“Please, God, can everyone involved in advertising — and not only copywriters — just read this book. As more and more of what I read is on a screen, it was a painful reminder to me of how much I miss really great copywriting. I loved every moment.”

“Eddie’s been selflessly demonstrating his sharp copywriting skills and boundless marketing knowledge for more than a decade, which has earned him a massive following. This book represents Eddie’s collective wisdom in one handy package. Do yourself a favor and devour every word.”

“I was flabbergasted by Eddie Shleyner’s book. Its style is unlike anything I have come across. And the book is the most comprehensive I can recall. It gives you more sound, simple advice per page than anything I have read.”

“Eddie Shleyner. Where to begin? Not only a fantastic writer, a historian, a gentleman, someone I'm proud to call a colleague. A copywriters' copywriter. Eddie makes me care about stuff. Not many people have that. Read his book.”

“Reading this book is like getting a PhD in advertising in one sitting… with Eddie taking the most valuable nuggets from the best teachers and practitioners of our time and making them easy to consume, highly actionable, and deliciously inspiring.”

“Eddie Shleyner is a voice that copywriting needs more than ever. For over a decade now, he has delivered thoughtful, artistic, and immensely inspiring teachings to copywriters the world over. His intentions for doing so are pure; to be a better student of the craft by teaching what he learns. And while he's grown his following into numbers that any copy leader would envy, he has built a faithful audience by never treating people like numbers. I'm thrilled to see Eddie's work in book form where his readers can sit quietly with it and soak up his unique brand of (very) goodness.”

“When you begin reading this book, there’s no way of stopping. Everything Eddie writes feels so full of life, it’s like he’s in the room with you. It’s written with a calmness and pace that makes every word feel weighty and important. You really can tell he’s poured over this stuff, like a true craftsman. He contextualizes decades-old copywriting theory, so it feels like it was written only yesterday. And he shows you how to apply his advice for research and writing and coming up with ideas right away. I am an infinitely better copywriter because of Eddie. And you will be too.”

“A couple of years ago, I asked Eddie if he would write a book — because I believed he should. Now he has. And guess what? It's very good. Of course it is. He isn't known for VeryGoodCopy for nothing. So if you want to be a very good copywriter, this is the very book for you.”

“This book is required reading for anyone who writes copy and for anyone who writes anything. From award-winning advertising campaigns to online dating profiles, if you want to connect with people through writing, keep turning these pages. Eddie has honed his craft for over a decade. He's inspired and helped countless people around the world. And he's now curated his greatest hits and put them all in one place.”

“Eddie’s VeryGoodCopy has been a go-to copywriting resource for me since I started writing online. From social media content, to landing page copy, to conversion copywriting, I've learned so much from him. Anyone who wants to write copy like a professional should pick up this book.”