“Please, God, can everyone involved in advertising — and not only copywriters — just read this book. As more and more of what I read is on a screen, it was a painful reminder to me of how much I miss really great copywriting. I loved every moment.”

“Eddie’s been selflessly demonstrating his sharp copywriting skills and boundless marketing knowledge for more than a decade, which has earned him a massive following. This book represents Eddie’s collective wisdom in one handy package. Do yourself a favor and devour every word.”

“I was flabbergasted by Eddie Shleyner’s book. Its style is unlike anything I have come across. And the book is the most comprehensive I can recall. It gives you more sound, simple advice per page than anything I have read.”

“Eddie Shleyner. Where to begin? Not only a fantastic writer, a historian, a gentleman, someone I'm proud to call a colleague. A copywriters' copywriter. Eddie makes me care about stuff. Not many people have that. Read his book.”

“Reading this book is like getting a PhD in advertising in one sitting… with Eddie taking the most valuable nuggets from the best teachers and practitioners of our time and making them easy to consume, highly actionable, and deliciously inspiring.”

“Eddie Shleyner is a voice that copywriting needs more than ever. For over a decade now, he has delivered thoughtful, artistic, and immensely inspiring teachings to copywriters the world over. His intentions for doing so are pure; to be a better student of the craft by teaching what he learns. And while he's grown his following into numbers that any copy leader would envy, he has built a faithful audience by never treating people like numbers. I'm thrilled to see Eddie's work in book form where his readers can sit quietly with it and soak up his unique brand of (very) goodness.”

“When you begin reading this book, there’s no way of stopping. Everything Eddie writes feels so full of life, it’s like he’s in the room with you. It’s written with a calmness and pace that makes every word feel weighty and important. You really can tell he’s poured over this stuff, like a true craftsman. He contextualizes decades-old copywriting theory, so it feels like it was written only yesterday. And he shows you how to apply his advice for research and writing and coming up with ideas right away. I am an infinitely better copywriter because of Eddie. And you will be too.”

“A couple of years ago, I asked Eddie if he would write a book — because I believed he should. Now he has. And guess what? It's very good. Of course it is. He isn't known for VeryGoodCopy for nothing. So if you want to be a very good copywriter, this is the very book for you.”

“This book is required reading for anyone who writes copy and for anyone who writes anything. From award-winning advertising campaigns to online dating profiles, if you want to connect with people through writing, keep turning these pages. Eddie has honed his craft for over a decade. He's inspired and helped countless people around the world. And he's now curated his greatest hits and put them all in one place.”

“Eddie’s VeryGoodCopy has been a go-to copywriting resource for me since I started writing online. From social media content, to landing page copy, to conversion copywriting, I've learned so much from him. Anyone who wants to write copy like a professional should pick up this book.”

“Eddie is both a great writer and teacher. He wastes no time getting to the meat, but manages to serve up plenty of much-needed fiber along the way. If I had only three people I could get advice from about advertising copywriting, Eddie would make my list. And he'd probably bring beer. Sorry, Mr. Ogilvy. There was a limited capacity. This book is highly recommended reading. A wonderful resource you'd be foolish to sidestep. So don't.”

“Eddie’s work has had a profound impact on my career, perhaps more than anyone else I’ve read. Thanks to his writing, I was able to find joy in the creative process. I’ll continue to reread this book — and recommend it to anyone doing creative work.”

“When I first discovered Eddie’s work, I picked my head up and realized I had read about twenty micro-essays in one sitting. VeryGoodCopy delivers the most value per word of all the newsletters out there — and now there’s a book? Whether to learn about copywriting or to simply observe a master at work, read it.”

“They say you should show rather than tell. That’s good writing they say. I don’t know who “they” are, but I do know that in a copywriting advice industry otherwise addicted to telling, Eddie has been, is, and will likely always be one of the finest examples of a copywriter who shows you how it works rather than merely telling you. For that, he deserves all the praise he gets. I can barely say or spell his name, but otherwise I’m on board with pretty much all the man creates, including this book. Long Live Shleyner.”

“In my opinion, Eddie is one of the world's best copywriters. He is dedicated to his craft and generous. That means we get the best of the copywriting world, processed through the mind of a genius. Eddie has a gift — and he share it with us through this book, making us all better.”

“It was Eddie's work that truly transformed me into the copywriter I am today. His work moved me, and not just emotionally. It inspired me to take the leap and start putting my own ideas out there. This book doesn’t just teach us how to write. It shows us how to connect, resonate, and genuinely impact our audience. It's brilliant. Every single page has made me 1% better, one step closer to becoming the writer I aspire to be. Eddie has such an incredible talent of taking centuries-old wisdom from direct-response legends and making it relevant today. Through his stories, he generously shares his knowledge, almost making me feel guilty for gaining so much value from a single book. I mean, ad schools charge $40k for a fraction of what Eddie offers in this book. Enjoy, and see you on the other side.”

“Even though I’ve written whole books on copywriting, I still learn something new every time I read Eddie Shleyner. He has a unique gift for expressing powerful and intuitive ideas in a simple way, so you can take his wisdom and put it right into your copy. Whatever stage you're at in your copywriting career — from novice to veteran — I guarantee this book will give you hundreds of valuable techniques that will delight your clients, skyrocket their sales, and enhance your own ability and prosperity too.”

“Eddie makes complex ideas simple but doesn’t dumb them down. Think of him as the friend who explains stuff without making you feel stupid. We all need that friend. We all need an Eddie — and we all need his book.”

“There is wisdom in this book. What Eddie shares about writing comes from many places. He reads far and wide, then he brings it all back to us in concise little packages. Open one and you'll see how it can be done.”

“I’m in love with Eddie’s writing style. He’s probably the most efficient copywriter on the planet. It feels like every word he uses has its place. And yet, his copy never feels too bare. He effortlessly dances between making his point clear and telling a story worth reading. When it comes to thinking and writing like a copywriter, this book is the gold standard.”