to create and write a landing page that converts, and he does it in the tiniest bite-sized pieces, which suits my struggles with attention perfectly. He’s not only helping me create the landing page, either; he’s pushing me to think more deeply about what I’m offering, and how I can improve it. I’m excited to finish it, and release my brand new landing page into the wild — then use this course to do every other landing page I have, too!

This 2.5 hour video course is like a nutrient dense meal that tastes good and is easy to digest. I've been in sales and marketing for over 20 years. This course taught me more about how to make a compelling offer than any other training I can think of. The knowledge shared here goes beyond landing pages. It's super clear and packed with insights I started to use right away.

As an academic, Eddie's concise approach to both teaching and writing copy is inspiring and clear. This course is methodical and very well-organized. The micro-lessons make it easy to take notes and remember where you left off.

Working with Eddie Shleyner was a game-changer. I’d spent years tweaking my landing page, never quite able to nail the message. But within just a session or two, Eddie helped me uncover a structure and through-line that brought everything into focus. I’m thrilled with the result. Taking Transformational Landing Pages (and adding the working session with Eddie) was one of the best professional decisions I've made. Eddie is warm, thoughtful, and incredibly generous with his time and expertise. Most importantly, he truly cares — about helping you succeed and about making sure your authentic voice shines through. If you’re on the fence: take the leap. You’ll walk away with not just a better landing page, but a better understanding of how to communicate your value with clarity and confidence.

I thought this was super helpful! Especially the parts of the page and fascinations part. The only reason I don't give it five stars is because there are many small videos, and they should probably be combined. Other than that annoyance, the content is great aside from the unnecessary intros and outros!

I am only part way through the course when I write this testimonial, and I am already 1000% sure this is one of the most worthwhile investments I've made in building my business. You can't afford to not listen to what Eddie says, especially when he breaks it down into actionable insights that help you build your skills.

"It was clear from my first meeting with Eddie that he has a deep expertise in direct response copywriting. Initially, we struggled to find a unique messaging angle to promote our annual marketing conference, but Eddie discovered an angle we'd never considered and provided suggestions for making our registration page more compelling and cohesive. His recommendations were rooted in psychological principles he's learned over the years, making them concrete rather than merely his opinion. After our Private Session with Eddie, we revised our landing page copy following his advice and saw a 37% increase in conversion rate. Simply incredible."

I've never been taught to write landing pages the way Eddie teaches it (and I've been in marketing for a looooong time). The way he presents the info and makes a case for what he wants you to do is super clear and the outcome is VERY cool. I LOVE this course and I'm in love with my landing page (which I've never said before).

It's a really helpful and profoundly practical training!

This course literally has the cheat codes to writing good copy! Loved it!

Over the past year, I have immersed myself in the writings of the Copy Greats of the Earth: Claude Hopkins, Joe Sugarman, Gene Schwartz, Gary Bencivenga, Gary Halbert, Drayton Bird. In short, I thought I knew everything about writing copy. Until I read Very Good Copy. Completely different from anything I had read before. Eddie sheds light on copy and the profession of copywriter from all angles. Every page is a surprise. I consider it my private treasure trove that I like to return to again and again. So I became very curious about Transformational Landing Pages. I am now a third of the way through the course and once again I say: fantastic! Just like in Very Good Copy, Eddie serves up the information in small, manageable chunks. A lot of content and yet easy to digest. Highly recommended!

Eddie's course is unlocking a huge missing piece for me when it comes to how to communicate value to my audience. It's not just helping me with landing pages (but the framework is so clear and easy to follow that even this would be enough value for me) but he's teaching me how to think in a way where I can communicate more persuasively in general. Super happy, would spend double the price to buy this course.

I loved every part of this course. My only feedback is that I wish at the end we have 3 or 4 more examples, maybe a long form video or a recorded workshop.

Loved every minute of it (and I didn't skip a single lesson)! So well explained, both thorough and concise...a rare and precious combination. The well-structured micro lessons are clearly addictive, and teach a lot without overwhelm. I bought the course because love your newsletter and book, and it managed to exceed my already high expectations. A massive thank you 🙏

I've been following Eddie for a couple of months now. And he's simply astounding. His insight, his experience, and most of all his generosity in sharing everything he knows is profoundly different than you'll experience anywhere else. Eddie's approach to this course is so refreshing. Bite sized, but dense, nuggets of information delivered in digestible (and logical) order. Things are spelled out in a way that even the newest of copywriters can replicate his simple genius. Smart. Friendly. Accessible. Useful as f#ck information! If you have the chance, buy this course. Follow his directions. It'll simply blow you away - and likely drive incredible conversion for your landing pages!

My God. Eddie's the real deal. Listen when this man speaks. I knew landing pages were important but this is something else. Game-changing.

It's worth the wait. And the clear head space that I can give it. I'm binging the whole thing as if it's the latest Harlan Coben adaptation on Netflix. Got lots of thoughts and ideas just bubbling in my mind that will be ready for more events in 2025.