He's done it again. After Transformational Landing Pages, Eddie Shleyner has created another outstanding training with Transformational Sales Emails. What I appreciate most is that Eddie doesn't simply hand us an AI prompt. Instead, he carefully walks us through the entire process of writing sales emails that people actually want to read and that accomplish their purpose: motivating readers to click on that link to the landing page. 

The training strikes exactly the right balance between human creativity and AI assistance. AI is used where it truly excels—research—while the essential thinking, positioning, and writing remain in our hands. Everything is presented clearly, logically, and in a way that reflects years of experience and proven principles. 

The result is not just a better email. It's a better and happier copywriter. Time and money well invested.

I bought Transformational Sales Emails because a friend said Eddie is one of the best. After watching his videos, I can safely say I've never seen methods like this before! They are well organized and so compelling. (And I’ve done a lot of marketing trainings.) 

If it came to this, I would put my family on the street to purchase Eddie Shleyner's trainings. Transformational Landing Pages was epic. Transformational Sales Emails is even better.

I absolutely love the training and learned a ton! I've been writing emails for clients for the past year, and I've studied a lot of different styles along the way. But when I came across Eddie's newsletter and read the VeryGoodCopy book, I knew straight away this was the style of copy I wanted to write. At a time when AI is making so many brands sound the same, Eddie's style of writing genuinely stands out. Reading the book made me keep asking myself... "How? How? How how does he write this way?" 

This training answered that question. It was genuinely eye-opening because Eddie shows you the exact process he uses to write transformational sales emails that people love to read, click and buy from. He walks you through the market research, how to use AI to speed that process up, and then how to turn all of that into emails using his Mind Movie framework, which is absolutely mind blowing. 

The cool thing about the training is seeing Eddie walk through the entire process using his own work, showing the research he did for this product and how he turned that research into the emails he uses to sell it. Seeing everything from research to finished email made the whole process click for me. 

If you want to write emails people genuinely enjoy reading, click, and buy from, I highly recommend TSE.

Well... Eddie does it again. I've been subscribed to VGC for something like 8 years I think. When I subscribed, I was a marketing intern. Today, I have a seven-figure email marketing agency. And my #1 copywriting influence in all that time? Eddie. Between his newsletters, his book, his old Patreon membership, his micro-courses, the landing pages course, and now this sales email course, Eddie NEVER fails to make me rethink and reinvent my copywriting approach to be more effective.

Just wait until Eddie reads out his own "Mind Movie" copy... after just teaching the research process behind it... I applauded the screen... the office dog barked... I almost shouted "yeeehaaaawww!" → immediate replay! 

In an AI world that's being pulled towards outcomes, I never felt more compelled by the process. Bravo Eddie. This took years of iteration, and it shows.

I'm very happy with Transformational Sales Emails. Eddie's so good at explaining what he's doing (and why he's doing it) and every step of the process is broken down into bite-sized video tutorials, which, believe me, I've been taking my time going through them and re-watching. Blending old-school research methods with AI is next level. It makes me excited! I highly recommend.

I really liked Eddie's Transformational Landing Pages training, and it worked! So I was really excited about this new class. And I am NOT disappointed. It's an excellent step-by-step method with examples. I own a travel agency to explore Colombia...now, I just have to rewrite all my email sequences! 😜

Eddie's newsletter is one of the few that I actually open...that's because his writing style captures my imagination (and my heart) in a way very few do. So, when he was offering to peel back the curtain on his writing method, I had to sign up! This course was exactly what I hoped for. Clear, engaging, unique, and instantly implementable. Thank you Eddie!