Jeg bliver aldrig færdig med at: Tage chancer. Uddanne mig. Udvide horisonten. Indtage en meningsposition. Finde nye måder at udtrykke gamle budskaber på. Spørge 'hvorfor?' til ting, der måske er åbenlyse for andre. Samle på gode mennesker, jeg kan kalde bekendte eller venner. Så her er næste bevidsthedsudvidende stykke litteratur, jeg kaster mig frådende over: Seneste bogkøb fra copy-guruen 🇺🇦 Eddie Shleyner 👏 …more Show translation

🇺🇦 Eddie Shleyner, I just want to (publicly) mention how much I'm enjoying your book, Very Good Copy. I've been a copywriter for a very long time (decades) and it just goes to show, you gotta keep on looking for opportunities to learn and expand. All that to say, thank you for sharing your knowledge and experience!

484 words on Connection: Recently, while reading VeryGoodCopy by Eddie Schleyner there was a 424-word feature on a word that stopped me in my tracks: sonder. It was one of those words that felt like it unlocks a part of you that’s been there all along but you hadn’t yet found the key. Sonder means realizing that every person around you has a life as vivid and complex as your own—full of hopes, dreams, struggles, and triumphs. I sat with that word for a long time, letting it soak in. How often do we move through the world, so focused on our own story that we forget others are just as intricately woven into theirs? Later that evening, during dinner with my parents, I asked my dad if he had ever heard the word sonder. Now let me tell you something about my dad—he’s incredibly sharp. The kind of smart where you never, and I mean never, want to face him in a game of Trivial Pursuit. But to my surprise, when I asked him if he knew what sonder meant, he paused, raised an eyebrow, and said, “Nope, never heard of it.” With a smile, I pulled Eddie’s book out of my purse and read him the definition. As the words lingered in the air, my dad’s face softened, and after a moment, he shared something that made me realize just how much words have always been a part of his life. While he was still working (he’s retired now), he and a few colleagues would pick a new word each week. They’d use that word in conversations, emails—basically in every context they could—until it became part of their vocabulary, part of them. It struck me that I hadn’t heard this story before, but it also made perfect sense. Today is my dad’s birthday and I couldn’t help but think of how perfect a gift The Dictionary of Obscure Sorrows would be for him. So I bought it and slipped in a bookmark that read, “Dad, for your birthday, I thought we could have a little fun with words. Each Monday, we’ll pick a new one from this book, and during the week, we have to text or call each other and use that word. Happy birthday. I love you.” Sometimes, the smallest things—a word, a moment, a shared tradition—can connect us in ways we never expect. I realized that sonder isn’t just a concept to marvel at; it’s a reminder to step into other people’s worlds, especially the ones we hold dear. Because their stories are as rich and profound as our own, and sometimes, we’re lucky enough to share a chapter. #storytelling #curiosity #VeryGoodCopy #WordsMatter #marketing …more

Writing a killer headline is like catching lightning in a bottle. Here’s 493 words on writing better headlines from 🇺🇦 Eddie Shleyner’s new book. 1/ Make it emotional ↳ Make it dramatic. 2/ Vivid ↳ Make it appeal to the senses. 3/ Logical ↳ Make it a question. 4/ Hopeful ↳ Make it inspirational ✨BONUS ✨ → Make it metaphorical. → Make it inherently valuable. → Make it address the prospect directly. → Make it curious __ What headline have you seen that stuck with you till this day? Also make sure you get a copy of Eddie’s book ,it’s epic. …more

Founders, this book is a must-read. It’s not just about writing better. It’s about thinking better. 🇺🇦 Eddie Shleyner weaves a his life story through 207 micro lessons. It will change the way you approach communication. You’ll gain a deep appreciation for the art of writing. And understand why clear thinking and writing are crucial. As a founder, your mission is to inspire action and belief in others. This book will help you get there. #sales #founder #marketing #sales …more

The best part of waking up early before the kids? A few quiet minutes with coffee and a good book. ☕📖 This morning, I was enjoying my coffee and reading 🇺🇦 Eddie Shleyner's book when my 4-year-old came downstairs and pulled the Dave & Buster's card I was using as a bookmark right out of the book. "This is an arcade card!" he exclaimed while I tried to explain that I was utilizing it as a bookmark. Of course, now I've lost my place in the book. For the record, use and utilize aren't actually interchangeable, though people often think they are. 👉 Use is simply employing something for its intended purpose 👉 Utilize means to use something in a way it wasn’t originally meant for. So, I was utilizing the arcade card as a bookmark. Two lessons here: 1️⃣ Wake up earlier 2️⃣ Teach your kids the difference between use and utilize—because we can't let the next generation misuse utilize 😆 --- And yes, I did tell him, "Thanks for the idea for LinkedIn post, now please come here for a picture." 🤣 …more

“Wow, have you read this?” I’m still breathing heavy from the garage-gym workout as I turn the corner. Then I see the book in her hands. I smile, “such a good writer, right?” “Yeah I actually really like it," she says. "You write a lot like this too.” And that’s when I knew. 9 years and 3 kids later, I married the right woman. She thinks I write “a lot like” 🇺🇦 Eddie Shleyner which is either good or bad because I just started his book and course and I'm about to start writing A LOT more like him perhaps. Which begs a real question for Eddie and/or other copywriters out there -- where do you draw the line when it comes to learning from other writers and accidentally copying their style? // P.S. don’t mind me just practicing in public what i am learning from VGC in private. And wooing my wife along the way.

If you like words, read these books. If you like putting words together in an entertaining order, read these books. If you like combining words in unique ways to make an impact, read these books. If you don’t like words and prefer the peaceful spaces between words, read these books. Dan Nelken 🇺🇦 Eddie Shleyner Guan Hin Tay Nick Cohen and Adam Bloom #copywriting #advertising #marketing #comedy #books …more

I love a good book about writing. I'm really enjoying 🇺🇦 Eddie Shleyner on 'Very Good Copy' at the moment. The format is unique, fun and informative. Anyone else reading this? Or other recommended copywriting books?

Great ideas cross oceans faster than ever! It was great getting VeryGoodCopy Eddie’s book in Portugal just a few days after its launch in the US. I am not a copywriter by trade. At StoryMeans, I am a video editor focusing on storytelling for organizations. Eddie’s teachings are invaluable in helping to get my message across. Thank you, 🇺🇦 Eddie Shleyner! …more

In the middle of my night reading last night, I started speaking out loud: I've been thinking, and it's time to start seeing someone else. By this moment my wife is looking at me with a very odd face. We've been together for the last ten years. I've loved you passionately, and, and I still do... I just don't feel like we're reaching our full potential together. And there's something else.... I've met someone else. By now, her odd face had turned into confusion... You see, all my life has been dangling between 0s and 1s, passing and failing tests, user requirements, frameworks, deployments, agile methodologies, and daily standups. #Technology without #Copywriting is like a computer with no internet. You can make the best software in the world, but if we can't use it to communicate value compellingly and effectively, no one will know about it. It's basically useless. That's how I met my new love. I've loved writing for as long as I can remember. However, I never thought it had any relationship with my Technical job. But it has EVERYTHING to do with it. I realized this is one of my most significant discoveries this year. That's why stories like this one are so important; they allow us to share journeys in a way that is accessible to everyone. Thanks so much to 🇺🇦 Eddie Shleyner for the night-side reading inspiration and introducing me to my new love. …more

In the 37th week of the Art Appreciation project, it feels more like a meditation practice. This experience reminds me of a 492-word piece on "Noticing" by 🇺🇦 Eddie Shleyner in his new book, Very Good Copy. He writes, “When you take a class with Roberts, your initial assignment is always the same […] choose a painting or sculpture in a local museum, then go and look at it for three hours straight.” It's a great read, by the way! Thank you! 🙏 #verygoodcopy #reflect #notice

Sundays are for Learning - Beyond the Pages 🌱 🌿🌳 My very lovely, refreshing vacation read was 🇺🇦 Eddie Shleyner’s book 'Very Good Copy'. Its bite-sized chapters made it perfect for dipping in and out of throughout my trip, which was especially important on a trip with 11 other people and lots of activities vying for attention. The book is packed with insightful lessons and tips (honestly, I’ve never highlighted more in my Kindle than I did with this read), but one lesson really resonated with me: great copywriters (and, in my opinion, great creatives in general) lead different lifestyles. The creative lifestyle isn’t just about reading and regurgitating information. It’s about experiencing it. it’s about stepping outside our comfort zone, engaging with the world, and learning through real experiences. Collecting stories by seeing, by hearing, by doing, and by being open to new things. By saying “sure, let’s do it!” any chance we get. There’s a quote in the book by direct marketer Joe Sugarman that beautifully captures how becoming a copywriter is a lifestyle. “It’s a hunger for knowledge, a curiosity and desire to participate in life that is broad-based and passionate.” That has been the core of my Learning Sundays - to be open to gaining more knowledge, to be willing to learn and grow in different ways — yes, sometimes within “the books” — but mostly just experiencing things and growing in my values and understanding. It’s about continuously evolving and gaining a deeper insight into the world around me. And that learning has no end in sight. #sundaylearnings #verygoodcopy #creativegrowth #mindfullearning #lifelonglearner #bookclub

🇺🇦 Eddie Shleyner's VeryGoodCopy has landed in Kuala Lumpur, Malaysia 🇲🇾 I've thoroughly enjoyed Eddie's stories, and I can't wait to read more! Grab a copy on Amazon: lnkd.in/gtVJ7Zvf Subscribe to Eddie's newsletter for free: lnkd.in/g-QKKNDE …more

Read a superb book by 🇺🇦 Eddie Shleyner – as good a book as I’ve read in a long time, and I read a shit-ton. Loved the section On Thinking – principles and concepts to improve your mindset.

هذه الأيام أقرأ كتاب اسمه “Very Good Copy”، للكاتب 🇺🇦 Eddie Shleyner فكرته أعجبتني، وهي عبارة عن 207 درس صغير ومختصر تتعلق بكتابة الإعلانات (Copywriting) 📝🚀 مبادئ، مفاهيم ، نصائح، تكتيكات، تمارين، مسلمات، لازم تكون عارفها عند عملك في مجال التسويق الإلكتروني أو كتابة الإعلانات 💡 يقول الكاتب إن هذه الدروس تساعدنا على التفكير بشكل أوسع وتطوير الـ mindset أو طريقة التفكير لزيادة الإنتاجية، والإبداع، وتكوين الأفكار، والتأثير، والإقناع، والبحث، اضافة الى الذكاء الاصطناعي، والكتابة بوضوح وإيجاز وحيوية، بعاطفة وإقناع. كان يكتبها مثل الكشكول بدون التزام بأسلوب معين أو نمط محدد خلال مسيرته المهنية، رتبها بشكل احترافي ومتسلسل وأصدر الكتاب الحلو هذا 📓 …more Show translation

This is my new book. OK, it’s not really new because I’ve been reading it for a month or two since it first came out. 🇺🇦 Eddie Shleyner is a copywriter (and a good one). He wrote this book for writers, like me who have things to say but perhaps have a tough time explaining them in. This book will inspire you in ways you’ll have to discover for yourself…even if you’re not a writer. I read it before bed, but I do not recommend this because I usually read for 5 minutes and then restlessly think about what he said for the next hour. It’s addictive and provoking like that. …more

I snapped the pic on the left 👇 and sent it to 🇺🇦 Eddie Shleyner while chilling by the coast in Croatia, reading Very Good Copy on my iPad. A few weeks later, one of my favorite former coworkers (aka my “padawan”) from a previous company, Vincent Mariani sends me a pic from Greece (right 👇 ), reading the same book, also in a seaside setting. Clearly, the Force is strong with this one. 💫 P.S. If you’re into copywriting, now you know the secret formula—and how this book really should be read. …more

This is a completely unsolicited post. 🇺🇦 Eddie Shleyner's copywriting micro-lessons have been coming across my feed for quite some time. They're truly a bunch of nuggets that are worth every second of our time. If you stopped the scroll, and are taking in these words, you're likely a lover of the copywriting craft. Take a moment, if you can afford to, show your support for a fellow creative by purchasing his book. Thank you, Eddie. I appreciate what you do for the creative community. My heart goes out to you. I lost my grandma way earlier than I was prepared for, but I know that I am blessed for every moment I had with her. Your 411 words about your babushka will forever be with me. …more

📖 Newsletters are like scripture to me. I subscribe to about a dozen of them, and I read them religiously. Then, I try to apply what I learn to my life to make me a better marketer, a better leader, and a better person. (If you want a list of my favorite newsletters, let me know.) 🇺🇦 Eddie Shleyner's newsletter is one of my favorites. Eddie recently wrote a book, and the ever-so-generous Brendan Hufford gifted me a copy out of the goodness of his heart. Not only is Eddie an incredible storyteller, he's also great at breaking down the mechanics of good storytelling so n00bs like me can improve their writing. Thanks, Eddie for being a prolific creator and inbox mentor. I'm stoked to read your book. And huge thanks to Brendan for hooking a brother up.