This was more than a course. It was a strategic immersion in scaling revenue teams, aligning GTM functions, and building the foundational structure and storytelling that top-performing CROs use. 

 Key insights that stuck with me: 

 • Crafting scalable GTM architecture, not just hiring more people 

 • Driving alignment across sales, marketing, and rev‑ops to power sustainable growth 

 • Distinguishing between “growing fast” and “growing right”

In my role at Xage Security, this solidifies how we translate these lessons into zero‑trust cybersecurity solutions for critical infrastructure.

Just got certified in AI-Augmented GTM Team course. This wasn’t about learning another tool, it was about shifting how I think. AI shouldn’t just be a task master. When used right, it’s a legit teammate that helps you: 

- Move faster 

- Sharpen focus 

- Deliver measurable outcomes Some parts were outside my current scope—but that’s exactly what made it valuable. 

It stretched my thinking and gave me new ways to experiment and stay ahead. Excited to keep pushing limits and learning from leaders in the space. Big shoutout to Ryan Staley for an awesome course.

Thanks to Ryan Staley for leading a huge cohort through the latest and greatest in tips, tools, and frameworks. So much to explore. Even with the next-level possibilities, it's another lesson in 'garbage in, garbage out' as I start to experiment. Without solid fundamentals on problem articulation and solution positioning, the models will fill in the blanks and get it wrong. And the machines are probably a decent proxy for all the humans counting on us to get it right...back to work!

Just wrapped up “AI-Augmented GTM” course and earned my certification! 

Big thanks to Ryan Staley for designing a program that goes way beyond AI hype. This wasn’t just about using tools—it was about transforming how go-to-market leaders think and work with AI. 

After hands-on hackathons and real-world workflow building, I’m walking away with new ways to: 

 --> Free up my team’s time for what really matters 

 --> Drive measurable business outcomes (not just activity) 

 --> Stay focused on high-impact work in a noisy world 

 If you’re serious about making AI a true partner in your GTM strategy—not just another shiny object, I highly recommend this class.

I recently finished watching (and rewatching!) Ryan Staley's "AI-Augmented GTM Team" Pavilion course. Ultra insightful and immediately applicable learnings across the Revenue department. Fantastic course for keeping up with the fast paced changes that AI is bringing. And if you want to get ahead of that change, I highly recommend following Ryan in general as he is a wealth of knowledge on this space.

The course has been wildly impactful already! I was getting very little value out of copilot (our only allowed internal tool)…until your course. I can’t wait for the next sessions. Pure gold. Thank you.

Just wrapped up an incredible certification on building AI-Augmented GTM Teams, taught by the always-sharp Ryan Staley. This wasn’t your average course. It was a deep dive into what it really takes to scale revenue effectively, focusing on structure, cohesion, and long-term impact rather than just headcount growth. A few big takeaways I’ll carry forward: 

 • Build systems that scale, not just teams that grow 

 • Create true alignment between sales, marketing, and revenue operations 

 • Growth isn’t just speed, it’s direction, consistency, and purpose

Ryan has spent countless hours figuring out the right processes and tools to truly leverage the power of AI. This technology holds a lot of promise but is challenging to get past the hype and deliver real value. Ryan gives you all the short cuts and lays out a path that you simply need to walk along to find success.

Ryan was instrumental in launching Apli's podcast, the cornerstone of our growth & content strategy for next year. It created $500,000 in pipeline before we even launched!  But his secret is much more than the step-by-step playbook for getting started; it's his personalized coaching to motivate the person behind the business to break down their barriers to become a better version of themselves. His recommendations literally changed my life, not just my business.

"Within months of partially implementing Ryan's Referral Operations program we added over $2M in pipeline and closed $750,000 in revenue!"

Ryan is a terrific resource if you're hoping to recharge or jumpstart your marketing, lead gen, or demand gen efforts. He's also a calming personality and a great sounding board all around. Highly recommended!

Ryan helped me implement a plan to double existing customer revenue annually while also knocking years off my long-term plan to scale to $25 Million.

Some of the things that we struggled with really were increasing overall engagements and net new logo acquisition. So, Ryan did a great job diving deeply into what our current process was, dissecting exactly how we currently went to market in the different segments of our business so that we could gain a much better understanding of why our customers chose to do business with us. He then built a great strategy around delivering better results for net new and existing clients. The experience I had with Whale Boss was terrific, and I highly recommend it to anyone

I've really enjoyed working with Ryan! Every time we meet, I take away something new and insightful. He always brings spot-on suggestions and observations to the table and breaks his methodology into executable steps. I'm excited to see how we can deepen our customer relationships and further our growth by implementing the strategies he's shared.

I'm looking forward to continuing our partnership.

Ryan helped me increase my per seat revenue 10x while also helping me get more net new appointments in 3 weeks then I had in the the previous 3 months!

"Ryan's Referral System helped us get 21 C- Level appointments with Fortune 1,000 companies in less than 2 months. It was so simple and only took 10 hours from my junior team member who just started sales activities.